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市場調查報告書

點擊流的全球市場

Clickstream Analytics

出版商 Global Industry Analysts, Inc. 商品編碼 900466
出版日期 內容資訊 英文 115 Pages
商品交期: 最快1-2個工作天內
價格
點擊流的全球市場 Clickstream Analytics
出版日期: 2020年09月01日內容資訊: 英文 115 Pages
簡介

本報告提供點擊流的全球市場相關資料,彙整概要、趨勢,及美國,加拿大,日本,歐洲,關於亞太地區以及其他的各地區分析,市場預測,主要業者的簡介等資訊。

第1章 調查手法

第2章 摘要整理

  • 市場概要
    • 點擊流分析:序
    • 促進廣泛採用的複雜功能
    • Web相關行業的用例增加
    • 互聯網動態,強烈支持點擊流分析的引進
    • 主要競爭對手的市場佔有率
    • 點擊流競爭者的全球市場佔有率方案
    • 各分類競爭者的全球市場佔有率
    • 點擊通行證及網站最佳化競爭者的全球市場佔有率
    • 主要企業的客戶分析的市場佔有率明細
    • 籃子分析與個性化競爭者的收益佔有率
    • 各企業流量分析的市場佔有率變化
  • 主要企業
  • 關注趨勢與成長促進要素
    • 點擊流分析可實現有效的客戶在線旅程追蹤
    • 在瀏覽器購買者上的強化品牌
    • 點擊流分析可輕鬆實時追加銷售和交叉銷售
    • 通過點擊流分析有效了解客戶利益
    • 讓廣告產業提高的點擊流的宣傳活動最佳化
    • 使用點擊流分析從電子商務和零售商那裡獲得寶貴的見解
    • 競爭力為媒體和娛樂行業的分析創造了空間
    • 點擊流分析:旅遊業界的活化劑
    • 通過分析輕鬆挖掘酒店客人的數據
    • 依賴點擊流數據優化社交拓展的公司
    • 產品概要
  • 全球市場的展望

第3章 市場分析

  • 地區市場分析
  • 美國
  • 加拿大
  • 日本
  • 中國
  • 歐洲
    • 法國
    • 德國
    • 義大利
    • 英國
    • 其他
  • 亞太地區
  • 其他

第4章 比較展望

  • Adobe Systems
  • AT Internet
  • Connexity, Inc.
  • Google Cloud Platform
  • HPE (Hewlett Packard Enterprise India Pvt Ltd.)
  • IBM Corporation
  • Jumpshot
  • Microsoft Corporation
  • Oracle Corporation
  • SAP SE
  • Splunk
  • Talend SA
  • Verto Analytics
  • Vlocity
  • Webtrends Inc.

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目錄
Product Code: MCP11044

Global Clickstream Analytics Market to Reach $2.7 Billion by 2027

Amid the COVID-19 crisis, the global market for Clickstream Analytics estimated at US$979.2 Million in the year 2020, is projected to reach a revised size of US$2.7 Billion by 2027, growing at a CAGR of 15.4% over the analysis period 2020-2027. Click Path & Website Optimization, one of the segments analyzed in the report, is projected to record a 15.9% CAGR and reach US$1.1 Billion by the end of the analysis period. After an early analysis of the business implications of the pandemic and its induced economic crisis, growth in the Customer Analysis segment is readjusted to a revised 14.5% CAGR for the next 7-year period.

The U.S. Market is Estimated at $289.7 Million, While China is Forecast to Grow at 14.7% CAGR

The Clickstream Analytics market in the U.S. is estimated at US$289.7 Million in the year 2020. China, the world`s second largest economy, is forecast to reach a projected market size of US$461 Million by the year 2027 trailing a CAGR of 14.7% over the analysis period 2020 to 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 13.7% and 13.1% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 11.2% CAGR.

Basket Analysis & Personalization Segment to Record 18.3% CAGR

In the global Basket Analysis & Personalization segment, USA, Canada, Japan, China and Europe will drive the 18.1% CAGR estimated for this segment. These regional markets accounting for a combined market size of US$138.1 Million in the year 2020 will reach a projected size of US$441.3 Million by the close of the analysis period. China will remain among the fastest growing in this cluster of regional markets. Led by countries such as Australia, India, and South Korea, the market in Asia-Pacific is forecast to reach US$318.4 Million by the year 2027.We bring years of research experience to this 6th edition of our report. The 115-page report presents concise insights into how the pandemic has impacted production and the buy side for 2020 and 2021. A short-term phased recovery by key geography is also addressed.

Competitors identified in this market include, among others,

  • Adobe Systems, Inc.
  • At Internet
  • Connexity, Inc.
  • Google Cloud Platform
  • HPE (Hewlett Packard Enterprise India Pvt. Ltd.)
  • IBM Corporation
  • Jumpshot, Inc.
  • Microsoft Corporation
  • Oracle Corporation
  • SAP SE
  • Splunk, Inc.
  • Talend SA
  • Verto Analytics Inc.
  • Vlocity Inc.
  • Webtrends Inc.

TABLE OF CONTENTS

I. INTRODUCTION, METHODOLOGY & REPORT SCOPE

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Clickstream Analytics: An Introductory Prelude
    • Sophisticated Capabilities Prompt Widespread Adoption
    • Escalating Use Case Across Web-Empowered Industries
    • Internet Dynamics Strongly Support the Deployment of Clickstream Analytics
    • Global Competitor Market Shares
    • Clickstream Analytics Competitor Market Share Scenario Worldwide (in %): 2019 &
    • Impact of Covid-19 and a Looming Global Recession
  • 2. FOCUS ON SELECT PLAYERS
  • 3. MARKET TRENDS & DRIVERS
    • Clickstream Analytics for Effective Tracking of Customer's Online Journey
    • Empowering Brands to Turn Browsers into Buyers
    • Real-time Upselling & Cross Selling Made Easier with Clickstream Analytics
    • Customer Interests Effectively Understood with Clickstream Analysis
    • Clickstream-Based Campaign Optimization Upgrades Advertising Industry
    • eCommerce & Retail Firms Leverage Clickstream Analytics to Generate Valuable Insights
    • Competitive Forces Generate Ample Room for Analytics in Media & Entertainment Industry
    • Clickstream Analytics: A Shot in the Arm for Travel Agencies
    • Hotel Guest Data Mining Made Highly Convenient with Analytics
    • Businesses Rely On Clickstream Data to Optimize Social Outreach
    • Product Overview
    • Types of Clickstream Analytics
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: Clickstream Analytics Global Market Estimates and Forecasts in US$ Thousand by Region/Country: 2020
    • TABLE 2: Clickstream Analytics Market Share Shift across Key Geographies Worldwide: 2020 VS
    • TABLE 3: Click Path & Website Optimization (Segment) World Market by Region/Country in US$ Thousand: 2020 to
    • TABLE 4: Click Path & Website Optimization (Segment) Market Share Breakdown of Worldwide Sales by Region/Country: 2020 VS
    • TABLE 5: Customer Analysis (Segment) Potential Growth Markets Worldwide in US$ Thousand: 2020 to
    • TABLE 6: Customer Analysis (Segment) Market Sales Breakdown by Region/Country in Percentage: 2020 VS
    • TABLE 7: Basket Analysis & Personalization (Segment) Geographic Market Spread Worldwide in US$ Thousand: 2020 to
    • TABLE 8: Basket Analysis & Personalization (Segment) Market Share Distribution in Percentage by Region/Country: 2020 VS
    • TABLE 9: Traffic Analysis (Segment) World Market Estimates and Forecasts by Region/Country in US$ Thousand: 2020 to
    • TABLE 10: Traffic Analysis (Segment) Market Share Breakdown by Region/Country: 2020 VS
    • TABLE 11: Other Segments (Segment) World Market by Region/Country in US$ Thousand: 2020 to
    • TABLE 12: Other Segments (Segment) Market Share Distribution in Percentage by Region/Country: 2020 VS

III. MARKET ANALYSIS

  • GEOGRAPHIC MARKET ANALYSIS
  • UNITED STATES
    • Market Facts & Figures
    • US Clickstream Analytics Market Share (in %) by Company: 2019 &
    • Market Analytics
    • TABLE 13: United States Clickstream Analytics Market Estimates and Projections in US$ Thousand by Segment: 2020 to
    • TABLE 14: United States Clickstream Analytics Market Share Breakdown by Segment: 2020 VS
  • CANADA
    • TABLE 15: Canadian Clickstream Analytics Market Estimates and Forecasts in US$ Thousand by Segment: 2020 to
    • TABLE 16: Clickstream Analytics Market in Canada: Percentage Share Breakdown of Sales by Segment for 2020 and
  • JAPAN
    • TABLE 17: Japanese Market for Clickstream Analytics: Annual Sales Estimates and Projections in US$ Thousand by Segment for the Period 2020
    • TABLE 18: Japanese Clickstream Analytics Market Share Analysis by Segment: 2020 VS
  • CHINA
    • TABLE 19: Chinese Clickstream Analytics Market Growth Prospects in US$ Thousand by Segment for the Period 2020
    • TABLE 20: Chinese Clickstream Analytics Market by Segment: Percentage Breakdown of Sales for 2020 and
  • EUROPE
    • Market Facts & Figures
    • European Clickstream Analytics Market: Competitor Market Share Scenario (in %) for 2019 &
    • Market Analytics
    • TABLE 21: European Clickstream Analytics Market Demand Scenario in US$ Thousand by Region/Country: 2018
    • TABLE 22: European Clickstream Analytics Market Share Shift by Region/Country: 2020 VS
    • TABLE 23: European Clickstream Analytics Market Estimates and Forecasts in US$ Thousand by Segment: 2020
    • TABLE 24: European Clickstream Analytics Market Share Breakdown by Segment: 2020 VS
  • FRANCE
    • TABLE 25: Clickstream Analytics Market in France by Segment: Estimates and Projections in US$ Thousand for the Period 2020
    • TABLE 26: French Clickstream Analytics Market Share Analysis by Segment: 2020 VS
  • GERMANY
    • TABLE 27: Clickstream Analytics Market in Germany: Recent Past, Current and Future Analysis in US$ Thousand by Segment for the Period 2020
    • TABLE 28: German Clickstream Analytics Market Share Breakdown by Segment: 2020 VS
  • ITALY
    • TABLE 29: Italian Clickstream Analytics Market Growth Prospects in US$ Thousand by Segment for the Period 2020
    • TABLE 30: Italian Clickstream Analytics Market by Segment: Percentage Breakdown of Sales for 2020 and
  • UNITED KINGDOM
    • TABLE 31: United Kingdom Market for Clickstream Analytics: Annual Sales Estimates and Projections in US$ Thousand by Segment for the Period 2020
    • TABLE 32: United Kingdom Clickstream Analytics Market Share Analysis by Segment: 2020 VS
  • REST OF EUROPE
    • TABLE 33: Rest of Europe Clickstream Analytics Market Estimates and Forecasts in US$ Thousand by Segment: 2020
    • TABLE 34: Rest of Europe Clickstream Analytics Market Share Breakdown by Segment: 2020 VS
  • ASIA-PACIFIC
    • TABLE 35: Clickstream Analytics Market in Asia-Pacific by Segment: Estimates and Projections in US$ Thousand for the Period 2020
    • TABLE 36: Asia-Pacific Clickstream Analytics Market Share Analysis by Segment: 2020 VS
  • REST OF WORLD
    • TABLE 37: Rest of World Clickstream Analytics Market Estimates and Forecasts in US$ Thousand by Segment: 2020 to
    • TABLE 38: Clickstream Analytics Market in Rest of World: Percentage Share Breakdown of Sales by Segment for 2020 and

IV. COMPETITION

  • Total Companies Profiled: 43