市場調查報告書

跨平台廣告·行動廣告市場

Cross-Platform and Mobile Advertising

出版商 Global Industry Analysts, Inc. 商品編碼 335301
出版日期 內容資訊 英文 310 Pages
商品交期: 最快1-2個工作天內
價格
跨平台廣告·行動廣告市場 Cross-Platform and Mobile Advertising
出版日期: 2020年09月01日內容資訊: 英文 310 Pages
簡介

在年複合成長率20.5%的推動下,全球跨平台和移動廣告市場預計將增長2600億美元。搜索是調查對象部門之一,其增長潛力超過20.3%。到2025年,搜索量有望達到1277億美元以上,預計搜索量將以可觀的收益大大推動全球增長。美國將代表已開發國家維持18.4%的成長。作為世界第二大經濟體和世界市場上的新遊戲規則改變者,中國在未來幾年的潛在增長率為25.6%。

本報告提供全球跨平台廣告·行動廣告市場相關調查分析,提供市場概要,主要企業,市場趨勢·促進因素,全球市場預測,各地區市場分析,競爭情形相關的系統性資訊。

第1章 簡介,調查手法,調查範圍

第2章 摘要整理

  • 市場概要
    • 跨平台廣告:概念的概要
    • 數位廣告與營銷:轉變,轉移和協調品牌與消費者的關係
    • 跨平台廣告市場:序文
    • 競爭
  • 市場趨勢·促進因素
  • 全球市場預測

第3章 市場分析

  • 各地區市場分析
    • 美國
    • 加拿大
    • 日本
    • 中國
    • 歐洲
    • 法國
    • 德國
    • 義大利
    • 英國
    • 西班牙
    • 俄羅斯
    • 其他的歐洲
    • 亞太地區
    • 澳洲
    • 印度
    • 韓國
    • 其他的亞太地區
    • 南美
    • 阿根廷
    • 巴西
    • 墨西哥
    • 其他南美
    • 中東
    • 伊朗
    • 以色列
    • 沙烏地阿拉伯
    • UAE
    • 其他中東
    • 非洲

第4章 競爭

  • 企業簡介:38公司 (包含部門/子公司的話,39公司)

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目錄
Product Code: MCP-7012

The global market for Cross-Platform and Mobile Advertising is projected to reach US$356. 4 billion by 2025, driven by the rise of digital advertising and marketing which is transforming, transitioning and conditioning brand-consumer relationships. Global media spending is rapidly shifting from the hitherto high cost and relatively low visibility traditional media channels towards the low cost and higher visibility digital media platforms such as Internet and mobile. Key factors driving the transformation include the rise of the connected consumer as a result of the rapid penetration of smart phones and tablets; expanding internet user base as well as mobile internet user base; and the faster growth of broadband connectivity in both developed and developing countries. With several advantages such as higher viewer recall retention of digitally displayed messages, consumer-targeting capabilities and sophisticated measurement techniques stacked in its favor, digital advertising services are poised to witness healthy growth in the coming years. Future growth will be primarily driven by the growing proliferation of mobile devices as the preferred digital media platform, rapid adoption across various industry verticals, improving economic environment, expanding mobile subscriber base, and increasing distribution of films and music online. Continuous shift of users towards digital media and rapid evolution in consumer behavior towards value-based advertising where the target audience is appropriately compensated for their time and attention through loyalty points, free/subsidized content, and various user-friendly tools, are additionally providing impetus to market growth.

Overall increase in advertising budgets, generous allocation of budget to online ads, increased prices for direct response vehicles and branding ads, and an increase in the number of advertising agencies incorporating online media into their integrated campaigns are some of the major factors driving market expansion. Other important factors poised to benefit market prospects in the near term include surging popularity of social media networks that promote improved targeting; increasing trend towards mobile apps offering huge potential for cross-platform advertising; growing prominence of IoT and the resultant growth in connected devices; and robust demand for digital video advertising supported by effective delivery and streaming of ad content. Standing out as the most important driver of cross-platform and mobile advertising is the growing saturation of multi-screen content consumption as a result of rapid digitalization of an average household. An average household today is replete with electronic gadgets such as PCs, tablets, smart phones, gaming consoles & smart TVs. Switching between multiple devices is the new order of content consumption. Per day an average person spends over 195 minutes on a smart phone; 135 minutes on a computer and 85 minutes on a tablet. Shopping online is the 3rd largest activity performed on multiple screens, after browsing the internet and social networking. A single purchase task is completed sequentially across multiple screens. This cross-screen behavior makes cross device strategy essential for successful marketing. With cross platform advertising, advertisers have the advantage of reaching out to a larger number of target customers through various digital channels and devices. Cross-platform advertising includes varied solutions such as content delivery solutions, advertisement campaign solutions, mobile proximity solutions, integrated solutions, and analytics and reporting solutions. All of these solutions help to deliver different forms of advertising including search advertising, Multimedia Messaging Service (MMS), Short Message Service (SMS), Peer-to-Peer (P2P) messaging advertising, display and rich media (video advertising), in-app advertising and audio, outbound dialer or voice SMS advertising.

Competitors identified in this market include, among others,

  • Amobee, Inc.
  • Cadent LLC
  • Conversant LLC
  • Google, Inc.
  • InMobi
  • Microsoft Corporation
  • PubMatic, Inc.
  • RhythmOne, LLC
  • TiVo Corporation
  • Sizmek
  • Tapad, Inc.

TABLE OF CONTENTS

I. INTRODUCTION, METHODOLOGY & REPORT SCOPE

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Cross-Platform Advertising: A Conceptual Overview
    • How Does Cross-Platform Advertising Differ from Multi-Channel Marketing?
    • Advantages of Cross-Platform Advertising
    • Digital Advertising and Marketing: Transforming, Transitioning and Conditioning Brand-Consumer Relationships
    • Digital Advertising Expenditure Worldwide in $ Billion for the Period 2018
    • Digital Ad Spending as % of Total Media Ad Spending in Select Countries for the Year
    • Top Players in Digital Advertising Market Ranked by Digital Ad Revenues (in $ Billion) for
    • Cross-Platform Advertising Market: A Prelude
    • Cross Platform and Mobile Advertising Market Heads for Giant Leap Forward
    • Developed Markets Lead, Emerging Economies Spell Opportunities for Cross-Platform Advertising
    • Competition
    • Recent Market Activity
    • Impact of Covid-19 and a Looming Global Recession
  • 2. FOCUS ON SELECT PLAYERS
    • Amobee, Inc. (USA)
    • Cadent LLC (USA)
    • Conversant LLC (USA)
    • Google, Inc. (USA)
    • InMobi (India)
    • Microsoft Corporation (USA)
    • PubMatic, Inc. (USA)
    • RhythmOne, LLC (USA)
    • TiVo Corporation (USA)
    • Sizmek (USA)
    • Tapad, Inc. (USA)
  • 3. MARKET TRENDS & DRIVERS
    • Vibrant Content Consumption Raises the Opportunity for Personal Ad-Targeting, Driving Cross Platform Advertising Market
    • Rising Adoption of Web-Enabled Mobile Devices Boosts Market Prospects
    • Worldwide Shipments of Laptops and Tablet PCs (in Million Units) for the Years 2019, 2021 and
    • Increasing Proliferation of Smartphones: Opportunity for Growth
    • Global Smartphone Shipments in Million Units for the Years 2011 through
    • Smartphone Adoption Worldwide by Region (in %): 2018 &
    • Smartphone Users as % of Global Population for the Period 2018
    • Expanding Mobile Internet and Advent of High Speed Mobile Network Technologies
    • Mobile Connections Worldwide: Breakdown (in %) by Network Type and Region for
    • Rising Internet Usage: An Opportunity for Cross-Platform Advertising Market
    • Internet Penetration Rates: Internet Users as % of Population by Region for 2019 and
    • Top Internet-Using Countries Ranked by Number of Internet Users (in Millions):
    • Smart TVs: An Important Platform for Cross-Screen Advertising
    • Global Smart TVs Market Size in US$ Million by Region for the Years 2019 and
    • Rising Customer Preference for Multiscreen Activities: Potential for Cross-Platform Advertisers
    • Multiscreen Content Penetration (in %) by Age Group for
    • Common Activities Performed in Sequential Multi-Screening Activity:
    • Growing Use of Social Media Platforms: A Lucrative Opportunity for Cross-Platform Advertisers
    • Social Media Penetration Worldwide: % of Active Monthly Users Compared to Total Population for
    • Social Media Users Penetration (in %) by Generation
    • Better Recall Rates Drives Focus onto Integrated Cross-Platform Advertising
    • Cross-Platform Ad Campaigns Gaining Hold an Edge over Single Platform Campaigns
    • Mobile Advertising Companies Adopt Data-Driven Technologies
    • Trend towards Mobile Apps: Potential for Cross-Platform Advertising
    • Global Mobile Apps Market Size in $ Billion for the Years 2019, 2021, 2023 and
    • Continuous Growth in Cross-Platform Video Advertising Market
    • Digital/Mobile Video Ad Creatives: Percentage Breakdown of Creative Developed by Platform
    • Cross-Platform Video Advertising Market: % of Budget Allocated for Cross Platform Videos for the Years 2016
    • Identifying Customers: Essential for Success of Cross-Platform Ad Campaigns
    • Cross-Platform Advertising in Automotive Industry
    • Cross-Channel Advertising Hold importance for e-Commerce Market
    • Global B2C E-Commerce Sales in US$ Trillion for the Years 2017, 2019, 2021 and
    • Global E-Commerce Market as a % of Retail Sales for the Period 2017
    • Content Management: A Critical Factor in Cross-Platform Advertising
    • Technical Issues Present Challenges for Cross-Platform Advertising Market
    • Consistency and Creativity Challenge Cross-Platform Campaigns
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: World Current & Future Analysis for Cross-Platform and Mobile Advertising by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Billion for Years 2020 through
    • TABLE 2: World 7-Year Perspective for Cross-Platform and Mobile Advertising by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets for Years 2020 & 2027
    • TABLE 3: World Current & Future Analysis for Search by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Billion for Years 2020 through
    • TABLE 4: World 7-Year Perspective for Search by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2020 & 2027
    • TABLE 5: World Current & Future Analysis for Display by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Billion for Years 2020 through
    • TABLE 6: World 7-Year Perspective for Display by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2020 & 2027
    • TABLE 7: World Current & Future Analysis for SMS by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Billion for Years 2020 through
    • TABLE 8: World 7-Year Perspective for SMS by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2020 & 2027
    • TABLE 9: World Current & Future Analysis for Native Social by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Billion for Years 2020 through
    • TABLE 10: World 7-Year Perspective for Native Social by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2020 & 2027
    • TABLE 11: World Current & Future Analysis for Video by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Billion for Years 2020 through
    • TABLE 12: World 7-Year Perspective for Video by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2020 & 2027
    • TABLE 13: World Current & Future Analysis for Audio by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Billion for Years 2020 through
    • TABLE 14: World 7-Year Perspective for Audio by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2020 & 2027
    • TABLE 15: World Current & Future Analysis for Smartphones by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Billion for Years 2020 through
    • TABLE 16: World 7-Year Perspective for Smartphones by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2020 & 2027
    • TABLE 17: World Current & Future Analysis for Desktops by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Billion for Years 2020 through
    • TABLE 18: World 7-Year Perspective for Desktops by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2020 & 2027
    • TABLE 19: World Current & Future Analysis for Tablets by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Billion for Years 2020 through
    • TABLE 20: World 7-Year Perspective for Tablets by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2020 & 2027
    • TABLE 21: World Current & Future Analysis for Smart Televisions by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Billion for Years 2020 through
    • TABLE 22: World 7-Year Perspective for Smart Televisions by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2020 & 2027

III. MARKET ANALYSIS

  • GEOGRAPHIC MARKET ANALYSIS
  • UNITED STATES
    • Proliferation of Connected Devices Drives Potential for Cross Platform Advertising
    • Advertising Budgets Allocated to Cross-Platform Video Advertising by Agencies and Marketers in the US for the Period 2015
    • Changing Media Consumption Trends Influence Market Growth
    • US Digital Media Market: Breakdown of Time Spent (in %) by Platform for 2016 and
    • Average Time Spent by Users Per Visit (in Minutes) by Platform in the US for 2016 and
    • Mobile Devices Offer Significant Growth Opportunities for Cross Platform Advertising
    • Market Analytics
    • TABLE 23: USA Current & Future Analysis for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through
    • TABLE 24: USA 7-Year Perspective for Cross-Platform and Mobile Advertising by Type - Percentage Breakdown of Value Sales for Search, Display, SMS, Native Social, Video and Audio for the Years 2020 & 2027
    • TABLE 25: USA Current & Future Analysis for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through
    • TABLE 26: USA 7-Year Perspective for Cross-Platform and Mobile Advertising by Platform - Percentage Breakdown of Value Sales for Smartphones, Desktops, Tablets and Smart Televisions for the Years 2020 & 2027
  • CANADA
    • TABLE 27: Canada Current & Future Analysis for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through
    • TABLE 28: Canada 7-Year Perspective for Cross-Platform and Mobile Advertising by Type - Percentage Breakdown of Value Sales for Search, Display, SMS, Native Social, Video and Audio for the Years 2020 & 2027
    • TABLE 29: Canada Current & Future Analysis for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through
    • TABLE 30: Canada 7-Year Perspective for Cross-Platform and Mobile Advertising by Platform - Percentage Breakdown of Value Sales for Smartphones, Desktops, Tablets and Smart Televisions for the Years 2020 & 2027
  • JAPAN
    • TABLE 31: Japan Current & Future Analysis for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through
    • TABLE 32: Japan 7-Year Perspective for Cross-Platform and Mobile Advertising by Type - Percentage Breakdown of Value Sales for Search, Display, SMS, Native Social, Video and Audio for the Years 2020 & 2027
    • TABLE 33: Japan Current & Future Analysis for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through
    • TABLE 34: Japan 7-Year Perspective for Cross-Platform and Mobile Advertising by Platform - Percentage Breakdown of Value Sales for Smartphones, Desktops, Tablets and Smart Televisions for the Years 2020 & 2027
  • CHINA
    • Digital Advertising Market in China: An Overview
    • Growing Utilization of Mobile Internet Drives Cross-Platform Advertising Market
    • Number of Internet Users (in Million) in China for the Period 2010
    • Penetration of Mobile Internet in China: Mobile Internet Users as % of Total Internet Users for 2010
    • Market Analytics
    • TABLE 35: China Current & Future Analysis for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through
    • TABLE 36: China 7-Year Perspective for Cross-Platform and Mobile Advertising by Type - Percentage Breakdown of Value Sales for Search, Display, SMS, Native Social, Video and Audio for the Years 2020 & 2027
    • TABLE 37: China Current & Future Analysis for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through
    • TABLE 38: China 7-Year Perspective for Cross-Platform and Mobile Advertising by Platform - Percentage Breakdown of Value Sales for Smartphones, Desktops, Tablets and Smart Televisions for the Years 2020 & 2027
  • EUROPE
    • Market Overview
    • Internet Penetration Rate in the EU: Internet Users as a % of Total Population by Country for
    • Market Analytics
    • TABLE 39: Europe Current & Future Analysis for Cross-Platform and Mobile Advertising by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Billion for Years 2020 through
    • TABLE 40: Europe 7-Year Perspective for Cross-Platform and Mobile Advertising by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2020 & 2027
    • TABLE 41: Europe Current & Future Analysis for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through
    • TABLE 42: Europe 7-Year Perspective for Cross-Platform and Mobile Advertising by Type - Percentage Breakdown of Value Sales for Search, Display, SMS, Native Social, Video and Audio for the Years 2020 & 2027
    • TABLE 43: Europe Current & Future Analysis for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through
    • TABLE 44: Europe 7-Year Perspective for Cross-Platform and Mobile Advertising by Platform - Percentage Breakdown of Value Sales for Smartphones, Desktops, Tablets and Smart Televisions for the Years 2020 & 2027
  • FRANCE
    • TABLE 45: France Current & Future Analysis for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through
    • TABLE 46: France 7-Year Perspective for Cross-Platform and Mobile Advertising by Type - Percentage Breakdown of Value Sales for Search, Display, SMS, Native Social, Video and Audio for the Years 2020 & 2027
    • TABLE 47: France Current & Future Analysis for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through
    • TABLE 48: France 7-Year Perspective for Cross-Platform and Mobile Advertising by Platform - Percentage Breakdown of Value Sales for Smartphones, Desktops, Tablets and Smart Televisions for the Years 2020 & 2027
  • GERMANY
    • Market Overview
    • Market Analytics
    • TABLE 49: Germany Current & Future Analysis for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through
    • TABLE 50: Germany 7-Year Perspective for Cross-Platform and Mobile Advertising by Type - Percentage Breakdown of Value Sales for Search, Display, SMS, Native Social, Video and Audio for the Years 2020 & 2027
    • TABLE 51: Germany Current & Future Analysis for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through
    • TABLE 52: Germany 7-Year Perspective for Cross-Platform and Mobile Advertising by Platform - Percentage Breakdown of Value Sales for Smartphones, Desktops, Tablets and Smart Televisions for the Years 2020 & 2027
  • ITALY
    • TABLE 53: Italy Current & Future Analysis for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through
    • TABLE 54: Italy 7-Year Perspective for Cross-Platform and Mobile Advertising by Type - Percentage Breakdown of Value Sales for Search, Display, SMS, Native Social, Video and Audio for the Years 2020 & 2027
    • TABLE 55: Italy Current & Future Analysis for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through
    • TABLE 56: Italy 7-Year Perspective for Cross-Platform and Mobile Advertising by Platform - Percentage Breakdown of Value Sales for Smartphones, Desktops, Tablets and Smart Televisions for the Years 2020 & 2027
  • UNITED KINGDOM
    • Market Overview
    • Market Analytics
    • TABLE 57: UK Current & Future Analysis for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through
    • TABLE 58: UK 7-Year Perspective for Cross-Platform and Mobile Advertising by Type - Percentage Breakdown of Value Sales for Search, Display, SMS, Native Social, Video and Audio for the Years 2020 & 2027
    • TABLE 59: UK Current & Future Analysis for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through
    • TABLE 60: UK 7-Year Perspective for Cross-Platform and Mobile Advertising by Platform - Percentage Breakdown of Value Sales for Smartphones, Desktops, Tablets and Smart Televisions for the Years 2020 & 2027
  • SPAIN
    • TABLE 61: Spain Current & Future Analysis for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through
    • TABLE 62: Spain 7-Year Perspective for Cross-Platform and Mobile Advertising by Type - Percentage Breakdown of Value Sales for Search, Display, SMS, Native Social, Video and Audio for the Years 2020 & 2027
    • TABLE 63: Spain Current & Future Analysis for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through
    • TABLE 64: Spain 7-Year Perspective for Cross-Platform and Mobile Advertising by Platform - Percentage Breakdown of Value Sales for Smartphones, Desktops, Tablets and Smart Televisions for the Years 2020 & 2027
  • RUSSIA
    • TABLE 65: Russia Current & Future Analysis for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through
    • TABLE 66: Russia 7-Year Perspective for Cross-Platform and Mobile Advertising by Type - Percentage Breakdown of Value Sales for Search, Display, SMS, Native Social, Video and Audio for the Years 2020 & 2027
    • TABLE 67: Russia Current & Future Analysis for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through
    • TABLE 68: Russia 7-Year Perspective for Cross-Platform and Mobile Advertising by Platform - Percentage Breakdown of Value Sales for Smartphones, Desktops, Tablets and Smart Televisions for the Years 2020 & 2027
  • REST OF EUROPE
    • TABLE 69: Rest of Europe Current & Future Analysis for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through
    • TABLE 70: Rest of Europe 7-Year Perspective for Cross-Platform and Mobile Advertising by Type - Percentage Breakdown of Value Sales for Search, Display, SMS, Native Social, Video and Audio for the Years 2020 & 2027
    • TABLE 71: Rest of Europe Current & Future Analysis for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through
    • TABLE 72: Rest of Europe 7-Year Perspective for Cross-Platform and Mobile Advertising by Platform - Percentage Breakdown of Value Sales for Smartphones, Desktops, Tablets and Smart Televisions for the Years 2020 & 2027
  • ASIA-PACIFIC
    • Asia-Pacific Presents Strong Growth Potential
    • Market Analytics
    • TABLE 73: Asia-Pacific Current & Future Analysis for Cross-Platform and Mobile Advertising by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Sales in US$ Billion for Years 2020 through
    • TABLE 74: Asia-Pacific 7-Year Perspective for Cross-Platform and Mobile Advertising by Geographic Region - Percentage Breakdown of Value Sales for Australia, India, South Korea and Rest of Asia-Pacific Markets for Years 2020 & 2027
    • TABLE 75: Asia-Pacific Current & Future Analysis for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through
    • TABLE 76: Asia-Pacific 7-Year Perspective for Cross-Platform and Mobile Advertising by Type - Percentage Breakdown of Value Sales for Search, Display, SMS, Native Social, Video and Audio for the Years 2020 & 2027
    • TABLE 77: Asia-Pacific Current & Future Analysis for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through
    • TABLE 78: Asia-Pacific 7-Year Perspective for Cross-Platform and Mobile Advertising by Platform - Percentage Breakdown of Value Sales for Smartphones, Desktops, Tablets and Smart Televisions for the Years 2020 & 2027
  • AUSTRALIA
    • TABLE 79: Australia Current & Future Analysis for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through
    • TABLE 80: Australia 7-Year Perspective for Cross-Platform and Mobile Advertising by Type - Percentage Breakdown of Value Sales for Search, Display, SMS, Native Social, Video and Audio for the Years 2020 & 2027
    • TABLE 81: Australia Current & Future Analysis for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through
    • TABLE 82: Australia 7-Year Perspective for Cross-Platform and Mobile Advertising by Platform - Percentage Breakdown of Value Sales for Smartphones, Desktops, Tablets and Smart Televisions for the Years 2020 & 2027
  • INDIA
    • Market Overview
    • Market Analytics
    • TABLE 83: India Current & Future Analysis for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through
    • TABLE 84: India 7-Year Perspective for Cross-Platform and Mobile Advertising by Type - Percentage Breakdown of Value Sales for Search, Display, SMS, Native Social, Video and Audio for the Years 2020 & 2027
    • TABLE 85: India Current & Future Analysis for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through
    • TABLE 86: India 7-Year Perspective for Cross-Platform and Mobile Advertising by Platform - Percentage Breakdown of Value Sales for Smartphones, Desktops, Tablets and Smart Televisions for the Years 2020 & 2027
  • SOUTH KOREA
    • TABLE 87: South Korea Current & Future Analysis for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through
    • TABLE 88: South Korea 7-Year Perspective for Cross-Platform and Mobile Advertising by Type - Percentage Breakdown of Value Sales for Search, Display, SMS, Native Social, Video and Audio for the Years 2020 & 2027
    • TABLE 89: South Korea Current & Future Analysis for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through
    • TABLE 90: South Korea 7-Year Perspective for Cross-Platform and Mobile Advertising by Platform - Percentage Breakdown of Value Sales for Smartphones, Desktops, Tablets and Smart Televisions for the Years 2020 & 2027
  • REST OF ASIA-PACIFIC
    • TABLE 91: Rest of Asia-Pacific Current & Future Analysis for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through
    • TABLE 92: Rest of Asia-Pacific 7-Year Perspective for Cross-Platform and Mobile Advertising by Type - Percentage Breakdown of Value Sales for Search, Display, SMS, Native Social, Video and Audio for the Years 2020 & 2027
    • TABLE 93: Rest of Asia-Pacific Current & Future Analysis for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through
    • TABLE 94: Rest of Asia-Pacific 7-Year Perspective for Cross-Platform and Mobile Advertising by Platform - Percentage Breakdown of Value Sales for Smartphones, Desktops, Tablets and Smart Televisions for the Years 2020 & 2027
  • LATIN AMERICA
    • Market Overview
    • Market Analytics
    • TABLE 95: Latin America Current & Future Analysis for Cross-Platform and Mobile Advertising by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Sales in US$ Billion for Years 2020 through
    • TABLE 96: Latin America 7-Year Perspective for Cross-Platform and Mobile Advertising by Geographic Region - Percentage Breakdown of Value Sales for Argentina, Brazil, Mexico and Rest of Latin America Markets for Years 2020 & 2027
    • TABLE 97: Latin America Current & Future Analysis for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through
    • TABLE 98: Latin America 7-Year Perspective for Cross-Platform and Mobile Advertising by Type - Percentage Breakdown of Value Sales for Search, Display, SMS, Native Social, Video and Audio for the Years 2020 & 2027
    • TABLE 99: Latin America Current & Future Analysis for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through
    • TABLE 100: Latin America 7-Year Perspective for Cross-Platform and Mobile Advertising by Platform - Percentage Breakdown of Value Sales for Smartphones, Desktops, Tablets and Smart Televisions for the Years 2020 & 2027
  • ARGENTINA
    • TABLE 101: Argentina Current & Future Analysis for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through
    • TABLE 102: Argentina 7-Year Perspective for Cross-Platform and Mobile Advertising by Type - Percentage Breakdown of Value Sales for Search, Display, SMS, Native Social, Video and Audio for the Years 2020 & 2027
    • TABLE 103: Argentina Current & Future Analysis for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through
    • TABLE 104: Argentina 7-Year Perspective for Cross-Platform and Mobile Advertising by Platform - Percentage Breakdown of Value Sales for Smartphones, Desktops, Tablets and Smart Televisions for the Years 2020 & 2027
  • BRAZIL
    • TABLE 105: Brazil Current & Future Analysis for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through
    • TABLE 106: Brazil 7-Year Perspective for Cross-Platform and Mobile Advertising by Type - Percentage Breakdown of Value Sales for Search, Display, SMS, Native Social, Video and Audio for the Years 2020 & 2027
    • TABLE 107: Brazil Current & Future Analysis for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through
    • TABLE 108: Brazil 7-Year Perspective for Cross-Platform and Mobile Advertising by Platform - Percentage Breakdown of Value Sales for Smartphones, Desktops, Tablets and Smart Televisions for the Years 2020 & 2027
  • MEXICO
    • TABLE 109: Mexico Current & Future Analysis for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through
    • TABLE 110: Mexico 7-Year Perspective for Cross-Platform and Mobile Advertising by Type - Percentage Breakdown of Value Sales for Search, Display, SMS, Native Social, Video and Audio for the Years 2020 & 2027
    • TABLE 111: Mexico Current & Future Analysis for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through
    • TABLE 112: Mexico 7-Year Perspective for Cross-Platform and Mobile Advertising by Platform - Percentage Breakdown of Value Sales for Smartphones, Desktops, Tablets and Smart Televisions for the Years 2020 & 2027
  • REST OF LATIN AMERICA
    • TABLE 113: Rest of Latin America Current & Future Analysis for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through
    • TABLE 114: Rest of Latin America 7-Year Perspective for Cross-Platform and Mobile Advertising by Type - Percentage Breakdown of Value Sales for Search, Display, SMS, Native Social, Video and Audio for the Years 2020 & 2027
    • TABLE 115: Rest of Latin America Current & Future Analysis for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through
    • TABLE 116: Rest of Latin America 7-Year Perspective for Cross-Platform and Mobile Advertising by Platform - Percentage Breakdown of Value Sales for Smartphones, Desktops, Tablets and Smart Televisions for the Years 2020 & 2027
  • MIDDLE EAST
    • Cross-Platform Advertising in the Middle East
    • Market Analytics
    • TABLE 117: Middle East Current & Future Analysis for Cross-Platform and Mobile Advertising by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Sales in US$ Billion for Years 2020 through
    • TABLE 118: Middle East 7-Year Perspective for Cross-Platform and Mobile Advertising by Geographic Region - Percentage Breakdown of Value Sales for Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets for Years 2020 & 2027
    • TABLE 119: Middle East Current & Future Analysis for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through
    • TABLE 120: Middle East 7-Year Perspective for Cross-Platform and Mobile Advertising by Type - Percentage Breakdown of Value Sales for Search, Display, SMS, Native Social, Video and Audio for the Years 2020 & 2027
    • TABLE 121: Middle East Current & Future Analysis for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through
    • TABLE 122: Middle East 7-Year Perspective for Cross-Platform and Mobile Advertising by Platform - Percentage Breakdown of Value Sales for Smartphones, Desktops, Tablets and Smart Televisions for the Years 2020 & 2027
  • IRAN
    • TABLE 123: Iran Current & Future Analysis for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through
    • TABLE 124: Iran 7-Year Perspective for Cross-Platform and Mobile Advertising by Type - Percentage Breakdown of Value Sales for Search, Display, SMS, Native Social, Video and Audio for the Years 2020 & 2027
    • TABLE 125: Iran Current & Future Analysis for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through
    • TABLE 126: Iran 7-Year Perspective for Cross-Platform and Mobile Advertising by Platform - Percentage Breakdown of Value Sales for Smartphones, Desktops, Tablets and Smart Televisions for the Years 2020 & 2027
  • ISRAEL
    • TABLE 127: Israel Current & Future Analysis for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through
    • TABLE 128: Israel 7-Year Perspective for Cross-Platform and Mobile Advertising by Type - Percentage Breakdown of Value Sales for Search, Display, SMS, Native Social, Video and Audio for the Years 2020 & 2027
    • TABLE 129: Israel Current & Future Analysis for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through
    • TABLE 130: Israel 7-Year Perspective for Cross-Platform and Mobile Advertising by Platform - Percentage Breakdown of Value Sales for Smartphones, Desktops, Tablets and Smart Televisions for the Years 2020 & 2027
  • SAUDI ARABIA
    • TABLE 131: Saudi Arabia Current & Future Analysis for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through
    • TABLE 132: Saudi Arabia 7-Year Perspective for Cross-Platform and Mobile Advertising by Type - Percentage Breakdown of Value Sales for Search, Display, SMS, Native Social, Video and Audio for the Years 2020 & 2027
    • TABLE 133: Saudi Arabia Current & Future Analysis for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through
    • TABLE 134: Saudi Arabia 7-Year Perspective for Cross-Platform and Mobile Advertising by Platform - Percentage Breakdown of Value Sales for Smartphones, Desktops, Tablets and Smart Televisions for the Years 2020 & 2027
  • UNITED ARAB EMIRATES
    • TABLE 135: UAE Current & Future Analysis for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through
    • TABLE 136: UAE 7-Year Perspective for Cross-Platform and Mobile Advertising by Type - Percentage Breakdown of Value Sales for Search, Display, SMS, Native Social, Video and Audio for the Years 2020 & 2027
    • TABLE 137: UAE Current & Future Analysis for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through
    • TABLE 138: UAE 7-Year Perspective for Cross-Platform and Mobile Advertising by Platform - Percentage Breakdown of Value Sales for Smartphones, Desktops, Tablets and Smart Televisions for the Years 2020 & 2027
  • REST OF MIDDLE EAST
    • TABLE 139: Rest of Middle East Current & Future Analysis for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through
    • TABLE 140: Rest of Middle East 7-Year Perspective for Cross-Platform and Mobile Advertising by Type - Percentage Breakdown of Value Sales for Search, Display, SMS, Native Social, Video and Audio for the Years 2020 & 2027
    • TABLE 141: Rest of Middle East Current & Future Analysis for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through
    • TABLE 142: Rest of Middle East 7-Year Perspective for Cross-Platform and Mobile Advertising by Platform - Percentage Breakdown of Value Sales for Smartphones, Desktops, Tablets and Smart Televisions for the Years 2020 & 2027
  • AFRICA
    • TABLE 143: Africa Current & Future Analysis for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through
    • TABLE 144: Africa 7-Year Perspective for Cross-Platform and Mobile Advertising by Type - Percentage Breakdown of Value Sales for Search, Display, SMS, Native Social, Video and Audio for the Years 2020 & 2027
    • TABLE 145: Africa Current & Future Analysis for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through
    • TABLE 146: Africa 7-Year Perspective for Cross-Platform and Mobile Advertising by Platform - Percentage Breakdown of Value Sales for Smartphones, Desktops, Tablets and Smart Televisions for the Years 2020 & 2027

IV. COMPETITION

  • Total Companies Profiled: 38