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市場調查報告書

點擊流的全球市場

Clickstream Analytics

出版商 Global Industry Analysts, Inc. 商品編碼 900466
出版日期 內容資訊 英文 83 Pages
商品交期: 最快1-2個工作天內
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點擊流的全球市場 Clickstream Analytics
出版日期: 2019年10月01日內容資訊: 英文 83 Pages
簡介

本報告提供點擊流的全球市場相關資料,彙整概要、趨勢,及美國,加拿大,日本,歐洲,關於亞太地區以及其他的各地區分析,市場預測,主要業者的簡介等資訊。

第1章 調查手法

第2章 摘要整理

  • 市場概要
    • 點擊流分析:序
    • 促進廣泛採用的複雜功能
    • Web相關行業的用例增加
    • 互聯網動態,強烈支持點擊流分析的引進
    • 主要競爭對手的市場佔有率
    • 點擊流競爭者的全球市場佔有率方案
    • 各分類競爭者的全球市場佔有率
    • 點擊通行證及網站最佳化競爭者的全球市場佔有率
    • 主要企業的客戶分析的市場佔有率明細
    • 籃子分析與個性化競爭者的收益佔有率
    • 各企業流量分析的市場佔有率變化
  • 主要企業
  • 關注趨勢與成長促進要素
    • 點擊流分析可實現有效的客戶在線旅程追蹤
    • 在瀏覽器購買者上的強化品牌
    • 點擊流分析可輕鬆實時追加銷售和交叉銷售
    • 通過點擊流分析有效了解客戶利益
    • 讓廣告產業提高的點擊流的宣傳活動最佳化
    • 使用點擊流分析從電子商務和零售商那裡獲得寶貴的見解
    • 競爭力為媒體和娛樂行業的分析創造了空間
    • 點擊流分析:旅遊業界的活化劑
    • 通過分析輕鬆挖掘酒店客人的數據
    • 依賴點擊流數據優化社交拓展的公司
    • 產品概要
  • 全球市場的展望

第3章 市場分析

  • 地區市場分析
  • 美國
  • 加拿大
  • 日本
  • 中國
  • 歐洲
    • 法國
    • 德國
    • 義大利
    • 英國
    • 其他
  • 亞太地區
  • 其他

第4章 比較展望

  • Adobe Systems
  • AT Internet
  • Connexity, Inc.
  • Google Cloud Platform
  • HPE (Hewlett Packard Enterprise India Pvt Ltd.)
  • IBM Corporation
  • Jumpshot
  • Microsoft Corporation
  • Oracle Corporation
  • SAP SE
  • Splunk
  • Talend SA
  • Verto Analytics
  • Vlocity
  • Webtrends Inc.

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目錄
Product Code: MCP11044

Clickstream Analytics market worldwide is projected to grow by US$1.6 Billion, driven by a compounded growth of 16.2%. Click Path & Website Optimization, one of the segments analyzed and sized in this study, displays the potential to grow at over 16.7%. The shifting dynamics supporting this growth makes it critical for businesses in this space to keep abreast of the changing pulse of the market. Poised to reach over US$966.3 Million by the year 2025, Click Path & Website Optimization will bring in healthy gains adding significant momentum to global growth.

Representing the developed world, the United States will maintain a 17.4% growth momentum. Within Europe, which continues to remain an important element in the world economy, Germany will add over US$59.9 Million to the region's size and clout in the next 5 to 6 years. Over US$74.6 Million worth of projected demand in the region will come from Rest of Europe markets. In Japan, Click Path & Website Optimization will reach a market size of US$79.4 Million by the close of the analysis period. As the world's second largest economy and the new game changer in global markets, China exhibits the potential to grow at 15.9% over the next couple of years and add approximately US$272.8 Million in terms of addressable opportunity for the picking by aspiring businesses and their astute leaders. Presented in visually rich graphics are these and many more need-to-know quantitative data important in ensuring quality of strategy decisions, be it entry into new markets or allocation of resources within a portfolio. Several macroeconomic factors and internal market forces will shape growth and development of demand patterns in emerging countries in Asia-Pacific. All research viewpoints presented are based on validated engagements from influencers in the market, whose opinions supersede all other research methodologies.

Competitors identified in this market include, among others, Adobe Systems, Inc.; At Internet; Connexity, Inc.; Google Cloud Platform; HPE (Hewlett Packard Enterprise India Pvt. Ltd.); IBM Corporation; Jumpshot, Inc.; Microsoft Corporation; Oracle Corporation; SAP SE; Splunk, Inc.; Talend SA; Verto Analytics Inc.; Vlocity Inc.; Webtrends Inc.

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW

  • Clickstream Analytics: An Introductory Prelude
  • Sophisticated Capabilities Prompt Widespread Adoption
  • Escalating Use Case Across Web-Empowered Industries
  • Internet Dynamics Strongly Support the Deployment of Clickstream Analytics
  • Global Competitor Market Shares
  • Clickstream Analytics Competitor Market Share Scenario Worldwide (in %): 2019 & 2025

2. FOCUS ON SELECT PLAYERS

3. MARKET TRENDS & DRIVERS

  • Clickstream Analytics for Effective Tracking of Customer's Online Journey
  • Empowering Brands to Turn Browsers into Buyers
  • Real-time Upselling & Cross Selling Made Easier with Clickstream Analytics
  • Customer Interests Effectively Understood with Clickstream Analysis
  • Clickstream-Based Campaign Optimization Upgrades Advertising Industry
  • eCommerce & Retail Firms Leverage Clickstream Analytics to Generate Valuable Insights
  • Competitive Forces Generate Ample Room for Analytics in Media & Entertainment Industry
  • Clickstream Analytics: A Shot in the Arm for Travel Agencies
  • Hotel Guest Data Mining Made Highly Convenient with Analytics
  • Businesses Rely On Clickstream Data to Optimize Social Outreach
  • PRODUCT OVERVIEW
    • Clickstream Analytics
    • Types of Clickstream Analytics

4. GLOBAL MARKET PERSPECTIVE

    • TABLE 1: Clickstream Analytics Global Market Estimates and Forecasts in US$ Thousand by Region/Country: 2018-2025
    • TABLE 2: Clickstream Analytics Market Share Shift across Key Geographies Worldwide: 2019 VS 2025
    • TABLE 3: Click Path & Website Optimization (Segment) World Market by Region/Country in US$ Thousand: 2018 to 2025
    • TABLE 4: Click Path & Website Optimization (Segment) Market Share Breakdown of Worldwide Sales by Region/Country: 2019 VS 2025
    • TABLE 5: Customer Analysis (Segment) Potential Growth Markets Worldwide in US$ Thousand: 2018 to 2025
    • TABLE 6: Customer Analysis (Segment) Market Sales Breakdown by Region/Country in Percentage: 2019 VS 2025
    • TABLE 7: Basket Analysis & Personalization (Segment) Geographic Market Spread Worldwide in US$ Thousand: 2018 to 2025
    • TABLE 8: Basket Analysis & Personalization (Segment) Market Share Distribution in Percentage by Region/Country: 2019 VS 2025
    • TABLE 9: Traffic Analysis (Segment) World Market Estimates and Forecasts by Region/Country in US$ Thousand: 2018 to 2025
    • TABLE 10: Traffic Analysis (Segment) Market Share Breakdown by Region/Country: 2019 VS 2025
    • TABLE 11: Other Segments (Segment) World Market by Region/Country in US$ Thousand: 2018 to 2025
    • TABLE 12: Other Segments (Segment) Market Share Distribution in Percentage by Region/Country: 2019 VS 2025

III. MARKET ANALYSIS

  • GEOGRAPHIC MARKET ANALYSIS
  • UNITED STATES
    • Market Facts & Figures
    • US Clickstream Analytics Market Share (in %) by Company: 2019 & 2025
    • TABLE 13: United States Clickstream Analytics Market Estimates and Projections in US$ Thousand by Segment: 2018 to 2025
    • TABLE 14: United States Clickstream Analytics Market Share Breakdown by Segment: 2019 VS 2025
  • CANADA
    • TABLE 15: Canadian Clickstream Analytics Market Estimates and Forecasts in US$ Thousand by Segment: 2018 to 2025
    • TABLE 16: Clickstream Analytics Market in Canada: Percentage Share Breakdown of Sales by Segment for 2019 and 2025
  • JAPAN
    • TABLE 17: Japanese Market for Clickstream Analytics: Annual Sales Estimates and Projections in US$ Thousand by Segment for the Period 2018-2025
    • TABLE 18: Japanese Clickstream Analytics Market Share Analysis by Segment: 2019 VS 2025
  • CHINA
    • TABLE 19: Chinese Clickstream Analytics Market Growth Prospects in US$ Thousand by Segment for the Period 2018-2025
    • TABLE 20: Chinese Clickstream Analytics Market by Segment: Percentage Breakdown of Sales for 2019 and 2025
  • EUROPE
    • Market Facts & Figures
    • European Clickstream Analytics Market: Competitor Market Share Scenario (in %) for 2019 & 2025
    • TABLE 21: European Clickstream Analytics Market Demand Scenario in US$ Thousand by Region/Country: 2018-2025
    • TABLE 22: European Clickstream Analytics Market Share Shift by Region/Country: 2019 VS 2025
    • TABLE 23: European Clickstream Analytics Market Estimates and Forecasts in US$ Thousand by Segment: 2018-2025
    • TABLE 24: European Clickstream Analytics Market Share Breakdown by Segment: 2019 VS 2025
  • FRANCE
    • TABLE 25: Clickstream Analytics Market in France by Segment: Estimates and Projections in US$ Thousand for the Period 2018-2025
    • TABLE 26: French Clickstream Analytics Market Share Analysis by Segment: 2019 VS 2025
  • GERMANY
    • TABLE 27: Clickstream Analytics Market in Germany: Recent Past, Current and Future Analysis in US$ Thousand by Segment for the Period 2018-2025
    • TABLE 28: German Clickstream Analytics Market Share Breakdown by Segment: 2019 VS 2025
  • ITALY
    • TABLE 29: Italian Clickstream Analytics Market Growth Prospects in US$ Thousand by Segment for the Period 2018-2025
    • TABLE 30: Italian Clickstream Analytics Market by Segment: Percentage Breakdown of Sales for 2019 and 2025
  • UNITED KINGDOM
    • TABLE 31: United Kingdom Market for Clickstream Analytics: Annual Sales Estimates and Projections in US$ Thousand by Segment for the Period 2018-2025
    • TABLE 32: United Kingdom Clickstream Analytics Market Share Analysis by Segment: 2019 VS 2025
  • REST OF EUROPE
    • TABLE 33: Rest of Europe Clickstream Analytics Market Estimates and Forecasts in US$ Thousand by Segment: 2018-2025
    • TABLE 34: Rest of Europe Clickstream Analytics Market Share Breakdown by Segment: 2019 VS 2025
  • ASIA-PACIFIC
    • TABLE 35: Clickstream Analytics Market in Asia-Pacific by Segment: Estimates and Projections in US$ Thousand for the Period 2018-2025
    • TABLE 36: Asia-Pacific Clickstream Analytics Market Share Analysis by Segment: 2019 VS 2025
  • REST OF WORLD
    • TABLE 37: Rest of World Clickstream Analytics Market Estimates and Forecasts in US$ Thousand by Segment: 2018 to 2025
    • TABLE 38: Clickstream Analytics Market in Rest of World: Percentage Share Breakdown of Sales by Segment for 2019 and 2025

IV. COMPETITION

  • ADOBE SYSTEMS
  • AT INTERNET
  • CONNEXITY, INC.
  • GOOGLE CLOUD PLATFORM
  • HPE (HEWLETT PACKARD ENTERPRISE INDIA PVT LTD.)
  • IBM CORPORATION
  • JUMPSHOT
  • MICROSOFT CORPORATION
  • ORACLE CORPORATION
  • SAP SE
  • SPLUNK
  • TALEND SA
  • VERTO ANALYTICS
  • VLOCITY
  • WEBTRENDS INC.

V. CURATED RESEARCH

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