數位情報平台的全球市場

本報告提供全球數位情報平台市場相關調查分析，提供市場概要，市場趨勢，今後預測等相關考察，以及全球主要地區及主要國家的市場相關分析，主要企業的簡介等資訊。

第1章 調查手法

第2章 摘要整理

• 市場概要
  • 全球市場的企業佔有率
  • 全球市場的企業佔有率方案
  • 全球市場的企業佔有率:各市場區隔
  • 分析:全球市場的企業佔有率定位
  • 資料管理:主要企業的市場佔有率明細
  • 參與度最佳化:企業的收益佔有率
  • 行動:各企業市場佔有率的轉變
  • 企業網站:全球市場的企業佔有率定位
  • 電子郵件:主要企業的市場佔有率明細
• 主要企業
• 市場趨勢與發展因素
• 全球市場預測

第3章 市場分析

• 各地區市場分析
  • 美國
  • 加拿大
  • 日本
  • 中國
  • 歐洲
  • 法國
  • 德國
  • 義大利
  • 英國
  • 其他歐洲
  • 亞太地區
  • 其他地區

第4章 競爭企業

• ADOBE SYSTEMS
• CXENSE ASA
• ENSIGHTEN
• EVERGAGE
• GOOGLE, INC.
• IBM CORPORATION
• LOCALYTICS
• MIXPANEL
• NEW RELIC
• OPTIMIZELY
• SAS INSTITUTE
• SPACE PENCIL (KISSMETRICS)
• TEALIUM
• WEBTREKK GMBH

第5章 調查資料

Abstract:

Global Digital Intelligence Platform Market to Reach $27.8 Billion by 2027

Amid the COVID-19 crisis, the global market for Digital Intelligence Platform estimated at US$7.9 Billion in the year 2020, is projected to reach a revised size of US$27.8 Billion by 2027, growing at a CAGR of 19.6% over the analysis period 2020-2027. Analytics, one of the segments analyzed in the report, is projected to record a 19.7% CAGR and reach US$15.2 Billion by the end of the analysis period. After an early analysis of the business implications of the pandemic and its induced economic crisis, growth in the Data Management segment is readjusted to a revised 20.3% CAGR for the next 7-year period.

The U.S. Market is Estimated at $2.4 Billion, While China is Forecast to Grow at 18.9% CAGR

The Digital Intelligence Platform market in the U.S. is estimated at US$2.4 Billion in the year 2020. China, the world`s second largest economy, is forecast to reach a projected market size of US$4.8 Billion by the year 2027 trailing a CAGR of 18.8% over the analysis period 2020 to 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 17.7% and 16.9% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 14.4% CAGR.

Engagement Optimization Segment to Record 17.9% CAGR

In the global Engagement Optimization segment, USA, Canada, Japan, China and Europe will drive the 17.7% CAGR estimated for this segment. These regional markets accounting for a combined market size of US$1.1 Billion in the year 2020 will reach a projected size of US$3.4 Billion by the close of the analysis period. China will remain among the fastest growing in this cluster of regional markets. Led by countries such as Australia, India, and South Korea, the market in Asia-Pacific is forecast to reach US$3.4 Billion by the year 2027.

Select Competitors (Total 44 Featured) -

• Adobe Systems, Inc.
• Cxense ASA
• Ensighten
• Evergage, Inc.
• Google LLC
• IBM Corporation
• Kissmetrics
• Localytics
• Mixpanel
• New Relic, Inc.
• Optimizely
• SAS Institute, Inc.
• Tealium Inc.
• Webtrekk GmbH

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

• 1. MARKET OVERVIEW
  • Influencer Market Insights
  • Impact of Covid-19 and a Looming Global Recession
• 2. FOCUS ON SELECT PLAYERS
• 3. MARKET TRENDS & DRIVERS
• 4. GLOBAL MARKET PERSPECTIVE
  • TABLE 1: World Current & Future Analysis for Digital Intelligence Platform by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
  • TABLE 2: World 7-Year Perspective for Digital Intelligence Platform by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2020 & 2027
  • TABLE 3: World Current & Future Analysis for Analytics by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
  • TABLE 4: World 7-Year Perspective for Analytics by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2020 & 2027
  • TABLE 5: World Current & Future Analysis for Data Management by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
  • TABLE 6: World 7-Year Perspective for Data Management by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2020 & 2027
  • TABLE 7: World Current & Future Analysis for Engagement Optimization by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
  • TABLE 8: World 7-Year Perspective for Engagement Optimization by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2020 & 2027
  • TABLE 9: World Current & Future Analysis for Mobile by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
  • TABLE 10: World 7-Year Perspective for Mobile by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2020 & 2027
  • TABLE 11: World Current & Future Analysis for Company Website by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
  • TABLE 12: World 7-Year Perspective for Company Website by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2020 & 2027
  • TABLE 13: World Current & Future Analysis for E-mail by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
  • TABLE 14: World 7-Year Perspective for E-mail by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2020 & 2027
  • TABLE 15: World Current & Future Analysis for Other Touchpoints by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
  • TABLE 16: World 7-Year Perspective for Other Touchpoints by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2020 & 2027

III. MARKET ANALYSIS

• UNITED STATES
  • TABLE 17: USA Current & Future Analysis for Digital Intelligence Platform by Component - Analytics, Data Management and Engagement Optimization - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • TABLE 18: USA 7-Year Perspective for Digital Intelligence Platform by Component - Percentage Breakdown of Value Sales for Analytics, Data Management and Engagement Optimization for the Years 2020 & 2027
  • TABLE 19: USA Current & Future Analysis for Digital Intelligence Platform by Touchpoint - Mobile, Company Website, E-mail and Other Touchpoints - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • TABLE 20: USA 7-Year Perspective for Digital Intelligence Platform by Touchpoint - Percentage Breakdown of Value Sales for Mobile, Company Website, E-mail and Other Touchpoints for the Years 2020 & 2027
• CANADA
  • TABLE 21: Canada Current & Future Analysis for Digital Intelligence Platform by Component - Analytics, Data Management and Engagement Optimization - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • TABLE 22: Canada 7-Year Perspective for Digital Intelligence Platform by Component - Percentage Breakdown of Value Sales for Analytics, Data Management and Engagement Optimization for the Years 2020 & 2027
  • TABLE 23: Canada Current & Future Analysis for Digital Intelligence Platform by Touchpoint - Mobile, Company Website, E-mail and Other Touchpoints - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • TABLE 24: Canada 7-Year Perspective for Digital Intelligence Platform by Touchpoint - Percentage Breakdown of Value Sales for Mobile, Company Website, E-mail and Other Touchpoints for the Years 2020 & 2027
• JAPAN
  • TABLE 25: Japan Current & Future Analysis for Digital Intelligence Platform by Component - Analytics, Data Management and Engagement Optimization - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • TABLE 26: Japan 7-Year Perspective for Digital Intelligence Platform by Component - Percentage Breakdown of Value Sales for Analytics, Data Management and Engagement Optimization for the Years 2020 & 2027
  • TABLE 27: Japan Current & Future Analysis for Digital Intelligence Platform by Touchpoint - Mobile, Company Website, E-mail and Other Touchpoints - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • TABLE 28: Japan 7-Year Perspective for Digital Intelligence Platform by Touchpoint - Percentage Breakdown of Value Sales for Mobile, Company Website, E-mail and Other Touchpoints for the Years 2020 & 2027
• CHINA
  • TABLE 29: China Current & Future Analysis for Digital Intelligence Platform by Component - Analytics, Data Management and Engagement Optimization - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • TABLE 30: China 7-Year Perspective for Digital Intelligence Platform by Component - Percentage Breakdown of Value Sales for Analytics, Data Management and Engagement Optimization for the Years 2020 & 2027
  • TABLE 31: China Current & Future Analysis for Digital Intelligence Platform by Touchpoint - Mobile, Company Website, E-mail and Other Touchpoints - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • TABLE 32: China 7-Year Perspective for Digital Intelligence Platform by Touchpoint - Percentage Breakdown of Value Sales for Mobile, Company Website, E-mail and Other Touchpoints for the Years 2020 & 2027
• EUROPE
  • TABLE 33: Europe Current & Future Analysis for Digital Intelligence Platform by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2020 through 2027 and % CAGR
  • TABLE 34: Europe 7-Year Perspective for Digital Intelligence Platform by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2020 & 2027
  • TABLE 35: Europe Current & Future Analysis for Digital Intelligence Platform by Component - Analytics, Data Management and Engagement Optimization - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • TABLE 36: Europe 7-Year Perspective for Digital Intelligence Platform by Component - Percentage Breakdown of Value Sales for Analytics, Data Management and Engagement Optimization for the Years 2020 & 2027
  • TABLE 37: Europe Current & Future Analysis for Digital Intelligence Platform by Touchpoint - Mobile, Company Website, E-mail and Other Touchpoints - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • TABLE 38: Europe 7-Year Perspective for Digital Intelligence Platform by Touchpoint - Percentage Breakdown of Value Sales for Mobile, Company Website, E-mail and Other Touchpoints for the Years 2020 & 2027
• FRANCE
  • TABLE 39: France Current & Future Analysis for Digital Intelligence Platform by Component - Analytics, Data Management and Engagement Optimization - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • TABLE 40: France 7-Year Perspective for Digital Intelligence Platform by Component - Percentage Breakdown of Value Sales for Analytics, Data Management and Engagement Optimization for the Years 2020 & 2027
  • TABLE 41: France Current & Future Analysis for Digital Intelligence Platform by Touchpoint - Mobile, Company Website, E-mail and Other Touchpoints - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • TABLE 42: France 7-Year Perspective for Digital Intelligence Platform by Touchpoint - Percentage Breakdown of Value Sales for Mobile, Company Website, E-mail and Other Touchpoints for the Years 2020 & 2027
• GERMANY
  • TABLE 43: Germany Current & Future Analysis for Digital Intelligence Platform by Component - Analytics, Data Management and Engagement Optimization - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • TABLE 44: Germany 7-Year Perspective for Digital Intelligence Platform by Component - Percentage Breakdown of Value Sales for Analytics, Data Management and Engagement Optimization for the Years 2020 & 2027
  • TABLE 45: Germany Current & Future Analysis for Digital Intelligence Platform by Touchpoint - Mobile, Company Website, E-mail and Other Touchpoints - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • TABLE 46: Germany 7-Year Perspective for Digital Intelligence Platform by Touchpoint - Percentage Breakdown of Value Sales for Mobile, Company Website, E-mail and Other Touchpoints for the Years 2020 & 2027
• ITALY
  • TABLE 47: Italy Current & Future Analysis for Digital Intelligence Platform by Component - Analytics, Data Management and Engagement Optimization - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • TABLE 48: Italy 7-Year Perspective for Digital Intelligence Platform by Component - Percentage Breakdown of Value Sales for Analytics, Data Management and Engagement Optimization for the Years 2020 & 2027
  • TABLE 49: Italy Current & Future Analysis for Digital Intelligence Platform by Touchpoint - Mobile, Company Website, E-mail and Other Touchpoints - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • TABLE 50: Italy 7-Year Perspective for Digital Intelligence Platform by Touchpoint - Percentage Breakdown of Value Sales for Mobile, Company Website, E-mail and Other Touchpoints for the Years 2020 & 2027
• UNITED KINGDOM
  • TABLE 51: UK Current & Future Analysis for Digital Intelligence Platform by Component - Analytics, Data Management and Engagement Optimization - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • TABLE 52: UK 7-Year Perspective for Digital Intelligence Platform by Component - Percentage Breakdown of Value Sales for Analytics, Data Management and Engagement Optimization for the Years 2020 & 2027
  • TABLE 53: UK Current & Future Analysis for Digital Intelligence Platform by Touchpoint - Mobile, Company Website, E-mail and Other Touchpoints - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • TABLE 54: UK 7-Year Perspective for Digital Intelligence Platform by Touchpoint - Percentage Breakdown of Value Sales for Mobile, Company Website, E-mail and Other Touchpoints for the Years 2020 & 2027
• REST OF EUROPE
  • TABLE 55: Rest of Europe Current & Future Analysis for Digital Intelligence Platform by Component - Analytics, Data Management and Engagement Optimization - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • TABLE 56: Rest of Europe 7-Year Perspective for Digital Intelligence Platform by Component - Percentage Breakdown of Value Sales for Analytics, Data Management and Engagement Optimization for the Years 2020 & 2027
  • TABLE 57: Rest of Europe Current & Future Analysis for Digital Intelligence Platform by Touchpoint - Mobile, Company Website, E-mail and Other Touchpoints - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • TABLE 58: Rest of Europe 7-Year Perspective for Digital Intelligence Platform by Touchpoint - Percentage Breakdown of Value Sales for Mobile, Company Website, E-mail and Other Touchpoints for the Years 2020 & 2027
• ASIA-PACIFIC
  • TABLE 59: Asia-Pacific Current & Future Analysis for Digital Intelligence Platform by Component - Analytics, Data Management and Engagement Optimization - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • TABLE 60: Asia-Pacific 7-Year Perspective for Digital Intelligence Platform by Component - Percentage Breakdown of Value Sales for Analytics, Data Management and Engagement Optimization for the Years 2020 & 2027
  • TABLE 61: Asia-Pacific Current & Future Analysis for Digital Intelligence Platform by Touchpoint - Mobile, Company Website, E-mail and Other Touchpoints - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • TABLE 62: Asia-Pacific 7-Year Perspective for Digital Intelligence Platform by Touchpoint - Percentage Breakdown of Value Sales for Mobile, Company Website, E-mail and Other Touchpoints for the Years 2020 & 2027
• REST OF WORLD
  • TABLE 63: Rest of World Current & Future Analysis for Digital Intelligence Platform by Component - Analytics, Data Management and Engagement Optimization - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • TABLE 64: Rest of World 7-Year Perspective for Digital Intelligence Platform by Component - Percentage Breakdown of Value Sales for Analytics, Data Management and Engagement Optimization for the Years 2020 & 2027
  • TABLE 65: Rest of World Current & Future Analysis for Digital Intelligence Platform by Touchpoint - Mobile, Company Website, E-mail and Other Touchpoints - Independent Analysis of Annual Sales in US$ Million for the Years 2020 through 2027 and % CAGR
  • TABLE 66: Rest of World 7-Year Perspective for Digital Intelligence Platform by Touchpoint - Percentage Breakdown of Value Sales for Mobile, Company Website, E-mail and Other Touchpoints for the Years 2020 & 2027

IV. COMPETITION

• Total Companies Profiled: 44