Cover Image


Hybrid TV and Over the TOP TV Trends

出版商 Global Industry Analysts, Inc. 商品編碼 297796
出版日期 內容資訊 英文 66 Pages
商品交期: 最快1-2個工作天內
Back to Top
混合型電視和Over-the-TopTV市場趨勢 Hybrid TV and Over the TOP TV Trends
出版日期: 2014年01月01日 內容資訊: 英文 66 Pages


第1章 混合型電視和Over-the-TopTV:新時代的電視視聽

第2章 市場趨勢

  • 急速成長的連接設備促進了線上影片的全球性需求
  • 高級線上影片服務的高需求
  • OTT串流:線性TV的主要威脅
  • 長格式影片促進加入收益
  • 線上廣告收入大幅度增加
  • All-in-one系統市場大幅度成長
  • OTT產業針對擴大可擴展性的準備
  • OTT市場向地區及全國企業展現產業機會
  • 加入OTT市場的產業參加者的策略
  • 通訊業者
  • DTH/有線電視經營者
  • 電視台
  • 混合型電視:全球市場方案

第3章 地區趨勢

  • 加拿大
  • 加拿大網路電視正在普及
  • 歐洲
  • 引起歐洲TV產業革命的混合型電視
  • 混合技術/解決方案
  • 德國
  • 法國
  • 中歐/東歐
  • 南美
  • 南美促進OTT市場的主要因素
  • 中東
  • 注目中東市場的OTT服務經營者

第4章 近來產業活動

第5章 產品的銷售及技術創新

第6章 市場參與者

第7章 附錄

Product Code: 146018

A hybrid TV, also known as connected or smart TV, technologically integrates Internet/Web 2.0 features into set-top boxes and television sets. Such devices primarily focus on Internet TV, on-demand streaming media, over-the-top content and online interactive media. Over the Top (OTT) television refers to any type of linear/non-linear media content delivered to a television set without using the cable delivery or conventional broadcast methods.

The report analyzes and presents an overview of Hybrid TV and Over the TOP TV market worldwide. In addition, the report provides global market estimates and projections for Hybrid and Over the Top TV in US dollars and Units for year 2012 through 2017. Supported with 8 market data tables, the report provides a review of market trends, challenges and features of Hybrid TV, and market scenario for the Over the TOP TV. The report further discusses about key regional markets including Canada, Germany, France, Poland, Latin America, Middle East, and other parts of Europe. The report also highlights on various strategic industry activities of major companies witnessed by the industry over the last few years. In addition, 59 companies operating in the Hybrid TV and Over the TOP TV arena worldwide including Apple, Google, Hitachi America, Hulu, Infonova GmbH, Lenovo Group, LG Electronics, Mitsubishi Electric Corporation, Mobistar, Netgem, Panasonic Corporation, Samsung Electronics, Sharp Corporation, Sony Corporation, ZTE Corporation and others are profiled.

Table of Contents


  • A Prelude
  • Television Industry - Technology Innovations
  • Hybrid TV - An Introduction
    • Table 1: Global Smart TV Shipments (2012-2017) in Million Units
  • Hybrid TV - Evolution and Scope
  • Major Trends Driving Convergence of TV and Internet
  • Hybrid TV - A Revolution
  • Hybrid TV - Features
  • Innovative Content and Services
  • Interconnectivity
  • Social Networking
  • Open Environment
  • Interactivity
  • Hybrid TV - Challenges
  • HbbTV - New Standards
  • HbbTV: Definition
  • HbbTV - Technical Specifications
  • HbbTV - Recommendations
  • Over the Top (OTT) Television - An Introduction
  • OTT TV - Scope
  • Open and Closed OTT TV
  • OTT TV Services Market - Leading Players
  • OTT Players Face Competition over Streaming Rights
  • Hybrid TV Vs. OTT TV


  • Burgeoning Connected Devices to Propel Global Demand for Online Video
  • High Demand for Premium Online Video Services
  • OTT Streaming: Major Threat for Linear TV
    • Table 2: Global OTT Market (2012-2017): Number of Customers Using Paid OTT Services in Million
    • Table 3: Global Number of Households Using Online Video & TV Services (2012-2017) in Millions
    • Table 4: Global Hybrid and Over the Top TV Market by Category (2012-2017) in US$ Million for Advertising, Download to Own (DTO), Rentals, and Subscriptions
  • Long-form Video to Drive Subscription Revenue
    • Table 5: Global Pay VOD and OTT transactions (through set-top boxes) (2012-2017) in Billion Units
  • Impressive Growth in Online Advertisement Revenues
  • Burgeoning Online Video Traffic
  • All-in-one System Market to Witness Impressive Growth
  • OTT Industry Gears Up to Increase Scalability
  • OTT Market Presents Business Opportunities for Local and National Companies
  • Strategies for Industry Participants to Tap OTT Market
  • Telecom Operators
  • DTH/Cable TV Operators
  • Broadcasters
  • Hybrid TV - Global Market Scenario
    • Table 6: Global Hybrid and Over the Top TV Market by Country (2012-2017) in US$ Million for US, China, Japan, UK, Germany, France, Canada, Italy, and Others


  • Canada
  • Internet TV Witnesses Increasing Penetration in Canada
  • Europe
  • Hybrid TVs Revolutionize European TV Industry
    • Table 7: OTT Market in Europe (2014P) Percentage Breakdown for Paid Services and Advertising Revenues
  • Hybrid Technologies/Solutions
  • Germany
    • Table 8: Number of Households with Hybrid TV in Germany (2012-2017) in Millions
  • France
  • Central & Eastern Europe
    • Poland
  • Latin America
  • Major Factors to Drive OTT Market in Latin America
  • Middle East
  • OTT Service Providers Set Eyes on the Middle East Market


  • Digital Development Group Selects Placemaking Group
  • Espial Takes over ANT
  • and Hybrid TV Enter into Partnership
  • SBB Selects OTT Platform of Zappware
  • Vision247 Takes Over Fora
  • Zee New Media and IndiaCast Media Distribution Enter Into Partnership
  • Accedo Enters into Partnership with Verimatrix to Provide OTT Video Applications
  • Azuki Systems Enters into Partnership with D-Link
  • BH Telecom and Beenius Ink Agreement
  • Bona Netto Selects SmartLabs for Implementation and Supply of OTT/IPTV Integrated Solution
  • Can'L Deploys Over-The-Top TV Solution in New Caledonia
  • EBU Members Deploys Hybrid Broadcast Broadband TV in Olympic Games
  • EBU Members Collaborates for Hybrid TV Rollout in Europe
  • Fortis Integrates Access' NetFront Solution in HbbTV-based Set-Top Box
  • GlobalSat Selects Galio HbbTV Platform of ANT
  • Kaonmedia Enters into Partnership with Verimatrix
  • KIT Digital Acquires Assets of Sezmi
  • LIME Selects Entone's FusionTV® Solution for PayTV Service
  • Opera Software Inks Agreement with Altech Multimedia
  • TriCounty Telecom Selects FusionTV™ Solution of Entone
  • TVP and Sony Enter into Strategic Partnership
  • Twin Lakes Telephone Chooses FusionTV™ Solution of Entone for OTT Service Delivery
  • aioTV Receives Venture Capital Investment from Innovacorp to Expand Unified OTT TV Experience
  • Digiturk Deploys User Interface and Electronic Programme Guide of Farncombe
  • Divitel Deploys Entone Hybrid TV Products in Divisio Hosted Service Solution
  • Entone Entered into Partnership with Anevia
  • Entone Collaborates with NECA to Offer FusionTV
  • Entone's Hybrid TV and OTT Devices Integrate with Orbit Fast Channel Change Solution of Edgeware
  • Eutelsat Germany Inks Agreement with Rovi to Offer VOD Service on KabelKiosk
  • Fresco Microchip Partners with Maxim Integrated Products
  • Logiways Selects ACCESS' Solutions for Hybrid TV
  • Minerva Networks Acquires TVBLOB
  • Sezmi Enters into Partnership with Grupo Iusacell for Hbb Platform
  • Star TV Enters into Partnership with Mediapool Content Services
  • Stofa Deploys Envivio Systems in WebTV Service
  • Tri-County Telephone Association Deploys Fusion TV Solution of Entone
  • Valley Telephone Cooperative Selects FusionTV™ Solution of Entone
  • Vestel Selects Discretix to Deploy DRM Technology for Hybrid TVs and Set-Top Boxes
  • Zee Entertainment Deploys Siemens CMT Solution
  • Entone's Hybrid Devices Integrate with CubiTV Middleware of Cubiware
  • Hybrid Television Services Inks Agreement with DDD Group
  • Netgear and Zixi Collaborate to Develop HD OTT Solution
  • Netgem Offers Hybrid TV Solution in the US
  • Notola Partners with Vestel to Develop Digital Solutions
  • ONO Selects Nagravision to Secure Hybrid TV Platform
  • Opera Software Enters into Partnership with GooMe Interactive
  • Rovi Takes Over Sonic Solutions
  • Sonic Solutions Acquires DivX
  • Viaccess Offers Hybrid Solutions to Boxer
  • vividwireless and Hybrid TV Sign Agreement to Provide Unmetered TiVo Content
  • YTL Communications and Sezmi Ink License and Service Agreement


  • Bridge Technologies Unveils NAB OTT Solution
  • Broadpeak Unveils CDN Technologies
  • Devolo Unveils OEM Portfolio
  • Foxtel Introduces Foxtel Play TV Service
  • Ocean Blue Unveils Horizon HbbTV Solution
  • Pilat Media Introduces Improvements in IBMS Omnicast Solution
  • Radio Television Suisse Unveils RTS+ Pilot HbbTV Service
  • Sencore Unveils TXS 8600 Transcoder
  • Softron Media Services and IMAVEX Partner to Introduce Net Television Playout Solution
  • Telestream Unveils Vantage Workflow Orchestration
  • Thomson Video Networks Unveils ViBE VS7000 Video System
  • Tvinci and MediaCorp Enter into Partnership to Unveil Toggle OTT Service
  • Vinson Unveils White-Label Mobile OTT Solution
  • Vision247 Introduces XtremeIPTV™ and XtremeCDN™ Platforms
  • Vivendi Unveils Watchever OTT Service
  • Volia Selects Hybrid TV Platform of Entone to Introduce Hybrid TV Services
  • Broadcom Deploys BCM3472 Digital Terrestrial TV Chipset in Brazil
  • Eutelsat Communications Unveils KabelKiosk Choice Service in Germany
  • Intertrust Technologies Introduces Integrated OTT/IPTV Distribution Solution
  • KyLinTV Launches KyLinTV Everywhere Platform
  • LIME Rolls Out Hybrid TV Service
  • Mediacom to Offer DVR-Enabled Hybrid TV Service
  • Minerva Networks Introduces New iTVFusion 5 Video Services Platform Version
  • Myspace Introduces Myspace TV Service
  • Netgem and Sure Partner Introduces Hybrid IPTV Service
  • Unveils netTALK TV
  • ONO and TiVo Announce Software Upgrade for TiVo Platform
  • ONO and TiVo Launch Advanced Hybrid TV Solution in Valencia
  • PC Telcom Introduces Over-The-Air Hybrid TV Services
  • PrimeTel Introduces Hybrid TV Service in Cyprus
  • Vidmind Rolls Out Vidmind OTT TV Platform
  • West Alabama TV Cable Rolls Out Entone Hybrid TV System to Deliver HDTV Services in Alabama
  • Zattoo Introduces Live TV Service in Luxembourg
  • Zee New Media Rolls Out Ditto TV
  • ZTE Launches New OTT Solution
  • Bharti Airtel Launches Broadband TV in India
  • Entone and Nordija Introduce Hybrid TV Solution
  • Entone Introduces Range of Hybrid TV Products in North America
  • KabelKiosk Commences Marketing of KabelKiosk Choice Hybrid TV Service
  • Media Broadcast Introduces Technology for Web-based On-Demand Services
  • NDS Partners with Tele Columbus Launch HbbTV Service
  • Nokia Siemens Networks Introduces Multiscreen Solutions
  • Tvinci and Netgem Develop OTT TV Solution
  • Vodafone Germany Introduces Hybrid Television Service
  • Devolo Develops Modular Hybrid TV System
  • Entone Launches Hybrid HD Receiver for OTT and Live Broadcast Applications
  • Entone Unveils Hybrid TV for Telcos
  • Latens Unveils ECO UI5 for Entone Hybrid Devices
  • Vodafone Introduces Hybrid TV in Spain


  • Amino Communications Ltd. (UK)
  • Anevia S.A. (France)
  • ANT Software Ltd. (UK)
  • Apple (USA)
  • Azuki Systems, Inc. (USA)
  • Entone, Inc. (USA)
  • Farncombe Technology Ltd. (UK)
  • Google, Inc. (USA)
  • Hisense Group (China)
  • Hisense Australia (Australia)
  • Hitachi America Ltd. (USA)
  • httv, S.A.R.L (France)
  • Hulu (USA)
  • HUMAX Co., Ltd. (South Korea)
  • Hybrid Television Services (ANZ) Pty. Ltd. (Australia)
  • Infonova GmbH (Austria)
  • JT Global (Channel Islands)
  • Koninklijke Philips NV (The Netherlands)
  • Lenovo Group Ltd. (Hong Kong)
  • LG Electronics, Inc. (Korea)
  • LG Electronics India Pvt., Ltd. (India)
  • Loewe AG (Germany)
  • Loewe Ltd. (UK)
  • Massive Interactive (UK)
  • Mitsubishi Electric Corporation (Japan)
  • Mitsubishi Electric Visual Solutions America, Inc. (USA)
  • Mobistar (Belgium)
  • Nagravision S.A. (Switzerland)
  • NDS Group Ltd. (UK)
  • Netgem S.A. (France)
  • Nordija A/S (Denmark)
  • Nyxio Technologies Corporation (USA)
  • Ocean Blue Software (UK)
  • Onida Electronics (India)
  • Panasonic Corporation (Japan)
  • Panasonic UK (UK)
  • Samsung Electronics Co., Ltd. (Korea)
  • Samsung Electronics America, Inc. (USA)
  • Samsung India Electronics Pvt., Ltd. (India)
  • Sharp Corporation (Japan)
  • Sharp Electronics Corporation (USA)
  • Skype (Luxembourg)
  • SmartLabs (Russia)
  • SMiT (Honk Kong)
  • Sony Corporation (Japan)
  • Tele10 Group (Burundi)
  • TiVo, Inc. (USA)
  • Toshiba America Information Systems, Inc. (USA)
  • Tvinci (Israel)
  • UTStarcom, Inc. (China)
  • Verismo Networks, Inc. (USA)
  • Vestel Group (Turkey)
  • Viaccess S.A. (France)
  • Vimond Media Solution AS (Norway)
  • VISION247 (UK)
  • Vizio, Inc. (USA)
  • Yahoo!, Inc. (USA)
  • ZiXi LLC (China)
  • ZTE Corporation (China)


Back to Top