市場調查報告書

應用程式廣告的全球市場

In-app Advertising

出版商 Global Industry Analysts, Inc. 商品編碼 939241
出版日期 內容資訊 英文 113 Pages
商品交期: 最快1-2個工作天內
價格
應用程式廣告的全球市場 In-app Advertising
出版日期: 2020年05月01日內容資訊: 英文 113 Pages
簡介

儘管出現了新的冠狀病毒傳染病(Covid-19)危機和即將到來的經濟衰退,但全球應用程序內廣告市場預計將繼續穩定增長,未來的複合年增長率為24.5%,市場規模在2025年估計為2950億美元。

此報告分析了應用程式廣告的全球市場,並定義了市場定義和結構,最新動態,主要市場推廣和製約因素,總體市場規模趨勢,按地區劃分的詳細趨勢,我們正在調查每個公司的市場份額結構以及主要公司的概況。

內容

I。簡介,調查方法,調查範圍

II。執行摘要

第1章市場概述
  • 全球市場:按公司劃分的市場份額
  • 市場份額情景:全球應用程式市場(%):2019/2025
  • 新的冠狀病毒感染(Covid-19)和即將到來的世界衰退的影響

    第二章主要公司

    第3章市場趨勢和驅動力

    第4章世界市場的未來展望

    III。市場分析
    • 按地區的市場分析
    • 美國
      • 市場數據/插圖
      • 公司市場份額(%):2019/2025
      • 市場分析
      • 加拿大
      • 日本
      • 中國
      • 歐洲
      • 法國
      • 德國
      • 意大利
      • 英國
      • 其他歐洲國家
      • 亞太地區
      • 其他國家

        IV。市場競爭
        • 要分析的公司(整體)

          主要分析目標公司
          • Amobee,Inc.,BYD Inc.,Chartboost,Flurry,Inc.,Google AdMob,InMobi Pte Ltd,AOL之一,Tapjoy,Inc.,Tune,Inc.

目錄
Product Code: MCP12554

Global In-app Advertising Market to Reach US$376.4 Billion by the Year 2027

Amid the COVID-19 crisis, the global market for In-app Advertising estimated at US$99.5 Billion in the year 2020, is projected to reach a revised size of US$376.4 Billion by 2027, growing at a CAGR of 20.9% over the analysis period 2020-2027.Messaging, one of the segments analyzed in the report, is projected to grow at a 21.6% CAGR to reach US$157.2 Billion by the end of the analysis period.After an early analysis of the business implications of the pandemic and its induced economic crisis, growth in the Gaming segment is readjusted to a revised 20.5% CAGR for the next 7-year period. This segment currently accounts for a 19% share of the global In-app Advertising market.

The U.S. Accounts for Over 29.7% of Global Market Size in 2020, While China is Forecast to Grow at a 20.1% CAGR for the Period of 2020-2027

The In-app Advertising market in the U.S. is estimated at US$29.5 Billion in the year 2020. The country currently accounts for a 29.69% share in the global market. China, the world second largest economy, is forecast to reach an estimated market size of US$64.3 Billion in the year 2027 trailing a CAGR of 20.1% through 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 18.8% and 18% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 15.3% CAGR while Rest of European market (as defined in the study) will reach US$64.3 Billion by the year 2027.

Online Shopping Segment Corners a 17.4% Share in 2020

In the global Online Shopping segment, USA, Canada, Japan, China and Europe will drive the 22.3% CAGR estimated for this segment. These regional markets accounting for a combined market size of US$13.9 Billion in the year 2020 will reach a projected size of US$56.8 Billion by the close of the analysis period. China will remain among the fastest growing in this cluster of regional markets. Led by countries such as Australia, India, and South Korea, the market in Asia-Pacific is forecast to reach US$45.9 Billion by the year 2027.We bring years of research experience to this 9th edition of our report. The 113-page report presents concise insights into how the pandemic has impacted production and the buy side for 2020 and 2021. A short-term phased recovery by key geography is also addressed.

Competitors identified in this market include, among others,

  • Amobee, Inc.
  • BYYD Inc.
  • Chartboost
  • Flurry, Inc.
  • Google AdMob
  • InMobi Pte Ltd
  • ONE by AOL
  • Tapjoy, Inc.
  • Tune, Inc.

TABLE OF CONTENTS

I. INTRODUCTION, METHODOLOGY & REPORT SCOPE

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW

  • Global Competitor Market Shares
  • In-app Advertising Competitor Market Share Scenario Worldwide (in %): 2019 & 2025
  • Impact of Covid-19 and a Looming Global Recession

2. FOCUS ON SELECT PLAYERS

3. MARKET TRENDS & DRIVERS

4. GLOBAL MARKET PERSPECTIVE

  • TABLE 1: In-app Advertising Global Market Estimates and Forecasts in US$ Million by Region/Country: 2020-2027
  • TABLE 2: In-app Advertising Market Share Shift across Key Geographies Worldwide: 2020 VS 2027
  • TABLE 3: Messaging (App Category) World Market by Region/Country in US$ Million: 2020 to 2027
  • TABLE 4: Messaging (App Category) Market Share Breakdown of Worldwide Sales by Region/Country: 2020 VS 2027
  • TABLE 5: Gaming (App Category) Potential Growth Markets Worldwide in US$ Million: 2020 to 2027
  • TABLE 6: Gaming (App Category) Market Sales Breakdown by Region/Country in Percentage: 2020 VS 2027
  • TABLE 7: Online Shopping (App Category) Geographic Market Spread Worldwide in US$ Million: 2020 to 2027
  • TABLE 8: Online Shopping (App Category) Market Share Distribution in Percentage by Region/Country: 2020 VS 2027
  • TABLE 9: Ticketing (App Category) World Market Estimates and Forecasts by Region/Country in US$ Million: 2020 to 2027
  • TABLE 10: Ticketing (App Category) Market Share Breakdown by Region/Country: 2020 VS 2027
  • TABLE 11: Other App Categories (App Category) World Market by Region/Country in US$ Million: 2020 to 2027
  • TABLE 12: Other App Categories (App Category) Market Share Distribution in Percentage by Region/Country: 2020 VS 2027

III. MARKET ANALYSIS

  • GEOGRAPHIC MARKET ANALYSIS
  • UNITED STATES
    • Market Facts & Figures
    • US In-app Advertising Market Share (in %) by Company: 2019 & 2025
    • Market Analytics
    • TABLE 13: United States In-app Advertising Market Estimates and Projections in US$ Million by App Category: 2020 to 2027
    • TABLE 14: United States In-app Advertising Market Share Breakdown by App Category: 2020 VS 2027
  • CANADA
    • TABLE 15: Canadian In-app Advertising Market Estimates and Forecasts in US$ Million by App Category: 2020 to 2027
    • TABLE 16: In-app Advertising Market in Canada: Percentage Share Breakdown of Sales by App Category for 2020 and 2027
  • JAPAN
    • TABLE 17: Japanese Market for In-app Advertising: Annual Sales Estimates and Projections in US$ Million by App Category for the Period 2020-2027
    • TABLE 18: Japanese In-app Advertising Market Share Analysis by App Category: 2020 VS 2027
  • CHINA
    • TABLE 19: Chinese In-app Advertising Market Growth Prospects in US$ Million by App Category for the Period 2020-2027
    • TABLE 20: Chinese In-app Advertising Market by App Category: Percentage Breakdown of Sales for 2020 and 2027
  • EUROPE
    • Market Facts & Figures
    • European In-app Advertising Market: Competitor Market Share Scenario (in %) for 2019 & 2025
    • Market Analytics
    • TABLE 21: European In-app Advertising Market Demand Scenario in US$ Million by Region/Country: 2018-2025
    • TABLE 22: European In-app Advertising Market Share Shift by Region/Country: 2020 VS 2027
    • TABLE 23: European In-app Advertising Market Estimates and Forecasts in US$ Million by App Category: 2020-2027
    • TABLE 24: European In-app Advertising Market Share Breakdown by App Category: 2020 VS 2027
  • FRANCE
    • TABLE 25: In-app Advertising Market in France by App Category: Estimates and Projections in US$ Million for the Period 2020-2027
    • TABLE 26: French In-app Advertising Market Share Analysis by App Category: 2020 VS 2027
  • GERMANY
    • TABLE 27: In-app Advertising Market in Germany: Recent Past, Current and Future Analysis in US$ Million by App Category for the Period 2020-2027
    • TABLE 28: German In-app Advertising Market Share Breakdown by App Category: 2020 VS 2027
  • ITALY
    • TABLE 29: Italian In-app Advertising Market Growth Prospects in US$ Million by App Category for the Period 2020-2027
    • TABLE 30: Italian In-app Advertising Market by App Category: Percentage Breakdown of Sales for 2020 and 2027
  • UNITED KINGDOM
    • TABLE 31: United Kingdom Market for In-app Advertising: Annual Sales Estimates and Projections in US$ Million by App Category for the Period 2020-2027
    • TABLE 32: United Kingdom In-app Advertising Market Share Analysis by App Category: 2020 VS 2027
  • REST OF EUROPE
    • TABLE 33: Rest of Europe In-app Advertising Market Estimates and Forecasts in US$ Million by App Category: 2020-2027
    • TABLE 34: Rest of Europe In-app Advertising Market Share Breakdown by App Category: 2020 VS 2027
  • ASIA-PACIFIC
    • TABLE 35: In-app Advertising Market in Asia-Pacific by App Category: Estimates and Projections in US$ Million for the Period 2020-2027
    • TABLE 36: Asia-Pacific In-app Advertising Market Share Analysis by App Category: 2020 VS 2027
  • REST OF WORLD
    • TABLE 37: Rest of World In-app Advertising Market Estimates and Forecasts in US$ Million by App Category: 2020 to 2027
    • TABLE 38: In-app Advertising Market in Rest of World: Percentage Share Breakdown of Sales by App Category for 2020 and 2027

IV. COMPETITION

  • Total Companies Profiled: 41