市場調查報告書

數位戶外廣告 (OOH) 全球市場

Digital OOH

出版商 Global Industry Analysts, Inc. 商品編碼 903073
出版日期 內容資訊 英文 488 Pages
商品交期: 最快1-2個工作天內
價格
數位戶外廣告 (OOH) 全球市場 Digital OOH
出版日期: 2020年03月01日內容資訊: 英文 488 Pages
簡介

數位戶外廣告 (OOH) 全球市場有9.9%的年複合成長率,預測將成長至131億美元的規模。該報告分析對像之一的看板有10.8%以上的潛在成長力。支持這種增長的變化動力,使得該領域的企業必須緊跟市場變化。到2025年為止,看板領域有望超過125億美元的收益,位全球成長提供重要動力。

此報告針對全球世界OOH (Out-of-Home:戶外廣告)市場進行分析,調查整體市場規模績效、預測,主要推動/抑制市場的因素、各種產品、終端使用產業及各產業的市佔率趨勢、未來市場成長的方向性、各地區、主要國家市場的詳細趨勢等,統整主要企業簡介等資訊。

第1章 簡介、調查手法、調查範圍

第2章 重點摘要

  • 市場概述
    • 數位戶外廣告簡介
    • 數位戶外廣告:目前市場情景與前景
    • 塑造數位戶外廣告市場的趨勢概述
    • 產品分類分析
    • 數位看板:突出類別
    • 數位看板 vs. 傳統看板
    • 交通工具媒體是新興成長產業
    • 街道傢俱的幾種型態
    • 發達地區仍然是主要收入來源,而新興市場則有快速增長
    • 經濟情景及其對數位戶外廣告市場的影響
    • 競爭展望
    • 數位OOH:分裂的市場
    • 最近市場的活動
  • 主要參與企業
    • Adams Outdoor Advertising(美國)
    • AOTO Electronics Co., Ltd(中國)
    • APG|SGA SA(瑞士)
    • Bell Media(加拿大)
    • Broadsign International LLC(加拿大)
    • Ayuda Media Systems(加拿大)
    • Clear Channel Outdoor Holdings, Inc. (美國)
    • Daktronics, Inc. (美國)
    • Global(英國)
    • JCDecaux Group(法國)
    • Lamar Advertising Company(美國)
    • oOh!media Limited(澳洲)
    • Outfront Media, Inc.(美國)
    • Pattison Outdoor Advertising(加拿大)
    • Primedia Outdoor(南非)
    • Stroer SE & Co. KGaA(德國)
  • 市場趨勢與活性因子
    • 戶外廣告越來越重要,為數位戶外廣告創造優渥的環境
    • 全球廣告客戶主導戶外廣告支出費用
    • 數位戶外廣告搭上都市化浪潮
    • 使用建築媒體技術,讓都市的高樓大廈成為戶外廣告載體
    • 城市地區的車輛交通增加
    • 新興都市基礎設施概念的智慧城市推動數位OOH的下一波成長
    • 機場:更為精細的分類
    • 智慧機場擴大機場的數位OOH
    • 程式化方法為數位OOH帶來更為廣泛的市場機會
    • 零碎的家庭內廣告是將會成長的市場機會
    • 特殊娛樂活動提供動力
    • 技術融合提供數位OOH創新方法
    • 人工智能與數據分析改善數位OOH的功能
    • 智能電子白板讓閱覽者想起戶外廣告
    • 擴張實境與下個世代的「Gladvertising」技術登場
    • 對環境友善的設計、時尚的硬體、更智能的軟件讓數位OOH領域更為活化
    • 問題與挑戰
    • 缺乏衡量:主要障礙
    • 非常規定價模型
    • 定位與屬性問題
    • 安全性問題
    • 與地方自治體的契約:商業上的不確定性
    • 戶外廣告的不利規定
    • 原有廣告與新興廣告的競爭:需致力於此課題
  • 全球市場展望

第3章 市場分析

  • 美國
  • 加拿大
  • 日本
  • 中國
  • 歐洲
    • 法國
    • 德國
    • 義大利
    • 英國
    • 西班牙
    • 俄羅斯
    • 其他歐洲
  • 亞太地區
    • 澳洲
    • 印度
    • 韓國
    • 其他亞太地區
  • 南美洲
    • 阿根廷
    • 巴西
    • 墨西哥
    • 其他南美洲
  • 中東
    • 伊朗
    • 以色列
    • 沙烏地阿拉伯
    • UAE
    • 其他中東地區
  • 非洲

第4章 競爭格局

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目錄
Product Code: MCP11553

Digital OOH market worldwide is projected to grow by US$13.1 Billion, driven by a compounded growth of 9.9%. Billboard, one of the segments analyzed and sized in this study, displays the potential to grow at over 10.8%. The shifting dynamics supporting this growth makes it critical for businesses in this space to keep abreast of the changing pulse of the market. Poised to reach over US$12.5 Billion by the year 2025, Billboard will bring in healthy gains adding significant momentum to global growth.

Representing the developed world, the United States will maintain a 9.1% growth momentum. Within Europe, which continues to remain an important element in the world economy, Germany will add over *US$365 Million to the region's size and clout in the next 5 to 6 years. *Over US$835.4 Million worth of projected demand in the region will come from Rest of Europe markets. In Japan, Billboard will reach a market size of US$967.7 Million by the close of the analysis period. As the world's second largest economy and the new game changer in global markets, China exhibits the potential to grow at 13.1% over the next couple of years and add approximately US$3.1 Billion in terms of addressable opportunity for the picking by aspiring businesses and their astute leaders. Presented in visually rich graphics are these and many more need-to-know quantitative data important in ensuring quality of strategy decisions, be it entry into new markets or allocation of resources within a portfolio. Several macroeconomic factors and internal market forces will shape growth and development of demand patterns in emerging countries in Asia-Pacific, Latin America and the Middle East. All research viewpoints presented are based on validated engagements from influencers in the market, whose opinions supersede all other research methodologies.

Competitors identified in this market include, among others,

  • Adams Outdoor Advertising
  • AOTO Electronics Co., Ltd
  • APG|SGA SA
  • Bell Media
  • Broadsign International LLC
  • Clear Channel Outdoor Holdings, Inc.
  • Daktronics, Inc.
  • Global
  • JCDecaux Group
  • Lamar Advertising Company
  • oOh!media Limited
  • Outfront Media, Inc.
  • Pattison Outdoor Advertising
  • Primedia Outdoor
  • StrA¶er SE & Co. KGaA.

TABLE OF CONTENTS

I. INTRODUCTION, METHODOLOGY & REPORT SCOPE 1

II. EXECUTIVE SUMMARY 12

1. MARKET OVERVIEW 12

  • An Introduction to Digital OOH 12
  • Digital OOH: Current Market Scenario and Outlook 13
  • A Brief Overview of Trends Shaping the DOOH Market 14
  • Product Segment Analysis 15
  • Digital Billboards: Prominent Category 15
  • Digital Billboards Vs. Traditional Billboards 16
  • Transit Media Emerges as New Growth Vertical 16
  • Rising Demand for Street Furniture 16
  • Some Forms of Street Furniture 17
  • While Developed Regions Remain Major Revenue Contributors, Developing Regions Exhibit Fast Paced Growth 18
  • EXHIBIT 1: World Digital OOH Market by Region (2019 & 2025): Percentage Breakdown of Revenues for Developed and Developing Regions 18
  • EXHIBIT 2: World Digital OOH Market - Geographic Regions Ranked by % CAGR (Revenues) for 2018-2025: China, Asia-Pacific, Latin America, Middle East, Africa, Canada, USA, Europe, and Japan 19
  • Economic Scenario and Its Impact on Digital OOH Market 19
  • EXHIBIT 3: Global Economic Outlook: Real GDP Growth Rates in % by Country/Region for the Years 2018 through 2021 21
  • Competitive Landscape 22
  • Digital OOH: Fragmented Marketplace 22
  • Recent Market Activity 23
  • EXHIBIT 4: Global Outdoor Advertising Competitor Revenues in US$ Billion 24

2. FOCUS ON SELECT PLAYERS 25

  • Adams Outdoor Advertising (USA) 25
  • AOTO Electronics Co., Ltd (China) 25
  • APG|SGA SA (Switzerland) 25
  • Bell Media (Canada) 25
  • Broadsign International LLC (Canada) 26
  • Ayuda Media Systems (Canada) 26
  • Clear Channel Outdoor Holdings, Inc. (USA) 26
  • Daktronics, Inc. (USA) 27
  • Global (UK) 27
  • JCDecaux Group (France) 27
  • Lamar Advertising Company (USA) 28
  • oOh!media Limited (Australia) 28
  • Outfront Media, Inc. (USA) 28
  • Pattison Outdoor Advertising (Canada) 29
  • Primedia Outdoor (South Africa) 29
  • Stroer SE & Co. KGaA (Germany) 29

3. MARKET TRENDS & DRIVERS 30

  • Growing Importance of Outdoor Advertising Creates Fertile Environment for Digital OOH 30
  • A Note on Evolution of Outdoor Advertising 31
  • EXHIBIT 5: World Outdoor Advertising Expenditure (in US$ Billion) for the Years 2018 through 2025 32
  • EXHIBIT 6: Breakdown World Outdoor Advertising Expenditure (in %) by Region/Country for the Year 2019 32
  • Leading Advertisers in OOH Spending Globally 33
  • Digital OOH Rides on the Urbanization Wave 33
  • EXHIBIT 7: World Urban Population in Thousands: 1950-2050 34
  • EXHIBIT 8: Degree of Urbanization Worldwide: Urban Population as a % of Total Population by Geographic Region for the Years 1950, 1970, 1990, 2018, 2030 and 2050 35
  • EXHIBIT 9: Percentage of Urban Population in Select Countries for 2018, 2020, 2030, 2040 and 2050 36
  • Urban Skyscrapers with Building Wrap Screens Drive Adoption 37
  • Increased Vehicular Traffic in Urban Territories Augurs Well 37
  • Smart City, the New Urban Infrastructure Concept, to Drive Next Wave of Growth in DOOH 37
  • EXHIBIT 10: World Smart City Investments (in US$ Billion) for the Years 2018 through 2025 38
  • EXHIBIT 11: Breakdown of World Smart City Investments (in %) by Country/Region for the Year 2019 39
  • Airports: Niche Segment 39
  • Smart Airports to Widen Airport DOOH 40
  • EXHIBIT 12: World Smart Airport Investments (in US$ Million) for the Years 2018 through 2025 40
  • Programmatic Approach Steps In to Instigate Broad-based Opportunities for Digital OOH 41
  • Fragmented In-Home Advertising Extends Opportunities 41
  • Special Entertainment Events Provides Momentum 41
  • Technological Confluence Sparks Innovative Approaches to Digital OOH 42
  • AI and Data Analytics Come to the Fore to Enhance DOOH Capabilities 42
  • Smartboards Enhance Viewer Recall of Outdoor Ads 42
  • Gesture Technology Proliferates the DOOH Vertical 43
  • The Rise of Augmented Reality & Nex-Gen Glad-vertising 43
  • Eco-Friendly Designs, Sleeker Hardware & Smarter Software Proliferate DOOH Domain 44
  • Issues & Challenges 44
  • Lack of Measurement: A Key Impediment 44
  • Unconventional Pricing Models 45
  • Issues with Targeting & Attribution 45
  • Safety Issues Being Taken to Higher Levels 45
  • Municipal Contracts: Inducing Uncertainty into Business 46
  • Unfavorable Regulations for Outdoor Advertising 46
  • Competition from Established & Emerging Forms of Advertising: A Challenge to Reckon With 47

4. GLOBAL MARKET PERSPECTIVE 49

  • TABLE 1: Digital OOH Global Market Estimates and Forecasts in US$ Thousand by Region/Country: 2018-2025 49
  • TABLE 2: Digital OOH Global Retrospective Market Scenario in US$ Thousand by Region/Country: 2014-2017 50
  • TABLE 3: Digital OOH Market Share Shift across Key Geographies Worldwide: 2014 VS 2019 VS 2025 51
  • TABLE 4: Billboard (Product) World Market by Region/Country in US$ Thousand: 2018 to 2025 52
  • TABLE 5: Billboard (Product) Historic Market Analysis by Region/Country in US$ Thousand: 2014 to 2017 53
  • TABLE 6: Billboard (Product) Market Share Breakdown of Worldwide Sales by Region/Country: 2014 VS 2019 VS 2025 54
  • TABLE 7: Transit (Product) Potential Growth Markets Worldwide in US$ Thousand: 2018 to 2025 55
  • TABLE 8: Transit (Product) Historic Market Perspective by Region/Country in US$ Thousand: 2014 to 2017 56
  • TABLE 9: Transit (Product) Market Sales Breakdown by Region/Country in Percentage: 2014 VS 2019 VS 2025 57
  • TABLE 10: Street Furniture (Product) Geographic Market Spread Worldwide in US$ Thousand: 2018 to 2025 58
  • TABLE 11: Street Furniture (Product) Region Wise Breakdown of Global Historic Demand in US$ Thousand: 2014 to 2017 59
  • TABLE 12: Street Furniture (Product) Market Share Distribution in Percentage by Region/Country: 2014 VS 2019 VS 2025 60
  • TABLE 13: Other Products (Product) World Market Estimates and Forecasts by Region/Country in US$ Thousand: 2018 to 2025 61
  • TABLE 14: Other Products (Product) Market Historic Review by Region/Country in US$ Thousand: 2014 to 2017 62
  • TABLE 15: Other Products (Product) Market Share Breakdown by Region/Country: 2014 VS 2019 VS 2025 63
  • TABLE 16: Outdoor (Application) Worldwide Latent Demand Forecasts in US$ Thousand by Region/Country: 2018-2025 64
  • TABLE 17: Outdoor (Application) Global Historic Analysis in US$ Thousand by Region/Country: 2014-2017 65
  • TABLE 18: Outdoor (Application) Distribution of Global Sales by Region/Country: 2014 VS 2019 VS 2025 66
  • TABLE 19: Indoor (Application) Sales Estimates and Forecasts in US$ Thousand by Region/Country for the Years 2018 through 2025 67
  • TABLE 20: Indoor (Application) Analysis of Historic Sales in US$ Thousand by Region/Country for the Years 2014 to 2017 68
  • TABLE 21: Indoor (Application) Global Market Share Distribution by Region/Country for 2014, 2019, and 2025 69
  • TABLE 22: Commercial (Vertical) Global Opportunity Assessment in US$ Thousand by Region/Country: 2018-2025 70
  • TABLE 23: Commercial (Vertical) Historic Sales Analysis in US$ Thousand by Region/Country: 2014-2017 71
  • TABLE 24: Commercial (Vertical) Percentage Share Breakdown of Global Sales by Region/Country: 2014 VS 2019 VS 2025 72
  • TABLE 25: Infrastructural (Vertical) Worldwide Sales in US$ Thousand by Region/Country: 2018-2025 73
  • TABLE 26: Infrastructural (Vertical) Historic Demand Patterns in US$ Thousand by Region/Country: 2014-2017 74
  • TABLE 27: Infrastructural (Vertical) Market Share Shift across Key Geographies: 2014 VS 2019 VS 2025 75
  • TABLE 28: Institutional (Vertical) Global Market Estimates & Forecasts in US$ Thousand by Region/Country: 2018-2025 76
  • TABLE 29: Institutional (Vertical) Retrospective Demand Analysis in US$ Thousand by Region/Country: 2014-2017 77
  • TABLE 30: Institutional (Vertical) Market Share Breakdown by Region/Country: 2014 VS 2019 VS 2025 78
  • TABLE 31: Other Verticals (Vertical) Demand Potential Worldwide in US$ Thousand by Region/Country: 2018-2025 79
  • TABLE 32: Other Verticals (Vertical) Historic Sales Analysis in US$ Thousand by Region/Country: 2014-2017 80
  • TABLE 33: Other Verticals (Vertical) Share Breakdown Review by Region/Country: 2014 VS 2019 VS 2025 81

III. MARKET ANALYSIS 82

  • GEOGRAPHIC MARKET ANALYSIS 82
  • UNITED STATES 82
  • Market Facts & Figures 82
  • EXHIBIT 13: US Outdoor Advertising Market Share (in %) by Company: 2019 82
  • EXHIBIT 14: Billboard Market Share Analysis (in %) of Leading Players in the US for 2019 83
  • The United States: Major Market for Digital OOH 83
  • Prominent Market Drivers 84
  • Digital Billboards Continue to Grow in Prominence 85
  • Technology Developments Sharpen Growth in Digital Billboards Vertical 85
  • Banking & Financial Services Firms Rely on DOOH 85
  • Tough Regulatory Stance: Major Challenge 86
  • Advertising Market Data 86
  • EXHIBIT 15: US Advertising Market by Medium (2020): Percentage Breakdown of Ad Spending for Digital, Outdoor, Print, Radio and Television 86
  • Market Analytics 87
  • TABLE 34: United States Digital OOH Market Estimates and Projections in US$ Thousand by Product: 2018 to 2025 87
  • TABLE 35: Digital OOH Market in the United States by Product: A Historic Review in US$ Thousand for 2014-2017 88
  • TABLE 36: United States Digital OOH Market Share Breakdown by Product: 2014 VS 2019 VS 2025 89
  • TABLE 37: United States Digital OOH Latent Demand Forecasts in US$ Thousand by Application: 2018 to 2025 90
  • TABLE 38: Digital OOH Historic Demand Patterns in the United States by Application in US$ Thousand for 2014-2017 91
  • TABLE 39: Digital OOH Market Share Breakdown in the United States by Application: 2014 VS 2019 VS 2025 92
  • TABLE 40: United States Digital OOH Latent Demand Forecasts in US$ Thousand by Vertical: 2018 to 2025 93
  • TABLE 41: Digital OOH Historic Demand Patterns in the United States by Vertical in US$ Thousand for 2014-2017 94
  • TABLE 42: Digital OOH Market Share Breakdown in the United States by Vertical: 2014 VS 2019 VS 2025 95
  • CANADA 96
  • Advertising Market Overview 96
  • EXHIBIT 16: Canadian Advertising Market by Medium (2020): Percentage Breakdown of Ad Spending for Digital, Print, Radio, Television and Outdoor 96
  • Market Analytics 97
  • TABLE 43: Canadian Digital OOH Market Estimates and Forecasts in US$ Thousand by Product: 2018 to 2025 97
  • TABLE 44: Canadian Digital OOH Historic Market Review by Product in US$ Thousand: 2014-2017 98
  • TABLE 45: Digital OOH Market in Canada: Percentage Share Breakdown of Sales by Product for 2014, 2019, and 2025 99
  • TABLE 46: Canadian Digital OOH Market Quantitative Demand Analysis in US$ Thousand by Application: 2018 to 2025 100
  • TABLE 47: Digital OOH Market in Canada: Summarization of Historic Demand Patterns in US$ Thousand by Application for 2014-2017 101
  • TABLE 48: Canadian Digital OOH Market Share Analysis by Application: 2014 VS 2019 VS 2025 102
  • TABLE 49: Canadian Digital OOH Market Quantitative Demand Analysis in US$ Thousand by Vertical: 2018 to 2025 103
  • TABLE 50: Digital OOH Market in Canada: Summarization of Historic Demand Patterns in US$ Thousand by Vertical for 2014-2017 104
  • TABLE 51: Canadian Digital OOH Market Share Analysis by Vertical: 2014 VS 2019 VS 2025 105
  • JAPAN 106
  • Advertising Market Overview 106
  • EXHIBIT 17: Japanese Advertising Market by Medium (2020): Percentage Breakdown of Ad Spending for Digital, Print, Radio, Television and Outdoor 106
  • Market Analytics 107
  • TABLE 52: Japanese Market for Digital OOH: Annual Sales Estimates and Projections in US$ Thousand by Product for the Period 2018-2025 107
  • TABLE 53: Digital OOH Market in Japan: Historic Sales Analysis in US$ Thousand by Product for the Period 2014-2017 108
  • TABLE 54: Japanese Digital OOH Market Share Analysis by Product: 2014 VS 2019 VS 2025 109
  • TABLE 55: Japanese Demand Estimates and Forecasts for Digital OOH in US$ Thousand by Application: 2018 to 2025 110
  • TABLE 56: Japanese Digital OOH Market in US$ Thousand by Application: 2014-2017 111
  • TABLE 57: Digital OOH Market Share Shift in Japan by Application: 2014 VS 2019 VS 2025 112
  • TABLE 58: Japanese Demand Estimates and Forecasts for Digital OOH in US$ Thousand by Vertical: 2018 to 2025 113
  • TABLE 59: Japanese Digital OOH Market in US$ Thousand by Vertical: 2014-2017 114
  • TABLE 60: Digital OOH Market Share Shift in Japan by Vertical: 2014 VS 2019 VS 2025 115
  • CHINA 116
  • Advertising Market Overview 116
  • EXHIBIT 18: Chinese Advertising Market by Medium (2020): Percentage Breakdown of Ad Spending for Digital, Print, Radio, Television and Outdoor 117
  • Digital Format Challenges Static Billboard Advertising 117
  • Regulatory Issues 118
  • Market Analytics 119
  • TABLE 61: Chinese Digital OOH Market Growth Prospects in US$ Thousand by Product for the Period 2018-2025 119
  • TABLE 62: Digital OOH Historic Market Analysis in China in US$ Thousand by Product: 2014-2017 120
  • TABLE 63: Chinese Digital OOH Market by Product: Percentage Breakdown of Sales for 2014, 2019, and 2025 121
  • TABLE 64: Chinese Demand for Digital OOH in US$ Thousand by Application: 2018 to 2025 122
  • TABLE 65: Digital OOH Market Review in China in US$ Thousand by Application: 2014-2017 123
  • TABLE 66: Chinese Digital OOH Market Share Breakdown by Application: 2014 VS 2019 VS 2025 124
  • TABLE 67: Chinese Demand for Digital OOH in US$ Thousand by Vertical: 2018 to 2025 125
  • TABLE 68: Digital OOH Market Review in China in US$ Thousand by Vertical: 2014-2017 126
  • TABLE 69: Chinese Digital OOH Market Share Breakdown by Vertical: 2014 VS 2019 VS 2025 127
  • EUROPE 128
  • TABLE 70: European Digital OOH Market Demand Scenario in US$ Thousand by Region/Country: 2018-2025 128
  • TABLE 71: Digital OOH Market in Europe: A Historic Market Perspective in US$ Thousand by Region/Country for the Period 2014-2017 129
  • TABLE 72: European Digital OOH Market Share Shift by Region/Country: 2014 VS 2019 VS 2025 130
  • TABLE 73: European Digital OOH Market Estimates and Forecasts in US$ Thousand by Product: 2018-2025 131
  • TABLE 74: Digital OOH Market in Europe in US$ Thousand by Product: A Historic Review for the Period 2014-2017 132
  • TABLE 75: European Digital OOH Market Share Breakdown by Product: 2014 VS 2019 VS 2025 133
  • TABLE 76: European Digital OOH Addressable Market Opportunity in US$ Thousand by Application: 2018-2025 134
  • TABLE 77: Digital OOH Market in Europe: Summarization of Historic Demand in US$ Thousand by Application for the Period 2014-2017 135
  • TABLE 78: European Digital OOH Market Share Analysis by Application: 2014 VS 2019 VS 2025 136
  • TABLE 79: European Digital OOH Addressable Market Opportunity in US$ Thousand by Vertical: 2018-2025 137
  • TABLE 80: Digital OOH Market in Europe: Summarization of Historic Demand in US$ Thousand by Vertical for the Period 2014-2017 138
  • TABLE 81: European Digital OOH Market Share Analysis by Vertical: 2014 VS 2019 VS 2025 139
  • FRANCE 140
  • TABLE 82: Digital OOH Market in France by Product: Estimates and Projections in US$ Thousand for the Period 2018-2025 140
  • TABLE 83: French Digital OOH Historic Market Scenario in US$ Thousand by Product: 2014-2017 141
  • TABLE 84: French Digital OOH Market Share Analysis by Product: 2014 VS 2019 VS 2025 142
  • TABLE 85: Digital OOH Quantitative Demand Analysis in France in US$ Thousand by Application: 2018-2025 143
  • TABLE 86: French Digital OOH Historic Market Review in US$ Thousand by Application: 2014-2017 144
  • TABLE 87: French Digital OOH Market Share Analysis: A 17-Year Perspective by Application for 2014, 2019, and 2025 145
  • TABLE 88: Digital OOH Quantitative Demand Analysis in France in US$ Thousand by Vertical: 2018-2025 146
  • TABLE 89: French Digital OOH Historic Market Review in US$ Thousand by Vertical: 2014-2017 147
  • TABLE 90: French Digital OOH Market Share Analysis: A 17-Year Perspective by Vertical for 2014, 2019, and 2025 148
  • GERMANY 149
  • Advertising Market Overview 149
  • EXHIBIT 19: German Advertising Market by Medium (2020): Percentage Breakdown of Ad Spending for Digital, Print, Radio, Television and Outdoor 149
  • Outdoor Spending Still Insignificant 149
  • Market Analytics 150
  • TABLE 91: Digital OOH Market in Germany: Recent Past, Current and Future Analysis in US$ Thousand by Product for the Period 2018-2025 150
  • TABLE 92: German Digital OOH Historic Market Analysis in US$ Thousand by Product: 2014-2017 151
  • TABLE 93: German Digital OOH Market Share Breakdown by Product: 2014 VS 2019 VS 2025 152
  • TABLE 94: Digital OOH Market in Germany: Annual Sales Estimates and Forecasts in US$ Thousand by Application for the Period 2018-2025 153
  • TABLE 95: German Digital OOH Market in Retrospect in US$ Thousand by Application: 2014-2017 154
  • TABLE 96: Digital OOH Market Share Distribution in Germany by Application: 2014 VS 2019 VS 2025 155
  • TABLE 97: Digital OOH Market in Germany: Annual Sales Estimates and Forecasts in US$ Thousand by Vertical for the Period 2018-2025 156
  • TABLE 98: German Digital OOH Market in Retrospect in US$ Thousand by Vertical: 2014-2017 157
  • TABLE 99: Digital OOH Market Share Distribution in Germany by Vertical: 2014 VS 2019 VS 2025 158
  • ITALY 159
  • TABLE 100: Italian Digital OOH Market Growth Prospects in US$ Thousand by Product for the Period 2018-2025 159
  • TABLE 101: Digital OOH Historic Market Analysis in Italy in US$ Thousand by Product: 2014-2017 160
  • TABLE 102: Italian Digital OOH Market by Product: Percentage Breakdown of Sales for 2014, 2019, and 2025 161
  • TABLE 103: Italian Demand for Digital OOH in US$ Thousand by Application: 2018 to 2025 162
  • TABLE 104: Digital OOH Market Review in Italy in US$ Thousand by Application: 2014-2017 163
  • TABLE 105: Italian Digital OOH Market Share Breakdown by Application: 2014 VS 2019 VS 2025 164
  • TABLE 106: Italian Demand for Digital OOH in US$ Thousand by Vertical: 2018 to 2025 165
  • TABLE 107: Digital OOH Market Review in Italy in US$ Thousand by Vertical: 2014-2017 166
  • TABLE 108: Italian Digital OOH Market Share Breakdown by Vertical: 2014 VS 2019 VS 2025 167
  • UNITED KINGDOM 168
  • Advertising Market Data 168
  • EXHIBIT 20: UK Advertising Market by Medium (2020): Percentage Breakdown of Ad Spending for Digital, Print, Radio, Television and Outdoor 168
  • Market Analytics 169
  • TABLE 109: United Kingdom Market for Digital OOH: Annual Sales Estimates and Projections in US$ Thousand by Product for the Period 2018-2025 169
  • TABLE 110: Digital OOH Market in the United Kingdom: Historic Sales Analysis in US$ Thousand by Product for the Period 2014-2017 170
  • TABLE 111: United Kingdom Digital OOH Market Share Analysis by Product: 2014 VS 2019 VS 2025 171
  • TABLE 112: United Kingdom Demand Estimates and Forecasts for Digital OOH in US$ Thousand by Application: 2018 to 2025 172
  • TABLE 113: United Kingdom Digital OOH Market in US$ Thousand by Application: 2014-2017 173
  • TABLE 114: Digital OOH Market Share Shift in the United Kingdom by Application: 2014 VS 2019 VS 2025 174
  • TABLE 115: United Kingdom Demand Estimates and Forecasts for Digital OOH in US$ Thousand by Vertical: 2018 to 2025 175
  • TABLE 116: United Kingdom Digital OOH Market in US$ Thousand by Vertical: 2014-2017 176
  • TABLE 117: Digital OOH Market Share Shift in the United Kingdom by Vertical: 2014 VS 2019 VS 2025 177
  • SPAIN 178
  • Advertising Market Data 178
  • EXHIBIT 21: Spanish Advertising Market by Medium (2020): Percentage Breakdown of Ad Spending for Digital, Print, Radio, Television and Outdoor 178
  • Market Analytics 179
  • TABLE 118: Spanish Digital OOH Market Estimates and Forecasts in US$ Thousand by Product: 2018 to 2025 179
  • TABLE 119: Spanish Digital OOH Historic Market Review by Product in US$ Thousand: 2014-2017 180
  • TABLE 120: Digital OOH Market in Spain: Percentage Share Breakdown of Sales by Product for 2014, 2019, and 2025 181
  • TABLE 121: Spanish Digital OOH Market Quantitative Demand Analysis in US$ Thousand by Application: 2018 to 2025 182
  • TABLE 122: Digital OOH Market in Spain: Summarization of Historic Demand Patterns in US$ Thousand by Application for 2014-2017 183
  • TABLE 123: Spanish Digital OOH Market Share Analysis by Application: 2014 VS 2019 VS 2025 184
  • TABLE 124: Spanish Digital OOH Market Quantitative Demand Analysis in US$ Thousand by Vertical: 2018 to 2025 185
  • TABLE 125: Digital OOH Market in Spain: Summarization of Historic Demand Patterns in US$ Thousand by Vertical for 2014-2017 186
  • TABLE 126: Spanish Digital OOH Market Share Analysis by Vertical: 2014 VS 2019 VS 2025 187
  • RUSSIA 188
  • TABLE 127: Russian Digital OOH Market Estimates and Projections in US$ Thousand by Product: 2018 to 2025 188
  • TABLE 128: Digital OOH Market in Russia by Product: A Historic Review in US$ Thousand for 2014-2017 189
  • TABLE 129: Russian Digital OOH Market Share Breakdown by Product: 2014 VS 2019 VS 2025 190
  • TABLE 130: Russian Digital OOH Latent Demand Forecasts in US$ Thousand by Application: 2018 to 2025 191
  • TABLE 131: Digital OOH Historic Demand Patterns in Russia by Application in US$ Thousand for 2014-2017 192
  • TABLE 132: Digital OOH Market Share Breakdown in Russia by Application: 2014 VS 2019 VS 2025 193
  • TABLE 133: Russian Digital OOH Latent Demand Forecasts in US$ Thousand by Vertical: 2018 to 2025 194
  • TABLE 134: Digital OOH Historic Demand Patterns in Russia by Vertical in US$ Thousand for 2014-2017 195
  • TABLE 135: Digital OOH Market Share Breakdown in Russia by Vertical: 2014 VS 2019 VS 2025 196
  • REST OF EUROPE 197
  • TABLE 136: Rest of Europe Digital OOH Market Estimates and Forecasts in US$ Thousand by Product: 2018-2025 197
  • TABLE 137: Digital OOH Market in Rest of Europe in US$ Thousand by Product: A Historic Review for the Period 2014-2017 198
  • TABLE 138: Rest of Europe Digital OOH Market Share Breakdown by Product: 2014 VS 2019 VS 2025 199
  • TABLE 139: Rest of Europe Digital OOH Addressable Market Opportunity in US$ Thousand by Application: 2018-2025 200
  • TABLE 140: Digital OOH Market in Rest of Europe: Summarization of Historic Demand in US$ Thousand by Application for the Period 2014-2017 201
  • TABLE 141: Rest of Europe Digital OOH Market Share Analysis by Application: 2014 VS 2019 VS 2025 202
  • TABLE 142: Rest of Europe Digital OOH Addressable Market Opportunity in US$ Thousand by Vertical: 2018-2025 203
  • TABLE 143: Digital OOH Market in Rest of Europe: Summarization of Historic Demand in US$ Thousand by Vertical for the Period 2014-2017 204
  • TABLE 144: Rest of Europe Digital OOH Market Share Analysis by Vertical: 2014 VS 2019 VS 2025 205
  • ASIA-PACIFIC 206
  • TABLE 145: Asia-Pacific Digital OOH Market Estimates and Forecasts in US$ Thousand by Region/Country: 2018-2025 206
  • TABLE 146: Digital OOH Market in Asia-Pacific: Historic Market Analysis in US$ Thousand by Region/Country for the Period 2014-2017 207
  • TABLE 147: Asia-Pacific Digital OOH Market Share Analysis by Region/Country: 2014 VS 2019 VS 2025 208
  • TABLE 148: Digital OOH Market in Asia-Pacific by Product: Estimates and Projections in US$ Thousand for the Period 2018-2025 209
  • TABLE 149: Asia-Pacific Digital OOH Historic Market Scenario in US$ Thousand by Product: 2014-2017 210
  • TABLE 150: Asia-Pacific Digital OOH Market Share Analysis by Product: 2014 VS 2019 VS 2025 211
  • TABLE 151: Digital OOH Quantitative Demand Analysis in Asia-Pacific in US$ Thousand by Application: 2018-2025 212
  • TABLE 152: Asia-Pacific Digital OOH Historic Market Review in US$ Thousand by Application: 2014-2017 213
  • TABLE 153: Asia-Pacific Digital OOH Market Share Analysis: A 17-Year Perspective by Application for 2014, 2019, and 2025 214
  • TABLE 154: Digital OOH Quantitative Demand Analysis in Asia-Pacific in US$ Thousand by Vertical: 2018-2025 215
  • TABLE 155: Asia-Pacific Digital OOH Historic Market Review in US$ Thousand by Vertical: 2014-2017 216
  • TABLE 156: Asia-Pacific Digital OOH Market Share Analysis: A 17-Year Perspective by Vertical for 2014, 2019, and 2025 217
  • AUSTRALIA 218
  • Advertising Market Overview 218
  • EXHIBIT 22: Australian Advertising Market by Medium (2020): Percentage Breakdown of Ad Spending for Digital, Print, Radio, Television and Outdoor 218
  • Market Analytics 219
  • TABLE 157: Digital OOH Market in Australia: Recent Past, Current and Future Analysis in US$ Thousand by Product for the Period 2018-2025 219
  • TABLE 158: Australian Digital OOH Historic Market Analysis in US$ Thousand by Product: 2014-2017 220
  • TABLE 159: Australian Digital OOH Market Share Breakdown by Product: 2014 VS 2019 VS 2025 221
  • TABLE 160: Digital OOH Market in Australia: Annual Sales Estimates and Forecasts in US$ Thousand by Application for the Period 2018-2025 222
  • TABLE 161: Australian Digital OOH Market in Retrospect in US$ Thousand by Application: 2014-2017 223
  • TABLE 162: Digital OOH Market Share Distribution in Australia by Application: 2014 VS 2019 VS 2025 224
  • TABLE 163: Digital OOH Market in Australia: Annual Sales Estimates and Forecasts in US$ Thousand by Vertical for the Period 2018-2025 225
  • TABLE 164: Australian Digital OOH Market in Retrospect in US$ Thousand by Vertical: 2014-2017 226
  • TABLE 165: Digital OOH Market Share Distribution in Australia by Vertical: 2014 VS 2019 VS 2025 227
  • INDIA 228
  • Advertising Market: An Overview 228
  • EXHIBIT 23: Indian Advertising Market by Medium (2020): Percentage Breakdown of Ad Spending for Digital, Print, Radio, Television and Outdoor 229
  • Digitization Wave Sets In 229
  • Mall Advertising: Picking Pace 230
  • SMEs Move to Advertise on Premium Billboards 230
  • Market Analytics 231
  • TABLE 166: Indian Digital OOH Market Estimates and Forecasts in US$ Thousand by Product: 2018 to 2025 231
  • TABLE 167: Indian Digital OOH Historic Market Review by Product in US$ Thousand: 2014-2017 232
  • TABLE 168: Digital OOH Market in India: Percentage Share Breakdown of Sales by Product for 2014, 2019, and 2025 233
  • TABLE 169: Indian Digital OOH Market Quantitative Demand Analysis in US$ Thousand by Application: 2018 to 2025 234
  • TABLE 170: Digital OOH Market in India: Summarization of Historic Demand Patterns in US$ Thousand by Application for 2014-2017 235
  • TABLE 171: Indian Digital OOH Market Share Analysis by Application: 2014 VS 2019 VS 2025 236
  • TABLE 172: Indian Digital OOH Market Quantitative Demand Analysis in US$ Thousand by Vertical: 2018 to 2025 237
  • TABLE 173: Digital OOH Market in India: Summarization of Historic Demand Patterns in US$ Thousand by Vertical for 2014-2017 238
  • TABLE 174: Indian Digital OOH Market Share Analysis by Vertical: 2014 VS 2019 VS 2025 239
  • SOUTH KOREA 240
  • Advertising Market Data 240
  • EXHIBIT 24: South Korean Advertising Market by Medium (2020): Percentage Breakdown of Ad Spending for Digital, Print, Radio, Television and Outdoor 240
  • Market Analytics 241
  • TABLE 175: Digital OOH Market in South Korea: Recent Past, Current and Future Analysis in US$ Thousand by Product for the Period 2018-2025 241
  • TABLE 176: South Korean Digital OOH Historic Market Analysis in US$ Thousand by Product: 2014-2017 242
  • TABLE 177: Digital OOH Market Share Distribution in South Korea by Product: 2014 VS 2019 VS 2025 243
  • TABLE 178: Digital OOH Market in South Korea: Recent Past, Current and Future Analysis in US$ Thousand by Application for the Period 2018-2025 244
  • TABLE 179: South Korean Digital OOH Historic Market Analysis in US$ Thousand by Application: 2014-2017 245
  • TABLE 180: Digital OOH Market Share Distribution in South Korea by Application: 2014 VS 2019 VS 2025 246
  • TABLE 181: Digital OOH Market in South Korea: Recent Past, Current and Future Analysis in US$ Thousand by Vertical for the Period 2018-2025 247
  • TABLE 182: South Korean Digital OOH Historic Market Analysis in US$ Thousand by Vertical: 2014-2017 248
  • TABLE 183: Digital OOH Market Share Distribution in South Korea by Vertical: 2014 VS 2019 VS 2025 249
  • REST OF ASIA-PACIFIC 250
  • TABLE 184: Rest of Asia-Pacific Market for Digital OOH: Annual Sales Estimates and Projections in US$ Thousand by Product for the Period 2018-2025 250
  • TABLE 185: Digital OOH Market in Rest of Asia-Pacific: Historic Sales Analysis in US$ Thousand by Product for the Period 2014-2017 251
  • TABLE 186: Rest of Asia-Pacific Digital OOH Market Share Analysis by Product: 2014 VS 2019 VS 2025 252
  • TABLE 187: Rest of Asia-Pacific Demand Estimates and Forecasts for Digital OOH in US$ Thousand by Application: 2018 to 2025 253
  • TABLE 188: Rest of Asia-Pacific Digital OOH Market in US$ Thousand by Application: 2014-2017 254
  • TABLE 189: Digital OOH Market Share Shift in Rest of Asia-Pacific by Application: 2014 VS 2019 VS 2025 255
  • TABLE 190: Rest of Asia-Pacific Demand Estimates and Forecasts for Digital OOH in US$ Thousand by Vertical: 2018 to 2025 256
  • TABLE 191: Rest of Asia-Pacific Digital OOH Market in US$ Thousand by Vertical: 2014-2017 257
  • TABLE 192: Digital OOH Market Share Shift in Rest of Asia-Pacific by Vertical: 2014 VS 2019 VS 2025 258
  • LATIN AMERICA 259
  • TABLE 193: Latin American Digital OOH Market Trends by Region/Country in US$ Thousand: 2018-2025 259
  • TABLE 194: Digital OOH Market in Latin America in US$ Thousand by Region/Country: A Historic Perspective for the Period 2014-2017 260
  • TABLE 195: Latin American Digital OOH Market Percentage Breakdown of Sales by Region/Country: 2014, 2019, and 2025 261
  • TABLE 196: Latin American Digital OOH Market Growth Prospects in US$ Thousand by Product for the Period 2018-2025 262
  • TABLE 197: Digital OOH Historic Market Analysis in Latin America in US$ Thousand by Product: 2014-2017 263
  • TABLE 198: Latin American Digital OOH Market by Product: Percentage Breakdown of Sales for 2014, 2019, and 2025 264
  • TABLE 199: Latin American Demand for Digital OOH in US$ Thousand by Application: 2018 to 2025 265
  • TABLE 200: Digital OOH Market Review in Latin America in US$ Thousand by Application: 2014-2017 266
  • TABLE 201: Latin American Digital OOH Market Share Breakdown by Application: 2014 VS 2019 VS 2025 267
  • TABLE 202: Latin American Demand for Digital OOH in US$ Thousand by Vertical: 2018 to 2025 268
  • TABLE 203: Digital OOH Market Review in Latin America in US$ Thousand by Vertical: 2014-2017 269
  • TABLE 204: Latin American Digital OOH Market Share Breakdown by Vertical: 2014 VS 2019 VS 2025 270
  • ARGENTINA 271
  • TABLE 205: Argentinean Digital OOH Market Estimates and Forecasts in US$ Thousand by Product: 2018-2025 271
  • TABLE 206: Digital OOH Market in Argentina in US$ Thousand by Product: A Historic Review for the Period 2014-2017 272
  • TABLE 207: Argentinean Digital OOH Market Share Breakdown by Product: 2014 VS 2019 VS 2025 273
  • TABLE 208: Argentinean Digital OOH Addressable Market Opportunity in US$ Thousand by Application: 2018-2025 274
  • TABLE 209: Digital OOH Market in Argentina: Summarization of Historic Demand in US$ Thousand by Application for the Period 2014-2017 275
  • TABLE 210: Argentinean Digital OOH Market Share Analysis by Application: 2014 VS 2019 VS 2025 276
  • TABLE 211: Argentinean Digital OOH Addressable Market Opportunity in US$ Thousand by Vertical: 2018-2025 277
  • TABLE 212: Digital OOH Market in Argentina: Summarization of Historic Demand in US$ Thousand by Vertical for the Period 2014-2017 278
  • TABLE 213: Argentinean Digital OOH Market Share Analysis by Vertical: 2014 VS 2019 VS 2025 279
  • BRAZIL 280
  • Advertising Market Overview 280
  • EXHIBIT 25: Brazilian Advertising Market by Medium (2020): Percentage Breakdown of Ad Spending for Digital, Print, Radio, Television and Outdoor 280
  • Market Analytics 281
  • TABLE 214: Digital OOH Market in Brazil by Product: Estimates and Projections in US$ Thousand for the Period 2018-2025 281
  • TABLE 215: Brazilian Digital OOH Historic Market Scenario in US$ Thousand by Product: 2014-2017 282
  • TABLE 216: Brazilian Digital OOH Market Share Analysis by Product: 2014 VS 2019 VS 2025 283
  • TABLE 217: Digital OOH Quantitative Demand Analysis in Brazil in US$ Thousand by Application: 2018-2025 284
  • TABLE 218: Brazilian Digital OOH Historic Market Review in US$ Thousand by Application: 2014-2017 285
  • TABLE 219: Brazilian Digital OOH Market Share Analysis: A 17-Year Perspective by Application for 2014, 2019, and 2025 286
  • TABLE 220: Digital OOH Quantitative Demand Analysis in Brazil in US$ Thousand by Vertical: 2018-2025 287
  • TABLE 221: Brazilian Digital OOH Historic Market Review in US$ Thousand by Vertical: 2014-2017 288
  • TABLE 222: Brazilian Digital OOH Market Share Analysis: A 17-Year Perspective by Vertical for 2014, 2019, and 2025 289
  • MEXICO 290
  • Advertising Market Data 290
  • EXHIBIT 26: Mexican Advertising Market by Medium (2020): Percentage Breakdown of Ad Spending for Digital, Print, Radio, Television and Outdoor 290
  • Market Analytics 291
  • TABLE 223: Digital OOH Market in Mexico: Recent Past, Current and Future Analysis in US$ Thousand by Product for the Period 2018-2025 291
  • TABLE 224: Mexican Digital OOH Historic Market Analysis in US$ Thousand by Product: 2014-2017 292
  • TABLE 225: Mexican Digital OOH Market Share Breakdown by Product: 2014 VS 2019 VS 2025 293
  • TABLE 226: Digital OOH Market in Mexico: Annual Sales Estimates and Forecasts in US$ Thousand by Application for the Period 2018-2025 294
  • TABLE 227: Mexican Digital OOH Market in Retrospect in US$ Thousand by Application: 2014-2017 295
  • TABLE 228: Digital OOH Market Share Distribution in Mexico by Application: 2014 VS 2019 VS 2025 296
  • TABLE 229: Digital OOH Market in Mexico: Annual Sales Estimates and Forecasts in US$ Thousand by Vertical for the Period 2018-2025 297
  • TABLE 230: Mexican Digital OOH Market in Retrospect in US$ Thousand by Vertical: 2014-2017 298
  • TABLE 231: Digital OOH Market Share Distribution in Mexico by Vertical: 2014 VS 2019 VS 2025 299
  • REST OF LATIN AMERICA 300
  • TABLE 232: Rest of Latin America Digital OOH Market Estimates and Projections in US$ Thousand by Product: 2018 to 2025 300
  • TABLE 233: Digital OOH Market in Rest of Latin America by Product: A Historic Review in US$ Thousand for 2014-2017 301
  • TABLE 234: Rest of Latin America Digital OOH Market Share Breakdown by Product: 2014 VS 2019 VS 2025 302
  • TABLE 235: Rest of Latin America Digital OOH Latent Demand Forecasts in US$ Thousand by Application: 2018 to 2025 303
  • TABLE 236: Digital OOH Historic Demand Patterns in Rest of Latin America by Application in US$ Thousand for 2014-2017 304
  • TABLE 237: Digital OOH Market Share Breakdown in Rest of Latin America by Application: 2014 VS 2019 VS 2025 305
  • TABLE 238: Rest of Latin America Digital OOH Latent Demand Forecasts in US$ Thousand by Vertical: 2018 to 2025 306
  • TABLE 239: Digital OOH Historic Demand Patterns in Rest of Latin America by Vertical in US$ Thousand for 2014-2017 307
  • TABLE 240: Digital OOH Market Share Breakdown in Rest of Latin America by Vertical: 2014 VS 2019 VS 2025 308
  • MIDDLE EAST 309
  • TABLE 241: The Middle East Digital OOH Market Estimates and Forecasts in US$ Thousand by Region/Country: 2018-2025 309
  • TABLE 242: Digital OOH Market in the Middle East by Region/Country in US$ Thousand: 2014-2017 310
  • TABLE 243: The Middle East Digital OOH Market Share Breakdown by Region/Country: 2014, 2019, and 2025 311
  • TABLE 244: The Middle East Digital OOH Market Estimates and Forecasts in US$ Thousand by Product: 2018 to 2025 312
  • TABLE 245: The Middle East Digital OOH Historic Market by Product in US$ Thousand: 2014-2017 313
  • TABLE 246: Digital OOH Market in the Middle East: Percentage Share Breakdown of Sales by Product for 2014,2019, and 2025 314
  • TABLE 247: The Middle East Digital OOH Market Quantitative Demand Analysis in US$ Thousand by Application: 2018 to 2025 315
  • TABLE 248: Digital OOH Market in the Middle East: Summarization of Historic Demand Patterns in US$ Thousand by Application for 2014-2017 316
  • TABLE 249: The Middle East Digital OOH Market Share Analysis by Application: 2014 VS 2019 VS 2025 317
  • TABLE 250: The Middle East Digital OOH Market Quantitative Demand Analysis in US$ Thousand by Vertical: 2018 to 2025 318
  • TABLE 251: Digital OOH Market in the Middle East: Summarization of Historic Demand Patterns in US$ Thousand by Vertical for 2014-2017 319
  • TABLE 252: The Middle East Digital OOH Market Share Analysis by Vertical: 2014 VS 2019 VS 2025 320
  • IRAN 321
  • TABLE 253: Iranian Market for Digital OOH: Annual Sales Estimates and Projections in US$ Thousand by Product for the Period 2018-2025 321
  • TABLE 254: Digital OOH Market in Iran: Historic Sales Analysis in US$ Thousand by Product for the Period 2014-2017 322
  • TABLE 255: Iranian Digital OOH Market Share Analysis by Product: 2014 VS 2019 VS 2025 323
  • TABLE 256: Iranian Demand Estimates and Forecasts for Digital OOH in US$ Thousand by Application: 2018 to 2025 324
  • TABLE 257: Iranian Digital OOH Market in US$ Thousand by Application: 2014-2017 325
  • TABLE 258: Digital OOH Market Share Shift in Iran by Application: 2014 VS 2019 VS 2025 326
  • TABLE 259: Iranian Demand Estimates and Forecasts for Digital OOH in US$ Thousand by Vertical: 2018 to 2025 327
  • TABLE 260: Iranian Digital OOH Market in US$ Thousand by Vertical: 2014-2017 328
  • TABLE 261: Digital OOH Market Share Shift in Iran by Vertical: 2014 VS 2019 VS 2025 329
  • ISRAEL 330
  • TABLE 262: Israeli Digital OOH Market Estimates and Forecasts in US$ Thousand by Product: 2018-2025 330
  • TABLE 263: Digital OOH Market in Israel in US$ Thousand by Product: A Historic Review for the Period 2014-2017 331
  • TABLE 264: Israeli Digital OOH Market Share Breakdown by Product: 2014 VS 2019 VS 2025 332
  • TABLE 265: Israeli Digital OOH Addressable Market Opportunity in US$ Thousand by Application: 2018-2025 333
  • TABLE 266: Digital OOH Market in Israel: Summarization of Historic Demand in US$ Thousand by Application for the Period 2014-2017 334
  • TABLE 267: Israeli Digital OOH Market Share Analysis by Application: 2014 VS 2019 VS 2025 335
  • TABLE 268: Israeli Digital OOH Addressable Market Opportunity in US$ Thousand by Vertical: 2018-2025 336
  • TABLE 269: Digital OOH Market in Israel: Summarization of Historic Demand in US$ Thousand by Vertical for the Period 2014-2017 337
  • TABLE 270: Israeli Digital OOH Market Share Analysis by Vertical: 2014 VS 2019 VS 2025 338
  • SAUDI ARABIA 339
  • TABLE 271: Saudi Arabian Digital OOH Market Growth Prospects in US$ Thousand by Product for the Period 2018-2025 339
  • TABLE 272: Digital OOH Historic Market Analysis in Saudi Arabia in US$ Thousand by Product: 2014-2017 340
  • TABLE 273: Saudi Arabian Digital OOH Market by Product: Percentage Breakdown of Sales for 2014, 2019, and 2025 341
  • TABLE 274: Saudi Arabian Demand for Digital OOH in US$ Thousand by Application: 2018 to 2025 342
  • TABLE 275: Digital OOH Market Review in Saudi Arabia in US$ Thousand by Application: 2014-2017 343
  • TABLE 276: Saudi Arabian Digital OOH Market Share Breakdown by Application: 2014 VS 2019 VS 2025 344
  • TABLE 277: Saudi Arabian Demand for Digital OOH in US$ Thousand by Vertical: 2018 to 2025 345
  • TABLE 278: Digital OOH Market Review in Saudi Arabia in US$ Thousand by Vertical: 2014-2017 346
  • TABLE 279: Saudi Arabian Digital OOH Market Share Breakdown by Vertical: 2014 VS 2019 VS 2025 347
  • UNITED ARAB EMIRATES 348
  • TABLE 280: Digital OOH Market in the United Arab Emirates: Recent Past, Current and Future Analysis in US$ Thousand by Product for the Period 2018-2025 348
  • TABLE 281: United Arab Emirates Digital OOH Historic Market Analysis in US$ Thousand by Product: 2014-2017 349
  • TABLE 282: Digital OOH Market Share Distribution in United Arab Emirates by Product: 2014 VS 2019 VS 2025 350
  • TABLE 283: Digital OOH Market in the United Arab Emirates: Recent Past, Current and Future Analysis in US$ Thousand by Application for the Period 2018-2025 351
  • TABLE 284: United Arab Emirates Digital OOH Historic Market Analysis in US$ Thousand by Application: 2014-2017 352
  • TABLE 285: Digital OOH Market Share Distribution in United Arab Emirates by Application: 2014 VS 2019 VS 2025 353
  • TABLE 286: Digital OOH Market in the United Arab Emirates: Recent Past, Current and Future Analysis in US$ Thousand by Vertical for the Period 2018-2025 354
  • TABLE 287: United Arab Emirates Digital OOH Historic Market Analysis in US$ Thousand by Vertical: 2014-2017 355
  • TABLE 288: Digital OOH Market Share Distribution in United Arab Emirates by Vertical: 2014 VS 2019 VS 2025 356
  • REST OF MIDDLE EAST 357
  • TABLE 289: Digital OOH Market in Rest of Middle East: Recent Past, Current and Future Analysis in US$ Thousand by Product for the Period 2018-2025 357
  • TABLE 290: Rest of Middle East Digital OOH Historic Market Analysis in US$ Thousand by Product: 2014-2017 358
  • TABLE 291: Rest of Middle East Digital OOH Market Share Breakdown by Product: 2014 VS 2019 VS 2025 359
  • TABLE 292: Digital OOH Market in Rest of Middle East: Annual Sales Estimates and Forecasts in US$ Thousand by Application for the Period 2018-2025 360
  • TABLE 293: Rest of Middle East Digital OOH Market in Retrospect in US$ Thousand by Application: 2014-2017 361
  • TABLE 294: Digital OOH Market Share Distribution in Rest of Middle East by Application: 2014 VS 2019 VS 2025 362
  • TABLE 295: Digital OOH Market in Rest of Middle East: Annual Sales Estimates and Forecasts in US$ Thousand by Vertical for the Period 2018-2025 363
  • TABLE 296: Rest of Middle East Digital OOH Market in Retrospect in US$ Thousand by Vertical: 2014-2017 364
  • TABLE 297: Digital OOH Market Share Distribution in Rest of Middle East by Vertical: 2014 VS 2019 VS 2025 365
  • AFRICA 366
  • Outdoor Advertising in Africa: A Review 366
  • Nigeria: Outdoor Advertising Market on the Rise 366
  • Kenya: Opposition to Outdoor Advertising 367
  • Market Analytics 368
  • TABLE 298: African Digital OOH Market Estimates and Projections in US$ Thousand by Product: 2018 to 2025 368
  • TABLE 299: Digital OOH Market in Africa by Product: A Historic Review in US$ Thousand for 2014-2017 369
  • TABLE 300: African Digital OOH Market Share Breakdown by Product: 2014 VS 2019 VS 2025 370
  • TABLE 301: African Digital OOH Latent Demand Forecasts in US$ Thousand by Application: 2018 to 2025 371
  • TABLE 302: Digital OOH Historic Demand Patterns in Africa by Application in US$ Thousand for 2014-2017 372
  • TABLE 303: Digital OOH Market Share Breakdown in Africa by Application: 2014 VS 2019 VS 2025 373
  • TABLE 304: African Digital OOH Latent Demand Forecasts in US$ Thousand by Vertical: 2018 to 2025 374
  • TABLE 305: Digital OOH Historic Demand Patterns in Africa by Vertical in US$ Thousand for 2014-2017 375
  • TABLE 306: Digital OOH Market Share Breakdown in Africa by Vertical: 2014 VS 2019 VS 2025 376

IV. COMPETITION

  • Total Companies Profiled : 44 (including Divisions/Subsidiaries - 45)
  • DIGITAL OOH MCP11553
  • CONTENTS