表紙
市場調查報告書

數位行銷·軟體的全球市場

Digital Marketing Software

出版商 Global Industry Analysts, Inc. 商品編碼 903071
出版日期 內容資訊 英文 148 Pages
商品交期: 最快1-2個工作天內
價格
數位行銷·軟體的全球市場 Digital Marketing Software
出版日期: 2020年07月01日內容資訊: 英文 148 Pages
簡介

本報告提供全球數位行銷·軟體的市場相關分析,彙整整體市場規模的實際成果值·預測值,及主要推動及阻礙市場要素,各類軟體及各企業的市場佔有率趨勢 (過去9年·今後8年份),今後的市場成長的方向性,各地區·主要國家的市場詳細趨勢等調查,主要企業的簡介等資訊,為您概述為以下內容。

第1章 分析方法

第2章 摘要整理

  • 市場概要
    • 各企業的市場佔有率結構 (最新值·預測值)
    • 各市場區隔的市場佔有率結構 (最新值·預測值)
  • 代表性企業分析
  • 市場趨勢與促進因素
  • 全球市場的未來展望
    • 市場規模·佔有率趨勢預測:各地區/各國
    • 各類軟體
      • CRM (顧客關係管理) 軟體
      • 電子郵件·行銷
      • 社群媒體
      • 搜尋行銷
      • 內容管理
      • 行銷自動化
      • 宣傳活動管理
      • 其他
        • 市場規模 (過去9年·今後8年份)
        • 市場佔有率:各企業 (總計17年份)

第3章 市場分析

  • 各地區的市場分析
  • 美國
    • 市場基本資料
    • 各企業市場佔有率
    • 數位行銷·軟體的市場規模 (實際成果值·預測值)
    • 各類軟體的市場規模 (實際成果值·預測值)
  • 加拿大
  • 日本
  • 中國
  • 歐洲 (法國,德國,義大利,英國等)
  • 亞太地區
  • 其他的國家 (RoW)

第4章 企業

  • ACT-ON SOFTWARE
  • ADOBE SYSTEMS
  • HUBSPOT
  • IBM CORPORATION
  • MARKETO
  • MICROSOFT CORPORATION
  • ORACLE CORPORATION
  • SAP SE
  • SAS INSTITUTE
  • SALESFORCE.COM
  • SIMPLYCAST

第5章 相關分析

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目錄
Product Code: MCP11551

Global Digital Marketing Software Market to Reach $123.1 Billion by 2027

Amid the COVID-19 crisis, the global market for Digital Marketing Software estimated at US$48.3 Billion in the year 2020, is projected to reach a revised size of US$123.1 Billion by 2027, growing at a CAGR of 14.3% over the analysis period 2020-2027. CRM Software, one of the segments analyzed in the report, is projected to record a 12.5% CAGR and reach US$24.7 Billion by the end of the analysis period. After an early analysis of the business implications of the pandemic and its induced economic crisis, growth in the Email Marketing segment is readjusted to a revised 15.3% CAGR for the next 7-year period.

The U.S. Market is Estimated at $14.2 Billion, While China is Forecast to Grow at 13.9% CAGR

The Digital Marketing Software market in the U.S. is estimated at US$14.2 Billion in the year 2020. China, the world`s second largest economy, is forecast to reach a projected market size of US$21.6 Billion by the year 2027 trailing a CAGR of 13.9% over the analysis period 2020 to 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 12.4% and 12.4% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 10.6% CAGR.

Social Media Segment to Record 18.8% CAGR

In the global Social Media segment, USA, Canada, Japan, China and Europe will drive the 18.6% CAGR estimated for this segment. These regional markets accounting for a combined market size of US$5.8 Billion in the year 2020 will reach a projected size of US$19 Billion by the close of the analysis period. China will remain among the fastest growing in this cluster of regional markets. Led by countries such as Australia, India, and South Korea, the market in Asia-Pacific is forecast to reach US$14.8 Billion by the year 2027.We bring years of research experience to this 9th edition of our report. The 148-page report presents concise insights into how the pandemic has impacted production and the buy side for 2020 and 2021. A short-term phased recovery by key geography is also addressed.

Competitors identified in this market include, among others,

  • Act-On Software, Inc.
  • Adobe Systems, Inc.
  • Hubspot Inc.
  • IBM Corporation
  • Marketo, Inc.
  • Microsoft Corporation
  • Oracle Corporation
  • Salesforce.com, Inc.
  • SAP SE
  • SAS Institute, Inc.
  • SimplyCast

TABLE OF CONTENTS

I. INTRODUCTION, METHODOLOGY & REPORT SCOPE

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW

  • Global Competitor Market Shares
  • Digital Marketing Software Competitor Market Share Scenario Worldwide (in %): 2019 & 2025
  • Impact of Covid-19 and a Looming Global Recession

2. FOCUS ON SELECT PLAYERS

3. MARKET TRENDS & DRIVERS

4. GLOBAL MARKET PERSPECTIVE

  • TABLE 1: Digital Marketing Software Global Market Estimates and Forecasts in US$ Million by Region/Country: 2020-2027
  • TABLE 2: Digital Marketing Software Global Retrospective Market Scenario in US$ Million by Region/Country: 2012-2019
  • TABLE 3: Digital Marketing Software Market Share Shift across Key Geographies Worldwide: 2012 VS 2020 VS 2027
  • TABLE 4: CRM Software (Software) World Market by Region/Country in US$ Million: 2020 to 2027
  • TABLE 5: CRM Software (Software) Historic Market Analysis by Region/Country in US$ Million: 2012 to 2019
  • TABLE 6: CRM Software (Software) Market Share Breakdown of Worldwide Sales by Region/Country: 2012 VS 2020 VS 2027
  • TABLE 7: Email Marketing (Software) Potential Growth Markets Worldwide in US$ Million: 2020 to 2027
  • TABLE 8: Email Marketing (Software) Historic Market Perspective by Region/Country in US$ Million: 2012 to 2019
  • TABLE 9: Email Marketing (Software) Market Sales Breakdown by Region/Country in Percentage: 2012 VS 2020 VS 2027
  • TABLE 10: Social Media (Software) Geographic Market Spread Worldwide in US$ Million: 2020 to 2027
  • TABLE 11: Social Media (Software) Region Wise Breakdown of Global Historic Demand in US$ Million: 2012 to 2019
  • TABLE 12: Social Media (Software) Market Share Distribution in Percentage by Region/Country: 2012 VS 2020 VS 2027
  • TABLE 13: Search Marketing (Software) World Market Estimates and Forecasts by Region/Country in US$ Million: 2020 to 2027
  • TABLE 14: Search Marketing (Software) Market Historic Review by Region/Country in US$ Million: 2012 to 2019
  • TABLE 15: Search Marketing (Software) Market Share Breakdown by Region/Country: 2012 VS 2020 VS 2027
  • TABLE 16: Content Management (Software) World Market by Region/Country in US$ Million: 2020 to 2027
  • TABLE 17: Content Management (Software) Historic Market Analysis by Region/Country in US$ Million: 2012 to 2019
  • TABLE 18: Content Management (Software) Market Share Distribution in Percentage by Region/Country: 2012 VS 2020 VS 2027
  • TABLE 19: Marketing Automation (Software) World Market Estimates and Forecasts in US$ Million by Region/Country: 2020 to 2027
  • TABLE 20: Marketing Automation (Software) Market Worldwide Historic Review by Region/Country in US$ Million: 2012 to 2019
  • TABLE 21: Marketing Automation (Software) Market Percentage Share Distribution by Region/Country: 2012 VS 2020 VS 2027
  • TABLE 22: Campaign Management (Software) Market Opportunity Analysis Worldwide in US$ Million by Region/Country: 2020 to 2027
  • TABLE 23: Campaign Management (Software) Global Historic Demand in US$ Million by Region/Country: 2012 to 2019
  • TABLE 24: Campaign Management (Software) Market Share Distribution in Percentage by Region/Country: 2012 VS 2020 VS 2027
  • TABLE 25: Other Softwares (Software) World Market by Region/Country in US$ Million: 2020 to 2027
  • TABLE 26: Other Softwares (Software) Historic Market Analysis by Region/Country in US$ Million: 2012 to 2019
  • TABLE 27: Other Softwares (Software) Market Share Breakdown of Worldwide Sales by Region/Country: 2012 VS 2020 VS 2027

III. MARKET ANALYSIS

  • GEOGRAPHIC MARKET ANALYSIS
  • UNITED STATES
    • Market Facts & Figures
    • US Digital Marketing Software Market Share (in %) by Company: 2019 & 2025
    • Market Analytics
    • TABLE 28: United States Digital Marketing Software Market Estimates and Projections in US$ Million by Software: 2020 to 2027
    • TABLE 29: Digital Marketing Software Market in the United States by Software: A Historic Review in US$ Million for 2012-2019
    • TABLE 30: United States Digital Marketing Software Market Share Breakdown by Software: 2012 VS 2020 VS 2027
  • CANADA
    • TABLE 31: Canadian Digital Marketing Software Market Estimates and Forecasts in US$ Million by Software: 2020 to 2027
    • TABLE 32: Canadian Digital Marketing Software Historic Market Review by Software in US$ Million: 2012-2019
    • TABLE 33: Digital Marketing Software Market in Canada: Percentage Share Breakdown of Sales by Software for 2012, 2020, and 2027
  • JAPAN
    • TABLE 34: Japanese Market for Digital Marketing Software: Annual Sales Estimates and Projections in US$ Million by Software for the Period 2020-2027
    • TABLE 35: Digital Marketing Software Market in Japan: Historic Sales Analysis in US$ Million by Software for the Period 2012-2019
    • TABLE 36: Japanese Digital Marketing Software Market Share Analysis by Software: 2012 VS 2020 VS 2027
  • CHINA
    • TABLE 37: Chinese Digital Marketing Software Market Growth Prospects in US$ Million by Software for the Period 2020-2027
    • TABLE 38: Digital Marketing Software Historic Market Analysis in China in US$ Million by Software: 2012-2019
    • TABLE 39: Chinese Digital Marketing Software Market by Software: Percentage Breakdown of Sales for 2012, 2020, and 2027
  • EUROPE
    • Market Facts & Figures
    • European Digital Marketing Software Market: Competitor Market Share Scenario (in %) for 2019 & 2025
    • Market Analytics
    • TABLE 40: European Digital Marketing Software Market Demand Scenario in US$ Million by Region/Country: 2020-2027
    • TABLE 41: Digital Marketing Software Market in Europe: A Historic Market Perspective in US$ Million by Region/Country for the Period 2012-2019
    • TABLE 42: European Digital Marketing Software Market Share Shift by Region/Country: 2012 VS 2020 VS 2027
    • TABLE 43: European Digital Marketing Software Market Estimates and Forecasts in US$ Million by Software: 2020-2027
    • TABLE 44: Digital Marketing Software Market in Europe in US$ Million by Software: A Historic Review for the Period 2012-2019
    • TABLE 45: European Digital Marketing Software Market Share Breakdown by Software: 2012 VS 2020 VS 2027
  • FRANCE
    • TABLE 46: Digital Marketing Software Market in France by Software: Estimates and Projections in US$ Million for the Period 2020-2027
    • TABLE 47: French Digital Marketing Software Historic Market Scenario in US$ Million by Software: 2012-2019
    • TABLE 48: French Digital Marketing Software Market Share Analysis by Software: 2012 VS 2020 VS 2027
  • GERMANY
    • TABLE 49: Digital Marketing Software Market in Germany: Recent Past, Current and Future Analysis in US$ Million by Software for the Period 2020-2027
    • TABLE 50: German Digital Marketing Software Historic Market Analysis in US$ Million by Software: 2012-2019
    • TABLE 51: German Digital Marketing Software Market Share Breakdown by Software: 2012 VS 2020 VS 2027
  • ITALY
    • TABLE 52: Italian Digital Marketing Software Market Growth Prospects in US$ Million by Software for the Period 2020-2027
    • TABLE 53: Digital Marketing Software Historic Market Analysis in Italy in US$ Million by Software: 2012-2019
    • TABLE 54: Italian Digital Marketing Software Market by Software: Percentage Breakdown of Sales for 2012, 2020, and 2027
  • UNITED KINGDOM
    • TABLE 55: United Kingdom Market for Digital Marketing Software: Annual Sales Estimates and Projections in US$ Million by Software for the Period 2020-2027
    • TABLE 56: Digital Marketing Software Market in the United Kingdom: Historic Sales Analysis in US$ Million by Software for the Period 2012-2019
    • TABLE 57: United Kingdom Digital Marketing Software Market Share Analysis by Software: 2012 VS 2020 VS 2027
  • REST OF EUROPE
    • TABLE 58: Rest of Europe Digital Marketing Software Market Estimates and Forecasts in US$ Million by Software: 2020-2027
    • TABLE 59: Digital Marketing Software Market in Rest of Europe in US$ Million by Software: A Historic Review for the Period 2012-2019
    • TABLE 60: Rest of Europe Digital Marketing Software Market Share Breakdown by Software: 2012 VS 2020 VS 2027
  • ASIA-PACIFIC
    • TABLE 61: Digital Marketing Software Market in Asia-Pacific by Software: Estimates and Projections in US$ Million for the Period 2020-2027
    • TABLE 62: Asia-Pacific Digital Marketing Software Historic Market Scenario in US$ Million by Software: 2012-2019
    • TABLE 63: Asia-Pacific Digital Marketing Software Market Share Analysis by Software: 2012 VS 2020 VS 2027
  • REST OF WORLD
    • TABLE 64: Rest of World Digital Marketing Software Market Estimates and Forecasts in US$ Million by Software: 2020 to 2027
    • TABLE 65: Rest of World Digital Marketing Software Historic Market Review by Software in US$ Million: 2012-2019
    • TABLE 66: Digital Marketing Software Market in Rest of World: Percentage Share Breakdown of Sales by Software for 2012, 2020, and 2027

IV. COMPETITION

  • Total Companies Profiled: 46