表紙
市場調查報告書

社群媒體廣告的全球市場

Social Media Advertising

出版商 Global Industry Analysts, Inc. 商品編碼 912819
出版日期 內容資訊 英文 195 Pages
商品交期: 最快1-2個工作天內
價格
社群媒體廣告的全球市場 Social Media Advertising
出版日期: 2020年07月01日內容資訊: 英文 195 Pages
簡介

本報告提供全球社群媒體廣告市場相關調查分析,提供市場概要,主要企業,市場趨勢·促進因素,全球市場預測,各地區市場分析,競爭情形相關的系統性資訊。

第1章 簡介·調查手法·調查範圍

第2章 摘要整理

  • 市場概要
    • 全球市場的企業佔有率
    • 全球社群媒體廣告市場上企業佔有率方案
  • 主要企業
  • 市場趨勢與發展因素
  • 全球市場預測

第3章 市場分析

  • 各地區市場分析
    • 美國
    • 加拿大
    • 日本
    • 中國
    • 歐洲
    • 法國
    • 德國
    • 義大利
    • 英國
    • 西班牙
    • 俄羅斯
    • 其他歐洲
    • 亞太地區
    • 澳洲
    • 印度
    • 韓國
    • 其他亞太地區
    • 南美
    • 阿根廷
    • 巴西
    • 墨西哥
    • 其他南美國家
    • 中東
    • 伊朗
    • 以色列
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 其他中東
    • 非洲

第4章 競爭企業

  • AMAZON.COM, INC.
  • FACEBOOK, INC.
  • GOOGLE LLC
  • LINKEDIN CORPORATION
  • PINTEREST, INC.
  • SNAPCHAT
  • TUMBLR/VERIZON MEDIA
  • TWITTER
  • VIMEO, LLC
  • YOUTUBE

第5章 調查資料

目錄
Product Code: MCP-6823

Global Social Media Advertising Market to Reach $248.2 Billion by 2027

Amid the COVID-19 crisis, the global market for Social Media Advertising estimated at US$85.2 Billion in the year 2020, is projected to reach a revised size of US$248.2 Billion by 2027, growing at aCAGR of 16.5% over the period 2020-2027. Desktop, one of the segments analyzed in the report, is projected to record 15.2% CAGR and reach US$155 Billion by the end of the analysis period. After an early analysis of the business implications of the pandemic and its induced economic crisis, growth in the Mobile segment is readjusted to a revised 18.9% CAGR for the next 7-year period.

The U.S. Market is Estimated at $23 Billion, While China is Forecast to Grow at 21.1% CAGR

The Social Media Advertising market in the U.S. is estimated at US$23 Billion in the year 2020. China, the world`s second largest economy, is forecast to reach a projected market size of US$57 Billion by the year 2027 trailing a CAGR of 21.1% over the analysis period 2020 to 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 12% and 14.4% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 13% CAGR.We bring years of research experience to this 19th edition of our report. The 195-page report presents concise insights into how the pandemic has impacted production and the buy side for 2020 and 2021. A short-term phased recovery by key geography is also addressed.

Competitors identified in this market include, among others,

  • Amazon.com, Inc.
  • Google LLC
  • LinkedIn Corporation
  • Pinterest, Inc.
  • Snapchat
  • Tumblr/Verizon Media
  • Twitter
  • Vimeo, LLC
  • YouTube.

TABLE OF CONTENTS

I. INTRODUCTION, METHODOLOGY & REPORT SCOPE

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW

  • Global Competitor Market Shares
  • Social Media Advertising Competitor Market Share Scenario Worldwide (in %): 2019 & 2028
  • Impact of Covid-19 and a Looming Global Recession

2. FOCUS ON SELECT PLAYERS

3. MARKET TRENDS & DRIVERS

4. GLOBAL MARKET PERSPECTIVE

  • TABLE 1: Social Media Advertising Global Market Estimates and Forecasts in US$ Million by Region/Country: 2020-2027
  • TABLE 2: Social Media Advertising Global Retrospective Market Scenario in US$ Million by Region/Country: 2012-2019
  • TABLE 3: Social Media Advertising Market Share Shift across Key Geographies Worldwide: 2012 VS 2020 VS 2027
  • TABLE 4: Desktop (Type) World Market by Region/Country in US$ Million: 2020 to 2027
  • TABLE 5: Desktop (Type) Historic Market Analysis by Region/Country in US$ Million: 2012 to 2019
  • TABLE 6: Desktop (Type) Market Share Breakdown of Worldwide Sales by Region/Country: 2012 VS 2020 VS 2027
  • TABLE 7: Mobile (Type) Potential Growth Markets Worldwide in US$ Million: 2020 to 2027
  • TABLE 8: Mobile (Type) Historic Market Perspective by Region/Country in US$ Million: 2012 to 2019
  • TABLE 9: Mobile (Type) Market Sales Breakdown by Region/Country in Percentage: 2012 VS 2020 VS 2027

III. MARKET ANALYSIS

  • GEOGRAPHIC MARKET ANALYSIS
  • UNITED STATES
    • Market Facts & Figures
    • US Social Media Advertising Market Share (in %) by Company: 2019 & 2025
    • Market Analytics
    • TABLE 10: United States Social Media Advertising Market Estimates and Projections in US$ Million by Type: 2020 to 2027
    • TABLE 11: Social Media Advertising Market in the United States by Type: A Historic Review in US$ Million for 2012-2019
    • TABLE 12: United States Social Media Advertising Market Share Breakdown by Type: 2012 VS 2020 VS 2027
  • CANADA
    • TABLE 13: Canadian Social Media Advertising Market Estimates and Forecasts in US$ Million by Type: 2020 to 2027
    • TABLE 14: Canadian Social Media Advertising Historic Market Review by Type in US$ Million: 2012-2019
    • TABLE 15: Social Media Advertising Market in Canada: Percentage Share Breakdown of Sales by Type for 2012, 2020, and 2027
  • JAPAN
    • TABLE 16: Japanese Market for Social Media Advertising: Annual Sales Estimates and Projections in US$ Million by Type for the Period 2020-2027
    • TABLE 17: Social Media Advertising Market in Japan: Historic Sales Analysis in US$ Million by Type for the Period 2012-2019
    • TABLE 18: Japanese Social Media Advertising Market Share Analysis by Type: 2012 VS 2020 VS 2027
  • CHINA
    • TABLE 19: Chinese Social Media Advertising Market Growth Prospects in US$ Million by Type for the Period 2020-2027
    • TABLE 20: Social Media Advertising Historic Market Analysis in China in US$ Million by Type: 2012-2019
    • TABLE 21: Chinese Social Media Advertising Market by Type: Percentage Breakdown of Sales for 2012, 2020, and 2027
  • EUROPE
    • Market Facts & Figures
    • European Social Media Advertising Market: Competitor Market Share Scenario (in %) for 2019 & 2025
    • Market Analytics
    • TABLE 22: European Social Media Advertising Market Demand Scenario in US$ Million by Region/Country: 2020-2027
    • TABLE 23: Social Media Advertising Market in Europe: A Historic Market Perspective in US$ Million by Region/Country for the Period 2012-2019
    • TABLE 24: European Social Media Advertising Market Share Shift by Region/Country: 2012 VS 2020 VS 2027
    • TABLE 25: European Social Media Advertising Market Estimates and Forecasts in US$ Million by Type: 2020-2027
    • TABLE 26: Social Media Advertising Market in Europe in US$ Million by Type: A Historic Review for the Period 2012-2019
    • TABLE 27: European Social Media Advertising Market Share Breakdown by Type: 2012 VS 2020 VS 2027
  • FRANCE
    • TABLE 28: Social Media Advertising Market in France by Type: Estimates and Projections in US$ Million for the Period 2020-2027
    • TABLE 29: French Social Media Advertising Historic Market Scenario in US$ Million by Type: 2012-2019
    • TABLE 30: French Social Media Advertising Market Share Analysis by Type: 2012 VS 2020 VS 2027
  • GERMANY
    • TABLE 31: Social Media Advertising Market in Germany: Recent Past, Current and Future Analysis in US$ Million by Type for the Period 2020-2027
    • TABLE 32: German Social Media Advertising Historic Market Analysis in US$ Million by Type: 2012-2019
    • TABLE 33: German Social Media Advertising Market Share Breakdown by Type: 2012 VS 2020 VS 2027
  • ITALY
    • TABLE 34: Italian Social Media Advertising Market Growth Prospects in US$ Million by Type for the Period 2020-2027
    • TABLE 35: Social Media Advertising Historic Market Analysis in Italy in US$ Million by Type: 2012-2019
    • TABLE 36: Italian Social Media Advertising Market by Type: Percentage Breakdown of Sales for 2012, 2020, and 2027
  • UNITED KINGDOM
    • TABLE 37: United Kingdom Market for Social Media Advertising: Annual Sales Estimates and Projections in US$ Million by Type for the Period 2020-2027
    • TABLE 38: Social Media Advertising Market in the United Kingdom: Historic Sales Analysis in US$ Million by Type for the Period 2012-2019
    • TABLE 39: United Kingdom Social Media Advertising Market Share Analysis by Type: 2012 VS 2020 VS 2027
  • SPAIN
    • TABLE 40: Spanish Social Media Advertising Market Estimates and Forecasts in US$ Million by Type: 2020 to 2027
    • TABLE 41: Spanish Social Media Advertising Historic Market Review by Type in US$ Million: 2012-2019
    • TABLE 42: Social Media Advertising Market in Spain: Percentage Share Breakdown of Sales by Type for 2012, 2020, and 2027
  • RUSSIA
    • TABLE 43: Russian Social Media Advertising Market Estimates and Projections in US$ Million by Type: 2020 to 2027
    • TABLE 44: Social Media Advertising Market in Russia by Type: A Historic Review in US$ Million for 2012-2019
    • TABLE 45: Russian Social Media Advertising Market Share Breakdown by Type: 2012 VS 2020 VS 2027
  • REST OF EUROPE
    • TABLE 46: Rest of Europe Social Media Advertising Market Estimates and Forecasts in US$ Million by Type: 2020-2027
    • TABLE 47: Social Media Advertising Market in Rest of Europe in US$ Million by Type: A Historic Review for the Period 2012-2019
    • TABLE 48: Rest of Europe Social Media Advertising Market Share Breakdown by Type: 2012 VS 2020 VS 2027
  • ASIA-PACIFIC
    • TABLE 49: Asia-Pacific Social Media Advertising Market Estimates and Forecasts in US$ Million by Region/Country: 2020-2027
    • TABLE 50: Social Media Advertising Market in Asia-Pacific: Historic Market Analysis in US$ Million by Region/Country for the Period 2012-2019
    • TABLE 51: Asia-Pacific Social Media Advertising Market Share Analysis by Region/Country: 2012 VS 2020 VS 2027
    • TABLE 52: Social Media Advertising Market in Asia-Pacific by Type: Estimates and Projections in US$ Million for the Period 2020-2027
    • TABLE 53: Asia-Pacific Social Media Advertising Historic Market Scenario in US$ Million by Type: 2012-2019
    • TABLE 54: Asia-Pacific Social Media Advertising Market Share Analysis by Type: 2012 VS 2020 VS 2027
  • AUSTRALIA
    • TABLE 55: Social Media Advertising Market in Australia: Recent Past, Current and Future Analysis in US$ Million by Type for the Period 2020-2027
    • TABLE 56: Australian Social Media Advertising Historic Market Analysis in US$ Million by Type: 2012-2019
    • TABLE 57: Australian Social Media Advertising Market Share Breakdown by Type: 2012 VS 2020 VS 2027
  • INDIA
    • TABLE 58: Indian Social Media Advertising Market Estimates and Forecasts in US$ Million by Type: 2020 to 2027
    • TABLE 59: Indian Social Media Advertising Historic Market Review by Type in US$ Million: 2012-2019
    • TABLE 60: Social Media Advertising Market in India: Percentage Share Breakdown of Sales by Type for 2012, 2020, and 2027
  • SOUTH KOREA
    • TABLE 61: Social Media Advertising Market in South Korea: Recent Past, Current and Future Analysis in US$ Million by Type for the Period 2020-2027
    • TABLE 62: South Korean Social Media Advertising Historic Market Analysis in US$ Million by Type: 2012-2019
    • TABLE 63: Social Media Advertising Market Share Distribution in South Korea by Type: 2012 VS 2020 VS 2027
  • REST OF ASIA-PACIFIC
    • TABLE 64: Rest of Asia-Pacific Market for Social Media Advertising: Annual Sales Estimates and Projections in US$ Million by Type for the Period 2020-2027
    • TABLE 65: Social Media Advertising Market in Rest of Asia-Pacific: Historic Sales Analysis in US$ Million by Type for the Period 2012-2019
    • TABLE 66: Rest of Asia-Pacific Social Media Advertising Market Share Analysis by Type: 2012 VS 2020 VS 2027
  • LATIN AMERICA
    • TABLE 67: Latin American Social Media Advertising Market Trends by Region/Country in US$ Million: 2020-2027
    • TABLE 68: Social Media Advertising Market in Latin America in US$ Million by Region/Country: A Historic Perspective for the Period 2012-2019
    • TABLE 69: Latin American Social Media Advertising Market Percentage Breakdown of Sales by Region/Country: 2012, 2020, and 2027
    • TABLE 70: Latin American Social Media Advertising Market Growth Prospects in US$ Million by Type for the Period 2020-2027
    • TABLE 71: Social Media Advertising Historic Market Analysis in Latin America in US$ Million by Type: 2012-2019
    • TABLE 72: Latin American Social Media Advertising Market by Type: Percentage Breakdown of Sales for 2012, 2020, and 2027
  • ARGENTINA
    • TABLE 73: Argentinean Social Media Advertising Market Estimates and Forecasts in US$ Million by Type: 2020-2027
    • TABLE 74: Social Media Advertising Market in Argentina in US$ Million by Type: A Historic Review for the Period 2012-2019
    • TABLE 75: Argentinean Social Media Advertising Market Share Breakdown by Type: 2012 VS 2020 VS 2027
  • BRAZIL
    • TABLE 76: Social Media Advertising Market in Brazil by Type: Estimates and Projections in US$ Million for the Period 2020-2027
    • TABLE 77: Brazilian Social Media Advertising Historic Market Scenario in US$ Million by Type: 2012-2019
    • TABLE 78: Brazilian Social Media Advertising Market Share Analysis by Type: 2012 VS 2020 VS 2027
  • MEXICO
    • TABLE 79: Social Media Advertising Market in Mexico: Recent Past, Current and Future Analysis in US$ Million by Type for the Period 2020-2027
    • TABLE 80: Mexican Social Media Advertising Historic Market Analysis in US$ Million by Type: 2012-2019
    • TABLE 81: Mexican Social Media Advertising Market Share Breakdown by Type: 2012 VS 2020 VS 2027
  • REST OF LATIN AMERICA
    • TABLE 82: Rest of Latin America Social Media Advertising Market Estimates and Projections in US$ Million by Type: 2020 to 2027
    • TABLE 83: Social Media Advertising Market in Rest of Latin America by Type: A Historic Review in US$ Million for 2012-2019
    • TABLE 84: Rest of Latin America Social Media Advertising Market Share Breakdown by Type: 2012 VS 2020 VS 2027
  • MIDDLE EAST
    • TABLE 85: The Middle East Social Media Advertising Market Estimates and Forecasts in US$ Million by Region/Country: 2020-2027
    • TABLE 86: Social Media Advertising Market in the Middle East by Region/Country in US$ Million: 2012-2019
    • TABLE 87: The Middle East Social Media Advertising Market Share Breakdown by Region/Country: 2012, 2020, and 2027
    • TABLE 88: The Middle East Social Media Advertising Market Estimates and Forecasts in US$ Million by Type: 2020 to 2027
    • TABLE 89: The Middle East Social Media Advertising Historic Market by Type in US$ Million: 2012-2019
    • TABLE 90: Social Media Advertising Market in the Middle East: Percentage Share Breakdown of Sales by Type for 2012,2020, and 2027
  • IRAN
    • TABLE 91: Iranian Market for Social Media Advertising: Annual Sales Estimates and Projections in US$ Million by Type for the Period 2020-2027
    • TABLE 92: Social Media Advertising Market in Iran: Historic Sales Analysis in US$ Million by Type for the Period 2012-2019
    • TABLE 93: Iranian Social Media Advertising Market Share Analysis by Type: 2012 VS 2020 VS 2027
  • ISRAEL
    • TABLE 94: Israeli Social Media Advertising Market Estimates and Forecasts in US$ Million by Type: 2020-2027
    • TABLE 95: Social Media Advertising Market in Israel in US$ Million by Type: A Historic Review for the Period 2012-2019
    • TABLE 96: Israeli Social Media Advertising Market Share Breakdown by Type: 2012 VS 2020 VS 2027
  • SAUDI ARABIA
    • TABLE 97: Saudi Arabian Social Media Advertising Market Growth Prospects in US$ Million by Type for the Period 2020-2027
    • TABLE 98: Social Media Advertising Historic Market Analysis in Saudi Arabia in US$ Million by Type: 2012-2019
    • TABLE 99: Saudi Arabian Social Media Advertising Market by Type: Percentage Breakdown of Sales for 2012, 2020, and 2027
  • UNITED ARAB EMIRATES
    • TABLE 100: Social Media Advertising Market in the United Arab Emirates: Recent Past, Current and Future Analysis in US$ Million by Type for the Period 2020-2027
    • TABLE 101: United Arab Emirates Social Media Advertising Historic Market Analysis in US$ Million by Type: 2012-2019
    • TABLE 102: Social Media Advertising Market Share Distribution in United Arab Emirates by Type: 2012 VS 2020 VS 2027
  • REST OF MIDDLE EAST
    • TABLE 103: Social Media Advertising Market in Rest of Middle East: Recent Past, Current and Future Analysis in US$ Million by Type for the Period 2020-2027
    • TABLE 104: Rest of Middle East Social Media Advertising Historic Market Analysis in US$ Million by Type: 2012-2019
    • TABLE 105: Rest of Middle East Social Media Advertising Market Share Breakdown by Type: 2012 VS 2020 VS 2027
  • AFRICA
    • TABLE 106: African Social Media Advertising Market Estimates and Projections in US$ Million by Type: 2020 to 2027
    • TABLE 107: Social Media Advertising Market in Africa by Type: A Historic Review in US$ Million for 2012-2019
    • TABLE 108: African Social Media Advertising Market Share Breakdown by Type: 2012 VS 2020 VS 2027

IV. COMPETITION

  • Total Companies Profiled: 57