市場調查報告書

Web分析 (Web分析)的全球市場

Web Analytics

出版商 Global Industry Analysts, Inc. 商品編碼 908165
出版日期 內容資訊 英文 360 Pages
商品交期: 最快1-2個工作天內
價格
Web分析 (Web分析)的全球市場 Web Analytics
出版日期: 2020年02月01日內容資訊: 英文 360 Pages
簡介

Web分析的全球市場預計將以年複合成長率15.7%增長,成長到42億美元的規模。大型企業是本報告中分析的市場區隔之一,展現了15.1%以上的潛在成長力。支援該成長的動態變化,對該領域上想跟上市場變化的企業而言至關重要。大企業領域預計2025年前將超越47億美元,為全球增長提供健康的動力。

本報告提供全球Web分析 (Web分析) 市場相關分析,彙整整體市場規模趨勢預測,及主要推動及阻礙市場要素,市場佔有率的預測,今後的市場成長的方向性,各地區·主要國家的市場詳細趨勢等調查,主要企業的簡介等資訊,為您概述為以下內容

第1章 簡介,調查手法,調查的範圍

第2章 摘要整理

  • 市場概要
    • Web分析:簡介
    • Web分析的類別
    • 異地/ Web分析技術
    • 現場/網絡分析
    • Web分析部署模型
    • 從不斷發展的數位營銷的角度來看,對Web分析的需求不斷增長
    • 通過數位廣告和營銷的快速增長來擴展Web分析市場的機會
    • 全球市場佔有率
  • 主要企業
    • Adobe, Inc. (美國)
    • Applied Technologies Internet SAS(法國)
    • Facebook, Inc. (美國)
    • Google LLC(美國)
    • Hootsuite, Inc. (加拿大)
    • IBM Corporation(美國)
    • Microsoft Corporation(美國)
    • MicroStrategy, Inc. (美國)
    • SAS Institute, Inc.(美國)
    • SimilarWeb Ltd.(美國)
    • Splunk, Inc. (美國)
    • Teradata Corporation(美國)
    • Webtrends, Inc. (美國)
  • 市場趨勢與促進要素
    • 由於業務流程以及有效使用非組織數據的需求,數據量的快速增長擴展了Web分析的重要性
    • Web分析市場受益於數據驅動型業務的持續變化
    • 零售電子商務市場的快速增長推動了市場前景
    • Web分析上人工智能的普及
    • Web分析使用雲端的引進
    • 受到預測分析不斷增長的支持,推動了Web分析的需求
    • 數位營銷策略的效果,可以改善營銷自動化和網絡分析的結合
    • 多通路行銷在Web分析市場中的潛在機會
    • 社交網絡分析通過針對數位營銷人員的社交媒體平台的快速增長而創記錄的成長
    • 由於行動設備已成為有效的數位廣告平台,因此行動網絡分析市場增長
    • 開放原始碼供應商挑戰商業Web分析市場的供應商
    • 數據質量:決定Web分析工具有效性的關鍵
    • 受關注的即時分析
    • 隱私的問題:疑慮的原因
  • 全世界的市場展望

第3章 市場分析

  • 美國
  • 加拿大
  • 日本
  • 中國
  • 歐洲
    • 法國
    • 德國
    • 義大利
    • 英國
    • 其他歐洲
  • 亞太地區
  • 其他地區

第4章 比較展望

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目錄
Product Code: MCP13371

Web Analytics market worldwide is projected to grow by US$4.2 Billion, driven by a compounded growth of 15.7%. Large Enterprises, one of the segments analyzed and sized in this study, displays the potential to grow at over 15.1%. The shifting dynamics supporting this growth makes it critical for businesses in this space to keep abreast of the changing pulse of the market. Poised to reach over US$4.7 Billion by the year 2025, Large Enterprises will bring in healthy gains adding significant momentum to global growth.

Representing the developed world, the United States will maintain a 16.2% growth momentum. Within Europe, which continues to remain an important element in the world economy, Germany will add over *US$189.3 Million to the region's size and clout in the next 5 to 6 years. *Over US$304.4 Million worth of projected demand in the region will come from Rest of Europe markets. In Japan, Large Enterprises will reach a market size of US$272.1 Million by the close of the analysis period. As the world's second largest economy and the new game changer in global markets, China exhibits the potential to grow at 17.3% over the next couple of years and add approximately US$673.1 Million in terms of addressable opportunity for the picking by aspiring businesses and their astute leaders. Presented in visually rich graphics are these and many more need-to-know quantitative data important in ensuring quality of strategy decisions, be it entry into new markets or allocation of resources within a portfolio. Several macroeconomic factors and internal market forces will shape growth and development of demand patterns in emerging countries in Asia-Pacific. All research viewpoints presented are based on validated engagements from influencers in the market, whose opinions supersede all other research methodologies.

Competitors identified in this market include, among others,

  • Adobe, Inc.
  • Applied Technologies Internet SAS
  • Facebook, Inc.
  • Google LLC
  • Hootsuite, Inc.
  • IBM Corporation
  • Microsoft Corporation
  • MicroStrategy, Inc.
  • SAS Institute, Inc.
  • SimilarWeb Ltd.
  • Splunk, Inc.
  • Teradata Corporation
  • Webtrends, Inc.

TABLE OF CONTENTS

I. INTRODUCTION, METHODOLOGY & REPORT SCOPE 1

II. EXECUTIVE SUMMARY 12

1. MARKET OVERVIEW 12

  • Web Analytics: An Introduction 12
  • Categories of Web Analytics 12
  • Off-Site Web Analytics Technologies 13
  • On-Site Web Analytics 13
  • Deployment Models for Web Analytics 14
  • Evolving Digital Marketing Landscape Continues to Spur Demand for Web Analytics 14
  • Rapid Growth of Digital Advertising and Marketing Presents Opportunity for Web Analytics Market 16
  • EXHIBIT 1: Digital Advertising Spending in $ Billion for the Years 2018, 2020, 2022 and 2024 18
  • EXHIBIT 2: Global Advertising Spending Share (in %) by Medium for 2019 and 2021 19
  • Global Competitor Market Shares 20
  • EXHIBIT 3: Web Analytics Competitor Market Share Scenario Worldwide (in %): 2019 20

2. FOCUS ON SELECT PLAYERS 21

  • Adobe, Inc. (USA) 21
  • Applied Technologies Internet SAS (France) 21
  • Facebook, Inc. (USA) 21
  • Google LLC (USA) 22
  • Hootsuite, Inc. (Canada) 22
  • IBM Corporation (USA) 23
  • Microsoft Corporation (USA) 23
  • MicroStrategy, Inc. (USA) 24
  • SAS Institute, Inc. (USA) 24
  • SimilarWeb Ltd. (USA) 24
  • Splunk, Inc. (USA) 25
  • Teradata Corporation (USA) 25
  • Webtrends, Inc. (USA) 25

3. MARKET TRENDS & DRIVERS 26

  • Exponential Rise in Data Volumes from Business Processes and Need for Effective Use of Unorganized Data Enhances Significance of Web Analytics 26
  • Web Analytics Market Poised to Benefit from the Steady Transition towards Data-Driven Businesses 26
  • Rapid Growth of Retail E-Commerce Market Boosts Market Prospects 27
  • EXHIBIT 4: Global B2C E-Commerce Sales in US$ Trillion for the Years 2017, 2019, 2021 and 2023 28
  • EXHIBIT 5: Global E-Commerce Market as a % of Retail Sales for the Period 2017-2023 29
  • EXHIBIT 6: Leading Retail E-Commerce Countries Worldwide: Ranked by Sales in $ Billion for 2019 29
  • Increasing Proliferation of Artificial Intelligence in Web Analytics 30
  • EXHIBIT 7: Global Big Data and Business Analytics Revenues in US$ Billion: 2015 to 2022 31
  • EXHIBIT 8: Percentage of Global Web Pages Served to Mobile: 2010-2022 32
  • Cloud Adoption of Web Analytics Gains Traction 32
  • Increasing Need for Predictive Analytics Sustains Demand for Web Analytics 33
  • Combination of Marketing Automation and Web Analytics Enhances Effectiveness of Digital Marketing Strategies 34
  • Potential Opportunities for Web Analytics Market Emerge from Multi-Channel Marketing 35
  • EXHIBIT 9: Spending on Multichannel Marketing Initiatives: % of Multichannel Budget Allocated by Channel 35
  • EXHIBIT 10: Challenges Confronting Implementation of Multichannel Marketing Campaigns (%) 36
  • With Social Media Platforms Growing in Prominence for Digital Marketers, Social Web Analytics Poised to Record High Growth 37
  • EXHIBIT 11: Social Media Penetration Worldwide: % of Active Monthly Users Compared to Total Population for 2019 38
  • EXHIBIT 12: Social Media Users Penetration (in %) by Generation 39
  • Emergence of Mobile Devices as a Promising Digital Advertising Platform Augurs Well for Mobile Web Analytics Market 39
  • EXHIBIT 13: Increased Spending on Mobile Advertising Propels Mobile Web Analytics Market: Global Mobile Advertising Spending in $ Billion for the Years 2019, 2021, 2023 and 2025 40
  • EXHIBIT 14: Increasing Proliferation of Mobile Devices Translates into High Demand Web Analytics: Smartphone and Tablet PCs Shipments in Million Units for the Years 2019, 2021 and 2023 41
  • Open Source Vendors Challenge Commercial Web Analytics Vendors 41
  • Quality of Data: A Critical Factor Determining the Effectiveness of Web Analytical Tools 42
  • Real-Time Analytics Come to the Fore 43
  • Privacy Issues: A Cause of Concern 43

4. GLOBAL MARKET PERSPECTIVE 44

  • TABLE 1: Web Analytics Global Market Estimates and Forecasts in US$ Thousand by Region/Country: 2018-2025 44
  • TABLE 2: Web Analytics Market Share Shift across Key Geographies Worldwide: 2019 VS 2025 45
  • TABLE 3: Large Enterprises (Organization Size) World Market by Region/Country in US$ Thousand: 2018 to 2025 46
  • TABLE 4: Large Enterprises (Organization Size) Market Share Breakdown of Worldwide Sales by Region/Country: 2019 VS 2025 47
  • TABLE 5: SMEs (Organization Size) Potential Growth Markets Worldwide in US$ Thousand: 2018 to 2025 48
  • TABLE 6: SMEs (Organization Size) Market Sales Breakdown by Region/Country in Percentage: 2019 VS 2025 49
  • TABLE 7: On-Premise (Deployment) Geographic Market Spread Worldwide in US$ Thousand: 2018 to 2025 50
  • TABLE 8: On-Premise (Deployment) Market Share Distribution in Percentage by Region/Country: 2019 VS 2025 51
  • TABLE 9: Cloud (Deployment) World Market Estimates and Forecasts by Region/Country in US$ Thousand: 2018 to 2025 52
  • TABLE 10: Cloud (Deployment) Market Share Breakdown by Region/Country: 2019 VS 2025 53
  • TABLE 11: Retail (Vertical) Worldwide Latent Demand Forecasts in US$ Thousand by Region/Country: 2018-2025 54
  • TABLE 12: Retail (Vertical) Distribution of Global Sales by Region/Country: 2019 VS 2025 55
  • TABLE 13: Manufacturing (Vertical) Sales Estimates and Forecasts in US$ Thousand by Region/Country for the Years 2018 through 2025 56
  • TABLE 14: Manufacturing (Vertical) Global Market Share Distribution by Region/Country for 2019 and 2025 57
  • TABLE 15: BFSI (Vertical) Global Opportunity Assessment in US$ Thousand by Region/Country: 2018-2025 58
  • TABLE 16: BFSI (Vertical) Percentage Share Breakdown of Global Sales by Region/Country: 2019 VS 2025 59
  • TABLE 17: IT & Telecom (Vertical) Worldwide Sales in US$ Thousand by Region/Country: 2018-2025 60
  • TABLE 18: IT & Telecom (Vertical) Market Share Shift across Key Geographies: 2019 VS 2025 61
  • TABLE 19: Logistics & Transportation (Vertical) Global Market Estimates & Forecasts in US$ Thousand by Region/Country: 2018-2025 62
  • TABLE 20: Logistics & Transportation (Vertical) Market Share Breakdown by Region/Country: 2019 VS 2025 63
  • TABLE 21: Healthcare (Vertical) Demand Potential Worldwide in US$ Thousand by Region/Country: 2018-2025 64
  • TABLE 22: Healthcare (Vertical) Share Breakdown Review by Region/Country: 2019 VS 2025 65
  • TABLE 23: Other Verticals (Vertical) Worldwide Latent Demand Forecasts in US$ Thousand by Region/Country: 2018-2025 66
  • TABLE 24: Other Verticals (Vertical) Distribution of Global Sales by Region/Country: 2019 VS 2025 67

III. MARKET ANALYSIS 68

  • GEOGRAPHIC MARKET ANALYSIS 68
  • UNITED STATES 68
  • TABLE 25: United States Web Analytics Market Estimates and Projections in US$ Thousand by Organization Size: 2018 to 2025 68
  • TABLE 26: United States Web Analytics Market Share Breakdown by Organization Size: 2019 VS 2025 69
  • TABLE 27: Web Analytics Market in US$ Thousand in the United States by Deployment: 2018-2025 70
  • TABLE 28: United States Web Analytics Market Share Breakdown by Deployment: 2019 VS 2025 71
  • TABLE 29: United States Web Analytics Latent Demand Forecasts in US$ Thousand by Vertical: 2018 to 2025 72
  • TABLE 30: Web Analytics Market Share Breakdown in the United States by Vertical: 2019 VS 2025 73
  • CANADA 74
  • TABLE 31: Canadian Web Analytics Market Estimates and Forecasts in US$ Thousand by Organization Size: 2018 to 2025 74
  • TABLE 32: Web Analytics Market in Canada: Percentage Share Breakdown of Sales by Organization Size for 2019 and 2025 75
  • TABLE 33: Web Analytics Market Analysis in Canada in US$ Thousand by Deployment: 2018-2025 76
  • TABLE 34: Canadian Web Analytics Market Share Breakdown by Deployment: 2019 VS 2025 77
  • TABLE 35: Canadian Web Analytics Market Quantitative Demand Analysis in US$ Thousand by Vertical: 2018 to 2025 78
  • TABLE 36: Canadian Web Analytics Market Share Analysis by Vertical: 2019 VS 2025 79
  • JAPAN 80
  • TABLE 37: Japanese Market for Web Analytics: Annual Sales Estimates and Projections in US$ Thousand by Organization Size for the Period 2018-2025 80
  • TABLE 38: Japanese Web Analytics Market Share Analysis by Organization Size: 2019 VS 2025 81
  • TABLE 39: Japanese Medium & Long-Term Outlook for Web Analytics Market in US$ Thousand by Deployment: 2018-2025 82
  • TABLE 40: Japanese Web Analytics Market Percentage Share Distribution by Deployment: 2019 VS 2025 83
  • TABLE 41: Japanese Demand Estimates and Forecasts for Web Analytics in US$ Thousand by Vertical: 2018 to 2025 84
  • TABLE 42: Web Analytics Market Share Shift in Japan by Vertical: 2019 VS 2025 85
  • CHINA 86
  • TABLE 43: Chinese Web Analytics Market Growth Prospects in US$ Thousand by Organization Size for the Period 2018-2025 86
  • TABLE 44: Chinese Web Analytics Market by Organization Size: Percentage Breakdown of Sales for 2019 and 2025 87
  • TABLE 45: Web Analytics Market Estimates and Forecasts in China in US$ Thousand by Deployment: 2018-2025 88
  • TABLE 46: Web Analytics Market in China: Percentage Share Analysis by Deployment for 2019 and 2025 89
  • TABLE 47: Chinese Demand for Web Analytics in US$ Thousand by Vertical: 2018 to 2025 90
  • TABLE 48: Chinese Web Analytics Market Share Breakdown by Vertical: 2019 VS 2025 91
  • EUROPE 92
  • TABLE 49: European Web Analytics Market Demand Scenario in US$ Thousand by Region/Country: 2018-2025 92
  • TABLE 50: European Web Analytics Market Share Shift by Region/Country: 2019 VS 2025 93
  • TABLE 51: European Web Analytics Market Estimates and Forecasts in US$ Thousand by Organization Size: 2018-2025 94
  • TABLE 52: European Web Analytics Market Share Breakdown by Organization Size: 2019 VS 2025 95
  • TABLE 53: European Web Analytics Market Assessment in US$ Thousand by Deployment: 2018-2025 96
  • TABLE 54: Web Analytics Market in Europe: Percentage Breakdown of Sales by Deployment for 2019 and 2025 97
  • TABLE 55: European Web Analytics Addressable Market Opportunity in US$ Thousand by Vertical: 2018-2025 98
  • TABLE 56: European Web Analytics Market Share Analysis by Vertical: 2019 VS 2025 99
  • FRANCE 100
  • TABLE 57: Web Analytics Market in France by Organization Size: Estimates and Projections in US$ Thousand for the Period 2018-2025 100
  • TABLE 58: French Web Analytics Market Share Analysis by Organization Size: 2019 VS 2025 101
  • TABLE 59: French Web Analytics Market Estimates and Projections in US$ Thousand by Deployment: 2018-2025 102
  • TABLE 60: French Web Analytics Market Share Breakdown by Deployment: 2019 VS 2025 103
  • TABLE 61: Web Analytics Quantitative Demand Analysis in France in US$ Thousand by Vertical: 2018-2025 104
  • TABLE 62: French Web Analytics Market Share Analysis: A 7-Year Perspective by Vertical for 2019 and 2025 105
  • GERMANY 106
  • TABLE 63: Web Analytics Market in Germany: Recent Past, Current and Future Analysis in US$ Thousand by Organization Size for the Period 2018-2025 106
  • TABLE 64: German Web Analytics Market Share Breakdown by Organization Size: 2019 VS 2025 107
  • TABLE 65: German Web Analytics Latent Demand Forecasts in US$ Thousand by Deployment: 2018-2025 108
  • TABLE 66: German Web Analytics Market Share Breakdown by Deployment: 2019 VS 2025 109
  • TABLE 67: Web Analytics Market in Germany: Annual Sales Estimates and Forecasts in US$ Thousand by Vertical for the Period 2018-2025 110
  • TABLE 68: Web Analytics Market Share Distribution in Germany by Vertical: 2019 VS 2025 111
  • ITALY 112
  • TABLE 69: Italian Web Analytics Market Growth Prospects in US$ Thousand by Organization Size for the Period 2018-2025 112
  • TABLE 70: Italian Web Analytics Market by Organization Size: Percentage Breakdown of Sales for 2019 and 2025 113
  • TABLE 71: Web Analytics Market Estimates and Forecasts in Italy in US$ Thousand by Deployment: 2018-2025 114
  • TABLE 72: Web Analytics Market in Italy: Percentage Share Analysis by Deployment for 2019 and 2025 115
  • TABLE 73: Italian Demand for Web Analytics in US$ Thousand by Vertical: 2018 to 2025 116
  • TABLE 74: Italian Web Analytics Market Share Breakdown by Vertical: 2019 VS 2025 117
  • UNITED KINGDOM 118
  • TABLE 75: United Kingdom Market for Web Analytics: Annual Sales Estimates and Projections in US$ Thousand by Organization Size for the Period 2018-2025 118
  • TABLE 76: United Kingdom Web Analytics Market Share Analysis by Organization Size: 2019 VS 2025 119
  • TABLE 77: United Kingdom Medium & Long-Term Outlook for Web Analytics Market in US$ Thousand by Deployment: 2018-2025 120
  • TABLE 78: United Kingdom Web Analytics Market Percentage Share Distribution by Deployment: 2019 VS 2025 121
  • TABLE 79: United Kingdom Demand Estimates and Forecasts for Web Analytics in US$ Thousand by Vertical: 2018 to 2025 122
  • TABLE 80: Web Analytics Market Share Shift in the United Kingdom by Vertical: 2019 VS 2025 123
  • REST OF EUROPE 124
  • TABLE 81: Rest of Europe Web Analytics Market Estimates and Forecasts in US$ Thousand by Organization Size: 2018-2025 124
  • TABLE 82: Rest of Europe Web Analytics Market Share Breakdown by Organization Size: 2019 VS 2025 125
  • TABLE 83: Rest of Europe Web Analytics Market Assessment in US$ Thousand by Deployment: 2018-2025 126
  • TABLE 84: Web Analytics Market in Rest of Europe: Percentage Breakdown of Sales by Deployment for 2019 and 2025 127
  • TABLE 85: Rest of Europe Web Analytics Addressable Market Opportunity in US$ Thousand by Vertical: 2018-2025 128
  • TABLE 86: Rest of Europe Web Analytics Market Share Analysis by Vertical: 2019 VS 2025 129
  • ASIA-PACIFIC 130
  • TABLE 87: Web Analytics Market in Asia-Pacific by Organization Size: Estimates and Projections in US$ Thousand for the Period 2018-2025 130
  • TABLE 88: Asia-Pacific Web Analytics Market Share Analysis by Organization Size: 2019 VS 2025 131
  • TABLE 89: Asia-Pacific Web Analytics Market Estimates and Projections in US$ Thousand by Deployment: 2018-2025 132
  • TABLE 90: Asia-Pacific Web Analytics Market Share Breakdown by Deployment: 2019 VS 2025 133
  • TABLE 91: Web Analytics Quantitative Demand Analysis in Asia-Pacific in US$ Thousand by Vertical: 2018-2025 134
  • TABLE 92: Asia-Pacific Web Analytics Market Share Analysis: A 7-Year Perspective by Vertical for 2019 and 2025 135
  • REST OF WORLD 136
  • TABLE 93: Rest of World Web Analytics Market Estimates and Forecasts in US$ Thousand by Organization Size: 2018 to 2025 136
  • TABLE 94: Web Analytics Market in Rest of World: Percentage Share Breakdown of Sales by Organization Size for 2019 and 2025 137
  • TABLE 95: Web Analytics Market Analysis in Rest of World in US$ Thousand by Deployment: 2018-2025 138
  • TABLE 96: Rest of World Web Analytics Market Share Breakdown by Deployment: 2019 VS 2025 139
  • TABLE 97: Rest of World Web Analytics Market Quantitative Demand Analysis in US$ Thousand by Vertical: 2018 to 2025 140
  • TABLE 98: Rest of World Web Analytics Market Share Analysis by Vertical: 2019 VS 2025 141

IV. COMPETITION

  • Total Companies Profiled : 70 (including Divisions/Subsidiaries - 71)
  • WEB ANALYTICS MCP13371
  • CONTENTS