市場調查報告書

全球智慧型手機市場

Smartphones

出版商 Global Industry Analysts, Inc. 商品編碼 236856
出版日期 內容資訊 英文 134 Pages
商品交期: 最快1-2個工作天內
價格
全球智慧型手機市場 Smartphones
出版日期: 2019年10月01日內容資訊: 英文 134 Pages
簡介

本報告針對智慧型手機全球市場進行詳細調查。將作業系統依照Symbian、Android、iOS、Blackberry、Windows或其他等分類進行分析;另外地區分析以美國、加拿大、日本、歐洲、亞太、中東及非洲、拉丁美洲等進行分類,提供各地區市場相關綜合性市場資訊與詳細分析。針對2013年至2020年提供年度市場估算與市場預測,以及過去7年的市場分析資料。本報告亦彙整了全球主要企業及受矚目的利基企業等共80間企業簡介。

第1章 序論、調查方法及產品定義

  • 調查可信度與報告規定事項
  • 免責聲明
  • 資料解析與報告等級
  • 產品定義及調查範圍

第2章 摘要整理

  • 業界概況
    • 行動通訊產業: 序論
    • 通訊產業主要的里程碑
    • 智慧型手機: 「智慧的」通訊方法
    • 「多功能性」: 智慧型手機特徵
    • 智慧型手機普及率: 市場成長基礎
    • 無論何處都有幫助的智慧型手機萬能性概觀
    • 全球經濟不景氣的回顧與未來預估
    • 全球市場預估
    • 新興國家支持著持續急速擴大的市場
    • 中國: 全球最大的智慧型手機市場
    • 印度: 全球持續成長最快速的智慧型手機市場
    • 著眼於已開發國家也日益重要
  • 市場競爭情況
    • 智慧型手機市場: 極為激烈的競爭
    • Samsung站在市場頂端,Apple緊追在後。Blackberry被遠遠拋在後方
    • Apple對於今日的高階市場領域有極大影響
    • Apple的iPhone為何如此受市場歡迎?
    • Blackberry盛衰
    • Nokia淡入歷史
    • Samsung與Apple將面臨中國製造商越趨強烈的競爭
    • Xiaomi以勢如破竹的氣勢衝進前5大企業
    • Apple與Samusung肩負重任,需持續適應不斷變革的市場動態
    • Amazon的Fire還來不及點火
    • 市場競爭: 值得關注的趨勢
    • 兩極化: 不可否認的現實
    • 低投入門檻允許了破壞性的市場發展
    • 各大網路企業已做好掀起下一波破壞性市場發展的準備
    • 市場日漸同質化,使Form Factor成為產品差異化的重要要素
    • 智慧財產權(IP)的重大價值彰顯
    • 可穿戴式技術: 維持顧客忠誠度的新型道具
    • 晶片組製造商間的激烈競爭增加,使製造成本降低
    • 個性化能力為競爭中的決定性因素
    • 各供應商為了抵抗Android及iOS的大浪,必須展現自家產品的價值
    • 附加價值服務: 戰勝其他競爭企業的必要事項
    • 各供應商力求軟體與服務的差異化
    • 以軟體為主的供應商加強氣勢
    • 智慧型手機供應商期待開放原始碼軟體的可能性
    • 智慧型手機的USB快閃驅動裝置有利製造商
    • 價格可變要素持續下滑
    • 更換銷售成為成功的關鍵
    • 行動裝置的流通機制越漸廣泛
    • 定價壓力與競爭課題
    • 智慧型手機供應商必須盡力維持企業忠誠度
    • 不斷變化的智慧型手機OS市場情況
    • 應用程式支撐著生態系統: 引領智慧型手機平台成功的關鍵因素
    • Android OS明顯成為市場領袖
    • Micorosoft的Windows策略
    • Symbian平台逐漸被遺忘
    • 使用Firefox OS的行動裝置進入市場
  • 市場趨勢、課題、市場成長促進要因
    • 劇增的行動資訊傳輸決定了可承擔市場成長的完美平台
    • 智慧型手機的行動資訊傳輸量對於影像檔有很大助益
    • 網路用戶增加而產生的龐大市場商機
    • 市場機會指標
    • 「行動社交網路」促使市場擴大
    • 全球行動用戶數: 重要的市場機會指標
    • 由3G轉換到4G,加促智慧型手機的換機需求
    • 成為娛樂裝置的智慧型手機預告了「Phablet(平板手機)」的到來
    • Apple因「Phablet」現象而充滿活力
    • Multi-SIM智慧型手機將帶來極大的市場成長機會
    • 低價智慧型手機市場領域成長,而高階智慧型手機領域市場緊縮
    • 智慧型手機長期佔據了高性能行動電話市場
    • 創新的行動應用程式促使智慧型手機市場成長
    • 智慧型手機: M-Commerce(行動商務)實現的關鍵要素
    • 主要M-Commerce用的創新行動應用程式: 名稱與解說
    • 智慧型手機的安全: 緊急的必要性
    • 使用Android系統的智慧型手機較容易出現安全漏洞?
    • 全面性解決方案: 應前進的方向
    • 智慧型手機安全的實現: 應遵循的最佳範例
    • 為滿足企業業務上的機動性,使智慧型手機的需求增加
    • 無線遊戲使市場機會容易取得
    • 智慧型手機催生了新廣告與行銷機會
    • 各通訊業者為了更高的ARPU致力推廣智慧型手機
    • GPS成為智慧型手機一個重要的功能
    • 電子商務平台現身在重要的零售路線上
    • 有利的消費者層的形成趨勢,強化了市場前景
  • 智慧型手機的創新與進步
    • 智慧型手機演變為多個互聯裝置中的焦點
    • 作為M2M通訊遙控的智慧型手機
    • Google模組手機構想開啟了客製化智慧型手機的道路
    • Apple「耐摔」智慧型手機技術
    • 智慧型手機的燃料電池除去了鋰離子電池的限制
    • 太陽光電螢幕延長了智慧型手機的電池壽命
    • 使用石墨烯在智慧型手機上能增加裝置的柔軟度
    • 藉由語音與手勢識別等提高用戶互動性水平
    • 成本效益高的擴張實現為智慧型手機的標準功能
    • 藉由生物識別技術,強化智慧型手機的安全及個人化
    • 利用奈米鍍膜保護裝置
    • 未來的智慧型手機無線充電
    • 可穿戴式配件對智慧型手機生態系統掀起了大變革
    • 易配對的近距離無線通訊(NFC)功能
    • 智慧型手機搭載的微型投影機又再度提高了娛樂性
    • 智慧型手機的相機解析度: 故事仍持續
    • 強化縮放與微光攝影能力:下一個重點領域
    • 方便自拍及自拍團體照的高解析度前置相機
    • 旋轉式相機解決了前置相機的缺點
    • 智慧型手機的高解析度顯示器將更上一層樓
    • 3D顯示螢幕有助於產品差異化
    • 智慧型手機市場採用3D顯示技術的時機已成熟
    • 未來的智慧型手機將更加提高對用戶環境的適合度
  • 產品概要
    • 智慧型手機的類別
    • 低階智慧型手機
    • 高階智慧型手機
    • 作業系統
  • 創新/新產品
  • 近期業界趨勢
  • 全球主要企業
  • Apple Inc. (美國)
  • Blackberry (加拿大)
  • 富士通株式會社 (日本)
  • Google Inc. (美國)
  • HTC Corporation (台灣)
  • Huawei Technologies Co. Ltd (中國)
  • Lenovo (中國)
  • Motorola Mobility, Inc. (美國)
  • LG Electronics (韓國)
  • Microsoft Corporation (美國)
  • Mozilla Corporation (美國)
  • Samsung Electronics Co., Ltd (韓國)
  • Sharp Corporation (日本)
  • Sony Mobile Communications Inc. (日本)
  • Xiaomi (中國)
  • Yulong Computer Telecommunication Scientific Co. Ltd. (Coolpad) (中國)
  • ZTE Corporation (中國)
  • 全球市場全貌

第3章 地區市場明細

  • 美國
    • 市場分析
    • 市場預測
  • 加拿大
  • 日本
  • 歐洲
    • 法國
    • 德國
    • 義大利
    • 英國
    • 西班牙
    • 俄國
    • 其他歐洲國家
  • 亞太地區
    • 中國
    • 印度
    • 韓國
    • 其他亞太國家
  • 中東及非洲地區
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 其他拉丁美洲國家

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目錄
Product Code: MCP-6153

Smartphones market worldwide is projected to grow by 231 Million Units, driven by a compounded growth of 2.1%. Android, one of the segments analyzed and sized in this study, displays the potential to grow at over 2.2%. The shifting dynamics supporting this growth makes it critical for businesses in this space to keep abreast of the changing pulse of the market. Poised to reach over 1.4 Billion Units by the year 2025, Android will bring in healthy gains adding significant momentum to global growth.

Representing the developed world, the United States will maintain a 1.7% growth momentum. Within Europe, which continues to remain an important element in the world economy, Germany will add over 9.2 Million Units to the region's size and clout in the next 5 to 6 years. Over 6.8 Million Units worth of projected demand in the region will come from Rest of Europe markets. In Japan, Android will reach a market size of 90.2 Million Units by the close of the analysis period. As the world's second largest economy and the new game changer in global markets, China exhibits the potential to grow at 3.3% over the next couple of years and add approximately 63.2 Million Units in terms of addressable opportunity for the picking by aspiring businesses and their astute leaders. Presented in visually rich graphics are these and many more need-to-know quantitative data important in ensuring quality of strategy decisions, be it entry into new markets or allocation of resources within a portfolio. Several macroeconomic factors and internal market forces will shape growth and development of demand patterns in emerging countries in Asia-Pacific, Latin America and the Middle East. All research viewpoints presented are based on validated engagements from influencers in the market, whose opinions supersede all other research methodologies.

Competitors identified in this market include, among others, Apple, Inc.; ASUSTeK Computer, Inc.; Celkon Impex Pvt., Ltd.; Cosmic Technologies, Inc. - Cherry Mobile; Digicel Group; Fujitsu Mobile Communications Limited; Gionee Communication Equipment Co., Ltd.; Google LLC; HTC Corporation; Huawei Technologies Co., Ltd.; Intex Technologies (India) Ltd.; Karbonn Mobiles; Kyocera Communications, Inc.; Lava International Ltd.; Lenovo Group Ltd.; LG Electronics, Inc.; Micromax Informatics Ltd.; Motorola Mobility LLC; Olive Telecom; OnePlus; Oppo Electronics Corporation; Orange SA; Panasonic Corporation; Samsung Electronics Co., Ltd.; Sony Mobile Communications, Inc.; Spice Mobility Ltd.; TCL Corporation; Vodafone Group PLC; Xiaomi (Mi Global); ZTE Corporation

TABLE OF CONTENTS

I. INTRODUCTION, METHODOLOGY & REPORT SCOPE

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW

  • Global Competitor Market Shares
  • Smartphones Competitor Market Share Scenario Worldwide (in %): 2019 & 2028

2. FOCUS ON SELECT PLAYERS

3. MARKET TRENDS & DRIVERS

4. GLOBAL MARKET PERSPECTIVE

  • TABLE 1: Smartphones Global Market Estimates and Forecasts in Thousand Units by Region/Country: 2018-2025
  • TABLE 2: Smartphones Market Share Shift across Key Geographies Worldwide: 2019 VS 2025
  • TABLE 3: Android (OS Type) World Market by Region/Country in Thousand Units: 2018 to 2025
  • TABLE 4: Android (OS Type) Market Share Breakdown of Worldwide Sales by Region/Country: 2019 VS 2025
  • TABLE 5: iOS (OS Type) Potential Growth Markets Worldwide in Thousand Units: 2018 to 2025
  • TABLE 6: iOS (OS Type) Market Sales Breakdown by Region/Country in Percentage: 2019 VS 2025
  • TABLE 7: Other OS Types (OS Type) Geographic Market Spread Worldwide in Thousand Units: 2018 to 2025
  • TABLE 8: Other OS Types (OS Type) Market Share Distribution in Percentage by Region/Country: 2019 VS 2025

III. MARKET ANALYSIS

  • GEOGRAPHIC MARKET ANALYSIS
  • UNITED STATES
    • Market Facts & Figures
    • US Smartphones Market Share (in %) by Company: 2019 & 2025
    • TABLE 9: United States Smartphones Market Estimates and Projections in Thousand Units by OS Type: 2018 to 2025
    • TABLE 10: United States Smartphones Market Share Breakdown by OS Type: 2019 VS 2025
  • CANADA
    • TABLE 11: Canadian Smartphones Market Estimates and Forecasts in Thousand Units by OS Type: 2018 to 2025
    • TABLE 12: Smartphones Market in Canada: Percentage Share Breakdown of Sales by OS Type for 2019 and 2025
  • JAPAN
    • TABLE 13: Japanese Market for Smartphones: Annual Sales Estimates and Projections in Thousand Units by OS Type for the Period 2018-2025
    • TABLE 14: Japanese Smartphones Market Share Analysis by OS Type: 2019 VS 2025
  • CHINA
    • TABLE 15: Chinese Smartphones Market Growth Prospects in Thousand Units by OS Type for the Period 2018-2025
    • TABLE 16: Chinese Smartphones Market by OS Type: Percentage Breakdown of Sales for 2019 and 2025
  • EUROPE
    • Market Facts & Figures
    • European Smartphones Market: Competitor Market Share Scenario (in %) for 2019 & 2025
    • TABLE 17: European Smartphones Market Demand Scenario in Thousand Units by Region/Country: 2018-2025
    • TABLE 18: European Smartphones Market Share Shift by Region/Country: 2019 VS 2025
    • TABLE 19: European Smartphones Market Estimates and Forecasts in Thousand Units by OS Type: 2018-2025
    • TABLE 20: European Smartphones Market Share Breakdown by OS Type: 2019 VS 2025
  • FRANCE
    • TABLE 21: Smartphones Market in France by OS Type: Estimates and Projections in Thousand Units for the Period 2018-2025
    • TABLE 22: French Smartphones Market Share Analysis by OS Type: 2019 VS 2025
  • GERMANY
    • TABLE 23: Smartphones Market in Germany: Recent Past, Current and Future Analysis in Thousand Units by OS Type for the Period 2018-2025
    • TABLE 24: German Smartphones Market Share Breakdown by OS Type: 2019 VS 2025
  • ITALY
    • TABLE 25: Italian Smartphones Market Growth Prospects in Thousand Units by OS Type for the Period 2018-2025
    • TABLE 26: Italian Smartphones Market by OS Type: Percentage Breakdown of Sales for 2019 and 2025
  • UNITED KINGDOM
    • TABLE 27: United Kingdom Market for Smartphones: Annual Sales Estimates and Projections in Thousand Units by OS Type for the Period 2018-2025
    • TABLE 28: United Kingdom Smartphones Market Share Analysis by OS Type: 2019 VS 2025
  • SPAIN
    • TABLE 29: Spanish Smartphones Market Estimates and Forecasts in Thousand Units by OS Type: 2018 to 2025
    • TABLE 30: Smartphones Market in Spain: Percentage Share Breakdown of Sales by OS Type for 2019 and 2025
  • RUSSIA
    • TABLE 31: Russian Smartphones Market Estimates and Projections in Thousand Units by OS Type: 2018 to 2025
    • TABLE 32: Russian Smartphones Market Share Breakdown by OS Type: 2019 VS 2025
  • REST OF EUROPE
    • TABLE 33: Rest of Europe Smartphones Market Estimates and Forecasts in Thousand Units by OS Type: 2018-2025
    • TABLE 34: Rest of Europe Smartphones Market Share Breakdown by OS Type: 2019 VS 2025
  • ASIA-PACIFIC
    • TABLE 35: Asia-Pacific Smartphones Market Estimates and Forecasts in Thousand Units by Region/Country: 2018-2025
    • TABLE 36: Asia-Pacific Smartphones Market Share Analysis by Region/Country: 2019 VS 2025
    • TABLE 37: Smartphones Market in Asia-Pacific by OS Type: Estimates and Projections in Thousand Units for the Period 2018-2025
    • TABLE 38: Asia-Pacific Smartphones Market Share Analysis by OS Type: 2019 VS 2025
  • AUSTRALIA
    • TABLE 39: Smartphones Market in Australia: Recent Past, Current and Future Analysis in Thousand Units by OS Type for the Period 2018-2025
    • TABLE 40: Australian Smartphones Market Share Breakdown by OS Type: 2019 VS 2025
  • INDIA
    • TABLE 41: Indian Smartphones Market Estimates and Forecasts in Thousand Units by OS Type: 2018 to 2025
    • TABLE 42: Smartphones Market in India: Percentage Share Breakdown of Sales by OS Type for 2019 and 2025
  • SOUTH KOREA
    • TABLE 43: Smartphones Market in South Korea: Recent Past, Current and Future Analysis in Thousand Units by OS Type for the Period 2018-2025
    • TABLE 44: Smartphones Market Share Distribution in South Korea by OS Type: 2019 VS 2025
  • REST OF ASIA-PACIFIC
    • TABLE 45: Rest of Asia-Pacific Market for Smartphones: Annual Sales Estimates and Projections in Thousand Units by OS Type for the Period 2018-2025
    • TABLE 46: Rest of Asia-Pacific Smartphones Market Share Analysis by OS Type: 2019 VS 2025
  • LATIN AMERICA
    • TABLE 47: Latin American Smartphones Market Trends by Region/Country in Thousand Units: 2018-2025
    • TABLE 48: Latin American Smartphones Market Percentage Breakdown of Sales by Region/Country: 2019 and 2025
    • TABLE 49: Latin American Smartphones Market Growth Prospects in Thousand Units by OS Type for the Period 2018-2025
    • TABLE 50: Latin American Smartphones Market by OS Type: Percentage Breakdown of Sales for 2019 and 2025
  • ARGENTINA
    • TABLE 51: Argentinean Smartphones Market Estimates and Forecasts in Thousand Units by OS Type: 2018-2025
    • TABLE 52: Argentinean Smartphones Market Share Breakdown by OS Type: 2019 VS 2025
  • BRAZIL
    • TABLE 53: Smartphones Market in Brazil by OS Type: Estimates and Projections in Thousand Units for the Period 2018-2025
    • TABLE 54: Brazilian Smartphones Market Share Analysis by OS Type: 2019 VS 2025
  • MEXICO
    • TABLE 55: Smartphones Market in Mexico: Recent Past, Current and Future Analysis in Thousand Units by OS Type for the Period 2018-2025
    • TABLE 56: Mexican Smartphones Market Share Breakdown by OS Type: 2019 VS 2025
  • REST OF LATIN AMERICA
    • TABLE 57: Rest of Latin America Smartphones Market Estimates and Projections in Thousand Units by OS Type: 2018 to 2025
    • TABLE 58: Rest of Latin America Smartphones Market Share Breakdown by OS Type: 2019 VS 2025
  • MIDDLE EAST
    • TABLE 59: The Middle East Smartphones Market Estimates and Forecasts in Thousand Units by Region/Country: 2018-2025
    • TABLE 60: The Middle East Smartphones Market Share Breakdown by Region/Country: 2019 and 2025
    • TABLE 61: The Middle East Smartphones Market Estimates and Forecasts in Thousand Units by OS Type: 2018 to 2025
    • TABLE 62: Smartphones Market in the Middle East: Percentage Share Breakdown of Sales by OS Type for 2019 and 2025
  • IRAN
    • TABLE 63: Iranian Market for Smartphones: Annual Sales Estimates and Projections in Thousand Units by OS Type for the Period 2018-2025
    • TABLE 64: Iranian Smartphones Market Share Analysis by OS Type: 2019 VS 2025
  • ISRAEL
    • TABLE 65: Israeli Smartphones Market Estimates and Forecasts in Thousand Units by OS Type: 2018-2025
    • TABLE 66: Israeli Smartphones Market Share Breakdown by OS Type: 2019 VS 2025
  • SAUDI ARABIA
    • TABLE 67: Saudi Arabian Smartphones Market Growth Prospects in Thousand Units by OS Type for the Period 2018-2025
    • TABLE 68: Saudi Arabian Smartphones Market by OS Type: Percentage Breakdown of Sales for 2019 and 2025
  • UNITED ARAB EMIRATES
    • TABLE 69: Smartphones Market in the United Arab Emirates: Recent Past, Current and Future Analysis in Thousand Units by OS Type for the Period 2018-2025
    • TABLE 70: Smartphones Market Share Distribution in United Arab Emirates by OS Type: 2019 VS 2025
  • REST OF MIDDLE EAST
    • TABLE 71: Smartphones Market in Rest of Middle East: Recent Past, Current and Future Analysis in Thousand Units by OS Type for the Period 2018-2025
    • TABLE 72: Rest of Middle East Smartphones Market Share Breakdown by OS Type: 2019 VS 2025
  • AFRICA
    • TABLE 73: African Smartphones Market Estimates and Projections in Thousand Units by OS Type: 2018 to 2025
    • TABLE 74: African Smartphones Market Share Breakdown by OS Type: 2019 VS 2025

IV. COMPETITION

  • APPLE, INC.
  • ASUSTEK COMPUTER, INC.
  • CELKON IMPEX PVT.
  • COSMIC TECHNOLOGIES, INC. - CHERRY MOBILE
  • DIGICEL GROUP
  • FUJITSU MOBILE COMMUNICATIONS LIMITED
  • GIONEE COMMUNICATION EQUIPMENT
  • GOOGLE LLC
  • HTC CORPORATION
  • HUAWEI TECHNOLOGIES CO., LTD.
  • INTEX TECHNOLOGIES
  • KARBONN MOBILES
  • KYOCERA COMMUNICATIONS
  • LAVA INTERNATIONAL
  • LENOVO GROUP LTD
  • LG ELECTRONICS, INC.
  • MICROMAX INFORMATICS
  • MOTOROLA MOBILITY LLC
  • OLIVE TELECOM
  • ONEPLUS
  • OPPO ELECTRONICS CORPORATION
  • ORANGE SA
  • PANASONIC CORPORATION
  • SAMSUNG ELECTRONICS CO., LTD.
  • SONY MOBILE COMMUNICATIONS
  • SPICE MOBILITY
  • TCL CORPORATION
  • VODAFONE GROUP PLC
  • XIAOMI
  • ZTE CORPORATION

V. CURATED RESEARCH