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市場調查報告書

點擊流的全球市場

Clickstream Analytics

出版商 Global Industry Analysts, Inc. 商品編碼 900466
出版日期 內容資訊 英文 83 Pages
商品交期: 最快1-2個工作天內
價格
點擊流的全球市場 Clickstream Analytics
出版日期: 2020年02月01日內容資訊: 英文 83 Pages
簡介

本報告提供點擊流的全球市場相關資料,彙整概要、趨勢,及美國,加拿大,日本,歐洲,關於亞太地區以及其他的各地區分析,市場預測,主要業者的簡介等資訊。

第1章 調查手法

第2章 摘要整理

  • 市場概要
    • 點擊流分析:序
    • 促進廣泛採用的複雜功能
    • Web相關行業的用例增加
    • 互聯網動態,強烈支持點擊流分析的引進
    • 主要競爭對手的市場佔有率
    • 點擊流競爭者的全球市場佔有率方案
    • 各分類競爭者的全球市場佔有率
    • 點擊通行證及網站最佳化競爭者的全球市場佔有率
    • 主要企業的客戶分析的市場佔有率明細
    • 籃子分析與個性化競爭者的收益佔有率
    • 各企業流量分析的市場佔有率變化
  • 主要企業
  • 關注趨勢與成長促進要素
    • 點擊流分析可實現有效的客戶在線旅程追蹤
    • 在瀏覽器購買者上的強化品牌
    • 點擊流分析可輕鬆實時追加銷售和交叉銷售
    • 通過點擊流分析有效了解客戶利益
    • 讓廣告產業提高的點擊流的宣傳活動最佳化
    • 使用點擊流分析從電子商務和零售商那裡獲得寶貴的見解
    • 競爭力為媒體和娛樂行業的分析創造了空間
    • 點擊流分析:旅遊業界的活化劑
    • 通過分析輕鬆挖掘酒店客人的數據
    • 依賴點擊流數據優化社交拓展的公司
    • 產品概要
  • 全球市場的展望

第3章 市場分析

  • 地區市場分析
  • 美國
  • 加拿大
  • 日本
  • 中國
  • 歐洲
    • 法國
    • 德國
    • 義大利
    • 英國
    • 其他
  • 亞太地區
  • 其他

第4章 比較展望

  • Adobe Systems
  • AT Internet
  • Connexity, Inc.
  • Google Cloud Platform
  • HPE (Hewlett Packard Enterprise India Pvt Ltd.)
  • IBM Corporation
  • Jumpshot
  • Microsoft Corporation
  • Oracle Corporation
  • SAP SE
  • Splunk
  • Talend SA
  • Verto Analytics
  • Vlocity
  • Webtrends Inc.

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目錄
Product Code: MCP11044

Clickstream Analytics market worldwide is projected to grow by US$1.6 Billion, driven by a compounded growth of 16.2%. Click Path & Website Optimization, one of the segments analyzed and sized in this study, displays the potential to grow at over 16.7%. The shifting dynamics supporting this growth makes it critical for businesses in this space to keep abreast of the changing pulse of the market. Poised to reach over US$966.3 Million by the year 2025, Click Path & Website Optimization will bring in healthy gains adding significant momentum to global growth.

Representing the developed world, the United States will maintain a 17.4% growth momentum. Within Europe, which continues to remain an important element in the world economy, Germany will add over US$59.9 Million to the region's size and clout in the next 5 to 6 years. Over US$74.6 Million worth of projected demand in the region will come from Rest of Europe markets. In Japan, Click Path & Website Optimization will reach a market size of US$79.4 Million by the close of the analysis period. As the world's second largest economy and the new game changer in global markets, China exhibits the potential to grow at 15.9% over the next couple of years and add approximately US$272.8 Million in terms of addressable opportunity for the picking by aspiring businesses and their astute leaders. Presented in visually rich graphics are these and many more need-to-know quantitative data important in ensuring quality of strategy decisions, be it entry into new markets or allocation of resources within a portfolio. Several macroeconomic factors and internal market forces will shape growth and development of demand patterns in emerging countries in Asia-Pacific. All research viewpoints presented are based on validated engagements from influencers in the market, whose opinions supersede all other research methodologies.

Competitors identified in this market include, among others,

  • Adobe Systems, Inc.
  • At Internet
  • Connexity, Inc.
  • Google Cloud Platform
  • HPE (Hewlett Packard Enterprise India Pvt. Ltd.)
  • IBM Corporation
  • Jumpshot, Inc.
  • Microsoft Corporation
  • Oracle Corporation
  • SAP SE
  • Splunk, Inc.
  • Talend SA
  • Verto Analytics Inc.
  • Vlocity Inc.
  • Webtrends Inc.

TABLE OF CONTENTS

I. INTRODUCTION, METHODOLOGY & REPORT SCOPE

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW

  • Clickstream Analytics: An Introductory Prelude
  • Sophisticated Capabilities Prompt Widespread Adoption
  • Escalating Use Case Across Web-Empowered Industries
  • Internet Dynamics Strongly Support the Deployment of Clickstream Analytics
  • Global Competitor Market Shares
  • Clickstream Analytics Competitor Market Share Scenario Worldwide (in %): 2019 & 2025

2. FOCUS ON SELECT PLAYERS

3. MARKET TRENDS & DRIVERS

  • Clickstream Analytics for Effective Tracking of Customer's Online Journey
  • Empowering Brands to Turn Browsers into Buyers
  • Real-time Upselling & Cross Selling Made Easier with Clickstream Analytics
  • Customer Interests Effectively Understood with Clickstream Analysis
  • Clickstream-Based Campaign Optimization Upgrades Advertising Industry
  • eCommerce & Retail Firms Leverage Clickstream Analytics to Generate Valuable Insights
  • Competitive Forces Generate Ample Room for Analytics in Media & Entertainment Industry
  • Clickstream Analytics: A Shot in the Arm for Travel Agencies
  • Hotel Guest Data Mining Made Highly Convenient with Analytics
  • Businesses Rely On Clickstream Data to Optimize Social Outreach
  • PRODUCT OVERVIEW
    • Clickstream Analytics
    • Types of Clickstream Analytics

4. GLOBAL MARKET PERSPECTIVE

    • TABLE 1: Clickstream Analytics Global Market Estimates and Forecasts in US$ Thousand by Region/Country: 2018-2025
    • TABLE 2: Clickstream Analytics Market Share Shift across Key Geographies Worldwide: 2019 VS 2025
    • TABLE 3: Click Path & Website Optimization (Segment) World Market by Region/Country in US$ Thousand: 2018 to 2025
    • TABLE 4: Click Path & Website Optimization (Segment) Market Share Breakdown of Worldwide Sales by Region/Country: 2019 VS 2025
    • TABLE 5: Customer Analysis (Segment) Potential Growth Markets Worldwide in US$ Thousand: 2018 to 2025
    • TABLE 6: Customer Analysis (Segment) Market Sales Breakdown by Region/Country in Percentage: 2019 VS 2025
    • TABLE 7: Basket Analysis & Personalization (Segment) Geographic Market Spread Worldwide in US$ Thousand: 2018 to 2025
    • TABLE 8: Basket Analysis & Personalization (Segment) Market Share Distribution in Percentage by Region/Country: 2019 VS 2025
    • TABLE 9: Traffic Analysis (Segment) World Market Estimates and Forecasts by Region/Country in US$ Thousand: 2018 to 2025
    • TABLE 10: Traffic Analysis (Segment) Market Share Breakdown by Region/Country: 2019 VS 2025
    • TABLE 11: Other Segments (Segment) World Market by Region/Country in US$ Thousand: 2018 to 2025
    • TABLE 12: Other Segments (Segment) Market Share Distribution in Percentage by Region/Country: 2019 VS 2025

III. MARKET ANALYSIS

  • GEOGRAPHIC MARKET ANALYSIS
  • UNITED STATES
    • Market Facts & Figures
    • US Clickstream Analytics Market Share (in %) by Company: 2019 & 2025
    • Market Analytics
    • TABLE 13: United States Clickstream Analytics Market Estimates and Projections in US$ Thousand by Segment: 2018 to 2025
    • TABLE 14: United States Clickstream Analytics Market Share Breakdown by Segment: 2019 VS 2025
  • CANADA
    • TABLE 15: Canadian Clickstream Analytics Market Estimates and Forecasts in US$ Thousand by Segment: 2018 to 2025
    • TABLE 16: Clickstream Analytics Market in Canada: Percentage Share Breakdown of Sales by Segment for 2019 and 2025
  • JAPAN
    • TABLE 17: Japanese Market for Clickstream Analytics: Annual Sales Estimates and Projections in US$ Thousand by Segment for the Period 2018-2025
    • TABLE 18: Japanese Clickstream Analytics Market Share Analysis by Segment: 2019 VS 2025
  • CHINA
    • TABLE 19: Chinese Clickstream Analytics Market Growth Prospects in US$ Thousand by Segment for the Period 2018-2025
    • TABLE 20: Chinese Clickstream Analytics Market by Segment: Percentage Breakdown of Sales for 2019 and 2025
  • EUROPE
    • Market Facts & Figures
    • European Clickstream Analytics Market: Competitor Market Share Scenario (in %) for 2019 & 2025
    • Market Analytics
    • TABLE 21: European Clickstream Analytics Market Demand Scenario in US$ Thousand by Region/Country: 2018-2025
    • TABLE 22: European Clickstream Analytics Market Share Shift by Region/Country: 2019 VS 2025
    • TABLE 23: European Clickstream Analytics Market Estimates and Forecasts in US$ Thousand by Segment: 2018-2025
    • TABLE 24: European Clickstream Analytics Market Share Breakdown by Segment: 2019 VS 2025
  • FRANCE
    • TABLE 25: Clickstream Analytics Market in France by Segment: Estimates and Projections in US$ Thousand for the Period 2018-2025
    • TABLE 26: French Clickstream Analytics Market Share Analysis by Segment: 2019 VS 2025
  • GERMANY
    • TABLE 27: Clickstream Analytics Market in Germany: Recent Past, Current and Future Analysis in US$ Thousand by Segment for the Period 2018-2025
    • TABLE 28: German Clickstream Analytics Market Share Breakdown by Segment: 2019 VS 2025
  • ITALY
    • TABLE 29: Italian Clickstream Analytics Market Growth Prospects in US$ Thousand by Segment for the Period 2018-2025
    • TABLE 30: Italian Clickstream Analytics Market by Segment: Percentage Breakdown of Sales for 2019 and 2025
  • UNITED KINGDOM
    • TABLE 31: United Kingdom Market for Clickstream Analytics: Annual Sales Estimates and Projections in US$ Thousand by Segment for the Period 2018-2025
    • TABLE 32: United Kingdom Clickstream Analytics Market Share Analysis by Segment: 2019 VS 2025
  • REST OF EUROPE
    • TABLE 33: Rest of Europe Clickstream Analytics Market Estimates and Forecasts in US$ Thousand by Segment: 2018-2025
    • TABLE 34: Rest of Europe Clickstream Analytics Market Share Breakdown by Segment: 2019 VS 2025
  • ASIA-PACIFIC
    • TABLE 35: Clickstream Analytics Market in Asia-Pacific by Segment: Estimates and Projections in US$ Thousand for the Period 2018-2025
    • TABLE 36: Asia-Pacific Clickstream Analytics Market Share Analysis by Segment: 2019 VS 2025
  • REST OF WORLD
    • TABLE 37: Rest of World Clickstream Analytics Market Estimates and Forecasts in US$ Thousand by Segment: 2018 to 2025
    • TABLE 38: Clickstream Analytics Market in Rest of World: Percentage Share Breakdown of Sales by Segment for 2019 and 2025

IV. COMPETITION

  • ADOBE SYSTEMS
  • AT INTERNET
  • CONNEXITY, INC.
  • GOOGLE CLOUD PLATFORM
  • HPE (HEWLETT PACKARD ENTERPRISE INDIA PVT LTD.)
  • IBM CORPORATION
  • JUMPSHOT
  • MICROSOFT CORPORATION
  • ORACLE CORPORATION
  • SAP SE
  • SPLUNK
  • TALEND SA
  • VERTO ANALYTICS
  • VLOCITY
  • WEBTRENDS INC.

V. CURATED RESEARCH