市場調查報告書

跨平台廣告的全球市場

Cross-Platform and Mobile Advertising

出版商 Global Industry Analysts, Inc. 商品編碼 335301
出版日期 內容資訊 英文 186 Pages
商品交期: 最快1-2個工作天內
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跨平台廣告的全球市場 Cross-Platform and Mobile Advertising
出版日期: 2019年10月01日內容資訊: 英文 186 Pages
簡介

本報告提供跨平台廣告的全球市場之美國,加拿大,日本,歐洲,亞太地區,南美以及其他地區之地區別分析,還有到2020年前的市場預測,主要業者的簡介等資訊。

第1章 簡介,調查手法,產品定義

第2章 摘要整理

  • 產業概要
  • 所謂跨平台廣告
  • 新產品/創新
  • 最近的產業活動
  • 主要全球營運
  • 全世界的市場展望

第3章 市場分析

  • 美國
  • 加拿大
  • 日本
  • 歐洲
    • 法國
    • 德國
    • 義大利
    • 英國
    • 西班牙
    • 俄羅斯
    • 其他歐洲
  • 亞太地區
    • 澳洲
    • 中國
    • 印度
    • 韓國
    • 其他亞太地區
  • 南美
  • 其他地區

第4章 比較展望

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目錄
Product Code: MCP-7012

Cross-Platform and Mobile Advertising market worldwide is projected to grow by US$260 Billion, driven by a compounded growth of 19.7%. Smartphones, one of the segments analyzed and sized in this study, displays the potential to grow at over 21.1%. The shifting dynamics supporting this growth makes it critical for businesses in this space to keep abreast of the changing pulse of the market. Poised to reach over US$171.9 Billion by the year 2025, Smartphones will bring in healthy gains adding significant momentum to global growth.

Representing the developed world, the United States will maintain a 18.2% growth momentum. Within Europe, which continues to remain an important element in the world economy, Germany will add over US$11.3 Billion to the region's size and clout in the next 5 to 6 years. Over US$9.7 Billion worth of projected demand in the region will come from Rest of Europe markets. In Japan, Smartphones will reach a market size of US$8.8 Billion by the close of the analysis period. As the world's second largest economy and the new game changer in global markets, China exhibits the potential to grow at 23.2% over the next couple of years and add approximately US$57.5 Billion in terms of addressable opportunity for the picking by aspiring businesses and their astute leaders. Presented in visually rich graphics are these and many more need-to-know quantitative data important in ensuring quality of strategy decisions, be it entry into new markets or allocation of resources within a portfolio. Several macroeconomic factors and internal market forces will shape growth and development of demand patterns in emerging countries in Asia-Pacific, Latin America and the Middle East. All research viewpoints presented are based on validated engagements from influencers in the market, whose opinions supersede all other research methodologies.

Competitors identified in this market include, among others, 4INFO, Inc.; AdColony, Inc.; Amobee, Inc.; Apple, Inc.; Facebook, Inc.; Google AdMob; InMobi; Microsoft Corporation; Verizon Communications, Inc.; Verizon Communications, Inc.

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW

  • Global Competitor Market Shares
  • Cross-Platform and Mobile Advertising Competitor Market Share Scenario Worldwide (in %): 2019 & 2028

2. FOCUS ON SELECT PLAYERS

3. MARKET TRENDS & DRIVERS

4. GLOBAL MARKET PERSPECTIVE

  • TABLE 1: Cross-Platform and Mobile Advertising Global Market Estimates and Forecasts in US$ Million by Region/Country: 2018-2025
  • TABLE 2: Cross-Platform and Mobile Advertising Market Share Shift across Key Geographies Worldwide: 2019 VS 2025
  • TABLE 3: Smartphones (Platform) World Market by Region/Country in US$ Million: 2018 to 2025
  • TABLE 4: Smartphones (Platform) Market Share Breakdown of Worldwide Sales by Region/Country: 2019 VS 2025
  • TABLE 5: Tablets (Platform) Potential Growth Markets Worldwide in US$ Million: 2018 to 2025
  • TABLE 6: Tablets (Platform) Market Sales Breakdown by Region/Country in Percentage: 2019 VS 2025
  • TABLE 7: Desktops (Platform) Geographic Market Spread Worldwide in US$ Million: 2018 to 2025
  • TABLE 8: Desktops (Platform) Market Share Distribution in Percentage by Region/Country: 2019 VS 2025
  • TABLE 9: Smart Televisions (Platform) World Market Estimates and Forecasts by Region/Country in US$ Million: 2018 to 2025
  • TABLE 10: Smart Televisions (Platform) Market Share Breakdown by Region/Country: 2019 VS 2025
  • TABLE 11: Search (Type) World Market by Region/Country in US$ Million: 2018 to 2025
  • TABLE 12: Search (Type) Market Share Distribution in Percentage by Region/Country: 2019 VS 2025
  • TABLE 13: Native Social (Type) World Market Estimates and Forecasts in US$ Million by Region/Country: 2018 to 2025
  • TABLE 14: Native Social (Type) Market Percentage Share Distribution by Region/Country: 2019 VS 2025
  • TABLE 15: Display (Type) Market Opportunity Analysis Worldwide in US$ Million by Region/Country: 2018 to 2025
  • TABLE 16: Display (Type) Market Share Distribution in Percentage by Region/Country: 2019 VS 2025
  • TABLE 17: Video (Type) World Market by Region/Country in US$ Million: 2018 to 2025
  • TABLE 18: Video (Type) Market Share Breakdown of Worldwide Sales by Region/Country: 2019 VS 2025
  • TABLE 19: SMS (Type) Potential Growth Markets Worldwide in US$ Million: 2018 to 2025
  • TABLE 20: SMS (Type) Market Sales Breakdown by Region/Country in Percentage: 2019 VS 2025
  • TABLE 21: Audio (Type) Geographic Market Spread Worldwide in US$ Million: 2018 to 2025
  • TABLE 22: Audio (Type) Market Share Distribution in Percentage by Region/Country: 2019 VS 2025

III. MARKET ANALYSIS

  • GEOGRAPHIC MARKET ANALYSIS
  • UNITED STATES
    • Market Facts & Figures
    • US Cross-Platform and Mobile Advertising Market Share (in %) by Company: 2019 & 2025
    • TABLE 23: Cross-Platform and Mobile Advertising Market in US$ Million in the United States by Platform: 2018-2025
    • TABLE 24: United States Cross-Platform and Mobile Advertising Market Share Breakdown by Platform: 2019 VS 2025
    • TABLE 25: United States Cross-Platform and Mobile Advertising Market Estimates and Projections in US$ Million by Type: 2018 to 2025
    • TABLE 26: United States Cross-Platform and Mobile Advertising Market Share Breakdown by Type: 2019 VS 2025
  • CANADA
    • TABLE 27: Cross-Platform and Mobile Advertising Market Analysis in Canada in US$ Million by Platform: 2018-2025
    • TABLE 28: Canadian Cross-Platform and Mobile Advertising Market Share Breakdown by Platform: 2019 VS 2025
    • TABLE 29: Canadian Cross-Platform and Mobile Advertising Market Estimates and Forecasts in US$ Million by Type: 2018 to 2025
    • TABLE 30: Cross-Platform and Mobile Advertising Market in Canada: Percentage Share Breakdown of Sales by Type for 2019 and 2025
  • JAPAN
    • TABLE 31: Japanese Medium & Long-Term Outlook for Cross-Platform and Mobile Advertising Market in US$ Million by Platform: 2018-2025
    • TABLE 32: Japanese Cross-Platform and Mobile Advertising Market Percentage Share Distribution by Platform: 2019 VS 2025
    • TABLE 33: Japanese Market for Cross-Platform and Mobile Advertising: Annual Sales Estimates and Projections in US$ Million by Type for the Period 2018-2025
    • TABLE 34: Japanese Cross-Platform and Mobile Advertising Market Share Analysis by Type: 2019 VS 2025
  • CHINA
    • TABLE 35: Cross-Platform and Mobile Advertising Market Estimates and Forecasts in China in US$ Million by Platform: 2018-2025
    • TABLE 36: Cross-Platform and Mobile Advertising Market in China: Percentage Share Analysis by Platform for 2019 and 2025
    • TABLE 37: Chinese Cross-Platform and Mobile Advertising Market Growth Prospects in US$ Million by Type for the Period 2018-2025
    • TABLE 38: Chinese Cross-Platform and Mobile Advertising Market by Type: Percentage Breakdown of Sales for 2019 and 2025
  • EUROPE
    • Market Facts & Figures
    • European Cross-Platform and Mobile Advertising Market: Competitor Market Share Scenario (in %) for 2019 & 2025
    • TABLE 39: European Cross-Platform and Mobile Advertising Market Demand Scenario in US$ Million by Region/Country: 2018-2025
    • TABLE 40: European Cross-Platform and Mobile Advertising Market Share Shift by Region/Country: 2019 VS 2025
    • TABLE 41: European Cross-Platform and Mobile Advertising Market Assessment in US$ Million by Platform: 2018-2025
    • TABLE 42: Cross-Platform and Mobile Advertising Market in Europe: Percentage Breakdown of Sales by Platform for 2019 and 2025
    • TABLE 43: European Cross-Platform and Mobile Advertising Market Estimates and Forecasts in US$ Million by Type: 2018-2025
    • TABLE 44: European Cross-Platform and Mobile Advertising Market Share Breakdown by Type: 2019 VS 2025
  • FRANCE
    • TABLE 45: French Cross-Platform and Mobile Advertising Market Estimates and Projections in US$ Million by Platform: 2018-2025
    • TABLE 46: French Cross-Platform and Mobile Advertising Market Share Breakdown by Platform: 2019 VS 2025
    • TABLE 47: Cross-Platform and Mobile Advertising Market in France by Type: Estimates and Projections in US$ Million for the Period 2018-2025
    • TABLE 48: French Cross-Platform and Mobile Advertising Market Share Analysis by Type: 2019 VS 2025
  • GERMANY
    • TABLE 49: German Cross-Platform and Mobile Advertising Latent Demand Forecasts in US$ Million by Platform: 2018-2025
    • TABLE 50: German Cross-Platform and Mobile Advertising Market Share Breakdown by Platform: 2019 VS 2025
    • TABLE 51: Cross-Platform and Mobile Advertising Market in Germany: Recent Past, Current and Future Analysis in US$ Million by Type for the Period 2018-2025
    • TABLE 52: German Cross-Platform and Mobile Advertising Market Share Breakdown by Type: 2019 VS 2025
  • ITALY
    • TABLE 53: Cross-Platform and Mobile Advertising Market Estimates and Forecasts in Italy in US$ Million by Platform: 2018-2025
    • TABLE 54: Cross-Platform and Mobile Advertising Market in Italy: Percentage Share Analysis by Platform for 2019 and 2025
    • TABLE 55: Italian Cross-Platform and Mobile Advertising Market Growth Prospects in US$ Million by Type for the Period 2018-2025
    • TABLE 56: Italian Cross-Platform and Mobile Advertising Market by Type: Percentage Breakdown of Sales for 2019 and 2025
  • UNITED KINGDOM
    • TABLE 57: United Kingdom Medium & Long-Term Outlook for Cross-Platform and Mobile Advertising Market in US$ Million by Platform: 2018-2025
    • TABLE 58: United Kingdom Cross-Platform and Mobile Advertising Market Percentage Share Distribution by Platform: 2019 VS 2025
    • TABLE 59: United Kingdom Market for Cross-Platform and Mobile Advertising: Annual Sales Estimates and Projections in US$ Million by Type for the Period 2018-2025
    • TABLE 60: United Kingdom Cross-Platform and Mobile Advertising Market Share Analysis by Type: 2019 VS 2025
  • SPAIN
    • TABLE 61: Cross-Platform and Mobile Advertising Market Analysis in Spain in US$ Million by Platform: 2018-2025
    • TABLE 62: Spanish Cross-Platform and Mobile Advertising Market Share Breakdown by Platform: 2019 VS 2025
    • TABLE 63: Spanish Cross-Platform and Mobile Advertising Market Estimates and Forecasts in US$ Million by Type: 2018 to 2025
    • TABLE 64: Cross-Platform and Mobile Advertising Market in Spain: Percentage Share Breakdown of Sales by Type for 2019 and 2025
  • RUSSIA
    • TABLE 65: Cross-Platform and Mobile Advertising Market in US$ Million in Russia by Platform: 2018-2025
    • TABLE 66: Russian Cross-Platform and Mobile Advertising Market Share Breakdown by Platform: 2019 VS 2025
    • TABLE 67: Russian Cross-Platform and Mobile Advertising Market Estimates and Projections in US$ Million by Type: 2018 to 2025
    • TABLE 68: Russian Cross-Platform and Mobile Advertising Market Share Breakdown by Type: 2019 VS 2025
  • REST OF EUROPE
    • TABLE 69: Rest of Europe Cross-Platform and Mobile Advertising Market Assessment in US$ Million by Platform: 2018-2025
    • TABLE 70: Cross-Platform and Mobile Advertising Market in Rest of Europe: Percentage Breakdown of Sales by Platform for 2019 and 2025
    • TABLE 71: Rest of Europe Cross-Platform and Mobile Advertising Market Estimates and Forecasts in US$ Million by Type: 2018-2025
    • TABLE 72: Rest of Europe Cross-Platform and Mobile Advertising Market Share Breakdown by Type: 2019 VS 2025
  • ASIA-PACIFIC
    • TABLE 73: Asia-Pacific Cross-Platform and Mobile Advertising Market Estimates and Forecasts in US$ Million by Region/Country: 2018-2025
    • TABLE 74: Asia-Pacific Cross-Platform and Mobile Advertising Market Share Analysis by Region/Country: 2019 VS 2025
    • TABLE 75: Asia-Pacific Cross-Platform and Mobile Advertising Market Estimates and Projections in US$ Million by Platform: 2018-2025
    • TABLE 76: Asia-Pacific Cross-Platform and Mobile Advertising Historic Market Analysis in US$ Million by Platform: 2019 VS 2025
    • TABLE 77: Cross-Platform and Mobile Advertising Market in Asia-Pacific by Type: Estimates and Projections in US$ Million for the Period 2018-2025
    • TABLE 78: Asia-Pacific Cross-Platform and Mobile Advertising Market Share Analysis by Type: 2019 VS 2025
  • AUSTRALIA
    • TABLE 79: Australian Cross-Platform and Mobile Advertising Latent Demand Forecasts in US$ Million by Platform: 2018-2025
    • TABLE 80: Australian Cross-Platform and Mobile Advertising Market Share Breakdown by Platform: 2019 VS 2025
    • TABLE 81: Cross-Platform and Mobile Advertising Market in Australia: Recent Past, Current and Future Analysis in US$ Million by Type for the Period 2018-2025
    • TABLE 82: Australian Cross-Platform and Mobile Advertising Market Share Breakdown by Type: 2019 VS 2025
  • INDIA
    • TABLE 83: Cross-Platform and Mobile Advertising Market Analysis in India in US$ Million by Platform: 2018-2025
    • TABLE 84: Indian Cross-Platform and Mobile Advertising Market Share Breakdown by Platform: 2019 VS 2025
    • TABLE 85: Indian Cross-Platform and Mobile Advertising Market Estimates and Forecasts in US$ Million by Type: 2018 to 2025
    • TABLE 86: Cross-Platform and Mobile Advertising Market in India: Percentage Share Breakdown of Sales by Type for 2019 and 2025
  • SOUTH KOREA
    • TABLE 87: Cross-Platform and Mobile Advertising Market in South Korea: Recent Past, Current and Future Analysis in US$ Million by Platform for the Period 2018-2025
    • TABLE 88: Cross-Platform and Mobile Advertising Market Share Distribution in South Korea by Platform: 2019 VS 2025
    • TABLE 89: Cross-Platform and Mobile Advertising Market in South Korea: Recent Past, Current and Future Analysis in US$ Million by Type for the Period 2018-2025
    • TABLE 90: Cross-Platform and Mobile Advertising Market Share Distribution in South Korea by Type: 2019 VS 2025
  • REST OF ASIA-PACIFIC
    • TABLE 91: Rest of Asia-Pacific Medium & Long-Term Outlook for Cross-Platform and Mobile Advertising Market in US$ Million by Platform: 2018-2025
    • TABLE 92: Rest of Asia-Pacific Cross-Platform and Mobile Advertising Market Percentage Share Distribution by Platform: 2019 VS 2025
    • TABLE 93: Rest of Asia-Pacific Market for Cross-Platform and Mobile Advertising: Annual Sales Estimates and Projections in US$ Million by Type for the Period 2018-2025
    • TABLE 94: Rest of Asia-Pacific Cross-Platform and Mobile Advertising Market Share Analysis by Type: 2019 VS 2025
  • LATIN AMERICA
    • TABLE 95: Latin American Cross-Platform and Mobile Advertising Market Trends by Region/Country in US$ Million: 2018-2025
    • TABLE 96: Latin American Cross-Platform and Mobile Advertising Market Percentage Breakdown of Sales by Region/Country: 2019 and 2025
    • TABLE 97: Cross-Platform and Mobile Advertising Market Estimates and Forecasts in Latin America in US$ Million by Platform: 2018-2025
    • TABLE 98: Cross-Platform and Mobile Advertising Market in Latin America : Percentage Analysis by Platform for 2019 and 2025
    • TABLE 99: Latin American Cross-Platform and Mobile Advertising Market Growth Prospects in US$ Million by Type for the Period 2018-2025
    • TABLE 100: Latin American Cross-Platform and Mobile Advertising Market by Type: Percentage Breakdown of Sales for 2019 and 2025
  • ARGENTINA
    • TABLE 101: Argentinean Cross-Platform and Mobile Advertising Market Assessment in US$ Million by Platform: 2018-2025
    • TABLE 102: Cross-Platform and Mobile Advertising Market in Argentina: Percentage Breakdown of Sales by Platform for 2019 and 2025
    • TABLE 103: Argentinean Cross-Platform and Mobile Advertising Market Estimates and Forecasts in US$ Million by Type: 2018-2025
    • TABLE 104: Argentinean Cross-Platform and Mobile Advertising Market Share Breakdown by Type: 2019 VS 2025
  • BRAZIL
    • TABLE 105: Brazilian Cross-Platform and Mobile Advertising Market Estimates and Projections in US$ Million by Platform: 2018-2025
    • TABLE 106: Brazilian Cross-Platform and Mobile Advertising Market Share Breakdown by Platform: 2019 VS 2025
    • TABLE 107: Cross-Platform and Mobile Advertising Market in Brazil by Type: Estimates and Projections in US$ Million for the Period 2018-2025
    • TABLE 108: Brazilian Cross-Platform and Mobile Advertising Market Share Analysis by Type: 2019 VS 2025
  • MEXICO
    • TABLE 109: Mexican Cross-Platform and Mobile Advertising Latent Demand Forecasts in US$ Million by Platform: 2018-2025
    • TABLE 110: Mexican Cross-Platform and Mobile Advertising Market Share Breakdown by Platform: 2019 VS 2025
    • TABLE 111: Cross-Platform and Mobile Advertising Market in Mexico: Recent Past, Current and Future Analysis in US$ Million by Type for the Period 2018-2025
    • TABLE 112: Mexican Cross-Platform and Mobile Advertising Market Share Breakdown by Type: 2019 VS 2025
  • REST OF LATIN AMERICA
    • TABLE 113: Cross-Platform and Mobile Advertising Market in US$ Million in Rest of Latin America by Platform: 2018-2025
    • TABLE 114: Rest of Latin America Cross-Platform and Mobile Advertising Market Share Breakdown by Platform: 2019 VS 2025
    • TABLE 115: Rest of Latin America Cross-Platform and Mobile Advertising Market Estimates and Projections in US$ Million by Type: 2018 to 2025
    • TABLE 116: Rest of Latin America Cross-Platform and Mobile Advertising Market Share Breakdown by Type: 2019 VS 2025
  • MIDDLE EAST
    • TABLE 117: The Middle East Cross-Platform and Mobile Advertising Market Estimates and Forecasts in US$ Million by Region/Country: 2018-2025
    • TABLE 118: The Middle East Cross-Platform and Mobile Advertising Market Share Breakdown by Region/Country: 2019 and 2025
    • TABLE 119: The Middle East Cross-Platform and Mobile Advertising Market Analysis in US$ Million by Platform: 2018-2025
    • TABLE 120: The Middle East Cross-Platform and Mobile Advertising Market Share Breakdown by Platform: 2019 VS 2025
    • TABLE 121: The Middle East Cross-Platform and Mobile Advertising Market Estimates and Forecasts in US$ Million by Type: 2018 to 2025
    • TABLE 122: Cross-Platform and Mobile Advertising Market in the Middle East: Percentage Share Breakdown of Sales by Type for 2019 and 2025
  • IRAN
    • TABLE 123: Iranian Medium & Long-Term Outlook for Cross-Platform and Mobile Advertising Market in US$ Million by Platform: 2018-2025
    • TABLE 124: Iranian Cross-Platform and Mobile Advertising Market Percentage Share Distribution by Platform: 2019 VS 2025
    • TABLE 125: Iranian Market for Cross-Platform and Mobile Advertising: Annual Sales Estimates and Projections in US$ Million by Type for the Period 2018-2025
    • TABLE 126: Iranian Cross-Platform and Mobile Advertising Market Share Analysis by Type: 2019 VS 2025
  • ISRAEL
    • TABLE 127: Israeli Cross-Platform and Mobile Advertising Market Assessment in US$ Million by Platform: 2018-2025
    • TABLE 128: Cross-Platform and Mobile Advertising Market in Israel: Percentage Breakdown of Sales by Platform for 2019 and 2025
    • TABLE 129: Israeli Cross-Platform and Mobile Advertising Market Estimates and Forecasts in US$ Million by Type: 2018-2025
    • TABLE 130: Israeli Cross-Platform and Mobile Advertising Market Share Breakdown by Type: 2019 VS 2025
  • SAUDI ARABIA
    • TABLE 131: Cross-Platform and Mobile Advertising Market Estimates and Forecasts in Saudi Arabia in US$ Million by Platform: 2018-2025
    • TABLE 132: Cross-Platform and Mobile Advertising Market in Saudi Arabia: Percentage Share Analysis by Platform for 2019 and 2025
    • TABLE 133: Saudi Arabian Cross-Platform and Mobile Advertising Market Growth Prospects in US$ Million by Type for the Period 2018-2025
    • TABLE 134: Saudi Arabian Cross-Platform and Mobile Advertising Market by Type: Percentage Breakdown of Sales for 2019 and 2025
  • UNITED ARAB EMIRATES
    • TABLE 135: Cross-Platform and Mobile Advertising Market in the United Arab Emirates: Recent Past, Current and Future Analysis in US$ Million by Platform for the Period 2018-2025
    • TABLE 136: Cross-Platform and Mobile Advertising Market Share Distribution in United Arab Emirates by Platform: 2019 VS 2025
    • TABLE 137: Cross-Platform and Mobile Advertising Market in the United Arab Emirates: Recent Past, Current and Future Analysis in US$ Million by Type for the Period 2018-2025
    • TABLE 138: Cross-Platform and Mobile Advertising Market Share Distribution in United Arab Emirates by Type: 2019 VS 2025
  • REST OF MIDDLE EAST
    • TABLE 139: Rest of Middle East Cross-Platform and Mobile Advertising Latent Demand Forecasts in US$ Million by Platform: 2018-2025
    • TABLE 140: Rest of Middle East Cross-Platform and Mobile Advertising Market Share Breakdown by Platform: 2019 VS 2025
    • TABLE 141: Cross-Platform and Mobile Advertising Market in Rest of Middle East: Recent Past, Current and Future Analysis in US$ Million by Type for the Period 2018-2025
    • TABLE 142: Rest of Middle East Cross-Platform and Mobile Advertising Market Share Breakdown by Type: 2019 VS 2025
  • AFRICA
    • TABLE 143: Cross-Platform and Mobile Advertising Market in US$ Million in Africa by Platform: 2018-2025
    • TABLE 144: African Cross-Platform and Mobile Advertising Market Share Breakdown by Platform: 2019 VS 2025
    • TABLE 145: African Cross-Platform and Mobile Advertising Market Estimates and Projections in US$ Million by Type: 2018 to 2025
    • TABLE 146: African Cross-Platform and Mobile Advertising Market Share Breakdown by Type: 2019 VS 2025

IV. COMPETITION

  • 4INFO
  • ADCOLONY, INC.
  • AMOBEE, INC.
  • APPLE, INC.
  • FACEBOOK, INC.
  • GOOGLE ADMOB
  • INMOBI PTE
  • MICROSOFT CORPORATION
  • VERIZON COMMUNICATIONS, INC.

V. CURATED RESEARCH

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