市場調查報告書
商品編碼
1007437

葡萄酒的市場趨勢、市場佔有率、市場規模的預測 (2021-2028年):各產品 (餐桌酒、甜酒、氣泡酒)、通路 (即飲與非即飲)、地區

Wine Market Size, Share & Trends Analysis Report By Product (Table Wine, Dessert Wine, Sparkling Wine), By Distribution Channel (On-trade, Off-trade), By Region, And Segment Forecasts, 2021 - 2028

出版日期: | 出版商: Grand View Research, Inc. | 英文 105 Pages | 商品交期: 2-10個工作天內

價格
  • 全貌
  • 簡介
  • 目錄
簡介

全球葡萄酒的市場規模在預測期間內預計以6.4%的年複合成長率發展,成長到2028年6859億9000萬美元的規模。

在全部的年齡層中葡萄酒偏好的趨勢,聚會文化的擴大,對低酒精飲料的高需求等要素促進該市場的成長。還有線上銷售,提高消費者的獲取性,由於數位通訊技術,提高各種葡萄酒的消費體驗。

本報告提供全球葡萄酒的市場調查,市場定義和概要,價值鏈,新型冠狀病毒感染疾病 (COVID-19)以及其他的市場影響因素分析,消費行為分析,市場規模的變化、預測,產品、通路、地區/主要國家等各種區分的明細,競爭環境,主要企業簡介等彙整資訊。

第1章 調查手法、調查範圍

第2章 摘要整理

第3章 市場可變因素、趨勢、展望

  • 普及、成長預測製圖
  • COVID-19的影響
  • 產業的價值鏈
  • 市場動態
  • 商業環境分析
  • 市場藍圖
  • 打入市場策略

第4章 消費行為分析

第5章 市場預測、趨勢分析:各產品

  • 市場佔有率成果、預測
  • 餐桌酒
  • 甜酒
  • 氣泡酒

第6章 市場預測、趨勢分析:各銷售管道

  • 市場佔有率成果、預測
  • On-Trade(中介服務商通路)
  • Off-Trade(直接販賣通路)

第7章 市場預測、趨勢分析:各地區、主要國家

  • 市場佔有率、趨勢分析
  • 市場預測
  • 北美
  • 亞太地區
  • 中南美
  • 中東、非洲

第8章 競爭分析

  • 主要企業、近幾年的發展、影響分析
  • 主要企業、競爭上的分類
  • 業者情勢

第9章 企業簡介

  • Asahi Group Holdings, Ltd.
  • Beijing Yanjing Beer Group Corporation
  • The Wine Group
  • Castel Freres
  • Accolade Wines
  • E. & J. Gallo Winery
  • Constellation Brands
  • Treasury Wine Estates (TWE)
  • Pernod Ricard
  • Vina Concha y Toro
目錄
Product Code: GVR-4-68039-353-5

Wine Market Growth & Trends

The global wine market size is expected to reach USD 685.99 billion by 2028, according to a new report by Grand View Research, Inc. It is expected to expand at a CAGR of 6.4% from 2021 to 2028. The growing preference for wines among all age groups instead of hard spirits across the world is expected to be a major factor contributing to the growth of the market. In addition to this, growing party culture with higher demand for low alcoholic beverages is anticipated to fuel the market growth over the forecast period.

Wine has gained wide-scale penetration across the globe. Its popularity is attributed to its affordable pricing along with fine taste. Online sales of wine have made it exceptionally affordable and accessible to consumers, regardless of their location. Along with that, digital communication technologies have improved the experience of shopping for different types of wine.

The off-trade distribution channel enjoys maximum penetration across the globe. The regular consumption of table and dessert wines is likely to be the major factor driving the sales of different types of wines through off-trade distribution channels. In addition, the low prices of wine being sold through these distribution channels are likely to encourage more consumers to opt for these, resulting in a positive impact on the market growth over the forecast years.

Companies are increasingly focusing on producing new wines to gain market share across the globe. For instance, in May 2020, E. & J. Gallo Winery announced the launch of a new French rose, created and developed by Post Malone, a Grammy-nominated record artist, in partnership with Global Brand Equities and Dre London. E. & J. Gallo Company has exclusive distribution and sales support for the brand.

To increase geographic reach, cut down competition, and expand market share, companies are adopting strategies such as mergers & acquisitions and various partnerships. For instance, in 2020, Accolade Wines acquired the operations of Australian wine company Katnook Estate from Wingara Wine Group. Accolade Wines will control approximately 160 hectares of vineyards in Coonawarra, Australia.

Wine Market Report Highlights

By product, table wine held the largest share of more than 84.0% in 2020 and is expected to maintain its lead over the forecast period. Being inexpensive and easily accessible through retail, table wines often find preference among new consumers of wine

The sparkling wine product segment is projected to register the fastest CAGR of 6.6% from 2021 to 2028. Increased consumer interest in spritz drinks and propagation of aperitivo culture in the European region have been driving the demand for sparkling wine

The off-trade distribution channel held the largest share of 89.0% in 2020. The off-trade distribution channel of wine includes retail outlets, supermarkets, and hypermarkets

Europe held the largest share of over 46.0% in 2020. Europe is the most established market for wine with several countries such as Portugal, Italy, and France having the highest per capita wine consumption per year

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
  • 1.2. Market Definition
  • 1.3. Information Procurement
    • 1.3.1. Purchased Database
    • 1.3.2. GVR's Internal Database
    • 1.3.3. Secondary Sources & Third-Party Perspectives
    • 1.3.4. Primary Research
  • 1.4. Information Analysis
    • 1.4.1. Data Analysis Models
  • 1.5. Market Formulation & Data Visualization
  • 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. Product Outlook
  • 2.3. Distribution Channel Outlook
  • 2.4. Regional Outlook
  • 2.5. Competitive Insights

Chapter 3. Wine Market Variables, Trends & Scope

  • 3.1. Market Introduction
  • 3.2. Penetration & Growth Prospect Mapping
  • 3.3. Impact of COVID-19 on the Wine Market
  • 3.4. Industry Value Chain Analysis
    • 3.4.1. Sales/Retail Channel Analysis
    • 3.4.2. Profit Margin Analysis
  • 3.5. Market Dynamics
    • 3.5.1. Market Driver Analysis
    • 3.5.2. Market Restraint Analysis
    • 3.5.3. Industry Challenges
    • 3.5.4. Industry Opportunities
  • 3.6. Business Environment Analysis
    • 3.6.1. Industry Analysis - Porter's
      • 3.6.1.1. Supplier Power
      • 3.6.1.2. Buyer Power
      • 3.6.1.3. Substitution Threat
      • 3.6.1.4. Threat from New Entrant
      • 3.6.1.5. Competitive Rivalry
  • 3.7. Roadmap of Wine Market
  • 3.8. Market Entry Strategies

Chapter 4. Consumer Behavior Analysis

  • 4.1. Demographic Analysis
  • 4.2. Consumer Trends and Preferences
  • 4.3. Factors Affecting Buying Decision
  • 4.4. Consumer Product Adoption
  • 4.5. Observations & Recommendations

Chapter 5. Wine Market: Product Estimates & Trend Analysis

  • 5.1. Product Movement Analysis & Market Share, 2020 & 2028
  • 5.2. Table Wine
    • 5.2.1. Market estimates and forecast, 2016 - 2028 (USD Billion)
  • 5.3. Dessert Wine
    • 5.3.1. Market estimates and forecast, 2016 - 2028 (USD Billion)
  • 5.4. Sparkling Wine
    • 5.4.1. Market estimates and forecast, 2016 - 2028 (USD Billion)

Chapter 6. Wine Market: Distribution Channel Estimates & Trend Analysis

  • 6.1. Distribution Channel Movement Analysis & Market Share, 2020 & 2028
  • 6.2. On-trade
    • 6.2.1. Market estimates and forecast, 2016 - 2028 (USD Billion)
  • 6.3. Off-trade
    • 6.3.1. Market estimates and forecast, 2016 - 2028 (USD Billion)

Chapter 7. Wine Market: Regional Estimates & Trend Analysis

  • 7.1. Regional Movement Analysis & Market Share, 2020 & 2028
  • 7.2. North America
    • 7.2.1. Market estimates and forecast, 2016 - 2028 (USD Billion)
    • 7.2.2. Market estimates and forecast, by product, 2016 - 2028 (USD Billion)
    • 7.2.3. Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Billion)
    • 7.2.4. U.S.
      • 7.2.4.1. Market estimates and forecast, 2016 - 2028 (USD Billion)
      • 7.2.4.2. Market estimates and forecast, by product, 2016 - 2028 (USD Billion)
      • 7.2.4.3. Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Billion)
  • 7.3. Europe
    • 7.3.1. Market estimates and forecast, 2016 - 2028 (USD Billion)
    • 7.3.2. Market estimates and forecast, by product, 2016 - 2028 (USD Billion)
    • 7.3.3. Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Billion)
    • 7.3.4. U.K.
      • 7.3.4.1. Market estimates and forecast, 2016 - 2028 (USD Billion)
      • 7.3.4.2. Market estimates and forecast, by product, 2016 - 2028 (USD Billion)
      • 7.3.4.3. Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Billion)
    • 7.3.5. France
      • 7.3.5.1. Market estimates and forecast, 2016 - 2028 (USD Billion)
      • 7.3.5.2. Market estimates and forecast, by product, 2016 - 2028 (USD Billion)
      • 7.3.5.3. Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Billion)
    • 7.3.6. Italy
      • 7.3.6.1. Market estimates and forecast, 2016 - 2028 (USD Billion)
      • 7.3.6.2. Market estimates and forecast, by product, 2016 - 2028 (USD Billion)
      • 7.3.6.3. Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Billion)
  • 7.4. Asia Pacific
    • 7.4.1. Market estimates and forecast, 2016 - 2028 (USD Billion)
    • 7.4.2. Market estimates and forecast, by product, 2016 - 2028 (USD Billion)
    • 7.4.3. Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Billion)
    • 7.4.4. China
      • 7.4.4.1. Market estimates and forecast, 2016 - 2028 (USD Billion)
      • 7.4.4.2. Market estimates and forecast, by product, 2016 - 2028 (USD Billion)
      • 7.4.4.3. Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Billion)
    • 7.4.5. India
      • 7.4.5.1. Market estimates and forecast, 2016 - 2028 (USD Billion)
      • 7.4.5.2. Market estimates and forecast, by product, 2016 - 2028 (USD Billion)
      • 7.4.5.3. Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Billion)
    • 7.4.6. Japan
      • 7.4.6.1. Market estimates and forecast, 2016 - 2028 (USD Billion)
      • 7.4.6.2. Market estimates and forecast, by product, 2016 - 2028 (USD Billion)
      • 7.4.6.3. Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Billion)
  • 7.5. Central & South America
    • 7.5.1. Market estimates and forecast, 2016 - 2028 (USD Billion)
    • 7.5.2. Market estimates and forecast, by product, 2016 - 2028 (USD Billion)
    • 7.5.3. Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Billion)
    • 7.5.4. Brazil
      • 7.5.4.1. Market estimates and forecast, 2016 - 2028 (USD Billion)
      • 7.5.4.2. Market estimates and forecast, by product, 2016 - 2028 (USD Billion)
      • 7.5.4.3. Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Billion)
  • 7.6. Middle East & Africa
    • 7.6.1. Market estimates and forecast, 2016 - 2028 (USD Billion)
    • 7.6.2. Market estimates and forecast, by product, 2016 - 2028 (USD Billion)
    • 7.6.3. Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Billion)
    • 7.6.4. South Africa
      • 7.6.4.1. Market estimates and forecast, 2016 - 2028 (USD Billion)
      • 7.6.4.2. Market estimates and forecast, by product, 2016 - 2028 (USD Billion)
      • 7.6.4.3. Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Billion)

Chapter 8. Competitive Analysis

  • 8.1. Key global players, recent developments & their impact on the industry
  • 8.2. Key Company/Competition Categorization (Key innovators, Market leaders, Emerging players)
  • 8.3. Vendor Landscape
    • 8.3.1. Key company market share analysis, 2020

Chapter 9. Company Profiles

  • 9.1. Asahi Group Holdings, Ltd.
    • 9.1.1. Company Overview
    • 9.1.2. Financial Performance
    • 9.1.3. Product Benchmarking
    • 9.1.4. Strategic Initiatives
  • 9.2. Beijing Yanjing Beer Group Corporation
    • 9.2.1. Company Overview
    • 9.2.2. Financial Performance
    • 9.2.3. Product Benchmarking
    • 9.2.4. Strategic Initiatives
  • 9.3. The Wine Group
    • 9.3.1. Company Overview
    • 9.3.2. Financial Performance
    • 9.3.3. Product Benchmarking
    • 9.3.4. Strategic Initiatives
  • 9.4. Castel Freres
    • 9.4.1. Company Overview
    • 9.4.2. Financial Performance
    • 9.4.3. Product Benchmarking
    • 9.4.4. Strategic Initiatives
  • 9.5. Accolade Wines
    • 9.5.1. Company Overview
    • 9.5.2. Financial Performance
    • 9.5.3. Product Benchmarking
    • 9.5.4. Strategic Initiatives
  • 9.6. E. & J. Gallo Winery
    • 9.6.1. Company Overview
    • 9.6.2. Financial Performance
    • 9.6.3. Product Benchmarking
    • 9.6.4. Strategic Initiatives
  • 9.7. Constellation Brands
    • 9.7.1. Company Overview
    • 9.7.2. Financial Performance
    • 9.7.3. Product Benchmarking
    • 9.7.4. Strategic Initiatives
  • 9.8. Treasury Wine Estates (TWE)
    • 9.8.1. Company Overview
    • 9.8.2. Financial Performance
    • 9.8.3. Product Benchmarking
    • 9.8.4. Strategic Initiatives
  • 9.9. Pernod Ricard
    • 9.9.1. Company Overview
    • 9.9.2. Financial Performance
    • 9.9.3. Product Benchmarking
    • 9.9.4. Strategic Initiatives
  • 9.10. Vina Concha y Toro
    • 9.10.1. Company Overview
    • 9.10.2. Financial Performance
    • 9.10.3. Product Benchmarking
    • 9.10.4. Strategic Initiatives

List of Tables

  • 1. Wine market - Key market driver analysis
  • 2. Wine market - Key market restraint analysis
  • 3. Global table wine market estimates and forecast, 2016 - 2028 (USD Billion)
  • 4. Global dessert wine market estimates and forecast, 2016 - 2028 (USD Billion)
  • 5. Global sparkling wine market estimates and forecast, 2016 - 2028 (USD Billion)
  • 6. Global wine market estimates and forecast through on-trade, 2016 - 2028 (USD Billion)
  • 7. Global wine market estimates and forecast through off-trade, 2016 - 2028 (USD Billion)
  • 8. North America wine market estimates and forecast, 2016 - 2028 (USD Billion)
  • 9. North America wine market revenue estimates and forecast by product, 2016 - 2028 (USD Billion)
  • 10. North America wine market revenue estimates and forecast by distribution channel, 2016 - 2028 (USD Billion)
  • 11. U.S. wine market estimates and forecast, 2016 - 2028 (USD Billion)
  • 12. U.S. wine market revenue estimates and forecast by product, 2016 - 2028 (USD Billion)
  • 13. U.S. wine market revenue estimates and forecast by distribution channel, 2016 - 2028 (USD Billion)
  • 14. Europe wine market estimates and forecast, 2016 - 2028 (USD Billion)
  • 15. Europe wine market revenue estimates and forecast by product, 2016 - 2028 (USD Billion)
  • 16. Europe wine market revenue estimates and forecast by distribution channel, 2016 - 2028 (USD Billion)
  • 17. U.K. wine market estimates and forecast, 2016 - 2028 (USD Billion)
  • 18. U.K. wine market revenue estimates and forecast by product, 2016 - 2028 (USD Billion)
  • 19. U.K. wine market revenue estimates and forecast by distribution channel, 2016 - 2028 (USD Billion)
  • 20. France wine market estimates and forecast, 2016 - 2028 (USD Billion)
  • 21. France wine market revenue estimates and forecast by product, 2016 - 2028 (USD Billion)
  • 22. France wine market revenue estimates and forecast by distribution channel, 2016 - 2028 (USD Billion)
  • 23. Italy wine market estimates and forecast, 2016 - 2028 (USD Billion)
  • 24. Italy wine market revenue estimates and forecast by product, 2016 - 2028 (USD Billion)
  • 25. Italy wine market revenue estimates and forecast by distribution channel, 2016 - 2028 (USD Billion)
  • 26. Asia Pacific wine market estimates and forecast, 2016 - 2028 (USD Billion)
  • 27. Asia Pacific wine market revenue estimates and forecast by product, 2016 - 2028 (USD Billion)
  • 28. Asia Pacific wine market revenue estimates and forecast by distribution channel, 2016 - 2028 (USD Billion)
  • 29. China wine market estimates and forecast, 2016 - 2028 (USD Billion)
  • 30. China wine market revenue estimates and forecast by product, 2016 - 2028 (USD Billion)
  • 31. China wine market revenue estimates and forecast by distribution channel, 2016 - 2028 (USD Billion)
  • 32. India wine market estimates and forecast, 2016 - 2028 (USD Billion)
  • 33. India wine market revenue estimates and forecast by product, 2016 - 2028 (USD Billion)
  • 34. India wine market revenue estimates and forecast by distribution channel, 2016 - 2028 (USD Billion)
  • 35. Japan wine market estimates and forecast, 2016 - 2028 (USD Billion)
  • 36. Japan wine market revenue estimates and forecast by product, 2016 - 2028 (USD Billion)
  • 37. Japan wine market revenue estimates and forecast by distribution channel, 2016 - 2028 (USD Billion)
  • 38. Central & South America wine market estimates and forecast, 2016 - 2028 (USD Billion)
  • 39. Central & South America wine market revenue estimates and forecast by product, 2016 - 2028 (USD Billion)
  • 40. Central & South America wine market revenue estimates and forecast by distribution channel, 2016 - 2028 (USD Billion)
  • 41. Brazil wine market estimates and forecast, 2016 - 2028 (USD Billion)
  • 42. Brazil wine market revenue estimates and forecast by product, 2016 - 2028 (USD Billion)
  • 43. Brazil wine market revenue estimates and forecast by distribution channel, 2016 - 2028 (USD Billion)
  • 44. Middle East & Africa wine market estimates and forecast, 2016 - 2028 (USD Billion)
  • 45. Middle East & Africa wine market revenue estimates and forecast by product, 2016 - 2028 (USD Billion)
  • 46. Middle East & Africa wine market revenue estimates and forecast by distribution channel, 2016 - 2028 (USD Billion)
  • 47. South Africa wine market estimates and forecast, 2016 - 2028 (USD Billion)
  • 48. South Africa wine market revenue estimates and forecast by product, 2016 - 2028 (USD Billion)
  • 49. South Africa wine market revenue estimates and forecast by distribution channel, 2016 - 2028 (USD Billion)
  • 50. Vendor landscape

List of Figures

  • 1. Wine market snapshot
  • 2. Wine market segmentation & scope
  • 3. Wine market penetration & growth prospect mapping
  • 4. Wine market value chain analysis
  • 5. Wine market dynamics
  • 6. Wine market Porter's analysis
  • 7. Wine market: Product movement analysis
  • 8. Wine market: Distribution channel movement analysis
  • 9. Wine market: Regional movement analysis