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市場調查報告書
商品編碼
912817

地理定位型廣告 (LBA)的全球市場

Location Based Advertising (LBA)

出版日期: | 出版商: Global Industry Analysts, Inc. | 英文 319 Pages | 商品交期: 最快1-2個工作天內

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  • 全貌
  • 簡介
  • 目錄
簡介

全球地理定位型廣告 (LBA)市場預計將以複合成長率20.6%的速度成長,2025年之前達到212億美元規模。一般認為在零售店部門的強勢成長推動下,全球市場可能會加速成長。

這份報告提供全球地理定位型廣告 (LBA)市場相關調查分析,彙整市場概要,市場趨勢,今後預測等相關考察,美國,加拿大,日本,歐洲,亞太地區,南美,中東,非洲的各市場相關分析,主要企業的簡介等相關資訊。

第1章簡介,調查方法,調查的範圍

第2章 摘要整理

  • 市場概要
    • 地理定位型廣告 (LBA的)簡介
    • LBA的優點
    • 主要的促進成長要素
    • 地理定位資料VS地理定位型廣告 (LBA)
  • 主要企業
    • Aislelabs Inc. (加拿大)
    • Foursquare Labs, Inc. (美國)
    • Gamigo AG (德國)
    • GroundTruth (美國)
    • Scanbuy, Inc. (美國)
    • Yoose PTE. Ltd. (新加坡)
  • 市場趨勢和促進因素
  • 全球市場預測

第3章 市場分析

  • 地區市場分析
  • 美國
  • 加拿大
  • 日本
  • 中國
  • 歐洲
    • 法國
    • 德國
    • 義大利
    • 英國
    • 西班牙
    • 俄羅斯
    • 歐洲的其他各國
  • 亞太地區
    • 澳洲
    • 印度
    • 韓國
    • 亞太地區的其他各國
  • 南美
    • 阿根廷
    • 巴西
    • 墨西哥
    • 南美的其他各國
  • 中東
    • 伊朗
    • 以色列
    • 沙烏地阿拉伯
    • UAE
    • 中東的其他各國
  • 非洲

第4章 競爭

目錄
Product Code: MCP-6802

What`s New for 2022?

» Global competitiveness and key competitor percentage market shares

» Market presence across multiple geographies - Strong/Active/Niche/Trivial

» Online interactive peer-to-peer collaborative bespoke updates

» Access to our digital archives and MarketGlass Research Platform

» Complimentary updates for one year

Global Location Based Advertising (LBA) Market to Reach US$133 Billion by the Year 2026

Location-based advertising (LBA) constitutes a new type of advertising, encompassing the integration of mobile advertising with location-based services. Growth in the global market is propelled by rapid digitization across various industry verticals, increasing dependence of marketers on consumer data, along with rising penetration of GPS-enabled mobile devices and the internet. Growing usage of mobile data and mobile search, increasing penetration of smartphone devices, and favorable consumer demographics also boost market prospects. With mobile Internet growing at a much faster rate than computer-based Internet access, particularly in the developing countries and among the younger demographic, LBA is expected to grow at robust rate. Technological advancements, especially in the mobile phone segment and the development of novel advertisement platforms in conjunction with the requirement to reach customers on the move is another factor driving the use of LBA. In order to gain greater acceptance, LBA applications need to include the required technology to allow user freedom in search and at the same time determine the type of advertisement to reach the consumer. Also, emphasis must be placed on the advertisement context to gain the attention of user. The increased use of Wi-Fi technology also supports the growth of LBA especially in indoor environments.

Amid the COVID-19 crisis, the global market for Location Based Advertising (LBA) estimated at US$63.9 Billion in the year 2020, is projected to reach a revised size of US$133 Billion by 2026, growing at a CAGR of 12.8% over the analysis period. Retail Outlets, one of the segments analyzed in the report, is projected to grow at a 12.2% CAGR to reach US$62.9 Billion by the end of the analysis period. After a thorough analysis of the business implications of the pandemic and its induced economic crisis, growth in the Public Places segment is readjusted to a revised 14.2% CAGR for the next 7-year period. This segment currently accounts for a 28.3% share of the global Location Based Advertising (LBA) market. The public places segment`s growth is due to growing adoption of LBS among institutions, brands, and enterprises in public places. Businesses and brands with physical stores can join hands with analytics companies and LBS providers for geofencing locations, which will enable them to capture the audiences visiting such locations.

The U.S. Market is Estimated at $22.8 Billion in 2021, While China is Forecast to Reach $16.1 Billion by 2026

The Location Based Advertising (LBA) market in the U.S. is estimated at US$22.8 Billion in the year 2021. The country currently accounts for a 32.1% share in the global market. China, the world`s second largest economy, is forecast to reach an estimated market size of US$16.1 Billion in the year 2026 trailing a CAGR of 15.8% through the analysis period. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 11% and 11.4% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 12% CAGR while Rest of European market (as defined in the study) will reach US$18.4 Billion by the end of the analysis period. North America region dominates market share since the region was among the earliest to adopt location-based advertising and services. Growth in the regional market is also augmented by the presence of leading vendors like Facebook and Google. Key growth drivers in the Asia-Pacific region include increasing smartphone users, appeal of low-cost advertising models, and growing purchases of goods and services on e-commerce platforms.

Airports Segment to Reach $22.3 Billion by 2026

Airports represent an established end-use application sector for location-based advertising. Several options for advertising in airlines have come up, of which location-based advertising is one that is gaining increasing foothold. Airports now offer private Wi-Fi networks freely, which are being used by marketers to obtain location-based information about customers. The airlines then provide passengers with targeted advertising based on their interests and preferences. In the global Airports segment, USA, Canada, Japan, China and Europe will drive the 12.8% CAGR estimated for this segment. These regional markets accounting for a combined market size of US$8.4 Billion in the year 2020 will reach a projected size of US$19.4 Billion by the close of the analysis period. China will remain among the fastest growing in this cluster of regional markets. Led by countries such as Australia, India, and South Korea, the market in Asia-Pacific is forecast to reach US$2.2 Billion by the year 2026, while Latin America will expand at a 14.9% CAGR through the analysis period.

Select Competitors (Total 53 Featured) -

  • Aislelabs Inc.
  • Foursquare Labs, Inc.
  • Gamigo AG
  • GroundTruth
  • Scanbuy, Inc.
  • Yoose PTE. Ltd.

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Impact of COVID-19 Pandemic and Looming Global Recession: 2020 Marked as a Year of Disruption & Transformation
    • As the Race between the Virus & Vaccines Intensifies, Where is the World Economy Headed in 2021?
    • World Economic Growth Projections (Real GDP, Annual % Change) for 2020 through 2022
    • COVID-19 Pandemic Upends the Advertising Landscape
    • Global Advertising, Media & Broadcasting Market Growth Outlook (in %) for Years 2019 through 2025
    • Global Advertising, Media & Broadcasting Market: Annual % Growth by Major Geographies for 2019-2025
    • The Market for Contextual Advertising and the Pandemic Impact
    • COVID-19 Impact on Advertising Industry Affects AI Investments
    • COVID-19 Impact on Global Ad Spending within Digital Medium: 2021
    • Location Based Advertising (LBA) - Global Key Competitors Percentage Market Share in 2022 (E)
    • Advertising: Essential for Corporate/Brand Survival & Existence
    • Global Advertising Spending by Medium (in %): 2020E
    • Activity-based and Location-based: The two Leading Contextual Advertising Types
    • World Contextual Advertising Market by Type (2021): Percentage Breakdown of Revenues for Activity-Based Advertising, Location-Based Advertising, and Other Types
    • Rising Importance of Location-based Advertising Augurs Well
    • Evolution of LBA and Factors Responsible for its Success
    • Benefits of LBA
    • Location-Based Advertising: Types
    • Examples of Successful Location-Based Mobile Advertising
    • Launching a Successful LB Marketing Campaign
    • Geo-Location Data Vs Location Based Advertising
    • LVD Technology & the Future of Marketing
    • Global Market Prospects & Outlook
    • Key Growth Drivers
    • Analysis by Application
    • World Location Based Advertising (LBA) Market by Application (2021 & 2027): Percentage Breakdown of Revenues for Retail Outlets, Public Places, Airports, Hospitals, and Other Applications
    • Regional Analysis
    • Global Market for Location Based Advertising (LBA): Percentage Breakdown of Revenues for Developed and Developing Regions (2021 & 2027)
    • Global Market for Location Based Advertising (LBA) - Geographic Regions Ranked by % CAGR (Revenues) for 2020-2027: China, Asia-Pacific, Latin America, Middle East, Africa, USA, Europe, Canada, and Japan
    • Competitive Scenario
    • Recent Market Activity
    • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2022 (E)
  • 2. FOCUS ON SELECT PLAYERS
  • 3. MARKET TRENDS & DRIVERS
    • Mobile Marketing Future: Precise Location-Based Advertising
    • Technology Trends Impacting Location-Based Marketing
    • Most Marketing Budgets Prioritize and Focus on Location-Based Marketing
    • Growing Importance of Digital Advertising Favors Growth
    • World Digital Advertising Expenditure (in US$ Billion) for the Years 2019, 2021, and 2023
    • Digital Ad Spending as % of Total Media Ad Spending in Select Countries for the Year 2019
    • Growing Relevance of AI to Location-Based Advertising
    • Rise in Smartphone Usage Lends Growth Opportunities for LBA
    • Smartphone and Tablet PCs Shipments in Million Units for the Years 2019, 2021 and 2023
    • Smartphone Users Worldwide (In Billion): 2016-2021E
    • Smartphone Penetration Rate as Share of Total Population: 2016-2021
    • Breakdown of Mobile Internet Revenues by Category (in %): 2020
    • Global Internet Users in Billion for the Years 2014 through 2020
    • World Internet Penetration Rate (in %) by Geographic Region: February 2021
    • Integrating SMS in LBA Increases Success Rate of Reaching Target Customers
    • Launch of 5G Networks to Boost Growth
    • 5G Smartphone Sales in Million Units: 2019-2022
    • Millennials: An Important Demographic
    • Consumer Attitude to Targeted Online Advertising by Age Group
    • LBA Draws Greater Consumer Insights
    • Mobile Search, and Navigation Apps to Drive Growth
    • Social Media with Location Based Features: Emerging Avenues for Marketing
    • Location-based Advertising Better Grasps Consumer Attention on Paid Social Media
    • How Location-based Advertising Helps Formulating Strategy?
    • Best Networks to Launch Localized Advertisements
    • LBA: A Useful Advertising Tool for Retail Outlets
    • Location-based Advertising (LBA) Gains Foothold at Airports
    • Global Airlines Performance by Region: 2020 Vs 2019
    • COVID-19 Pandemic Dents Airline Revenues: Commercial Airline Revenue Growth (in %) for 2010-2020E
    • Geotargeting for Hospital Advertising
    • CheckPoints, a Location-Based Advertising Approach
    • Context Sensitive Advertising: Significance of Context in LBA
    • Issues and Challenges
    • Privacy Concerns Remain Big Issue
    • Perception of Location-Based Advertising as Spam
    • Restrictions on Collection of Location Data to Cost Marketers
    • Consumer Willingness to Share Location and Personal Data
    • Location Based Advertising: A Conceptual Review
    • Push Approach/Push Advertising
    • Pull Approach/Pull Advertising
    • LBA Ecosystem
    • Significant Aspects of LBA: The Three 'R's of LBA
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: World Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2020 through 2027 and % CAGR
    • TABLE 2: World Historic Review for Location Based Advertising (LBA) by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2012 through 2019 and % CAGR
    • TABLE 3: World 15-Year Perspective for Location Based Advertising (LBA) by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets for Years 2012, 2021 & 2027
    • TABLE 4: World Recent Past, Current & Future Analysis for Retail Outlets by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2020 through 2027 and % CAGR
    • TABLE 5: World Historic Review for Retail Outlets by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2012 through 2019 and % CAGR
    • TABLE 6: World 15-Year Perspective for Retail Outlets by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2012, 2021 & 2027
    • TABLE 7: World Recent Past, Current & Future Analysis for Public Places by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2020 through 2027 and % CAGR
    • TABLE 8: World Historic Review for Public Places by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2012 through 2019 and % CAGR
    • TABLE 9: World 15-Year Perspective for Public Places by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2012, 2021 & 2027
    • TABLE 10: World Recent Past, Current & Future Analysis for Airports by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2020 through 2027 and % CAGR
    • TABLE 11: World Historic Review for Airports by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2012 through 2019 and % CAGR
    • TABLE 12: World 15-Year Perspective for Airports by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2012, 2021 & 2027
    • TABLE 13: World Recent Past, Current & Future Analysis for Hospitals by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2020 through 2027 and % CAGR
    • TABLE 14: World Historic Review for Hospitals by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2012 through 2019 and % CAGR
    • TABLE 15: World 15-Year Perspective for Hospitals by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2012, 2021 & 2027
    • TABLE 16: World Recent Past, Current & Future Analysis for Other Applications by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2020 through 2027 and % CAGR
    • TABLE 17: World Historic Review for Other Applications by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2012 through 2019 and % CAGR
    • TABLE 18: World 15-Year Perspective for Other Applications by Geographic Region - Percentage Breakdown of Value Revenues for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2012, 2021 & 2027

III. MARKET ANALYSIS

  • UNITED STATES
    • Location Based Advertising (LBA) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2022 (E)
    • TABLE 19: USA Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2020 through 2027 and % CAGR
    • TABLE 20: USA Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2012 through 2019 and % CAGR
    • TABLE 21: USA 15-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Revenues for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2012, 2021 & 2027
  • CANADA
    • TABLE 22: Canada Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2020 through 2027 and % CAGR
    • TABLE 23: Canada Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2012 through 2019 and % CAGR
    • TABLE 24: Canada 15-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Revenues for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2012, 2021 & 2027
  • JAPAN
    • Location Based Advertising (LBA) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2022 (E)
    • TABLE 25: Japan Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2020 through 2027 and % CAGR
    • TABLE 26: Japan Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2012 through 2019 and % CAGR
    • TABLE 27: Japan 15-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Revenues for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2012, 2021 & 2027
  • CHINA
    • Location Based Advertising (LBA) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2022 (E)
    • TABLE 28: China Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2020 through 2027 and % CAGR
    • TABLE 29: China Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2012 through 2019 and % CAGR
    • TABLE 30: China 15-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Revenues for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2012, 2021 & 2027
  • EUROPE
    • Location Based Advertising (LBA) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2022 (E)
    • TABLE 31: Europe Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2020 through 2027 and % CAGR
    • TABLE 32: Europe Historic Review for Location Based Advertising (LBA) by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2012 through 2019 and % CAGR
    • TABLE 33: Europe 15-Year Perspective for Location Based Advertising (LBA) by Geographic Region - Percentage Breakdown of Value Revenues for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2012, 2021 & 2027
    • TABLE 34: Europe Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2020 through 2027 and % CAGR
    • TABLE 35: Europe Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2012 through 2019 and % CAGR
    • TABLE 36: Europe 15-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Revenues for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2012, 2021 & 2027
  • FRANCE
    • Location Based Advertising (LBA) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2022 (E)
    • TABLE 37: France Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2020 through 2027 and % CAGR
    • TABLE 38: France Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2012 through 2019 and % CAGR
    • TABLE 39: France 15-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Revenues for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2012, 2021 & 2027
  • GERMANY
    • Location Based Advertising (LBA) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2022 (E)
    • TABLE 40: Germany Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2020 through 2027 and % CAGR
    • TABLE 41: Germany Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2012 through 2019 and % CAGR
    • TABLE 42: Germany 15-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Revenues for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2012, 2021 & 2027
  • ITALY
    • TABLE 43: Italy Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2020 through 2027 and % CAGR
    • TABLE 44: Italy Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2012 through 2019 and % CAGR
    • TABLE 45: Italy 15-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Revenues for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2012, 2021 & 2027
  • UNITED KINGDOM
    • Location Based Advertising (LBA) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2022 (E)
    • TABLE 46: UK Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2020 through 2027 and % CAGR
    • TABLE 47: UK Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2012 through 2019 and % CAGR
    • TABLE 48: UK 15-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Revenues for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2012, 2021 & 2027
  • SPAIN
    • TABLE 49: Spain Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2020 through 2027 and % CAGR
    • TABLE 50: Spain Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2012 through 2019 and % CAGR
    • TABLE 51: Spain 15-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Revenues for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2012, 2021 & 2027
  • RUSSIA
    • TABLE 52: Russia Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2020 through 2027 and % CAGR
    • TABLE 53: Russia Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2012 through 2019 and % CAGR
    • TABLE 54: Russia 15-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Revenues for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2012, 2021 & 2027
  • REST OF EUROPE
    • TABLE 55: Rest of Europe Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2020 through 2027 and % CAGR
    • TABLE 56: Rest of Europe Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2012 through 2019 and % CAGR
    • TABLE 57: Rest of Europe 15-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Revenues for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2012, 2021 & 2027
  • ASIA-PACIFIC
    • Location Based Advertising (LBA) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2022 (E)
    • TABLE 58: Asia-Pacific Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2020 through 2027 and % CAGR
    • TABLE 59: Asia-Pacific Historic Review for Location Based Advertising (LBA) by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2012 through 2019 and % CAGR
    • TABLE 60: Asia-Pacific 15-Year Perspective for Location Based Advertising (LBA) by Geographic Region - Percentage Breakdown of Value Revenues for Australia, India, South Korea and Rest of Asia-Pacific Markets for Years 2012, 2021 & 2027
    • TABLE 61: Asia-Pacific Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2020 through 2027 and % CAGR
    • TABLE 62: Asia-Pacific Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2012 through 2019 and % CAGR
    • TABLE 63: Asia-Pacific 15-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Revenues for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2012, 2021 & 2027
  • AUSTRALIA
    • Location Based Advertising (LBA) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Australia for 2022 (E)
    • TABLE 64: Australia Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2020 through 2027 and % CAGR
    • TABLE 65: Australia Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2012 through 2019 and % CAGR
    • TABLE 66: Australia 15-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Revenues for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2012, 2021 & 2027
  • INDIA
    • Location Based Advertising (LBA) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in India for 2022 (E)
    • TABLE 67: India Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2020 through 2027 and % CAGR
    • TABLE 68: India Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2012 through 2019 and % CAGR
    • TABLE 69: India 15-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Revenues for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2012, 2021 & 2027
  • SOUTH KOREA
    • TABLE 70: South Korea Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2020 through 2027 and % CAGR
    • TABLE 71: South Korea Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2012 through 2019 and % CAGR
    • TABLE 72: South Korea 15-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Revenues for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2012, 2021 & 2027
  • REST OF ASIA-PACIFIC
    • TABLE 73: Rest of Asia-Pacific Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2020 through 2027 and % CAGR
    • TABLE 74: Rest of Asia-Pacific Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2012 through 2019 and % CAGR
    • TABLE 75: Rest of Asia-Pacific 15-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Revenues for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2012, 2021 & 2027
  • LATIN AMERICA
    • Location Based Advertising (LBA) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Latin America for 2022 (E)
    • TABLE 76: Latin America Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2020 through 2027 and % CAGR
    • TABLE 77: Latin America Historic Review for Location Based Advertising (LBA) by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2012 through 2019 and % CAGR
    • TABLE 78: Latin America 15-Year Perspective for Location Based Advertising (LBA) by Geographic Region - Percentage Breakdown of Value Revenues for Argentina, Brazil, Mexico and Rest of Latin America Markets for Years 2012, 2021 & 2027
    • TABLE 79: Latin America Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2020 through 2027 and % CAGR
    • TABLE 80: Latin America Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2012 through 2019 and % CAGR
    • TABLE 81: Latin America 15-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Revenues for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2012, 2021 & 2027
  • ARGENTINA
    • TABLE 82: Argentina Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2020 through 2027 and % CAGR
    • TABLE 83: Argentina Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2012 through 2019 and % CAGR
    • TABLE 84: Argentina 15-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Revenues for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2012, 2021 & 2027
  • BRAZIL
    • TABLE 85: Brazil Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2020 through 2027 and % CAGR
    • TABLE 86: Brazil Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2012 through 2019 and % CAGR
    • TABLE 87: Brazil 15-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Revenues for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2012, 2021 & 2027
  • MEXICO
    • TABLE 88: Mexico Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2020 through 2027 and % CAGR
    • TABLE 89: Mexico Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2012 through 2019 and % CAGR
    • TABLE 90: Mexico 15-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Revenues for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2012, 2021 & 2027
  • REST OF LATIN AMERICA
    • TABLE 91: Rest of Latin America Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2020 through 2027 and % CAGR
    • TABLE 92: Rest of Latin America Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2012 through 2019 and % CAGR
    • TABLE 93: Rest of Latin America 15-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Revenues for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2012, 2021 & 2027
  • MIDDLE EAST
    • Location Based Advertising (LBA) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Middle East for 2022 (E)
    • TABLE 94: Middle East Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2020 through 2027 and % CAGR
    • TABLE 95: Middle East Historic Review for Location Based Advertising (LBA) by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2012 through 2019 and % CAGR
    • TABLE 96: Middle East 15-Year Perspective for Location Based Advertising (LBA) by Geographic Region - Percentage Breakdown of Value Revenues for Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets for Years 2012, 2021 & 2027
    • TABLE 97: Middle East Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2020 through 2027 and % CAGR
    • TABLE 98: Middle East Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2012 through 2019 and % CAGR
    • TABLE 99: Middle East 15-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Revenues for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2012, 2021 & 2027
  • IRAN
    • TABLE 100: Iran Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2020 through 2027 and % CAGR
    • TABLE 101: Iran Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2012 through 2019 and % CAGR
    • TABLE 102: Iran 15-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Revenues for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2012, 2021 & 2027
  • ISRAEL
    • TABLE 103: Israel Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2020 through 2027 and % CAGR
    • TABLE 104: Israel Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2012 through 2019 and % CAGR
    • TABLE 105: Israel 15-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Revenues for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2012, 2021 & 2027
  • SAUDI ARABIA
    • TABLE 106: Saudi Arabia Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2020 through 2027 and % CAGR
    • TABLE 107: Saudi Arabia Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2012 through 2019 and % CAGR
    • TABLE 108: Saudi Arabia 15-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Revenues for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2012, 2021 & 2027
  • UNITED ARAB EMIRATES
    • TABLE 109: UAE Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2020 through 2027 and % CAGR
    • TABLE 110: UAE Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2012 through 2019 and % CAGR
    • TABLE 111: UAE 15-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Revenues for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2012, 2021 & 2027
  • REST OF MIDDLE EAST
    • TABLE 112: Rest of Middle East Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2020 through 2027 and % CAGR
    • TABLE 113: Rest of Middle East Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2012 through 2019 and % CAGR
    • TABLE 114: Rest of Middle East 15-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Revenues for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2012, 2021 & 2027
  • AFRICA
    • Location Based Advertising (LBA) Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Africa for 2022 (E)
    • TABLE 115: Africa Recent Past, Current & Future Analysis for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications - Independent Analysis of Annual Revenues in US$ Million for the Years 2020 through 2027 and % CAGR
    • TABLE 116: Africa Historic Review for Location Based Advertising (LBA) by Application - Retail Outlets, Public Places, Airports, Hospitals and Other Applications Markets - Independent Analysis of Annual Revenues in US$ Million for Years 2012 through 2019 and % CAGR
    • TABLE 117: Africa 15-Year Perspective for Location Based Advertising (LBA) by Application - Percentage Breakdown of Value Revenues for Retail Outlets, Public Places, Airports, Hospitals and Other Applications for the Years 2012, 2021 & 2027

IV. COMPETITION

  • Total Companies Profiled: 53