表紙
市場調查報告書

行動行銷的全球市場

Mobile Marketing

出版商 Global Industry Analysts, Inc. 商品編碼 908437
出版日期 內容資訊 英文 157 Pages
商品交期: 最快1-2個工作天內
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行動行銷的全球市場 Mobile Marketing
出版日期: 2019年10月01日內容資訊: 英文 157 Pages
簡介

本報告提供全球行動行銷市場調查,提供市場定義和概要,市場趨勢·市場成長的各種影響因素分析,競爭企業與市場佔有率,世界及各地區·主要國家市場規模的變化與預測,各種區分的明細,主要企業的簡介等系統性資訊。

第1章 調查手法

第2章 摘要整理

  • 市場概要
    • 全球競爭企業的市場佔有率
    • 全球競爭企業的市場佔有率:方案
  • 主要企業
  • 市場趨勢·成長推進因素
  • 全球市場的展望
    • 市場規模的估計·預測:各區各國
    • 市場方案:各區各國
    • 市場佔有率的轉變
    • SMS
    • QR編碼
    • 行動網站
    • LBM (定位型行銷)
    • 其他解決方案
    • 零售
    • 金融服務
    • 汽車
    • 通訊
    • 消費者電子產品
    • 媒體 & 娛樂
    • 旅遊 & 物流
    • 其他最終用途產業

第3章 市場分析

  • 地區市場分析
  • 美國
  • 加拿大
  • 日本
  • 中國
  • 歐洲
  • 法國
  • 德國
  • 義大利
  • 英國
  • 其他歐洲各國
  • 亞太地區
  • 其他 (ROW)

第4章 競爭企業

  • AT&T
  • ADOBE SYSTEMS
  • IBM CORPORATION
  • MOBIVITY HOLDINGS
  • ORACLE CORPORATION
  • SAP SE
  • SAS INSTITUTE
  • SALESFORCE.COM
  • SALMAT LIMITED
  • VIBES MEDIA

第5章 調查資料

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目錄
Product Code: MCP13405

Mobile Marketing market worldwide is projected to grow by US$195.1 Billion, driven by a compounded growth of 26.8%. SMS, one of the segments analyzed and sized in this study, displays the potential to grow at over 25.3%. The shifting dynamics supporting this growth makes it critical for businesses in this space to keep abreast of the changing pulse of the market. Poised to reach over US$79.8 Billion by the year 2025, SMS will bring in healthy gains adding significant momentum to global growth.

Representing the developed world, the United States will maintain a 30.1% growth momentum. Within Europe, which continues to remain an important element in the world economy, Germany will add over US$6.3 Billion to the region's size and clout in the next 5 to 6 years. Over US$9 Billion worth of projected demand in the region will come from Rest of Europe markets. In Japan, SMS will reach a market size of US$6.4 Billion by the close of the analysis period. As the world's second largest economy and the new game changer in global markets, China exhibits the potential to grow at 25.8% over the next couple of years and add approximately US$32.9 Billion in terms of addressable opportunity for the picking by aspiring businesses and their astute leaders. Presented in visually rich graphics are these and many more need-to-know quantitative data important in ensuring quality of strategy decisions, be it entry into new markets or allocation of resources within a portfolio. Several macroeconomic factors and internal market forces will shape growth and development of demand patterns in emerging countries in Asia-Pacific. All research viewpoints presented are based on validated engagements from influencers in the market, whose opinions supersede all other research methodologies.

Competitors identified in this market include, among others, Adobe Systems, Inc.; AT&T, Inc.; IBM Corporation; Mobivity Holdings Inc.; Oracle Corporation; Salesforce.com, Inc.; Salmat Limited; SAP SE; SAS Institute, Inc.; Vibes Media, LLC.

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW

  • Global Competitor Market Shares
  • Mobile Marketing Competitor Market Share Scenario Worldwide (in %): 2019 & 2025

2. FOCUS ON SELECT PLAYERS

3. MARKET TRENDS & DRIVERS

4. GLOBAL MARKET PERSPECTIVE

  • TABLE 1: Mobile Marketing Global Market Estimates and Forecasts in US$ Million by Region/Country: 2018-2025
  • TABLE 2: Mobile Marketing Global Retrospective Market Scenario in US$ Million by Region/Country: 2009-2017
  • TABLE 3: Mobile Marketing Market Share Shift across Key Geographies Worldwide: 2009 VS 2019 VS 2025
  • TABLE 4: SMS (Solution) World Market by Region/Country in US$ Million: 2018 to 2025
  • TABLE 5: SMS (Solution) Historic Market Analysis by Region/Country in US$ Million: 2009 to 2017
  • TABLE 6: SMS (Solution) Market Share Breakdown of Worldwide Sales by Region/Country: 2009 VS 2019 VS 2025
  • TABLE 7: QR Codes (Solution) Potential Growth Markets Worldwide in US$ Million: 2018 to 2025
  • TABLE 8: QR Codes (Solution) Historic Market Perspective by Region/Country in US$ Million: 2009 to 2017
  • TABLE 9: QR Codes (Solution) Market Sales Breakdown by Region/Country in Percentage: 2009 VS 2019 VS 2025
  • TABLE 10: Mobile Web (Solution) Geographic Market Spread Worldwide in US$ Million: 2018 to 2025
  • TABLE 11: Mobile Web (Solution) Region Wise Breakdown of Global Historic Demand in US$ Million: 2009 to 2017
  • TABLE 12: Mobile Web (Solution) Market Share Distribution in Percentage by Region/Country: 2009 VS 2019 VS 2025
  • TABLE 13: Location-Based Marketing (Solution) World Market Estimates and Forecasts by Region/Country in US$ Million: 2018 to 2025
  • TABLE 14: Location-Based Marketing (Solution) Market Historic Review by Region/Country in US$ Million: 2009 to 2017
  • TABLE 15: Location-Based Marketing (Solution) Market Share Breakdown by Region/Country: 2009 VS 2019 VS 2025
  • TABLE 16: Other Solutions (Solution) World Market by Region/Country in US$ Million: 2018 to 2025
  • TABLE 17: Other Solutions (Solution) Historic Market Analysis by Region/Country in US$ Million: 2009 to 2017
  • TABLE 18: Other Solutions (Solution) Market Share Distribution in Percentage by Region/Country: 2009 VS 2019 VS 2025
  • TABLE 19: Retail (End-Use Industry) Sales Estimates and Forecasts in US$ Million by Region/Country for the Years 2018 through 2025
  • TABLE 20: Retail (End-Use Industry) Analysis of Historic Sales in US$ Million by Region/Country for the Years 2009 to 2017
  • TABLE 21: Retail (End-Use Industry) Global Market Share Distribution by Region/Country for 2009, 2019, and 2025
  • TABLE 22: Financial Services (End-Use Industry) Global Opportunity Assessment in US$ Million by Region/Country: 2018-2025
  • TABLE 23: Financial Services (End-Use Industry) Historic Sales Analysis in US$ Million by Region/Country: 2009-2017
  • TABLE 24: Financial Services (End-Use Industry) Percentage Share Breakdown of Global Sales by Region/Country: 2009 VS 2019 VS 2025
  • TABLE 25: Automotive (End-Use Industry) Worldwide Sales in US$ Million by Region/Country: 2018-2025
  • TABLE 26: Automotive (End-Use Industry) Historic Demand Patterns in US$ Million by Region/Country: 2009-2017
  • TABLE 27: Automotive (End-Use Industry) Market Share Shift across Key Geographies: 2009 VS 2019 VS 2025
  • TABLE 28: Telecom (End-Use Industry) Global Market Estimates & Forecasts in US$ Million by Region/Country: 2018-2025
  • TABLE 29: Telecom (End-Use Industry) Retrospective Demand Analysis in US$ Million by Region/Country: 2009-2017
  • TABLE 30: Telecom (End-Use Industry) Market Share Breakdown by Region/Country: 2009 VS 2019 VS 2025
  • TABLE 31: Consumer Electronics (End-Use Industry) Demand Potential Worldwide in US$ Million by Region/Country: 2018-2025
  • TABLE 32: Consumer Electronics (End-Use Industry) Historic Sales Analysis in US$ Million by Region/Country: 2009-2017
  • TABLE 33: Consumer Electronics (End-Use Industry) Share Breakdown Review by Region/Country: 2009 VS 2019 VS 2025
  • TABLE 34: Media & Entertainment (End-Use Industry) Worldwide Latent Demand Forecasts in US$ Million by Region/Country: 2018-2025
  • TABLE 35: Media & Entertainment (End-Use Industry) Global Historic Analysis in US$ Million by Region/Country: 2009-2017
  • TABLE 36: Media & Entertainment (End-Use Industry) Distribution of Global Sales by Region/Country: 2009 VS 2019 VS 2025
  • TABLE 37: Travel & Logistics (End-Use Industry) Sales Estimates and Forecasts in US$ Million by Region/Country for the Years 2018 through 2025
  • TABLE 38: Travel & Logistics (End-Use Industry) Analysis of Historic Sales in US$ Million by Region/Country for the Years 2009 to 2017
  • TABLE 39: Travel & Logistics (End-Use Industry) Global Market Share Distribution by Region/Country for 2009, 2019, and 2025
  • TABLE 40: Other End-Use Industries (End-Use Industry) Global Opportunity Assessment in US$ Million by Region/Country: 2018-2025
  • TABLE 41: Other End-Use Industries (End-Use Industry) Historic Sales Analysis in US$ Million by Region/Country: 2009-2017
  • TABLE 42: Other End-Use Industries (End-Use Industry) Percentage Share Breakdown of Global Sales by Region/Country: 2009 VS 2019 VS 2025

III. MARKET ANALYSIS

  • GEOGRAPHIC MARKET ANALYSIS
  • UNITED STATES
    • Market Facts & Figures
    • US Mobile Marketing Market Share (in %) by Company: 2019 & 2025
    • TABLE 43: United States Mobile Marketing Market Estimates and Projections in US$ Million by Solution: 2018 to 2025
    • TABLE 44: Mobile Marketing Market in the United States by Solution: A Historic Review in US$ Million for 2009-2017
    • TABLE 45: United States Mobile Marketing Market Share Breakdown by Solution: 2009 VS 2019 VS 2025
    • TABLE 46: United States Mobile Marketing Latent Demand Forecasts in US$ Million by End-Use Industry: 2018 to 2025
    • TABLE 47: Mobile Marketing Historic Demand Patterns in the United States by End-Use Industry in US$ Million for 2009-2017
    • TABLE 48: Mobile Marketing Market Share Breakdown in the United States by End-Use Industry: 2009 VS 2019 VS 2025
  • CANADA
    • TABLE 49: Canadian Mobile Marketing Market Estimates and Forecasts in US$ Million by Solution: 2018 to 2025
    • TABLE 50: Canadian Mobile Marketing Historic Market Review by Solution in US$ Million: 2009-2017
    • TABLE 51: Mobile Marketing Market in Canada: Percentage Share Breakdown of Sales by Solution for 2009, 2019, and 2025
    • TABLE 52: Canadian Mobile Marketing Market Quantitative Demand Analysis in US$ Million by End-Use Industry: 2018 to 2025
    • TABLE 53: Mobile Marketing Market in Canada: Summarization of Historic Demand Patterns in US$ Million by End-Use Industry for 2009-2017
    • TABLE 54: Canadian Mobile Marketing Market Share Analysis by End-Use Industry: 2009 VS 2019 VS 2025
  • JAPAN
    • TABLE 55: Japanese Market for Mobile Marketing: Annual Sales Estimates and Projections in US$ Million by Solution for the Period 2018-2025
    • TABLE 56: Mobile Marketing Market in Japan: Historic Sales Analysis in US$ Million by Solution for the Period 2009-2017
    • TABLE 57: Japanese Mobile Marketing Market Share Analysis by Solution: 2009 VS 2019 VS 2025
    • TABLE 58: Japanese Demand Estimates and Forecasts for Mobile Marketing in US$ Million by End-Use Industry: 2018 to 2025
    • TABLE 59: Japanese Mobile Marketing Market in US$ Million by End-Use Industry: 2009-2017
    • TABLE 60: Mobile Marketing Market Share Shift in Japan by End-Use Industry: 2009 VS 2019 VS 2025
  • CHINA
    • TABLE 61: Chinese Mobile Marketing Market Growth Prospects in US$ Million by Solution for the Period 2018-2025
    • TABLE 62: Mobile Marketing Historic Market Analysis in China in US$ Million by Solution: 2009-2017
    • TABLE 63: Chinese Mobile Marketing Market by Solution: Percentage Breakdown of Sales for 2009, 2019, and 2025
    • TABLE 64: Chinese Demand for Mobile Marketing in US$ Million by End-Use Industry: 2018 to 2025
    • TABLE 65: Mobile Marketing Market Review in China in US$ Million by End-Use Industry: 2009-2017
    • TABLE 66: Chinese Mobile Marketing Market Share Breakdown by End-Use Industry: 2009 VS 2019 VS 2025
  • EUROPE
    • Market Facts & Figures
    • European Mobile Marketing Market: Competitor Market Share Scenario (in %) for 2019 & 2025
    • TABLE 67: European Mobile Marketing Market Demand Scenario in US$ Million by Region/Country: 2018-2025
    • TABLE 68: Mobile Marketing Market in Europe: A Historic Market Perspective in US$ Million by Region/Country for the Period 2009-2017
    • TABLE 69: European Mobile Marketing Market Share Shift by Region/Country: 2009 VS 2019 VS 2025
    • TABLE 70: European Mobile Marketing Market Estimates and Forecasts in US$ Million by Solution: 2018-2025
    • TABLE 71: Mobile Marketing Market in Europe in US$ Million by Solution: A Historic Review for the Period 2009-2017
    • TABLE 72: European Mobile Marketing Market Share Breakdown by Solution: 2009 VS 2019 VS 2025
    • TABLE 73: European Mobile Marketing Addressable Market Opportunity in US$ Million by End-Use Industry: 2018-2025
    • TABLE 74: Mobile Marketing Market in Europe: Summarization of Historic Demand in US$ Million by End-Use Industry for the Period 2009-2017
    • TABLE 75: European Mobile Marketing Market Share Analysis by End-Use Industry: 2009 VS 2019 VS 2025
  • FRANCE
    • TABLE 76: Mobile Marketing Market in France by Solution: Estimates and Projections in US$ Million for the Period 2018-2025
    • TABLE 77: French Mobile Marketing Historic Market Scenario in US$ Million by Solution: 2009-2017
    • TABLE 78: French Mobile Marketing Market Share Analysis by Solution: 2009 VS 2019 VS 2025
    • TABLE 79: Mobile Marketing Quantitative Demand Analysis in France in US$ Million by End-Use Industry: 2018-2025
    • TABLE 80: French Mobile Marketing Historic Market Review in US$ Million by End-Use Industry: 2009-2017
    • TABLE 81: French Mobile Marketing Market Share Analysis: A 17-Year Perspective by End-Use Industry for 2009, 2019, and 2025
  • GERMANY
    • TABLE 82: Mobile Marketing Market in Germany: Recent Past, Current and Future Analysis in US$ Million by Solution for the Period 2018-2025
    • TABLE 83: German Mobile Marketing Historic Market Analysis in US$ Million by Solution: 2009-2017
    • TABLE 84: German Mobile Marketing Market Share Breakdown by Solution: 2009 VS 2019 VS 2025
    • TABLE 85: Mobile Marketing Market in Germany: Annual Sales Estimates and Forecasts in US$ Million by End-Use Industry for the Period 2018-2025
    • TABLE 86: German Mobile Marketing Market in Retrospect in US$ Million by End-Use Industry: 2009-2017
    • TABLE 87: Mobile Marketing Market Share Distribution in Germany by End-Use Industry: 2009 VS 2019 VS 2025
  • ITALY
    • TABLE 88: Italian Mobile Marketing Market Growth Prospects in US$ Million by Solution for the Period 2018-2025
    • TABLE 89: Mobile Marketing Historic Market Analysis in Italy in US$ Million by Solution: 2009-2017
    • TABLE 90: Italian Mobile Marketing Market by Solution: Percentage Breakdown of Sales for 2009, 2019, and 2025
    • TABLE 91: Italian Demand for Mobile Marketing in US$ Million by End-Use Industry: 2018 to 2025
    • TABLE 92: Mobile Marketing Market Review in Italy in US$ Million by End-Use Industry: 2009-2017
    • TABLE 93: Italian Mobile Marketing Market Share Breakdown by End-Use Industry: 2009 VS 2019 VS 2025
  • UNITED KINGDOM
    • TABLE 94: United Kingdom Market for Mobile Marketing: Annual Sales Estimates and Projections in US$ Million by Solution for the Period 2018-2025
    • TABLE 95: Mobile Marketing Market in the United Kingdom: Historic Sales Analysis in US$ Million by Solution for the Period 2009-2017
    • TABLE 96: United Kingdom Mobile Marketing Market Share Analysis by Solution: 2009 VS 2019 VS 2025
    • TABLE 97: United Kingdom Demand Estimates and Forecasts for Mobile Marketing in US$ Million by End-Use Industry: 2018 to 2025
    • TABLE 98: United Kingdom Mobile Marketing Market in US$ Million by End-Use Industry: 2009-2017
    • TABLE 99: Mobile Marketing Market Share Shift in the United Kingdom by End-Use Industry: 2009 VS 2019 VS 2025
  • REST OF EUROPE
    • TABLE 100: Rest of Europe Mobile Marketing Market Estimates and Forecasts in US$ Million by Solution: 2018-2025
    • TABLE 101: Mobile Marketing Market in Rest of Europe in US$ Million by Solution: A Historic Review for the Period 2009-2017
    • TABLE 102: Rest of Europe Mobile Marketing Market Share Breakdown by Solution: 2009 VS 2019 VS 2025
    • TABLE 103: Rest of Europe Mobile Marketing Addressable Market Opportunity in US$ Million by End-Use Industry: 2018-2025
    • TABLE 104: Mobile Marketing Market in Rest of Europe: Summarization of Historic Demand in US$ Million by End-Use Industry for the Period 2009-2017
    • TABLE 105: Rest of Europe Mobile Marketing Market Share Analysis by End-Use Industry: 2009 VS 2019 VS 2025
  • ASIA-PACIFIC
    • TABLE 106: Mobile Marketing Market in Asia-Pacific by Solution: Estimates and Projections in US$ Million for the Period 2018-2025
    • TABLE 107: Asia-Pacific Mobile Marketing Historic Market Scenario in US$ Million by Solution: 2009-2017
    • TABLE 108: Asia-Pacific Mobile Marketing Market Share Analysis by Solution: 2009 VS 2019 VS 2025
    • TABLE 109: Mobile Marketing Quantitative Demand Analysis in Asia-Pacific in US$ Million by End-Use Industry: 2018-2025
    • TABLE 110: Asia-Pacific Mobile Marketing Historic Market Review in US$ Million by End-Use Industry: 2009-2017
    • TABLE 111: Asia-Pacific Mobile Marketing Market Share Analysis: A 17-Year Perspective by End-Use Industry for 2009, 2019, and 2025
  • REST OF WORLD
    • TABLE 112: Rest of World Mobile Marketing Market Estimates and Forecasts in US$ Million by Solution: 2018 to 2025
    • TABLE 113: Rest of World Mobile Marketing Historic Market Review by Solution in US$ Million: 2009-2017
    • TABLE 114: Mobile Marketing Market in Rest of World: Percentage Share Breakdown of Sales by Solution for 2009, 2019, and 2025
    • TABLE 115: Rest of World Mobile Marketing Market Quantitative Demand Analysis in US$ Million by End-Use Industry: 2018 to 2025
    • TABLE 116: Mobile Marketing Market in Rest of World: Summarization of Historic Demand Patterns in US$ Million by End-Use Industry for 2009-2017
    • TABLE 117: Rest of World Mobile Marketing Market Share Analysis by End-Use Industry: 2009 VS 2019 VS 2025

IV. COMPETITION

  • AT&T
  • ADOBE SYSTEMS
  • IBM CORPORATION
  • MOBIVITY HOLDINGS
  • ORACLE CORPORATION
  • SAP SE
  • SAS INSTITUTE
  • SALESFORCE.COM
  • SALMAT LIMITED
  • VIBES MEDIA

V. CURATED RESEARCH

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