表紙
市場調查報告書
商品編碼
1026745

全球玩具和遊戲市場:按產品(電子遊戲、遊戲和拼圖)、按最終用戶(0-8 歲、15 歲及以上)、按分銷渠道、按地區、市場份額和趨勢分析、預測的市場規模按細分市場 (2021-2028)

Toys And Games Market Size, Share & Trends Analysis Report By Product (Electronic Games, Games & Puzzles), By End-user (0 - 8 Age, 15 And Above Age), By Distribution Channel, By Region, And Segment Forecasts, 2021 - 2028

出版日期: | 出版商: Grand View Research, Inc. | 英文 110 Pages | 商品交期: 2-10個工作天內

價格
  • 全貌
  • 簡介
  • 目錄
簡介

全球玩具和遊戲市場預計從 2021 年到 2028 年以 5.0% 的複合年增長率增長,到 2028 年將達到 4069.7 億美元。

玩具和遊戲的銷量隨著感染的蔓延而增加,父母意識到他們在家的時間越來越長。 2020 年玩具銷量增長,使遊戲/拼圖、玩偶/動作玩偶和戶外遊戲成為最受歡迎的類別。在戶外遊玩中,與天氣相關的物品的使用成為一大看點。雪橇、雪畫工具包、充氣氣球、堆雪人工具等都賣瘋了。

消費者越來越多地通過電子商務渠道購買玩具和遊戲,因為它們具有可訪問性、廣泛的選擇和具有競爭力的價格。此外,門戶網站提供 24/7 全天候支持,您可以從廣泛的產品中進行選擇,並且您可以獲得品牌產品的大折扣。

本報告對全球玩具和遊戲市場進行調查和分析,並提供有關市場和行業前景、細分和區域市場前景以及競爭狀況的系統信息。

目錄

第一章調查方法和範圍

第 2 章執行摘要

第 3 章玩具/遊戲市場變量、趨勢和範圍

  • 市場概覽
  • 滲透率和增長前景映射
  • 產業價值鏈分析
  • 市場動態
  • 商業環境分析
  • 玩具和遊戲市場路線圖
  • 市場進入策略
  • COVID-19 對玩具和遊戲市場的影響

第四章消費者行為分析

  • 消費者趨勢和偏好
  • 影響購買決策的因素
  • 消費品的採用
  • 意見/建議

第 5 章玩具/遊戲市場:按產品劃分的市場估計/趨勢分析

  • 2020 年和 2028 年按產品劃分的市場趨勢分析和市場份額
  • 電子遊戲
  • 戶外和運動玩具
  • 娃娃
  • 學齡前玩具
  • 遊戲和謎題
  • 其他

第 6 章玩具/遊戲市場:最終用戶的市場估計/趨勢分析

  • 2020 年和 2028 年最終用戶的市場趨勢分析和市場份額
  • 0-8歲
  • 9 至 15 歲
  • 15 歲及以上

第 7 章玩具/遊戲市場:按分銷渠道進行的市場估計/趨勢分析

  • 2020 年和 2028 年按分銷渠道劃分的市場趨勢分析和市場份額
  • 離線
  • 在線

第 8 章玩具/遊戲市場:區域市場估計/趨勢分析

  • 2020 年和 2028 年區域市場趨勢分析和市場份額
  • 北美
    • 美國
  • 歐洲
    • 英國
    • 德國
  • 亞太地區
    • 中國
    • 印度
    • 日本
  • 拉丁美洲
    • 巴西
  • 中東/非洲

第九章競爭分析

  • 全球主要公司、最新趨勢及對行業的影響
  • 主要企業/競爭分類(主要創新者、市場領導者、初創企業)
  • 供應商情況

第 10 章公司簡介

  • Dream International Limited
  • VTech Holdings Limited
  • The LEGO Group
  • Sanrio Company, Ltd.
  • Playmates Toys Limited
  • JAKKS Pacific, Inc.
  • Mattel
  • Hasbro
  • Konami Holdings Corporation
  • Bandai Namco Holdings Inc.
目錄
Product Code: GVR-3-68038-209-9

Toys And Games Market Growth & Trends:

The global toys and games market size is expected to reach USD 406.97 billion by 2028, according to a new report by Grand View Research, Inc. It is expected to expand at a CAGR of 5.0% from 2021 to 2028. Toys and games sales increased as the outbreak spread and parents realized they have been spending more time at home. Toy sales increased in 2020, with games and puzzles, dolls and action figures, and outdoor play being the most popular categories. The use of weather-related items was a big aspect of that outdoor activity. Sleds, snow-coloring toys, inflatables, and tools for building snow structures flew off the shelves.

Due to ease of accessibility, a large range of products, and competitive pricing, consumers are increasingly purchasing toys and games through the e-commerce channel. Furthermore, internet portals provide assistance 24 hours a day, seven days a week, and offer a wide range of products to choose from and substantial discounts on branded products.

Families wanted to spread a little extra cheer during the pandemic, thus retailers had a successful holiday season in 2020. According to figures issued by the National Retail Federation, holiday sales increased by 8.3 percent in 2019. Sports toys such as skateboards and scooters outperformed fashion dolls and accessories and building sets like Lego. Due to the increased traffic to its website on Black Friday, Lego had to construct a virtual wait for online consumers.

Traditional toys and games are being developed in emerging countries due to a significant increase in birth rates and an increasing percentage of young people. The market for toys and games has benefited from shifting preferences toward sustainable toys and rising living standards in nations, such as China, India, and Russia.

Toys And Games Market Report Highlights:

  • By product, the electronic games segment accounted for the largest share of more than 64.0% in 2020
  • The offline distribution channel segment accounted for the largest share of over 50.0% in 2020. The online segment is expected to witness the fastest growth over the forecast period
  • Asia Pacific captured the largest share of over 40.0% in 2020. Companies have expanded their reach to countries like China and Japan through improved e-commerce or opening stores in new locations

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
  • 1.2. Market Definition
  • 1.3. Information Procurement
    • 1.3.1. Purchased Database
    • 1.3.2. GVR's Internal Database
    • 1.3.3. Secondary Sources & Third-Party Perspectives
    • 1.3.4. Primary Research
  • 1.4. Information Analysis
    • 1.4.1. Data Analysis Models
  • 1.5. Market Formulation & Data Visualization
  • 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. Product Outlook
  • 2.3. End-user Outlook
  • 2.4. Distribution Channel Outlook
  • 2.5. Regional Outlook
  • 2.6. Competitive Insights

Chapter 3. Toys & Games Market Variables, Trends & Scope

  • 3.1. Market Introduction
  • 3.2. Penetration & Growth Prospect Mapping
  • 3.3. Industry Value Chain Analysis
    • 3.3.1. Sales/ retail chain Analysis
    • 3.3.2. Profit Margin Analysis
  • 3.4. Market Dynamics
    • 3.4.1. Market Driver Analysis
    • 3.4.2. Market Restraint Analysis
    • 3.4.3. Industry Challenges
    • 3.4.4. Industry Opportunities
  • 3.5. Business Environment Analysis
    • 3.5.1. Industry Analysis - Porter's
      • 3.5.1.1. Supplier Power
      • 3.5.1.2. Buyer Power
      • 3.5.1.3. Substitution Threat
      • 3.5.1.4. Threat from New Entrant
      • 3.5.1.5. Competitive Rivalry
  • 3.6. Roadmap of Toys and Games Market
  • 3.7. Market Entry Strategies
  • 3.8. Impact of COVID-19 on the Toys & Games Market

Chapter 4. Consumer Behavior Analysis

  • 4.1. Consumer Trends and Preferences
  • 4.2. Factors Affecting Buying Decision
  • 4.3. Consumer Product Adoption
  • 4.4. Observations & Recommendations

Chapter 5. Toys & Games Market: Product Estimates & Trend Analysis

  • 5.1. Product Movement Analysis & Market Share, 2020 & 2028
  • 5.2. Electronic Games
    • 5.2.1. Market estimates and forecast, 2015 - 2028 (USD Billion)
  • 5.3. Outdoor and Sport Toys
    • 5.3.1. Market estimates and forecast, 2015 - 2028 (USD Billion)
  • 5.4. Dolls
    • 5.4.1. Market estimates and forecast, 2015 - 2028 (USD Billion)
  • 5.5. Preschool Toys
    • 5.5.1. Market estimates and forecast, 2015 - 2028 (USD Billion)
  • 5.6. Games & Puzzles
    • 5.6.1. Market estimates and forecast, 2015 - 2028 (USD Billion)
  • 5.7. Others
    • 5.7.1. Market estimates and forecast, 2015 - 2028 (USD Billion)

Chapter 6. Toys & Games Market: End-user Estimates & Trend Analysis

  • 6.1. End-user Movement Analysis & Market Share, 2020 & 2028
  • 6.2. 0 - 8 Age
    • 6.2.1. Market estimates and forecast, 2015 - 2028 (USD Billion)
  • 6.3. 9 - 15 Age
    • 6.3.1. Market estimates and forecast, 2015 - 2028 (USD Billion)
  • 6.4. 15 Age and above
    • 6.4.1. Market estimates and forecast, 2015 - 2028 (USD Billion)

Chapter 7. Toys & Games Market: Distribution Channel Estimates & Trend Analysis

  • 7.1. Distribution Channel Movement Analysis & Market Share, 2020 & 2028
  • 7.2. Offline
    • 7.2.1. Market estimates and forecast, 2015 - 2028 (USD Billion)
  • 7.3. Online
    • 7.3.1. Market estimates and forecast, 2015 - 2028 (USD Billion)

Chapter 8. Toys & Games Market: Regional Estimates & Trend Analysis

  • 8.1. Regional Movement Analysis & Market Share, 2020 & 2028
  • 8.2. North America
    • 8.2.1. Market estimates and forecast, 2015 - 2028 (USD Billion)
    • 8.2.2. Market estimates and forecast, by product, 2015 - 2028 (USD Billion)
    • 8.2.3. Market estimates and forecast, by end user, 2015 - 2028 (USD Billion)
    • 8.2.4. Market estimates and forecast, by distribution channel, 2015 - 2028 (USD Billion)
    • 8.2.5. U.S.
      • 8.2.5.1. Market estimates and forecast, 2015 - 2028 (USD Billion)
      • 8.2.5.2. Market estimates and forecast, by product, 2015 - 2028 (USD Billion)
      • 8.2.5.3. Market estimates and forecast, by end user, 2015 - 2028 (USD Billion)
      • 8.2.5.4. Market estimates and forecast, by distribution channel, 2015 - 2028 (USD Billion)
  • 8.3. Europe
    • 8.3.1. Market estimates and forecast, 2015 - 2028 (USD Billion)
    • 8.3.2. Market estimates and forecast, by product, 2015 - 2028 (USD Billion)
    • 8.3.3. Market estimates and forecast, by end user, 2015 - 2028 (USD Billion)
    • 8.3.4. Market estimates and forecast, by distribution channel, 2015 - 2028 (USD Billion)
    • 8.3.5. U.K.
      • 8.3.5.1. Market estimates and forecast, 2015 - 2028 (USD Billion)
      • 8.3.5.2. Market estimates and forecast, by product, 2015 - 2028 (USD Billion)
      • 8.3.5.3. Market estimates and forecast, by end user, 2015 - 2028 (USD Billion)
      • 8.3.5.4. Market estimates and forecast, by distribution channel, 2015 - 2028 (USD Billion)
    • 8.3.6. Germany
      • 8.3.6.1. Market estimates and forecast, 2015 - 2028 (USD Billion)
      • 8.3.6.2. Market estimates and forecast, by product, 2015 - 2028 (USD Billion)
      • 8.3.6.3. Market estimates and forecast, by end user, 2015 - 2028 (USD Billion)
      • 8.3.6.4. Market estimates and forecast, by distribution channel, 2015 - 2028 (USD Billion)
  • 8.4. Asia Pacific
    • 8.4.1. Market estimates and forecast, 2015 - 2028 (USD Billion)
    • 8.4.2. Market estimates and forecast, by product, 2015 - 2028 (USD Billion)
    • 8.4.3. Market estimates and forecast, by end user, 2015 - 2028 (USD Billion)
    • 8.4.4. Market estimates and forecast, by distribution channel, 2015 - 2028 (USD Billion)
    • 8.4.5. China
      • 8.4.5.1. Market estimates and forecast, 2015 - 2028 (USD Billion)
      • 8.4.5.2. Market estimates and forecast, by product, 2015 - 2028 (USD Billion)
      • 8.4.5.3. Market estimates and forecast, by end user, 2015 - 2028 (USD Billion)
      • 8.4.5.4. Market estimates and forecast, by distribution channel, 2015 - 2028 (USD Billion)
    • 8.4.6. India
      • 8.4.6.1. Market estimates and forecast, 2015 - 2028 (USD Billion)
      • 8.4.6.2. Market estimates and forecast, by product, 2015 - 2028 (USD Billion)
      • 8.4.6.3. Market estimates and forecast, by end user, 2015 - 2028 (USD Billion)
      • 8.4.6.4. Market estimates and forecast, by distribution channel, 2015 - 2028 (USD Billion)
    • 8.4.7. Japan
      • 8.4.7.1. Market estimates and forecast, 2015 - 2028 (USD Billion)
      • 8.4.7.2. Market estimates and forecast, by product, 2015 - 2028 (USD Billion)
      • 8.4.7.3. Market estimates and forecast, by end user, 2015 - 2028 (USD Billion)
      • 8.4.7.4. Market estimates and forecast, by distribution channel, 2015 - 2028 (USD Billion)
  • 8.5. Central and South America
    • 8.5.1. Market estimates and forecast, 2015 - 2028 (USD Billion)
    • 8.5.2. Market estimates and forecast, by product, 2015 - 2028 (USD Billion)
    • 8.5.3. Market estimates and forecast, by end user, 2015 - 2028 (USD Billion)
    • 8.5.4. Market estimates and forecast, by distribution channel, 2015 - 2028 (USD Billion)
    • 8.5.5. Brazil
      • 8.5.5.1. Market estimates and forecast, 2015 - 2028 (USD Billion)
      • 8.5.6.2. Market estimates and forecast, by product, 2015 - 2028 (USD Billion)
      • 8.5.5.3. Market estimates and forecast, by end user, 2015 - 2028 (USD Billion)
      • 8.5.5.4. Market estimates and forecast, by distribution channel, 2015 - 2028 (USD Billion)
  • 8.6. Middle East and Africa
    • 8.6.1. Market estimates and forecast, 2015 - 2028 (USD Billion)
    • 8.6.2. Market estimates and forecast, by product, 2015 - 2028 (USD Billion)
    • 8.6.3. Market estimates and forecast, by end user, 2015 - 2028 (USD Billion)
    • 8.6.4. Market estimates and forecast, by distribution channel, 2015 - 2028 (USD Billion)

Chapter 9. Competitive Analysis

  • 9.1. Key global players, recent developments & their impact on the industry
  • 9.2. Key Company/Competition Categorization (Key innovators, Market leaders, Emerging players)
  • 9.3. Vendor Landscape
    • 9.3.1. Key company market share analysis, 2020

Chapter 10. Company Profiles

  • 10.1. Dream International Limited
    • 10.1.1. Company Overview
    • 10.1.2. Financial Performance
    • 10.1.3. Product Benchmarking
    • 10.1.4. Strategic Initiatives
  • 10.2. VTech Holdings Limited
    • 10.2.1. Company Overview
    • 10.2.2. Financial Performance
    • 10.2.3. Product Benchmarking
    • 10.2.4. Strategic Initiatives
  • 10.3. The LEGO Group
    • 10.3.1. Company Overview
    • 10.3.2. Financial Performance
    • 10.3.3. Type Benchmarking
    • 10.3.4. Strategic Initiatives
  • 10.4. Sanrio Company, Ltd.
    • 10.4.1. Company Overview
    • 10.4.2. Financial Performance
    • 10.4.3. Product Benchmarking
    • 10.4.4. Strategic Initiatives
  • 10.5. Playmates Toys Limited
    • 10.5.1. Company Overview
    • 10.5.2. Financial Performance
    • 10.5.3. Product Benchmarking
    • 10.5.4. Strategic Initiatives
  • 10.6. JAKKS Pacific, Inc.
    • 10.6.1. Company Overview
    • 10.6.2. Financial Performance
    • 10.6.3. Product Benchmarking
    • 10.6.4. Strategic Initiatives
  • 10.7. Mattel
    • 10.7.1. Company Overview
    • 10.7.2. Financial Performance
    • 10.7.3. Product Benchmarking
    • 10.7.4. Strategic Initiatives
  • 10.8. Hasbro
    • 10.8.1. Company Overview
    • 10.8.2. Financial Performance
    • 10.8.3. Product Benchmarking
    • 10.8.4. Strategic Initiatives
  • 10.9. Konami Holdings Corporation
    • 10.9.1. Company Overview
    • 10.9.2. Financial Performance
    • 10.9.3. Product Benchmarking
    • 10.9.4. Strategic Initiatives
  • 10.10. Bandai Namco Holdings Inc.
    • 10.10.1. Company Overview
    • 10.10.2. Financial Performance
    • 10.10.3. Product Benchmarking
    • 10.10.4. Strategic Initiatives

List of Tables

  • 1. Toys & games market - Driving factor market analysis
  • 2. Electronic Games market estimates and forecast, 2015 - 2028 (USD Billion)
  • 3. Outdoor & sports toys market estimates and forecast, 2015 - 2028 (USD Billion)
  • 4. Dolls market estimates and forecast, 2015 - 2028 (USD Billion)
  • 5. Preschool toys market estimates and forecast, 2015 - 2028 (USD Billion)
  • 6. Games & Puzzles market estimates and forecast, 2015 - 2028 (USD Billion)
  • 7. Other toys & games market estimates and forecast, 2015 - 2028 (USD Billion)
  • 8. Toys & games market estimates and forecast, for 0 - 8 age, 2015 - 2028 (USD Billion)
  • 9. Toys & games market estimates and forecast, for 9 -15 age, 2015 - 2028 (USD Billion)
  • 10. Toys & games market estimates and forecast, for 15 age & above, 2015 - 2028 (USD Billion)
  • 11. Toys & games market estimates and forecast through offline distribution channel, 2015 - 2028 (USD Billion)
  • 12. Toys & games market estimates and forecast from online distribution channel, 2015 - 2028 (USD Billion)
  • 13. North America playing toys & games market estimates and forecast, 2015 - 2028 (USD Billion)
  • 14. North America toys & games market estimates and forecast, by product, 2015 - 2028 (USD Billion
  • 15. North America toys & games market estimates and forecast, by end user, 2015 - 2028 (USD Billion)
  • 16. North America toys & games market estimates and forecast, by distribution channel, 2015 - 2028 (USD Billion)
  • 17. U.S. playing toys & games market estimates and forecast, 2015 - 2028 (USD Billion)
  • 18. U.S. toys & games market estimates and forecast, by product, 2015 - 2028 (USD Billion)
  • 19. U.S. toys & games market estimates and forecast, by end user, 2015 - 2028 (USD Billion)
  • 20. U.S. toys & games market estimates and forecast, by distribution channel, 2015 - 2028 (USD Billion)
  • 21. Europe toys & games market estimates and forecast, 2015 - 2028 (USD Billion)
  • 22. Europe toys & games market estimates and forecast, by product, 2015 - 2028 (USD Billion)
  • 23. Europe toys & games market estimates and forecast, by end user, 2015 - 2028 (USD Billion)
  • 24. Europe toys & games market estimates and forecast, by distribution channel, 2015 - 2028 (USD Billion)
  • 25. U.K. toys & games market estimates and forecast, 2015 - 2028 (USD Billion)
  • 26. U.K. toys & games market estimates and forecast, by product, 2015 - 2028 (USD Billion)
  • 27. U.K. toys & games market estimates and forecast, by end user, 2015 - 2028 (USD Billion)
  • 28. U.K. toys & games market estimates and forecast, by distribution channel, 2015 - 2028 (USD Billion)
  • 29. Germany toys & games market estimates and forecast, 2015 - 2028 (USD Billion)
  • 30. Germany toys & games market estimates and forecast, by product, 2015 - 2028 (USD Billion)
  • 31. Germany toys & games market estimates and forecast, by end user, 2015 - 2028 (USD Billion)
  • 32. Germany toys & games market estimates and forecast, by distribution channel, 2015 - 2028 (USD Billion)
  • 33. Asia Pacific toys & games market estimates and forecast, 2015 - 2028 (USD Billion)
  • 34. Asia Pacific toys & games market estimates and forecast, by product, 2015 - 2028 (USD Billion)
  • 35. Asia Pacific toys & games market estimates and forecast, by end user, 2015 - 2028 (USD Billion)
  • 36. Asia Pacific toys & games market estimates and forecast, by distribution channel, 2015 - 2028 (USD Billion)
  • 37. China toys & games market estimates and forecast, 2015 - 2028 (USD Billion)
  • 38. China toys & games market estimates and forecast, by product, 2015 - 2028 (USD Billion)
  • 39. China toys & games market estimates and forecast, by end user, 2015 - 2028 (USD Billion)
  • 40. China toys & games market estimates and forecast, by distribution channel, 2015 - 2028 (USD Billion)
  • 41. India toys & games market estimates and forecast, 2015 - 2028 (USD Billion)
  • 42. India toys & games market estimates and forecast, by product, 2015 - 2028 (USD Billion)
  • 43. India toys & games market estimates and forecast, by end user, 2015 - 2028 (USD Billion)
  • 44. Table 45 India toys & games market estimates and forecast, by distribution channel, 2015 - 2028 (USD Billion)
  • 45. Japan toys & games market estimates and forecast, 2015 - 2028 (USD Billion)
  • 46. Japan toys & games market estimates and forecast, by product, 2015 - 2028 (USD Billion)
  • 47. Japan toys & games market estimates and forecast, by end user, 2015 - 2028 (USD Billion)
  • 48. Japan toys & games market estimates and forecast, by distribution channel, 2015 - 2028 (USD Billion)
  • 49. Central & South America toys & games market estimates and forecast, 2015 - 2028 (USD Billion)
  • 50. Central & South America toys & games market estimates and forecast by product, 2015 - 2028 (USD Billion)
  • 51. Central & South America toys & games market estimates and forecast, by end user, 2015 - 2028 (USD Billion)
  • 52. Central & South America toys & games market estimates and forecast, by distribution channel, 2015 - 2028 (USD Billion)
  • 53. Brazil toys & games market estimates and forecast, 2015 - 2028 (USD Billion)
  • 54. Brazil toys & games market estimates and forecast by product, 2015 - 2028 (USD Billion)
  • 55. Brazil toys & games market estimates and forecast by product, 2015 - 2028 (USD Billion)
  • 56. Brazil toys & games market estimates and forecast, by distribution channel, 2015 - 2028 (USD Billion)
  • 57. Middle East & Africa toys & games market estimates and forecast, 2015 - 2028 (USD Billion)
  • 58. Middle East & Africa toys & games market estimates and forecast, by product, 2015 - 2028 (USD Billion)
  • 59. Middle East & Africa toys & games market estimates and forecast, by end user, 2015 - 2028 (USD Billion)
  • 60. Middle East & Africa toys & games market estimates and forecast, by distribution channel, 2015 - 2028 (USD Billion)
  • 61. Company categorization

List of Figures

  • 1. Toys & games market segmentation
  • 2. Information procurement
  • 3. Primary research pattern
  • 4. Primary research approaches
  • 5. Primary research process
  • 6. Toys & games market - Penetration & growth prospect mapping, by product
  • 7. Toys & games market- Value chain analysis
  • 8. Profit margin analysis
  • 9. Consumers playing most board games, by age group, 2019
  • 10. Year-over-year percentage increase in U.S. video game sales, 2020
  • 11. Demographics: Online Gamer Type, 2020
  • 12. Top 10 mobile game genres in North America, by revenue share
  • 13. Percent of state population enrolled in public preschools in the U.S., 2002 - 2015 (%)
  • 14. Toys & games market: Porter's Five Forces Analysis
  • 15. Roadmap of the toys & games market
  • 16. Factors affecting the purchase of toys & games
  • 17. Toys & games market: Product revenue share (%) analysis, 2020 & 2028
  • 18. Toys & games market: End-user revenue share (%) analysis, 2020 & 2028
  • 19. Toys & games market: Distribution channel revenue share (%) analysis, 2020 & 2028
  • 20. Toys & games market: Regional revenue share (%) analysis, 2020 & 2028
  • 21. Toys & games market: Estimated company market share analysis, 2020