表紙
市場調查報告書

行動廣告的全球市場

Mobile Advertising

出版商 Global Industry Analysts, Inc. 商品編碼 222489
出版日期 內容資訊 英文 289 Pages
商品交期: 最快1-2個工作天內
價格
行動廣告的全球市場 Mobile Advertising
出版日期: 2020年09月01日內容資訊: 英文 289 Pages
簡介

本報告提供全球行動廣告市場相關調查分析,各產品區隔(通訊,搜尋,顯示器)考察,以及美國,加拿大,日本,歐洲,亞太地區,南美,全球其他各國等各市場相關分析,今後市場預測,過去5年的市場分析,主要企業的簡介等相關資訊彙整。

第1章 簡介,調查方法,產品定義

第2章 產業概要

  • 簡介
  • 行動廣告概要
  • 行動廣告:最急速成長的解決方案
  • 行動廣告趨勢帶給產業的影響
  • 現在與未來的分析
  • 亞太地區氣勢
  • 展示廣告擴大市場潛在性
  • 通訊廣告稍稍衰退
  • 品牌注視影響消費者的生活方式行動
  • Google領導全球行動廣告市場
  • 進入行動領域的Android
  • 促進行動廣告成長的因素
  • 廣告的個人化
  • 行動廣告公司重視智慧型手機
  • 行動網際網路的擴大和3G/4G技術
  • 促進行動影片廣告的新格式
  • 社群網路的滲透
  • 選擇廣告:消費者出示選項
  • 頻率上限的優點
  • 自訂範圍
  • 有利的反應的比例/迅速的回饋
  • 成本績效
  • 行動廣告的新形式

第3章 市場動態

第4章 技術的創新

第5章 服務概要

  • 定義
  • 行動廣告的成功決策因素
  • 行動廣告的價值鏈
  • 行動廣告的格式
  • 行動傳訊
  • 行動電視
  • 行動Web
  • 行動廣告的利點
  • 行動VS傳統廣告管道
  • 行動廣告的指南

第6章 競爭情形

第7章 全球市場概要

第8章 地區市場概要

  • 美國
  • 加拿大
  • 日本
  • 歐洲
  • 亞太地區
  • 南美
  • 全球其他各國

第9章 企業簡介(148家)

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目錄
Product Code: MCP-6152

Global Mobile Advertising Market to Reach $739.6 Billion by 2027

Amid the COVID-19 crisis, the global market for Mobile Advertising estimated at US$194.8 Billion in the year 2020, is projected to reach a revised size of US$739.6 Billion by 2027, growing at a CAGR of 21% over the analysis period 2020-2027. Display, one of the segments analyzed in the report, is projected to record a 23.9% CAGR and reach US$541 Billion by the end of the analysis period. After an early analysis of the business implications of the pandemic and its induced economic crisis, growth in the Search segment is readjusted to a revised 15.8% CAGR for the next 7-year period.

The U.S. Market is Estimated at $52.4 Billion, While China is Forecast to Grow at 26.9% CAGR

The Mobile Advertising market in the U.S. is estimated at US$52.4 Billion in the year 2020. China, the world`s second largest economy, is forecast to reach a projected market size of US$181.8 Billion by the year 2027 trailing a CAGR of 26.9% over the analysis period 2020 to 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 16.1% and 19.4% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 18% CAGR.

Messaging Segment to Record 2.7% CAGR

In the global Messaging segment, USA, Canada, Japan, China and Europe will drive the 2.4% CAGR estimated for this segment. These regional markets accounting for a combined market size of US$3.8 Billion in the year 2020 will reach a projected size of US$4.5 Billion by the close of the analysis period. China will remain among the fastest growing in this cluster of regional markets. Led by countries such as Australia, India, and South Korea, the market in Asia-Pacific is forecast to reach US$109 Billion by the year 2027, while Latin America will expand at a 3.8% CAGR through the analysis period. We bring years of research experience to this 18th edition of our report. The 289-page report presents concise insights into how the pandemic has impacted production and the buy side for 2020 and 2021. A short-term phased recovery by key geography is also addressed.

Competitors identified in this market include, among others,

  • 4INFO
  • Alibaba Group Holding Ltd.
  • Amazon.com, Inc.
  • Amobee, Inc.
  • AOL, Inc.
  • Baidu, Inc.
  • Conversant LLC
  • DoubleClick, Inc.
  • Facebook, Inc.
  • Google, Inc.
  • InMobi
  • LinkedIn Corp.
  • Microsoft Corp.
  • Oath, Inc.
  • ONE by AOL
  • Pandora Media, Inc.
  • Tencent, Inc.
  • Twitter, Inc.
  • Velti
  • Yahoo!, Inc.

TABLE OF CONTENTS

I. INTRODUCTION, METHODOLOGY & REPORT SCOPE

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Prelude
    • Recent Market Activity
    • Mobile Advertising - In a Nutshell
    • Mobile Advertising - Most Rapidly Growing Solution
    • Impact of Mobile Advertising Trends on the Industry
    • Current and Future Analysis
    • Asia-Pacific Steers the Momentum
    • Display Advertising to Expand the Market Potential
    • Messaging Advertising Sees Dwindling Fortunes
    • Mobile's Influence on Consumer Lifestyle Enthuses Brands
    • Google Leads World Mobile Ad Market
    • Android Invades Mobile Space
    • Factors Driving Growth in Mobile Advertisement Market
    • Personalized Nature of Advertising
    • Smartphones Find Favor with Mobile Advertising Firms
    • Expansion of Mobile Internet and 3G/4G Technologies
    • New Formats Help Marketers Boost Mobile Video Advertising
    • Infiltration of Social Networks
    • Opt-in Advertising: Giving Consumer the Choice
    • The Benefit of Frequency Cap
    • Custom Targeting
    • Favorable Response Rates & Instant Feedback
    • Value for Money
    • New Forms of Mobile Advertising
    • Global Competitor Market Shares
    • Mobile Advertising Competitor Market Share Scenario Worldwide (in %): 2020 &
    • Impact of Covid-19 and a Looming Global Recession
  • 2. FOCUS ON SELECT PLAYERS
    • 4INFO (USA)
    • Alibaba Group Holding Limited (China)
    • Amazon.com, Inc. (USA)
    • Amobee, Inc. (USA)
    • Baidu, Inc. (China)
    • Conversant LLC (USA)
    • Facebook, Inc. (USA)
    • Google, Inc. (USA)
    • DoubleClick, Inc. (USA)
    • InMobi (India)
    • Microsoft Corporation (USA)
    • LinkedIn Corporation (USA
    • Oath, Inc. (USA)
    • AOL, Inc. (USA)
    • Yahoo!, Inc. (USA)
    • Pandora Media, Inc. (USA)
    • Tencent, Inc. (China)
    • Twitter, Inc. (USA)
    • Velti (UK)
  • 3. MARKET TRENDS & DRIVERS
    • User Engagement: The Focal Point
    • Key Mobile Advertising Trends Shaping the Market
    • Mobile Video Content Set to Rule
    • Hyper-Locality-Trend of Search for Nearby Places
    • Brands Take Advantage of Sponsored Content
    • Messaging Apps
    • Time for Brands to Increase Investment in Mobile Advertising
    • Hardware-Related Developments: Major Influence on Mobile Ad Market Dynamics
    • New-Age Advertisements to Fuel Mobile Marketing Space
    • The Potential of Multimedia Mobile Marketing
    • Mobile Video Ads Surpass Online Video Ads
    • Singular Focus - Boon for Mobile Video Ads
    • Less Distraction
    • Not Limited to Peak Hours
    • Mobile Video Ad Applications Engage Users
    • Easier Frequency Management
    • iPad: Transforming the Mobile Advertising Marketplace
    • Metrics and Analytics Support Drives Mobile Marketing Success
    • Increase in Mobile Local Advertising
    • Telecom Operators to Gain from Mobile Advertising
    • Responsive Site Design to Influence Web-Traffic
    • Technological Advancements Drive Growth
    • NFC - Another Smart Approach
    • RTB - Adding Dynamism to Mobile Advertising
    • Geo-fencing - The New Buzzword for Brand Promotion
    • Economical Price Plans Promote Mobile Content
    • Mobile TV holds Bright Prospects in Mobile Advertising
    • Mobile Advertising to Provide Gains to Ringtone Vendors
    • Programmatic Buying & Selling - The New Growth Area
    • Retailers Rely on Mobile
    • ROPO and Show-Rooming - Derivatives of Mobile Proliferation
    • Select Key Statistical Data
    • Challenges Facing Mobile Advertising Market
    • Factor Restraining Growth in Mobile Advertising Market
    • Mobile Advertising Seeks to Resolve Technical Hurdles
    • Click Fraud - The Negative Aspect of Mobile Advertising
    • Concerns over Data Protection and Privacy
    • Traditional Mass Media Remains Relevant
    • Conflict of Interest in Pay-per-Click Model
    • Key Issues Affecting PPC Account of Mobile Advertisers
    • Mobile Devices - Ideal Partnership of Advertising and Technology
    • Viewpoints on Shaping the Future of Mobile Advertising
    • Giffgaff
    • NewVoiceMedia
    • Crate and Hustle & Grind
    • MonetizeMore
    • Purplegator & Advanced Telecom Services
    • Design & Digital Media, Orchestrate
    • Spatially
    • Choozle
    • FerebeeLane
    • Hylink North America
    • Richardson Marketing
    • Very Large Bits
    • Key Innovative Trends
    • User-Generated Content
    • Proactive Communication Using Chatbots
    • Combining Moving Content with Communication
    • Progressive Web Apps
    • AR and VR
    • AI and Machine Learning
    • Server Side Header Bidding
    • Privacy Protection
    • Fraud Elimination
    • Live Streaming, Out-streaming and Videos
    • Programmatic Advertising
    • Messaging and Chatbots
    • Service-based Monetization
    • Google AMP and ALP
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: Mobile Advertising Global Market Estimates and Forecasts in US$ Thousand by Region/Country: 2020
    • TABLE 2: Mobile Advertising Global Retrospective Market Scenario in US$ Thousand by Region/Country: 2012
    • TABLE 3: Mobile Advertising Market Share Shift across Key Geographies Worldwide: 2012 VS 2020 VS
    • TABLE 4: Display (Category) World Market by Region/Country in US$ Thousand: 2020 to
    • TABLE 5: Display (Category) Historic Market Analysis by Region/Country in US$ Thousand: 2012 to
    • TABLE 6: Display (Category) Market Share Breakdown of Worldwide Sales by Region/Country: 2012 VS 2020 VS
    • TABLE 7: Search (Category) Potential Growth Markets Worldwide in US$ Thousand: 2020 to
    • TABLE 8: Search (Category) Historic Market Perspective by Region/Country in US$ Thousand: 2012 to
    • TABLE 9: Search (Category) Market Sales Breakdown by Region/Country in Percentage: 2012 VS 2020 VS
    • TABLE 10: Messaging (Category) Geographic Market Spread Worldwide in US$ Thousand: 2020 to
    • TABLE 11: Messaging (Category) Region Wise Breakdown of Global Historic Demand in US$ Thousand: 2012 to
    • TABLE 12: Messaging (Category) Market Share Distribution in Percentage by Region/Country: 2012 VS 2020 VS

III. MARKET ANALYSIS

  • GEOGRAPHIC MARKET ANALYSIS
  • UNITED STATES
    • Market Facts & Figures
    • US Mobile Advertising Market Share (in %) by Company: 2020 &
    • Market Analytics
    • TABLE 13: United States Mobile Advertising Market Estimates and Projections in US$ Thousand by Category: 2020 to
    • TABLE 14: Mobile Advertising Market in the United States by Category: A Historic Review in US$ Thousand for 2012
    • TABLE 15: United States Mobile Advertising Market Share Breakdown by Category: 2012 VS 2020 VS
  • CANADA
    • TABLE 16: Canadian Mobile Advertising Market Estimates and Forecasts in US$ Thousand by Category: 2020 to
    • TABLE 17: Canadian Mobile Advertising Historic Market Review by Category in US$ Thousand: 2012
    • TABLE 18: Mobile Advertising Market in Canada: Percentage Share Breakdown of Sales by Category for 2012, 2020, and
  • JAPAN
    • TABLE 19: Japanese Market for Mobile Advertising: Annual Sales Estimates and Projections in US$ Thousand by Category for the Period 2020
    • TABLE 20: Mobile Advertising Market in Japan: Historic Sales Analysis in US$ Thousand by Category for the Period 2012
    • TABLE 21: Japanese Mobile Advertising Market Share Analysis by Category: 2012 VS 2020 VS
  • CHINA
    • TABLE 22: Chinese Mobile Advertising Market Growth Prospects in US$ Thousand by Category for the Period 2020
    • TABLE 23: Mobile Advertising Historic Market Analysis in China in US$ Thousand by Category: 2012
    • TABLE 24: Chinese Mobile Advertising Market by Category: Percentage Breakdown of Sales for 2012, 2020, and
  • EUROPE
    • Market Facts & Figures
    • European Mobile Advertising Market: Competitor Market Share Scenario (in %) for 2020 &
    • Market Analytics
    • TABLE 25: European Mobile Advertising Market Demand Scenario in US$ Thousand by Region/Country: 2020
    • TABLE 26: Mobile Advertising Market in Europe: A Historic Market Perspective in US$ Thousand by Region/Country for the Period 2012
    • TABLE 27: European Mobile Advertising Market Share Shift by Region/Country: 2012 VS 2020 VS
    • TABLE 28: European Mobile Advertising Market Estimates and Forecasts in US$ Thousand by Category: 2020
    • TABLE 29: Mobile Advertising Market in Europe in US$ Thousand by Category: A Historic Review for the Period 2012
    • TABLE 30: European Mobile Advertising Market Share Breakdown by Category: 2012 VS 2020 VS
  • FRANCE
    • TABLE 31: Mobile Advertising Market in France by Category: Estimates and Projections in US$ Thousand for the Period 2020
    • TABLE 32: French Mobile Advertising Historic Market Scenario in US$ Thousand by Category: 2012
    • TABLE 33: French Mobile Advertising Market Share Analysis by Category: 2012 VS 2020 VS
  • GERMANY
    • TABLE 34: Mobile Advertising Market in Germany: Recent Past, Current and Future Analysis in US$ Thousand by Category for the Period 2020
    • TABLE 35: German Mobile Advertising Historic Market Analysis in US$ Thousand by Category: 2012
    • TABLE 36: German Mobile Advertising Market Share Breakdown by Category: 2012 VS 2020 VS
  • ITALY
    • TABLE 37: Italian Mobile Advertising Market Growth Prospects in US$ Thousand by Category for the Period 2020
    • TABLE 38: Mobile Advertising Historic Market Analysis in Italy in US$ Thousand by Category: 2012
    • TABLE 39: Italian Mobile Advertising Market by Category: Percentage Breakdown of Sales for 2012, 2020, and
  • UNITED KINGDOM
    • TABLE 40: United Kingdom Market for Mobile Advertising: Annual Sales Estimates and Projections in US$ Thousand by Category for the Period 2020
    • TABLE 41: Mobile Advertising Market in the United Kingdom: Historic Sales Analysis in US$ Thousand by Category for the Period 2012
    • TABLE 42: United Kingdom Mobile Advertising Market Share Analysis by Category: 2012 VS 2020 VS
  • SPAIN
    • TABLE 43: Spanish Mobile Advertising Market Estimates and Forecasts in US$ Thousand by Category: 2020 to
    • TABLE 44: Spanish Mobile Advertising Historic Market Review by Category in US$ Thousand: 2012
    • TABLE 45: Mobile Advertising Market in Spain: Percentage Share Breakdown of Sales by Category for 2012, 2020, and
  • RUSSIA
    • TABLE 46: Russian Mobile Advertising Market Estimates and Projections in US$ Thousand by Category: 2020 to
    • TABLE 47: Mobile Advertising Market in Russia by Category: A Historic Review in US$ Thousand for 2012
    • TABLE 48: Russian Mobile Advertising Market Share Breakdown by Category: 2012 VS 2020 VS
  • REST OF EUROPE
    • TABLE 49: Rest of Europe Mobile Advertising Market Estimates and Forecasts in US$ Thousand by Category: 2020
    • TABLE 50: Mobile Advertising Market in Rest of Europe in US$ Thousand by Category: A Historic Review for the Period 2012
    • TABLE 51: Rest of Europe Mobile Advertising Market Share Breakdown by Category: 2012 VS 2020 VS
  • ASIA-PACIFIC
    • TABLE 52: Asia-Pacific Mobile Advertising Market Estimates and Forecasts in US$ Thousand by Region/Country: 2020
    • TABLE 53: Mobile Advertising Market in Asia-Pacific: Historic Market Analysis in US$ Thousand by Region/Country for the Period 2012
    • TABLE 54: Asia-Pacific Mobile Advertising Market Share Analysis by Region/Country: 2012 VS 2020 VS
    • TABLE 55: Mobile Advertising Market in Asia-Pacific by Category: Estimates and Projections in US$ Thousand for the Period 2020
    • TABLE 56: Asia-Pacific Mobile Advertising Historic Market Scenario in US$ Thousand by Category: 2012
    • TABLE 57: Asia-Pacific Mobile Advertising Market Share Analysis by Category: 2012 VS 2020 VS
  • AUSTRALIA
    • TABLE 58: Mobile Advertising Market in Australia: Recent Past, Current and Future Analysis in US$ Thousand by Category for the Period 2020
    • TABLE 59: Australian Mobile Advertising Historic Market Analysis in US$ Thousand by Category: 2012
    • TABLE 60: Australian Mobile Advertising Market Share Breakdown by Category: 2012 VS 2020 VS
  • INDIA
    • TABLE 61: Indian Mobile Advertising Market Estimates and Forecasts in US$ Thousand by Category: 2020 to
    • TABLE 62: Indian Mobile Advertising Historic Market Review by Category in US$ Thousand: 2012
    • TABLE 63: Mobile Advertising Market in India: Percentage Share Breakdown of Sales by Category for 2012, 2020, and
  • SOUTH KOREA
    • TABLE 64: Mobile Advertising Market in South Korea: Recent Past, Current and Future Analysis in US$ Thousand by Category for the Period 2020
    • TABLE 65: South Korean Mobile Advertising Historic Market Analysis in US$ Thousand by Category: 2012
    • TABLE 66: Mobile Advertising Market Share Distribution in South Korea by Category: 2012 VS 2020 VS
  • REST OF ASIA-PACIFIC
    • TABLE 67: Rest of Asia-Pacific Market for Mobile Advertising: Annual Sales Estimates and Projections in US$ Thousand by Category for the Period 2020
    • TABLE 68: Mobile Advertising Market in Rest of Asia-Pacific: Historic Sales Analysis in US$ Thousand by Category for the Period 2012
    • TABLE 69: Rest of Asia-Pacific Mobile Advertising Market Share Analysis by Category: 2012 VS 2020 VS
  • LATIN AMERICA
    • TABLE 70: Latin American Mobile Advertising Market Trends by Region/Country in US$ Thousand: 2020
    • TABLE 71: Mobile Advertising Market in Latin America in US$ Thousand by Region/Country: A Historic Perspective for the Period 2012
    • TABLE 72: Latin American Mobile Advertising Market Percentage Breakdown of Sales by Region/Country: 2012, 2020, and
    • TABLE 73: Latin American Mobile Advertising Market Growth Prospects in US$ Thousand by Category for the Period 2020
    • TABLE 74: Mobile Advertising Historic Market Analysis in Latin America in US$ Thousand by Category: 2012
    • TABLE 75: Latin American Mobile Advertising Market by Category: Percentage Breakdown of Sales for 2012, 2020, and
  • ARGENTINA
    • TABLE 76: Argentinean Mobile Advertising Market Estimates and Forecasts in US$ Thousand by Category: 2020
    • TABLE 77: Mobile Advertising Market in Argentina in US$ Thousand by Category: A Historic Review for the Period 2012
    • TABLE 78: Argentinean Mobile Advertising Market Share Breakdown by Category: 2012 VS 2020 VS
  • BRAZIL
    • TABLE 79: Mobile Advertising Market in Brazil by Category: Estimates and Projections in US$ Thousand for the Period 2020
    • TABLE 80: Brazilian Mobile Advertising Historic Market Scenario in US$ Thousand by Category: 2012
    • TABLE 81: Brazilian Mobile Advertising Market Share Analysis by Category: 2012 VS 2020 VS
  • MEXICO
    • TABLE 82: Mobile Advertising Market in Mexico: Recent Past, Current and Future Analysis in US$ Thousand by Category for the Period 2020
    • TABLE 83: Mexican Mobile Advertising Historic Market Analysis in US$ Thousand by Category: 2012
    • TABLE 84: Mexican Mobile Advertising Market Share Breakdown by Category: 2012 VS 2020 VS
  • REST OF LATIN AMERICA
    • TABLE 85: Rest of Latin America Mobile Advertising Market Estimates and Projections in US$ Thousand by Category: 2020 to
    • TABLE 86: Mobile Advertising Market in Rest of Latin America by Category: A Historic Review in US$ Thousand for 2012
    • TABLE 87: Rest of Latin America Mobile Advertising Market Share Breakdown by Category: 2012 VS 2020 VS
  • MIDDLE EAST
    • TABLE 88: The Middle East Mobile Advertising Market Estimates and Forecasts in US$ Thousand by Region/Country: 2020
    • TABLE 89: Mobile Advertising Market in the Middle East by Region/Country in US$ Thousand: 2012
    • TABLE 90: The Middle East Mobile Advertising Market Share Breakdown by Region/Country: 2012, 2020, and
    • TABLE 91: The Middle East Mobile Advertising Market Estimates and Forecasts in US$ Thousand by Category: 2020 to
    • TABLE 92: The Middle East Mobile Advertising Historic Market by Category in US$ Thousand: 2012
    • TABLE 93: Mobile Advertising Market in the Middle East: Percentage Share Breakdown of Sales by Category for 2012,2020, and
  • IRAN
    • TABLE 94: Iranian Market for Mobile Advertising: Annual Sales Estimates and Projections in US$ Thousand by Category for the Period 2020
    • TABLE 95: Mobile Advertising Market in Iran: Historic Sales Analysis in US$ Thousand by Category for the Period 2012
    • TABLE 96: Iranian Mobile Advertising Market Share Analysis by Category: 2012 VS 2020 VS
  • ISRAEL
    • TABLE 97: Israeli Mobile Advertising Market Estimates and Forecasts in US$ Thousand by Category: 2020
    • TABLE 98: Mobile Advertising Market in Israel in US$ Thousand by Category: A Historic Review for the Period 2012
    • TABLE 99: Israeli Mobile Advertising Market Share Breakdown by Category: 2012 VS 2020 VS
  • SAUDI ARABIA
    • TABLE 100: Saudi Arabian Mobile Advertising Market Growth Prospects in US$ Thousand by Category for the Period 2020
    • TABLE 101: Mobile Advertising Historic Market Analysis in Saudi Arabia in US$ Thousand by Category: 2012
    • TABLE 102: Saudi Arabian Mobile Advertising Market by Category: Percentage Breakdown of Sales for 2012, 2020, and
  • UNITED ARAB EMIRATES
    • TABLE 103: Mobile Advertising Market in the United Arab Emirates: Recent Past, Current and Future Analysis in US$ Thousand by Category for the Period 2020
    • TABLE 104: United Arab Emirates Mobile Advertising Historic Market Analysis in US$ Thousand by Category: 2012
    • TABLE 105: Mobile Advertising Market Share Distribution in United Arab Emirates by Category: 2012 VS 2020 VS
  • REST OF MIDDLE EAST
    • TABLE 106: Mobile Advertising Market in Rest of Middle East: Recent Past, Current and Future Analysis in US$ Thousand by Category for the Period 2020
    • TABLE 107: Rest of Middle East Mobile Advertising Historic Market Analysis in US$ Thousand by Category: 2012
    • TABLE 108: Rest of Middle East Mobile Advertising Market Share Breakdown by Category: 2012 VS 2020 VS
  • AFRICA
    • TABLE 109: African Mobile Advertising Market Estimates and Projections in US$ Thousand by Category: 2020 to
    • TABLE 110: Mobile Advertising Market in Africa by Category: A Historic Review in US$ Thousand for 2012
    • TABLE 111: African Mobile Advertising Market Share Breakdown by Category: 2012 VS 2020 VS

IV. COMPETITION

  • Total Companies Profiled: 148