表紙
市場調查報告書

遊戲中的廣告的全球市場

In-Game Advertising

出版商 Global Industry Analysts, Inc. 商品編碼 912822
出版日期 內容資訊 英文 176 Pages
商品交期: 最快1-2個工作天內
價格
遊戲中的廣告的全球市場 In-Game Advertising
出版日期: 2020年07月01日內容資訊: 英文 176 Pages
簡介

本報告提供全球遊戲中的廣告市場相關調查分析,提供市場概要,主要企業,市場趨勢·促進因素,全球市場預測,各地區市場分析,競爭情形相關的系統性資訊。

第1章 簡介·調查手法·調查範圍

第2章 摘要整理

  • 市場概要
    • 全球市場的企業佔有率
    • 全球遊戲中的廣告市場上企業佔有率方案
  • 主要企業
  • 市場趨勢與發展因素
  • 全球市場預測

第3章 市場分析

  • 各地區市場分析
    • 美國
    • 加拿大
    • 日本
    • 中國
    • 歐洲
    • 法國
    • 德國
    • 義大利
    • 英國
    • 西班牙
    • 俄羅斯
    • 其他歐洲
    • 亞太地區
    • 澳洲
    • 印度
    • 韓國
    • 其他亞太地區
    • 南美
    • 阿根廷
    • 巴西
    • 墨西哥
    • 其他南美國家
    • 中東
    • 伊朗
    • 以色列
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 其他中東
    • 非洲

第4章 競爭企業

  • ADSCAPE INTERNATIONAL, LLC
  • ELECTRONIC ARTS, INC.
  • ENGAGE ADVERTISING
  • MEDIASPIKE, INC.
  • PLAYWIRE MEDIA

第5章 調查資料

目錄
Product Code: MCP-7175

Global In-Game Advertising Market to Reach $6.4 Billion by 2027

Amid the COVID-19 crisis, the global market for In-Game Advertising estimated at US$3.2 Billion in the year 2020, is projected to reach a revised size of US$6.4 Billion by 2027, growing at a CAGR of 10.3% over the analysis period 2020-2027. PC-based Online Games, one of the segments analyzed in the report, is projected to record a 8.5% CAGR and reach US$1.5 Billion by the end of the analysis period. After an early analysis of the business implications of the pandemic and its induced economic crisis, growth in the Mobile Games segment is readjusted to a revised 11.9% CAGR for the next 7-year period.

The U.S. Market is Estimated at $873.3 Million, While China is Forecast to Grow at 13.4% CAGR

The In-Game Advertising market in the U.S. is estimated at US$873.3 Million in the year 2020. China, the world`s second largest economy, is forecast to reach a projected market size of US$1.3 Billion by the year 2027 trailing a CAGR of 13.4% over the analysis period 2020 to 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 7.3% and 8.8% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 8% CAGR.

Connected Console Games Segment to Record 9.3% CAGR

In the global Connected Console Games segment, USA, Canada, Japan, China and Europe will drive the 8.7% CAGR estimated for this segment. These regional markets accounting for a combined market size of US$745.8 Million in the year 2020 will reach a projected size of US$1.3 Billion by the close of the analysis period. China will remain among the fastest growing in this cluster of regional markets. Led by countries such as Australia, India, and South Korea, the market in Asia-Pacific is forecast to reach US$928 Million by the year 2027, while Latin America will expand at a 10.5% CAGR through the analysis period. We bring years of research experience to this 15th edition of our report. The 176-page report presents concise insights into how the pandemic has impacted production and the buy side for 2020 and 2021. A short-term phased recovery by key geography is also addressed.

Competitors identified in this market include, among others,

  • Adscape International, LLC
  • Electronic Arts, Inc.
  • Engage Advertising
  • MediaSpike, Inc.
  • Playwire Media LLC

TABLE OF CONTENTS

I. INTRODUCTION, METHODOLOGY & REPORT SCOPE

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW

  • Global Competitor Market Shares
  • In-Game Advertising Competitor Market Share Scenario Worldwide (in %): 2019 & 2028
  • Impact of Covid-19 and a Looming Global Recession

2. FOCUS ON SELECT PLAYERS

3. MARKET TRENDS & DRIVERS

4. GLOBAL MARKET PERSPECTIVE

  • TABLE 1: In-Game Advertising Global Market Estimates and Forecasts in US$ Million by Region/Country: 2020-2027
  • TABLE 2: In-Game Advertising Global Retrospective Market Scenario in US$ Million by Region/Country: 2012-2019
  • TABLE 3: In-Game Advertising Market Share Shift across Key Geographies Worldwide: 2012 VS 2020 VS 2027
  • TABLE 4: PC-based Online Games (Device Type) World Market by Region/Country in US$ Million: 2020 to 2027
  • TABLE 5: PC-based Online Games (Device Type) Historic Market Analysis by Region/Country in US$ Million: 2012 to 2019
  • TABLE 6: PC-based Online Games (Device Type) Market Share Breakdown of Worldwide Sales by Region/Country: 2012 VS 2020 VS 2027
  • TABLE 7: Mobile Games (Device Type) Potential Growth Markets Worldwide in US$ Million: 2020 to 2027
  • TABLE 8: Mobile Games (Device Type) Historic Market Perspective by Region/Country in US$ Million: 2012 to 2019
  • TABLE 9: Mobile Games (Device Type) Market Sales Breakdown by Region/Country in Percentage: 2012 VS 2020 VS 2027
  • TABLE 10: Connected Console Games (Device Type) Geographic Market Spread Worldwide in US$ Million: 2020 to 2027
  • TABLE 11: Connected Console Games (Device Type) Region Wise Breakdown of Global Historic Demand in US$ Million: 2012 to 2019
  • TABLE 12: Connected Console Games (Device Type) Market Share Distribution in Percentage by Region/Country: 2012 VS 2020 VS 2027

III. MARKET ANALYSIS

  • GEOGRAPHIC MARKET ANALYSIS
  • UNITED STATES
    • Market Facts & Figures
    • US In-Game Advertising Market Share (in %) by Company: 2019 & 2025
    • Market Analytics
    • TABLE 13: United States In-Game Advertising Market Estimates and Projections in US$ Million by Device Type: 2020 to 2027
    • TABLE 14: In-Game Advertising Market in the United States by Device Type: A Historic Review in US$ Million for 2012-2019
    • TABLE 15: United States In-Game Advertising Market Share Breakdown by Device Type: 2012 VS 2020 VS 2027
  • CANADA
    • TABLE 16: Canadian In-Game Advertising Market Estimates and Forecasts in US$ Million by Device Type: 2020 to 2027
    • TABLE 17: Canadian In-Game Advertising Historic Market Review by Device Type in US$ Million: 2012-2019
    • TABLE 18: In-Game Advertising Market in Canada: Percentage Share Breakdown of Sales by Device Type for 2012, 2020, and 2027
  • JAPAN
    • TABLE 19: Japanese Market for In-Game Advertising: Annual Sales Estimates and Projections in US$ Million by Device Type for the Period 2020-2027
    • TABLE 20: In-Game Advertising Market in Japan: Historic Sales Analysis in US$ Million by Device Type for the Period 2012-2019
    • TABLE 21: Japanese In-Game Advertising Market Share Analysis by Device Type: 2012 VS 2020 VS 2027
  • CHINA
    • TABLE 22: Chinese In-Game Advertising Market Growth Prospects in US$ Million by Device Type for the Period 2020-2027
    • TABLE 23: In-Game Advertising Historic Market Analysis in China in US$ Million by Device Type: 2012-2019
    • TABLE 24: Chinese In-Game Advertising Market by Device Type: Percentage Breakdown of Sales for 2012, 2020, and 2027
  • EUROPE
    • Market Facts & Figures
    • European In-Game Advertising Market: Competitor Market Share Scenario (in %) for 2019 & 2025
    • Market Analytics
    • TABLE 25: European In-Game Advertising Market Demand Scenario in US$ Million by Region/Country: 2020-2027
    • TABLE 26: In-Game Advertising Market in Europe: A Historic Market Perspective in US$ Million by Region/Country for the Period 2012-2019
    • TABLE 27: European In-Game Advertising Market Share Shift by Region/Country: 2012 VS 2020 VS 2027
    • TABLE 28: European In-Game Advertising Market Estimates and Forecasts in US$ Million by Device Type: 2020-2027
    • TABLE 29: In-Game Advertising Market in Europe in US$ Million by Device Type: A Historic Review for the Period 2012-2019
    • TABLE 30: European In-Game Advertising Market Share Breakdown by Device Type: 2012 VS 2020 VS 2027
  • FRANCE
    • TABLE 31: In-Game Advertising Market in France by Device Type: Estimates and Projections in US$ Million for the Period 2020-2027
    • TABLE 32: French In-Game Advertising Historic Market Scenario in US$ Million by Device Type: 2012-2019
    • TABLE 33: French In-Game Advertising Market Share Analysis by Device Type: 2012 VS 2020 VS 2027
  • GERMANY
    • TABLE 34: In-Game Advertising Market in Germany: Recent Past, Current and Future Analysis in US$ Million by Device Type for the Period 2020-2027
    • TABLE 35: German In-Game Advertising Historic Market Analysis in US$ Million by Device Type: 2012-2019
    • TABLE 36: German In-Game Advertising Market Share Breakdown by Device Type: 2012 VS 2020 VS 2027
  • ITALY
    • TABLE 37: Italian In-Game Advertising Market Growth Prospects in US$ Million by Device Type for the Period 2020-2027
    • TABLE 38: In-Game Advertising Historic Market Analysis in Italy in US$ Million by Device Type: 2012-2019
    • TABLE 39: Italian In-Game Advertising Market by Device Type: Percentage Breakdown of Sales for 2012, 2020, and 2027
  • UNITED KINGDOM
    • TABLE 40: United Kingdom Market for In-Game Advertising: Annual Sales Estimates and Projections in US$ Million by Device Type for the Period 2020-2027
    • TABLE 41: In-Game Advertising Market in the United Kingdom: Historic Sales Analysis in US$ Million by Device Type for the Period 2012-2019
    • TABLE 42: United Kingdom In-Game Advertising Market Share Analysis by Device Type: 2012 VS 2020 VS 2027
  • SPAIN
    • TABLE 43: Spanish In-Game Advertising Market Estimates and Forecasts in US$ Million by Device Type: 2020 to 2027
    • TABLE 44: Spanish In-Game Advertising Historic Market Review by Device Type in US$ Million: 2012-2019
    • TABLE 45: In-Game Advertising Market in Spain: Percentage Share Breakdown of Sales by Device Type for 2012, 2020, and 2027
  • RUSSIA
    • TABLE 46: Russian In-Game Advertising Market Estimates and Projections in US$ Million by Device Type: 2020 to 2027
    • TABLE 47: In-Game Advertising Market in Russia by Device Type: A Historic Review in US$ Million for 2012-2019
    • TABLE 48: Russian In-Game Advertising Market Share Breakdown by Device Type: 2012 VS 2020 VS 2027
  • REST OF EUROPE
    • TABLE 49: Rest of Europe In-Game Advertising Market Estimates and Forecasts in US$ Million by Device Type: 2020-2027
    • TABLE 50: In-Game Advertising Market in Rest of Europe in US$ Million by Device Type: A Historic Review for the Period 2012-2019
    • TABLE 51: Rest of Europe In-Game Advertising Market Share Breakdown by Device Type: 2012 VS 2020 VS 2027
  • ASIA-PACIFIC
    • TABLE 52: Asia-Pacific In-Game Advertising Market Estimates and Forecasts in US$ Million by Region/Country: 2020-2027
    • TABLE 53: In-Game Advertising Market in Asia-Pacific: Historic Market Analysis in US$ Million by Region/Country for the Period 2012-2019
    • TABLE 54: Asia-Pacific In-Game Advertising Market Share Analysis by Region/Country: 2012 VS 2020 VS 2027
    • TABLE 55: In-Game Advertising Market in Asia-Pacific by Device Type: Estimates and Projections in US$ Million for the Period 2020-2027
    • TABLE 56: Asia-Pacific In-Game Advertising Historic Market Scenario in US$ Million by Device Type: 2012-2019
    • TABLE 57: Asia-Pacific In-Game Advertising Market Share Analysis by Device Type: 2012 VS 2020 VS 2027
  • AUSTRALIA
    • TABLE 58: In-Game Advertising Market in Australia: Recent Past, Current and Future Analysis in US$ Million by Device Type for the Period 2020-2027
    • TABLE 59: Australian In-Game Advertising Historic Market Analysis in US$ Million by Device Type: 2012-2019
    • TABLE 60: Australian In-Game Advertising Market Share Breakdown by Device Type: 2012 VS 2020 VS 2027
  • INDIA
    • TABLE 61: Indian In-Game Advertising Market Estimates and Forecasts in US$ Million by Device Type: 2020 to 2027
    • TABLE 62: Indian In-Game Advertising Historic Market Review by Device Type in US$ Million: 2012-2019
    • TABLE 63: In-Game Advertising Market in India: Percentage Share Breakdown of Sales by Device Type for 2012, 2020, and 2027
  • SOUTH KOREA
    • TABLE 64: In-Game Advertising Market in South Korea: Recent Past, Current and Future Analysis in US$ Million by Device Type for the Period 2020-2027
    • TABLE 65: South Korean In-Game Advertising Historic Market Analysis in US$ Million by Device Type: 2012-2019
    • TABLE 66: In-Game Advertising Market Share Distribution in South Korea by Device Type: 2012 VS 2020 VS 2027
  • REST OF ASIA-PACIFIC
    • TABLE 67: Rest of Asia-Pacific Market for In-Game Advertising: Annual Sales Estimates and Projections in US$ Million by Device Type for the Period 2020-2027
    • TABLE 68: In-Game Advertising Market in Rest of Asia-Pacific: Historic Sales Analysis in US$ Million by Device Type for the Period 2012-2019
    • TABLE 69: Rest of Asia-Pacific In-Game Advertising Market Share Analysis by Device Type: 2012 VS 2020 VS 2027
  • LATIN AMERICA
    • TABLE 70: Latin American In-Game Advertising Market Trends by Region/Country in US$ Million: 2020-2027
    • TABLE 71: In-Game Advertising Market in Latin America in US$ Million by Region/Country:
    • A Historic Perspective for the Period 2012-2019
    • TABLE 72: Latin American In-Game Advertising Market Percentage Breakdown of Sales by Region/Country: 2012, 2020, and 2027
    • TABLE 73: Latin American In-Game Advertising Market Growth Prospects in US$ Million by Device Type for the Period 2020-2027
    • TABLE 74: In-Game Advertising Historic Market Analysis in Latin America in US$ Million by Device Type: 2012-2019
    • TABLE 75: Latin American In-Game Advertising Market by Device Type: Percentage Breakdown of Sales for 2012, 2020, and 2027
  • ARGENTINA
    • TABLE 76: Argentinean In-Game Advertising Market Estimates and Forecasts in US$ Million by Device Type: 2020-2027
    • TABLE 77: In-Game Advertising Market in Argentina in US$ Million by Device Type: A Historic Review for the Period 2012-2019
    • TABLE 78: Argentinean In-Game Advertising Market Share Breakdown by Device Type: 2012 VS 2020 VS 2027
  • BRAZIL
    • TABLE 79: In-Game Advertising Market in Brazil by Device Type: Estimates and Projections in US$ Million for the Period 2020-2027
    • TABLE 80: Brazilian In-Game Advertising Historic Market Scenario in US$ Million by Device Type: 2012-2019
    • TABLE 81: Brazilian In-Game Advertising Market Share Analysis by Device Type: 2012 VS 2020 VS 2027
  • MEXICO
    • TABLE 82: In-Game Advertising Market in Mexico: Recent Past, Current and Future Analysis in US$ Million by Device Type for the Period 2020-2027
    • TABLE 83: Mexican In-Game Advertising Historic Market Analysis in US$ Million by Device Type: 2012-2019
    • TABLE 84: Mexican In-Game Advertising Market Share Breakdown by Device Type: 2012 VS 2020 VS 2027
  • REST OF LATIN AMERICA
    • TABLE 85: Rest of Latin America In-Game Advertising Market Estimates and Projections in US$ Million by Device Type: 2020 to 2027
    • TABLE 86: In-Game Advertising Market in Rest of Latin America by Device Type: A Historic Review in US$ Million for 2012-2019
    • TABLE 87: Rest of Latin America In-Game Advertising Market Share Breakdown by Device Type: 2012 VS 2020 VS 2027
  • MIDDLE EAST
    • TABLE 88: The Middle East In-Game Advertising Market Estimates and Forecasts in US$ Million by Region/Country: 2020-2027
    • TABLE 89: In-Game Advertising Market in the Middle East by Region/Country in US$ Million: 2012-2019
    • TABLE 90: The Middle East In-Game Advertising Market Share Breakdown by Region/Country: 2012, 2020, and 2027
    • TABLE 91: The Middle East In-Game Advertising Market Estimates and Forecasts in US$ Million by Device Type: 2020 to 2027
    • TABLE 92: The Middle East In-Game Advertising Historic Market by Device Type in US$ Million: 2012-2019
    • TABLE 93: In-Game Advertising Market in the Middle East: Percentage Share Breakdown of Sales by Device Type for 2012,2020, and 2027
  • IRAN
    • TABLE 94: Iranian Market for In-Game Advertising: Annual Sales Estimates and Projections in US$ Million by Device Type for the Period 2020-2027
    • TABLE 95: In-Game Advertising Market in Iran: Historic Sales Analysis in US$ Million by Device Type for the Period 2012-2019
    • TABLE 96: Iranian In-Game Advertising Market Share Analysis by Device Type: 2012 VS 2020 VS 2027
  • ISRAEL
    • TABLE 97: Israeli In-Game Advertising Market Estimates and Forecasts in US$ Million by Device Type: 2020-2027
    • TABLE 98: In-Game Advertising Market in Israel in US$ Million by Device Type: A Historic Review for the Period 2012-2019
    • TABLE 99: Israeli In-Game Advertising Market Share Breakdown by Device Type: 2012 VS 2020 VS 2027
  • SAUDI ARABIA
    • TABLE 100: Saudi Arabian In-Game Advertising Market Growth Prospects in US$ Million by Device Type for the Period 2020-2027
    • TABLE 101: In-Game Advertising Historic Market Analysis in Saudi Arabia in US$ Million by Device Type: 2012-2019
    • TABLE 102: Saudi Arabian In-Game Advertising Market by Device Type: Percentage Breakdown of Sales for 2012, 2020, and 2027
  • UNITED ARAB EMIRATES
    • TABLE 103: In-Game Advertising Market in the United Arab Emirates: Recent Past, Current and Future Analysis in US$ Million by Device Type for the Period 2020-2027
    • TABLE 104: United Arab Emirates In-Game Advertising Historic Market Analysis in US$ Million by Device Type: 2012-2019
    • TABLE 105: In-Game Advertising Market Share Distribution in United Arab Emirates by Device Type: 2012 VS 2020 VS 2027
  • REST OF MIDDLE EAST
    • TABLE 106: In-Game Advertising Market in Rest of Middle East: Recent Past, Current and Future Analysis in US$ Million by Device Type for the Period 2020-2027
    • TABLE 107: Rest of Middle East In-Game Advertising Historic Market Analysis in US$ Million by Device Type: 2012-2019
    • TABLE 108: Rest of Middle East In-Game Advertising Market Share Breakdown by Device Type: 2012 VS 2020 VS 2027
  • AFRICA
    • TABLE 109: African In-Game Advertising Market Estimates and Projections in US$ Million by Device Type: 2020 to 2027
    • TABLE 110: In-Game Advertising Market in Africa by Device Type: A Historic Review in US$ Million for 2012-2019
    • TABLE 111: African In-Game Advertising Market Share Breakdown by Device Type: 2012 VS 2020 VS 2027

IV. COMPETITION

  • Total Companies Profiled: 35