表紙
市場調查報告書

數位行銷·軟體的全球市場

Digital Marketing Software

出版商 Global Industry Analysts, Inc. 商品編碼 903071
出版日期 內容資訊 英文 341 Pages
商品交期: 最快1-2個工作天內
價格
數位行銷·軟體的全球市場 Digital Marketing Software
出版日期: 2020年10月01日內容資訊: 英文 341 Pages
簡介

本報告提供全球數位行銷·軟體的市場相關分析,彙整整體市場規模的實際成果值·預測值,及主要推動及阻礙市場要素,各類軟體及各企業的市場佔有率趨勢 (過去9年·今後8年份),今後的市場成長的方向性,各地區·主要國家的市場詳細趨勢等調查,主要企業的簡介等資訊,為您概述為以下內容。

第1章 分析方法

第2章 摘要整理

  • 市場概要
    • 各企業的市場佔有率結構 (最新值·預測值)
    • 各市場區隔的市場佔有率結構 (最新值·預測值)
  • 代表性企業分析
  • 市場趨勢與促進因素
  • 全球市場的未來展望
    • 市場規模·佔有率趨勢預測:各地區/各國
    • 各類軟體
      • CRM (顧客關係管理) 軟體
      • 電子郵件·行銷
      • 社群媒體
      • 搜尋行銷
      • 內容管理
      • 行銷自動化
      • 宣傳活動管理
      • 其他
        • 市場規模 (過去9年·今後8年份)
        • 市場佔有率:各企業 (總計17年份)

第3章 市場分析

  • 各地區的市場分析
  • 美國
    • 市場基本資料
    • 各企業市場佔有率
    • 數位行銷·軟體的市場規模 (實際成果值·預測值)
    • 各類軟體的市場規模 (實際成果值·預測值)
  • 加拿大
  • 日本
  • 中國
  • 歐洲 (法國,德國,義大利,英國等)
  • 亞太地區
  • 其他的國家 (RoW)

第4章 企業

  • ACT-ON SOFTWARE
  • ADOBE SYSTEMS
  • HUBSPOT
  • IBM CORPORATION
  • MARKETO
  • MICROSOFT CORPORATION
  • ORACLE CORPORATION
  • SAP SE
  • SAS INSTITUTE
  • SALESFORCE.COM
  • SIMPLYCAST

第5章 相關分析

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目錄
Product Code: MCP11551

Global Digital Marketing Software Market to Reach US$146.8 Billion by the Year 2027

Amid the COVID-19 crisis, the global market for Digital Marketing Software estimated at US$55 Billion in the year 2020, is projected to reach a revised size of US$146.8 Billion by 2027, growing at a CAGR of 15.1% over the period 2020-2027.Software, one of the segments analyzed in the report, is projected to grow at a 14.4% CAGR to reach US$103.7 Billion by the end of the analysis period. After an early analysis of the business implications of the pandemic and its induced economic crisis, growth in the Services segment is readjusted to a revised 16.8% CAGR for the next 7-year period. This segment currently accounts for a 26.4% share of the global Digital Marketing Software market.

The U.S. Accounts for Over 31.5% of Global Market Size in 2020, While China is Forecast to Grow at a 18.5% CAGR for the Period of 2020-2027

The Digital Marketing Software market in the U.S. is estimated at US$17.3 Billion in the year 2020. The country currently accounts for a 31.46% share in the global market. China, the world second largest economy, is forecast to reach an estimated market size of US$20.4 Billion in the year 2027 trailing a CAGR of 18.5% through 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 11.4% and 14.1% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 13.7% CAGR while Rest of European market (as defined in the study) will reach US$20.4 Billion by the year 2027.We bring years of research experience to this 9th edition of our report. The 232-page report presents concise insights into how the pandemic has impacted production and the buy side for 2020 and 2021. A short-term phased recovery by key geography is also addressed.

Competitors identified in this market include, among others,

  • Act-On Software, Inc.
  • Adobe Systems, Inc.
  • Hubspot Inc.
  • IBM Corporation
  • Marketo, Inc.
  • Microsoft Corporation
  • Oracle Corporation
  • Salesforce.com, Inc.
  • SAP SE
  • SAS Institute, Inc.
  • SimplyCast

TABLE OF CONTENTS

I. INTRODUCTION, METHODOLOGY & REPORT SCOPE

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Impact of Covid-19 and a Looming Global Recession
    • Covid-19 Pandemic Upends the Marketing Landscape
    • EXHIBIT 1: COVID-19 Impact on Global Ad Spending: March 2020
    • Digital Marketing Strategies Change in Pandemic Times
    • EXHIBIT 2: Percentage of Internet Users Using Social Media by Gender: April 2020
    • EXHIBIT 3: Percentage of Internet Users Spending More Time by Media Type: April 2020
    • EXHIBIT 4: Percentage of Internet Users Spending More Time Using Each Device: April 2020
    • Marketing Strategies as Companies Face Economic Hardships
    • Digital and Personalized Experience Gain Prominence
    • Digital Marketing: A Prelude
    • Digital Marketing Channels
    • EXHIBIT 5: Global Advertising Spending by Platform: 2020
    • Comparison of Different Advertising Media Based on Varied Parameters
    • Digital Marketing Software: An Introduction
    • Key Trends in the Digital Marketing Software Market
    • Various Advertising Media & their Corresponding Benefits
    • Outlook
    • Cloud Computing Dominates the Market
    • By End-Use
    • By Region
    • Market Challenges
    • By Component
    • Competition
    • EXHIBIT 6: Market Share of Major Players in the Global Customer Relationship Management (CRM) Marketing Segment (in %): 2020E
    • Recent Market Activity
    • World Brands
  • 2. FOCUS ON SELECT PLAYERS
  • 3. MARKET TRENDS & DRIVERS
    • Marketing: The High Growth Application Market for CRM Software
    • Digital Marketing Trends
    • Artificial Intelligence Gains Focus
    • Machine learning (ML) Aids in Quicker Insights
    • Augmented Reality (AR) Emerges as a Leading Marketing Trend
    • Automation Technology Enables Time Optimization
    • Chatbots Continue to Dominate Customer Communication
    • New Opportunities for Influencers
    • Growth in Micro-Moments
    • Personalization Becomes Critical for the Success of Content Marketing
    • Browser Push Notifications
    • Data Enrichment Facilitates More Personalized Services
    • Email Marketing Gets Smarter
    • Multi-touch Attribution Model Witnesses Growth
    • Businesses to Opt for Multiple Social Messaging Channels
    • Marketers Opt for Marketing Automation Software to Bring in Efficient Optimization
    • Social Media Marketing Software Leverages on Social Networks
    • EXHIBIT 7: Digital Ad Revenue Growth by Company 2020
    • EXHIBIT 8: Social Media Penetration Worldwide: % of Active Monthly Users Compared to Total Population for 2019
    • EXHIBIT 9: Top Social Media Platforms by Usage (In Millions): April 2020
    • Millennials and Generation Z Change the Social Media Landscape
    • EXHIBIT 10: Social Media Users Penetration (in %) by Generation
    • Rise of Social Media Stories to Continue
    • SEO Software Designed to Optimize Online Presence
    • Personalization Goals Popularize Email Marketing
    • Voice Searches Gain Popularity
    • Shoppable Posts to Contribute Significantly in Increasing Ecommerce Sales
    • Predictive Marketing to Gain Wider Popularity
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: World Current & Future Analysis for Digital Marketing Software by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027
    • TABLE 2: World Historic Review for Digital Marketing Software by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019
    • TABLE 3: World 15-Year Perspective for Digital Marketing Software by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets for Years 2012, 2020 & 2027
    • TABLE 4: World Current & Future Analysis for Software by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027
    • TABLE 5: World Historic Review for Software by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019
    • TABLE 6: World 15-Year Perspective for Software by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2012, 2020 & 2027
    • TABLE 7: World Current & Future Analysis for Services by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027
    • TABLE 8: World Historic Review for Services by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019
    • TABLE 9: World 15-Year Perspective for Services by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2012, 2020 & 2027
    • TABLE 10: World Current & Future Analysis for Cloud by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027
    • TABLE 11: World Historic Review for Cloud by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019
    • TABLE 12: World 15-Year Perspective for Cloud by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2012, 2020 & 2027
    • TABLE 13: World Current & Future Analysis for On-Premise by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027
    • TABLE 14: World Historic Review for On-Premise by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019
    • TABLE 15: World 15-Year Perspective for On-Premise by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2012, 2020 & 2027
    • TABLE 16: World Current & Future Analysis for Media & Entertainment by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027
    • TABLE 17: World Historic Review for Media & Entertainment by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019
    • TABLE 18: World 15-Year Perspective for Media & Entertainment by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2012, 2020 & 2027
    • TABLE 19: World Current & Future Analysis for BFSI by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027
    • TABLE 20: World Historic Review for BFSI by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019
    • TABLE 21: World 15-Year Perspective for BFSI by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2012, 2020 & 2027
    • TABLE 22: World Current & Future Analysis for IT & Telecom by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027
    • TABLE 23: World Historic Review for IT & Telecom by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019
    • TABLE 24: World 15-Year Perspective for IT & Telecom by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2012, 2020 & 2027
    • TABLE 25: World Current & Future Analysis for Consumer Goods & Retail by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027
    • TABLE 26: World Historic Review for Consumer Goods & Retail by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019
    • TABLE 27: World 15-Year Perspective for Consumer Goods & Retail by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2012, 2020 & 2027
    • TABLE 28: World Current & Future Analysis for Travel & Hospitality by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027
    • TABLE 29: World Historic Review for Travel & Hospitality by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019
    • TABLE 30: World 15-Year Perspective for Travel & Hospitality by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2012, 2020 & 2027
    • TABLE 31: World Current & Future Analysis for Transportation & Logistics by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027
    • TABLE 32: World Historic Review for Transportation & Logistics by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019
    • TABLE 33: World 15-Year Perspective for Transportation & Logistics by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2012, 2020 & 2027
    • TABLE 34: World Current & Future Analysis for Other Verticals by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027
    • TABLE 35: World Historic Review for Other Verticals by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019
    • TABLE 36: World 15-Year Perspective for Other Verticals by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2012, 2020 & 2027

III. MARKET ANALYSIS

  • GEOGRAPHIC MARKET ANALYSIS
  • UNITED STATES
    • TABLE 37: USA Current & Future Analysis for Digital Marketing Software by Component - Software and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027
    • TABLE 38: USA Historic Review for Digital Marketing Software by Component - Software and Services Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019
    • TABLE 39: USA 15-Year Perspective for Digital Marketing Software by Component - Percentage Breakdown of Value Sales for Software and Services for the Years 2012, 2020 & 2027
    • TABLE 40: USA Current & Future Analysis for Digital Marketing Software by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027
    • TABLE 41: USA Historic Review for Digital Marketing Software by Deployment - Cloud and On-Premise Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019
    • TABLE 42: USA 15-Year Perspective for Digital Marketing Software by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2012, 2020 & 2027
    • TABLE 43: USA Current & Future Analysis for Digital Marketing Software by Vertical - Media & Entertainment, BFSI, IT & Telecom, Consumer Goods & Retail, Travel & Hospitality, Transportation & Logistics and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027
    • TABLE 44: USA Historic Review for Digital Marketing Software by Vertical - Media & Entertainment, BFSI, IT & Telecom, Consumer Goods & Retail, Travel & Hospitality, Transportation & Logistics and Other Verticals Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019
    • TABLE 45: USA 15-Year Perspective for Digital Marketing Software by Vertical - Percentage Breakdown of Value Sales for Media & Entertainment, BFSI, IT & Telecom, Consumer Goods & Retail, Travel & Hospitality, Transportation & Logistics and Other Verticals for the Years 2012, 2020 & 2027
  • CANADA
    • TABLE 46: Canada Current & Future Analysis for Digital Marketing Software by Component - Software and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027
    • TABLE 47: Canada Historic Review for Digital Marketing Software by Component - Software and Services Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019
    • TABLE 48: Canada 15-Year Perspective for Digital Marketing Software by Component - Percentage Breakdown of Value Sales for Software and Services for the Years 2012, 2020 & 2027
    • TABLE 49: Canada Current & Future Analysis for Digital Marketing Software by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027
    • TABLE 50: Canada Historic Review for Digital Marketing Software by Deployment - Cloud and On-Premise Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019
    • TABLE 51: Canada 15-Year Perspective for Digital Marketing Software by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2012, 2020 & 2027
    • TABLE 52: Canada Current & Future Analysis for Digital Marketing Software by Vertical - Media & Entertainment, BFSI, IT & Telecom, Consumer Goods & Retail, Travel & Hospitality, Transportation & Logistics and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027
    • TABLE 53: Canada Historic Review for Digital Marketing Software by Vertical - Media & Entertainment, BFSI, IT & Telecom, Consumer Goods & Retail, Travel & Hospitality, Transportation & Logistics and Other Verticals Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019
    • TABLE 54: Canada 15-Year Perspective for Digital Marketing Software by Vertical - Percentage Breakdown of Value Sales for Media & Entertainment, BFSI, IT & Telecom, Consumer Goods & Retail, Travel & Hospitality, Transportation & Logistics and Other Verticals for the Years 2012, 2020 & 2027
  • JAPAN
    • TABLE 55: Japan Current & Future Analysis for Digital Marketing Software by Component - Software and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027
    • TABLE 56: Japan Historic Review for Digital Marketing Software by Component - Software and Services Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019
    • TABLE 57: Japan 15-Year Perspective for Digital Marketing Software by Component - Percentage Breakdown of Value Sales for Software and Services for the Years 2012, 2020 & 2027
    • TABLE 58: Japan Current & Future Analysis for Digital Marketing Software by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027
    • TABLE 59: Japan Historic Review for Digital Marketing Software by Deployment - Cloud and On-Premise Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019
    • TABLE 60: Japan 15-Year Perspective for Digital Marketing Software by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2012, 2020 & 2027
    • TABLE 61: Japan Current & Future Analysis for Digital Marketing Software by Vertical - Media & Entertainment, BFSI, IT & Telecom, Consumer Goods & Retail, Travel & Hospitality, Transportation & Logistics and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027
    • TABLE 62: Japan Historic Review for Digital Marketing Software by Vertical - Media & Entertainment, BFSI, IT & Telecom, Consumer Goods & Retail, Travel & Hospitality, Transportation & Logistics and Other Verticals Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019
    • TABLE 63: Japan 15-Year Perspective for Digital Marketing Software by Vertical - Percentage Breakdown of Value Sales for Media & Entertainment, BFSI, IT & Telecom, Consumer Goods & Retail, Travel & Hospitality, Transportation & Logistics and Other Verticals for the Years 2012, 2020 & 2027
  • CHINA
    • TABLE 64: China Current & Future Analysis for Digital Marketing Software by Component - Software and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027
    • TABLE 65: China Historic Review for Digital Marketing Software by Component - Software and Services Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019
    • TABLE 66: China 15-Year Perspective for Digital Marketing Software by Component - Percentage Breakdown of Value Sales for Software and Services for the Years 2012, 2020 & 2027
    • TABLE 67: China Current & Future Analysis for Digital Marketing Software by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027
    • TABLE 68: China Historic Review for Digital Marketing Software by Deployment - Cloud and On-Premise Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019
    • TABLE 69: China 15-Year Perspective for Digital Marketing Software by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2012, 2020 & 2027
    • TABLE 70: China Current & Future Analysis for Digital Marketing Software by Vertical - Media & Entertainment, BFSI, IT & Telecom, Consumer Goods & Retail, Travel & Hospitality, Transportation & Logistics and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027
    • TABLE 71: China Historic Review for Digital Marketing Software by Vertical - Media & Entertainment, BFSI, IT & Telecom, Consumer Goods & Retail, Travel & Hospitality, Transportation & Logistics and Other Verticals Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019
    • TABLE 72: China 15-Year Perspective for Digital Marketing Software by Vertical - Percentage Breakdown of Value Sales for Media & Entertainment, BFSI, IT & Telecom, Consumer Goods & Retail, Travel & Hospitality, Transportation & Logistics and Other Verticals for the Years 2012, 2020 & 2027
  • EUROPE
    • TABLE 73: Europe Current & Future Analysis for Digital Marketing Software by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027
    • TABLE 74: Europe Historic Review for Digital Marketing Software by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019
    • TABLE 75: Europe 15-Year Perspective for Digital Marketing Software by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2012, 2020 & 2027
    • TABLE 76: Europe Current & Future Analysis for Digital Marketing Software by Component - Software and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027
    • TABLE 77: Europe Historic Review for Digital Marketing Software by Component - Software and Services Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019
    • TABLE 78: Europe 15-Year Perspective for Digital Marketing Software by Component - Percentage Breakdown of Value Sales for Software and Services for the Years 2012, 2020 & 2027
    • TABLE 79: Europe Current & Future Analysis for Digital Marketing Software by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027
    • TABLE 80: Europe Historic Review for Digital Marketing Software by Deployment - Cloud and On-Premise Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019
    • TABLE 81: Europe 15-Year Perspective for Digital Marketing Software by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2012, 2020 & 2027
    • TABLE 82: Europe Current & Future Analysis for Digital Marketing Software by Vertical - Media & Entertainment, BFSI, IT & Telecom, Consumer Goods & Retail, Travel & Hospitality, Transportation & Logistics and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027
    • TABLE 83: Europe Historic Review for Digital Marketing Software by Vertical - Media & Entertainment, BFSI, IT & Telecom, Consumer Goods & Retail, Travel & Hospitality, Transportation & Logistics and Other Verticals Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019
    • TABLE 84: Europe 15-Year Perspective for Digital Marketing Software by Vertical - Percentage Breakdown of Value Sales for Media & Entertainment, BFSI, IT & Telecom, Consumer Goods & Retail, Travel & Hospitality, Transportation & Logistics and Other Verticals for the Years 2012, 2020 & 2027
  • FRANCE
    • TABLE 85: France Current & Future Analysis for Digital Marketing Software by Component - Software and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027
    • TABLE 86: France Historic Review for Digital Marketing Software by Component - Software and Services Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019
    • TABLE 87: France 15-Year Perspective for Digital Marketing Software by Component - Percentage Breakdown of Value Sales for Software and Services for the Years 2012, 2020 & 2027
    • TABLE 88: France Current & Future Analysis for Digital Marketing Software by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027
    • TABLE 89: France Historic Review for Digital Marketing Software by Deployment - Cloud and On-Premise Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019
    • TABLE 90: France 15-Year Perspective for Digital Marketing Software by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2012, 2020 & 2027
    • TABLE 91: France Current & Future Analysis for Digital Marketing Software by Vertical - Media & Entertainment, BFSI, IT & Telecom, Consumer Goods & Retail, Travel & Hospitality, Transportation & Logistics and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027
    • TABLE 92: France Historic Review for Digital Marketing Software by Vertical - Media & Entertainment, BFSI, IT & Telecom, Consumer Goods & Retail, Travel & Hospitality, Transportation & Logistics and Other Verticals Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019
    • TABLE 93: France 15-Year Perspective for Digital Marketing Software by Vertical - Percentage Breakdown of Value Sales for Media & Entertainment, BFSI, IT & Telecom, Consumer Goods & Retail, Travel & Hospitality, Transportation & Logistics and Other Verticals for the Years 2012, 2020 & 2027
  • GERMANY
    • TABLE 94: Germany Current & Future Analysis for Digital Marketing Software by Component - Software and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027
    • TABLE 95: Germany Historic Review for Digital Marketing Software by Component - Software and Services Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019
    • TABLE 96: Germany 15-Year Perspective for Digital Marketing Software by Component - Percentage Breakdown of Value Sales for Software and Services for the Years 2012, 2020 & 2027
    • TABLE 97: Germany Current & Future Analysis for Digital Marketing Software by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027
    • TABLE 98: Germany Historic Review for Digital Marketing Software by Deployment - Cloud and On-Premise Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019
    • TABLE 99: Germany 15-Year Perspective for Digital Marketing Software by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2012, 2020 & 2027
    • TABLE 100: Germany Current & Future Analysis for Digital Marketing Software by Vertical - Media & Entertainment, BFSI, IT & Telecom, Consumer Goods & Retail, Travel & Hospitality, Transportation & Logistics and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027
    • TABLE 101: Germany Historic Review for Digital Marketing Software by Vertical - Media & Entertainment, BFSI, IT & Telecom, Consumer Goods & Retail, Travel & Hospitality, Transportation & Logistics and Other Verticals Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019
    • TABLE 102: Germany 15-Year Perspective for Digital Marketing Software by Vertical - Percentage Breakdown of Value Sales for Media & Entertainment, BFSI, IT & Telecom, Consumer Goods & Retail, Travel & Hospitality, Transportation & Logistics and Other Verticals for the Years 2012, 2020 & 2027
  • ITALY
    • TABLE 103: Italy Current & Future Analysis for Digital Marketing Software by Component - Software and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027
    • TABLE 104: Italy Historic Review for Digital Marketing Software by Component - Software and Services Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019
    • TABLE 105: Italy 15-Year Perspective for Digital Marketing Software by Component - Percentage Breakdown of Value Sales for Software and Services for the Years 2012, 2020 & 2027
    • TABLE 106: Italy Current & Future Analysis for Digital Marketing Software by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027
    • TABLE 107: Italy Historic Review for Digital Marketing Software by Deployment - Cloud and On-Premise Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019
    • TABLE 108: Italy 15-Year Perspective for Digital Marketing Software by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2012, 2020 & 2027
    • TABLE 109: Italy Current & Future Analysis for Digital Marketing Software by Vertical - Media & Entertainment, BFSI, IT & Telecom, Consumer Goods & Retail, Travel & Hospitality, Transportation & Logistics and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027
    • TABLE 110: Italy Historic Review for Digital Marketing Software by Vertical - Media & Entertainment, BFSI, IT & Telecom, Consumer Goods & Retail, Travel & Hospitality, Transportation & Logistics and Other Verticals Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019
    • TABLE 111: Italy 15-Year Perspective for Digital Marketing Software by Vertical - Percentage Breakdown of Value Sales for Media & Entertainment, BFSI, IT & Telecom, Consumer Goods & Retail, Travel & Hospitality, Transportation & Logistics and Other Verticals for the Years 2012, 2020 & 2027
  • UNITED KINGDOM
    • TABLE 112: UK Current & Future Analysis for Digital Marketing Software by Component - Software and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027
    • TABLE 113: UK Historic Review for Digital Marketing Software by Component - Software and Services Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019
    • TABLE 114: UK 15-Year Perspective for Digital Marketing Software by Component - Percentage Breakdown of Value Sales for Software and Services for the Years 2012, 2020 & 2027
    • TABLE 115: UK Current & Future Analysis for Digital Marketing Software by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027
    • TABLE 116: UK Historic Review for Digital Marketing Software by Deployment - Cloud and On-Premise Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019
    • TABLE 117: UK 15-Year Perspective for Digital Marketing Software by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2012, 2020 & 2027
    • TABLE 118: UK Current & Future Analysis for Digital Marketing Software by Vertical - Media & Entertainment, BFSI, IT & Telecom, Consumer Goods & Retail, Travel & Hospitality, Transportation & Logistics and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027
    • TABLE 119: UK Historic Review for Digital Marketing Software by Vertical - Media & Entertainment, BFSI, IT & Telecom, Consumer Goods & Retail, Travel & Hospitality, Transportation & Logistics and Other Verticals Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019
    • TABLE 120: UK 15-Year Perspective for Digital Marketing Software by Vertical - Percentage Breakdown of Value Sales for Media & Entertainment, BFSI, IT & Telecom, Consumer Goods & Retail, Travel & Hospitality, Transportation & Logistics and Other Verticals for the Years 2012, 2020 & 2027
  • REST OF EUROPE
    • TABLE 121: Rest of Europe Current & Future Analysis for Digital Marketing Software by Component - Software and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027
    • TABLE 122: Rest of Europe Historic Review for Digital Marketing Software by Component - Software and Services Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019
    • TABLE 123: Rest of Europe 15-Year Perspective for Digital Marketing Software by Component - Percentage Breakdown of Value Sales for Software and Services for the Years 2012, 2020 & 2027
    • TABLE 124: Rest of Europe Current & Future Analysis for Digital Marketing Software by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027
    • TABLE 125: Rest of Europe Historic Review for Digital Marketing Software by Deployment - Cloud and On-Premise Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019
    • TABLE 126: Rest of Europe 15-Year Perspective for Digital Marketing Software by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2012, 2020 & 2027
    • TABLE 127: Rest of Europe Current & Future Analysis for Digital Marketing Software by Vertical - Media & Entertainment, BFSI, IT & Telecom, Consumer Goods & Retail, Travel & Hospitality, Transportation & Logistics and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027
    • TABLE 128: Rest of Europe Historic Review for Digital Marketing Software by Vertical - Media & Entertainment, BFSI, IT & Telecom, Consumer Goods & Retail, Travel & Hospitality, Transportation & Logistics and Other Verticals Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019
    • TABLE 129: Rest of Europe 15-Year Perspective for Digital Marketing Software by Vertical - Percentage Breakdown of Value Sales for Media & Entertainment, BFSI, IT & Telecom, Consumer Goods & Retail, Travel & Hospitality, Transportation & Logistics and Other Verticals for the Years 2012, 2020 & 2027
  • ASIA-PACIFIC
    • TABLE 130: Asia-Pacific Current & Future Analysis for Digital Marketing Software by Component - Software and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027
    • TABLE 131: Asia-Pacific Historic Review for Digital Marketing Software by Component - Software and Services Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019
    • TABLE 132: Asia-Pacific 15-Year Perspective for Digital Marketing Software by Component - Percentage Breakdown of Value Sales for Software and Services for the Years 2012, 2020 & 2027
    • TABLE 133: Asia-Pacific Current & Future Analysis for Digital Marketing Software by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027
    • TABLE 134: Asia-Pacific Historic Review for Digital Marketing Software by Deployment - Cloud and On-Premise Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019
    • TABLE 135: Asia-Pacific 15-Year Perspective for Digital Marketing Software by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2012, 2020 & 2027
    • TABLE 136: Asia-Pacific Current & Future Analysis for Digital Marketing Software by Vertical - Media & Entertainment, BFSI, IT & Telecom, Consumer Goods & Retail, Travel & Hospitality, Transportation & Logistics and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027
    • TABLE 137: Asia-Pacific Historic Review for Digital Marketing Software by Vertical - Media & Entertainment, BFSI, IT & Telecom, Consumer Goods & Retail, Travel & Hospitality, Transportation & Logistics and Other Verticals Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019
    • TABLE 138: Asia-Pacific 15-Year Perspective for Digital Marketing Software by Vertical - Percentage Breakdown of Value Sales for Media & Entertainment, BFSI, IT & Telecom, Consumer Goods & Retail, Travel & Hospitality, Transportation & Logistics and Other Verticals for the Years 2012, 2020 & 2027
  • LATIN AMERICA
    • TABLE 139: Latin America Current & Future Analysis for Digital Marketing Software by Component - Software and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027
    • TABLE 140: Latin America Historic Review for Digital Marketing Software by Component - Software and Services Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019
    • TABLE 141: Latin America 15-Year Perspective for Digital Marketing Software by Component - Percentage Breakdown of Value Sales for Software and Services for the Years 2012, 2020 & 2027
    • TABLE 142: Latin America Current & Future Analysis for Digital Marketing Software by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027
    • TABLE 143: Latin America Historic Review for Digital Marketing Software by Deployment - Cloud and On-Premise Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019
    • TABLE 144: Latin America 15-Year Perspective for Digital Marketing Software by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2012, 2020 & 2027
    • TABLE 145: Latin America Current & Future Analysis for Digital Marketing Software by Vertical - Media & Entertainment, BFSI, IT & Telecom, Consumer Goods & Retail, Travel & Hospitality, Transportation & Logistics and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027
    • TABLE 146: Latin America Historic Review for Digital Marketing Software by Vertical - Media & Entertainment, BFSI, IT & Telecom, Consumer Goods & Retail, Travel & Hospitality, Transportation & Logistics and Other Verticals Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019
    • TABLE 147: Latin America 15-Year Perspective for Digital Marketing Software by Vertical - Percentage Breakdown of Value Sales for Media & Entertainment, BFSI, IT & Telecom, Consumer Goods & Retail, Travel & Hospitality, Transportation & Logistics and Other Verticals for the Years 2012, 2020 & 2027
  • MIDDLE EAST
    • TABLE 148: Middle East Current & Future Analysis for Digital Marketing Software by Component - Software and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027
    • TABLE 149: Middle East Historic Review for Digital Marketing Software by Component - Software and Services Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019
    • TABLE 150: Middle East 15-Year Perspective for Digital Marketing Software by Component - Percentage Breakdown of Value Sales for Software and Services for the Years 2012, 2020 & 2027
    • TABLE 151: Middle East Current & Future Analysis for Digital Marketing Software by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027
    • TABLE 152: Middle East Historic Review for Digital Marketing Software by Deployment - Cloud and On-Premise Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019
    • TABLE 153: Middle East 15-Year Perspective for Digital Marketing Software by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2012, 2020 & 2027
    • TABLE 154: Middle East Current & Future Analysis for Digital Marketing Software by Vertical - Media & Entertainment, BFSI, IT & Telecom, Consumer Goods & Retail, Travel & Hospitality, Transportation & Logistics and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027
    • TABLE 155: Middle East Historic Review for Digital Marketing Software by Vertical - Media & Entertainment, BFSI, IT & Telecom, Consumer Goods & Retail, Travel & Hospitality, Transportation & Logistics and Other Verticals Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019
    • TABLE 156: Middle East 15-Year Perspective for Digital Marketing Software by Vertical - Percentage Breakdown of Value Sales for Media & Entertainment, BFSI, IT & Telecom, Consumer Goods & Retail, Travel & Hospitality, Transportation & Logistics and Other Verticals for the Years 2012, 2020 & 2027
  • AFRICA
    • TABLE 157: Africa Current & Future Analysis for Digital Marketing Software by Component - Software and Services - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027
    • TABLE 158: Africa Historic Review for Digital Marketing Software by Component - Software and Services Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019
    • TABLE 159: Africa 15-Year Perspective for Digital Marketing Software by Component - Percentage Breakdown of Value Sales for Software and Services for the Years 2012, 2020 & 2027
    • TABLE 160: Africa Current & Future Analysis for Digital Marketing Software by Deployment - Cloud and On-Premise - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027
    • TABLE 161: Africa Historic Review for Digital Marketing Software by Deployment - Cloud and On-Premise Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019
    • TABLE 162: Africa 15-Year Perspective for Digital Marketing Software by Deployment - Percentage Breakdown of Value Sales for Cloud and On-Premise for the Years 2012, 2020 & 2027
    • TABLE 163: Africa Current & Future Analysis for Digital Marketing Software by Vertical - Media & Entertainment, BFSI, IT & Telecom, Consumer Goods & Retail, Travel & Hospitality, Transportation & Logistics and Other Verticals - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027
    • TABLE 164: Africa Historic Review for Digital Marketing Software by Vertical - Media & Entertainment, BFSI, IT & Telecom, Consumer Goods & Retail, Travel & Hospitality, Transportation & Logistics and Other Verticals Markets - Independent Analysis of Annual Sales in US$ Million for Years 2012 through 2019
    • TABLE 165: Africa 15-Year Perspective for Digital Marketing Software by Vertical - Percentage Breakdown of Value Sales for Media & Entertainment, BFSI, IT & Telecom, Consumer Goods & Retail, Travel & Hospitality, Transportation & Logistics and Other Verticals for the Years 2012, 2020 & 2027

IV. COMPETITION

  • Total Companies Profiled: 128