全球在線藥房市場 - 按產品（OTC 產品、處方藥）、地區、增長潛力、競爭市場份額、全球預測，2023-2032 年

到 2032 年，全球在線藥店市場預計將呈現積極跡象，因為處方藥可以通過在線渠道以折扣價購買。

醫生處方藥的合法化也將對收入產生積極影響。 此外，越來越多的初創企業正在加劇市場領導者之間的競爭。

最重要的是，電子藥店使購買藥品變得更加容易，特別是對於遠離傳統藥店的人、殘疾人、老年人和工作強度大的人來說。 航運也比旅行更實惠，省錢。 在線藥店提供的另一個好處是節省時間。 在線藥店配送以及客戶隱私和機密性可以進一步加速市場動態。 根據一項調查，96% 的美國成年人表示科技讓他們更容易開處方和管理藥物。

市場領先的供應商正在通過併購、合作夥伴關係、研發投資和新產品發布等戰略努力來提高他們在行業中的競爭力。 例如，印度電子商務巨頭 Flipkart 正在洽談收購總部位於班加羅爾的在線藥店初創公司 Pharmallama。 此次收購將使 Flipkart 能夠在印度推出 Flipkart Health+。

總體而言，在線藥店行業在產品和區域方面存在細分。

按產品劃分，倫理藥品領域預計在預計期間將顯著增長。 產品可用性是促進該細分市場增長的主要因素。 此外，促進處方藥銷售的政策改進將在未來加速分部收益。

例如，在 2023 年，亞馬遜將推出一項新的處方藥計劃，以固定費用為訂閱者提供所需的藥物。 最新舉措是該集團試圖將科技公司推向醫療保健領域，以吸引顧客遠離藥店零售商。

按地區劃分，2022 年亞太在線藥店行業的價值將超過 190 億美元。 初創企業的增加和主要參與者之間的新興競爭將推動市場滲透到印度、中國和日本等新興經濟體。 毋庸置疑，折扣和獎勵等產品優勢將在預計期間推動市場擴張。 此外，每個國家增加對醫療基礎設施發展的投資將對該地區的增長產生積極影響。

內容

第 1 章研究方法和範圍

第 2 章執行摘要

第 3 章在線藥店行業洞察

• 行業格局，2018-2032 年版
• 工業生態系統分析
  • 供應商矩陣分析
  • 分銷渠道分析
• 影響行業的因素
  • 司機
    • 全球互聯網用戶數量增加
    • 增加對基於網絡和在線服務的訪問
    • 我們提供優惠和折扣，以便輕鬆獲取在線處方
    • 老齡化社會與慢性病流行
  • 行業潛在的風險和挑戰
    • 非法在線藥店數量增加
    • 假冒藥品的風險
• 增長分析
  • 按產品類型
• COVID-19 影響分析
• 監管狀況
  • 美國
  • 歐洲
• 在線藥店的現狀和未來情景
• 在線藥店商業模式
• OTC 和 Rx 之間的分支點
• 波特分析
• PESTEL 分析

第 4 章競爭格局，2022 年

• 介紹
  • 沃爾瑪公司
  • 沃爾格林靴子聯盟
  • Optum Rx（聯合健康集團公司）
• 每家公司的市場份額（2021 年）
• 競爭儀表板，2021 年
• 主要市場參與者的競爭分析
• 競爭對手定位矩陣
• 戰略視角矩陣

第 5 章在線藥店市場：按產品類型

• 主要細分趨勢
• 場外交易產品
• 處方藥

第 6 章在線藥店市場：按地區

• 主要區域趨勢
• 北美
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 英國
  • 法國
  • 西班牙
  • 意大利
  • 俄羅斯
  • 比利時
  • 瑞士
  • 荷蘭
  • 挪威
• 亞太地區
  • 中國
  • 日本
  • 印度
  • 澳大利亞
  • 韓國
  • 印度尼西亞
  • 泰國
  • 新西蘭
  • 新加坡
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 阿根廷
  • 哥倫比亞
  • 智利
• 中東和非洲
  • 南非
  • 沙特阿拉伯
  • 阿聯酋
  • 埃及
  • 伊朗

第七章公司簡介

• Walmart Inc.
• The Kroger Co.
• Express Scripts Holdings（Cigna Corporation）
• CVS Health
• MedsEngage
• Optum Rx（UnitedHealth Group Incorporated）
• Giant Eagle, Inc.
• Walgreens Boots Alliance
• Rite Aid Corp.
• Amazon, Inc.
• Alto Pharmacy
• Capsule Corporation

E-pharmacy Market is anticipated to showcase a positive trajectory through 2032, owing to the increasing availability of prescription drugs on online channels at discounted prices. In addition, the legalization of physician-prescribed drugs will also positively influence revenue generation. Additionally, the rising number of startups has resulted in intense competition among market leaders.

Besides, e-pharmacies have made buying drugs easy, especially for people who live far from a traditional pharmacy, disabled people, the elderly, and those who work very intensively. The shipping cost is also more affordable than traveling, saving money. Another advantage offered by e-pharmacy is timesaving. Delivery through e-pharmacies and customer privacy and confidentiality can further accelerate the market dynamics. As per a study, 96% of American adults claimed that technology has made filling prescriptions and managing medications easier for them.

Key providers in the market are engaging in strategic initiatives such as mergers and acquisitions, partnerships, R&D investments, and new product launches to gain a competitive edge in the industry. For instance, Flipkart, one of the leading Indian e-commerce giants, is in advanced talks to acquire Pharmallama, a Bengaluru-based online pharmacy startup. The acquisition has enabled Flipkart to expand its e-pharmacy offering, Flipkart Health+, across the Indian subcontinent.

Overall, the e-pharmacy industry is segmented in terms of product and region.

Based on the product, the prescription medicine segment is slated to grow considerably during the estimated timeframe. Wide and easy product availability will be a major factor contributing to segment growth. Besides, improving policies to enable the sale of prescription drugs will accelerate the segment revenue in the future.

For instance, Amazon in 2023, launched a new prescription drug program offering its subscribers with medications as per their requirement for a flat fee. The latest move is the conglomerate's bid to attract customers away from retail drug stores as tech players enter the healthcare sector.

Regionally, the Asia Pacific e-pharmacy industry was valued at over USD 19 billion in 2022. An increasing number of startups coupled with budding competition among the key players in the region would prompt market penetration across developing economies including India, China, Japan, and others. Not to mention, product benefits such as discounts and offers will boost expansion during the estimated timeframe. Furthermore, the increasing investment in developing healthcare infrastructure in various countries will positively influence regional growth.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Industry coverage
• 1.2 Market scope & definitions
• 1.3 Base estimates & working
  • 1.3.1 Data collection
• 1.4 Forecast parameters
• 1.5 COVID-19 impact analysis at global level
• 1.6 Data validation
• 1.7 Data sources
  • 1.7.1 Primary
  • 1.7.2 Secondary
    • 1.7.2.1 Paid sources
    • 1.7.2.2 Unpaid sources

Chapter 2 Executive Summary

• 2.1 E-pharmacy industry 360 degree synopsis, 2018 - 2032
  • 2.1.1 Business trends
  • 2.1.2 Product type trends
  • 2.1.3 Regional trends

Chapter 3 E-pharmacy Industry Insights

• 3.1 Industry landscape, 2018 - 2032
• 3.2 Industry ecosystem analysis
  • 3.2.1 Vendor matrix analysis
  • 3.2.2 Distribution channel anaysis
• 3.3 Industry impact forces
  • 3.3.1 Growth drivers
    • 3.3.1.1 Rise in the number of internet users worldwide
    • 3.3.1.2 Increasing access to web-based and online services
    • 3.3.1.3 Lucrative offers and discounts along with easy availability of online prescription drugs
    • 3.3.1.4 Expanding geriatric population base coupled with growing prevalence of chronic disorders
  • 3.3.2 Industry pitfalls & challenges
    • 3.3.2.1 Increasing number of illegal online pharmacies
    • 3.3.2.2 Risk of counterfeit drugs
• 3.4 Growth potential analysis
  • 3.4.1 By product type
• 3.5 COVID-19 impact analysis
• 3.6 Regulatory landscape
  • 3.6.1 U.S.
  • 3.6.2 Europe
• 3.7 Current and future scenario of online pharmacies
• 3.8 E-pharmacy market script volume, by payer mix, 2018-2032
• 3.9 E-pharmacy business models
• 3.10 Bifurcation between OTC and Rx
• 3.11 Porter's analysis
• 3.12 PESTEL analysis

Chapter 4 Competitive Landscape, 2022

• 4.1 Introduction
  • 4.1.1 Walmart Inc
  • 4.1.2 Walgreens Boots Alliance
  • 4.1.3 Optum Rx (UnitedHealth Group Incorporated)
• 4.2 Company market share, 2021
• 4.3 Competitive dashboard, 2021
• 4.4 Competitive analysis of major market players
• 4.5 Competitive positioning matrix
• 4.6 Strategic outlook matrix

Chapter 5 E-pharmacy Market, By Product Type

• 5.1 Key segment trends
• 5.2 OTC products
  • 5.2.1 Market estimates and forecast, 2018 - 2032 (USD Million)
• 5.3 Prescription medicine
  • 5.3.1 Market estimates and forecast, 2018 - 2032 (USD Million)

Chapter 6 E-pharmacy Market Market, By Region

• 6.1 Key regional trends
• 6.2 North America
  • 6.2.1 U.S.
  • 6.2.2 Canada
• 6.3 Europe
  • 6.3.1 Germany
  • 6.3.2 UK
  • 6.3.3 France
  • 6.3.4 Spain
  • 6.3.5 Italy
  • 6.3.6 Russia
  • 6.3.7 Belgium
  • 6.3.8 Switzerland
  • 6.3.9 Netherlands
  • 6.3.10 Norway
• 6.4 Asia Pacific
  • 6.4.1 China
  • 6.4.2 Japan
  • 6.4.3 India
  • 6.4.4 Australia
  • 6.4.5 South Korea
  • 6.4.6 Indonesia
  • 6.4.7 Thailand
  • 6.4.8 New Zealand
  • 6.4.9 Singapore
• 6.5 Latin America
  • 6.5.1 Brazil
  • 6.5.2 Mexico
  • 6.5.3 Argentina
  • 6.5.4 Colombia
  • 6.5.5 Chile
• 6.6 Middle East & Africa
  • 6.6.1 South Africa
  • 6.6.2 Saudi Arabia
  • 6.6.3 UAE
  • 6.6.4 Egypt
  • 6.6.5 Iran

Chapter 7 Company Profiles

• 7.1 Walmart Inc.
• 7.2 The Kroger Co.
• 7.3 Express Scripts Holdings (Cigna Corporation)
• 7.4 CVS Health
• 7.5 MedsEngage
• 7.6 Optum Rx (UnitedHealth Group Incorporated)
• 7.7 Giant Eagle, Inc.
• 7.8 Walgreens Boots Alliance
• 7.9 Rite Aid Corp.
• 7.10 Amazon, Inc.
• 7.11 Alto Pharmacy
• 7.12 Capsule Corporation

Data Tables

• TABLE 1. Product mapping
• TABLE 2. Market revenue, by product (2022)
• TABLE 3. Market share, by region (2022)
• TABLE 4. Global e-pharmacy market size, 2018 - 2024 (USD Million)
• TABLE 5. Global e-pharmacy market size, 2025 - 2032 (USD Million)
• TABLE 6. Global e-pharmacy market size, by product type, 2018 - 2024 (USD Million)
• TABLE 7. Global e-pharmacy market size, by product type, 2025 - 2032 (USD Million)
• TABLE 8. Global e-pharmacy market size, by region, 2018 - 2024 (USD Million)
• TABLE 9. Global e-pharmacy market size, by region, 2025 - 2032 (USD Million)
• TABLE 10. Industry impact forces
• TABLE 11. Competitive benchmarking of major market players
• TABLE 12. Competitive positioning matrix: Classification criteria
• TABLE 13. Strategic outlook matrix: Classification criteria
• TABLE 14. OTC products market size, 2018 - 2024 (USD Million)
• TABLE 15. OTC products market size, 2025 - 2032 (USD Million)
• TABLE 16. Prescription medicine market size, 2018 - 2024 (USD Million)
• TABLE 17. Prescription medicine market size, 2025 - 2032 (USD Million)
• TABLE 18. North America e-pharmacy market size, by country, 2018 - 2024, (USD Million)
• TABLE 19. North America e-pharmacy market size, by country, 2025 - 2032, (USD Million)
• TABLE 20. North America e-pharmacy market size, by product type, 2018 - 2024, (USD Million)
• TABLE 21. North America e-pharmacy market size, by product type, 2025 - 2032, (USD Million)
• TABLE 22. U.S. e-pharmacy market size, by product type, 2018 - 2024, (USD Million)
• TABLE 23. U.S. e-pharmacy market size, by product type, 2025 - 2032, (USD Million)
• TABLE 24. Canada e-pharmacy market size, by product type, 2018 - 2024, (USD Million)
• TABLE 25. Canada e-pharmacy market size, by product type, 2025 - 2032, (USD Million)
• TABLE 26. Europe e-pharmacy market size, by country, 2018 - 2024, (USD Million)
• TABLE 27. Europe e-pharmacy market size, by country, 2025 - 2032, (USD Million)
• TABLE 28. Europe e-pharmacy market size, by product type, 2018 - 2024, (USD Million)
• TABLE 29. Europe e-pharmacy market size, by product type, 2025 - 2032, (USD Million)
• TABLE 30. Germany e-pharmacy market size, by product type, 2018 - 2024, (USD Million)
• TABLE 31. Germany e-pharmacy market size, by product type, 2025 - 2032, (USD Million)
• TABLE 32. UK e-pharmacy market size, by product type, 2018 - 2024, (USD Million)
• TABLE 33. UK e-pharmacy market size, by product type, 2025 - 2032, (USD Million)
• TABLE 34. France e-pharmacy market size, by product type, 2018 - 2024, (USD Million)
• TABLE 35. France e-pharmacy market size, by product type, 2025 - 2032, (USD Million)
• TABLE 36. Spain e-pharmacy market size, by product type, 2018 - 2024, (USD Million)
• TABLE 37. Spain e-pharmacy market size, by product type, 2025 - 2032, (USD Million)
• TABLE 38. Italy e-pharmacy market size, by product type, 2018 - 2024, (USD Million)
• TABLE 39. Italy e-pharmacy market size, by product type, 2025 - 2032, (USD Million)
• TABLE 40. Belgium e-pharmacy market size, by product type, 2018 - 2024, (USD Million)
• TABLE 41. Belgium e-pharmacy market size, by product type, 2025 - 2032, (USD Million)
• TABLE 42. Switzerland e-pharmacy market size, by product type, 2018 - 2024, (USD Million)
• TABLE 43. Switzerland e-pharmacy market size, by product type, 2025 - 2032, (USD Million)
• TABLE 44. Norway e-pharmacy market size, by product type, 2018 - 2024, (USD Million)
• TABLE 45. Norway e-pharmacy market size, by product type, 2025 - 2032, (USD Million)
• TABLE 46. Netherlands e-pharmacy market size, by product type, 2018 - 2024, (USD Million)
• TABLE 47. Netherlands e-pharmacy market size, by product type, 2025 - 2032, (USD Million)
• TABLE 48. Asia Pacific e-pharmacy market size, by country, 2018 - 2024, (USD Million)
• TABLE 49. Asia Pacific e-pharmacy market size, by country, 2025 - 2032, (USD Million)
• TABLE 50. Asia Pacific e-pharmacy market size, by product type, 2018 - 2024, (USD Million)
• TABLE 51. Asia Pacific e-pharmacy market size, by product type, 2025 - 2032, (USD Million)
• TABLE 52. China e-pharmacy market size, by product type, 2018 - 2024, (USD Million)
• TABLE 53. China e-pharmacy market size, by product type, 2025 - 2032, (USD Million)
• TABLE 54. Japan e-pharmacy market size, by product type, 2018 - 2024, (USD Million)
• TABLE 55. Japan e-pharmacy market size, by product type, 2025 - 2032, (USD Million)
• TABLE 56. India e-pharmacy market size, by product type, 2018 - 2024, (USD Million)
• TABLE 57. India e-pharmacy market size, by product type, 2025 - 2032, (USD Million)
• TABLE 58. Australia e-pharmacy market size, by product type, 2018 - 2024, (USD Million)
• TABLE 59. Australia e-pharmacy market size, by product type, 2025 - 2032, (USD Million)
• TABLE 60. South Korea e-pharmacy market size, by product type, 2018 - 2024, (USD Million)
• TABLE 61. South Korea e-pharmacy market size, by product type, 2025 - 2032, (USD Million)
• TABLE 62. Indonesia e-pharmacy market size, by product type, 2018 - 2024, (USD Million)
• TABLE 63. Indonesia e-pharmacy market size, by product type, 2025 - 2032, (USD Million)
• TABLE 64. Thailand e-pharmacy market size, by product type, 2018 - 2024, (USD Million)
• TABLE 65. Thailand e-pharmacy market size, by product type, 2025 - 2032, (USD Million)
• TABLE 66. New Zealand e-pharmacy market size, by product type, 2018 - 2024, (USD Million)
• TABLE 67. New Zealand e-pharmacy market size, by product type, 2025 - 2032, (USD Million)
• TABLE 68. Singapore e-pharmacy market size, by product type, 2018 - 2024, (USD Million)
• TABLE 69. Singapore e-pharmacy market size, by product type, 2025 - 2032, (USD Million)
• TABLE 70. Latin America e-pharmacy market size, by country, 2018 - 2024, (USD Million)
• TABLE 71. Latin America e-pharmacy market size, by country, 2025 - 2032, (USD Million)
• TABLE 72. Brazil e-pharmacy market size, by product type, 2018 - 2024, (USD Million)
• TABLE 73. Brazil e-pharmacy market size, by product type, 2025 - 2032, (USD Million)
• TABLE 74. Mexico e-pharmacy market size, by product type, 2018 - 2024, (USD Million)
• TABLE 75. Mexico e-pharmacy market size, by product type, 2025 - 2032, (USD Million)
• TABLE 76. Argentina e-pharmacy market size, by product type, 2018 - 2024, (USD Million)
• TABLE 77. Argentina e-pharmacy market size, by product type, 2025 - 2032, (USD Million)
• TABLE 78. Colombia e-pharmacy market size, by product type, 2018 - 2024, (USD Million)
• TABLE 79. Colombia e-pharmacy market size, by product type, 2025 - 2032, (USD Million)
• TABLE 80. Chile e-pharmacy market size, by product type, 2018 - 2024, (USD Million)
• TABLE 81. Chile e-pharmacy market size, by product type, 2025 - 2032, (USD Million)
• TABLE 82. Middle East & Africa e-pharmacy market size, by country, 2018 - 2024, (USD Million)
• TABLE 83. Middle East & Africa e-pharmacy market size, by country, 2025 - 2032, (USD Million)
• TABLE 84. Middle East & Africa e-pharmacy market size, by product type, 2018 - 2024, (USD Million)
• TABLE 85. Middle East & Africa e-pharmacy market size, by product type, 2025 - 2032, (USD Million)
• TABLE 86. South Africa e-pharmacy market size, by product type, 2018 - 2024, (USD Million)
• TABLE 87. South Africa e-pharmacy market size, by product type, 2025 - 2032, (USD Million)
• TABLE 88. Saudi Arabia e-pharmacy market size, by product type, 2018 - 2024, (USD Million)
• TABLE 89. Saudi Arabia e-pharmacy market size, by product type, 2025 - 2032, (USD Million)
• TABLE 90. UAE e-pharmacy market size, by product type, 2018 - 2024, (USD Million)
• TABLE 91. UAE e-pharmacy market size, by product type, 2025 - 2032, (USD Million)
• TABLE 92. Egypt e-pharmacy market size, by product type, 2018 - 2024, (USD Million)
• TABLE 93. Egypt e-pharmacy market size, by product type, 2025 - 2032, (USD Million)
• TABLE 94. Iran e-pharmacy market size, by product type, 2018 - 2024, (USD Million)
• TABLE 95. Iran e-pharmacy market size, by product type, 2025 - 2032, (USD Million)

Charts & Figures

• FIG. 1 GMI report coverage: Critical research elements
• FIG. 2 Industry segmentation
• FIG. 3 Top-down approach
• FIG. 4 Market estimation and forecast methodology
• FIG. 5 Market forecasting methodology
• FIG. 6 Breakdown of primary participants
• FIG. 7 E-pharmacy industry 360? synopsis, 2018 - 2032
• FIG. 8 Industry landscape, 2018 - 2032 (USD Million)
• FIG. 9 Growth potential analysis, by product type
• FIG. 10 Porter's analysis
• FIG. 11 PESTEL analysis
• FIG. 12 Competitive dashboard, 2021
• FIG. 13 Competitive analysis of major market players
• FIG. 14 Competitive positioning matrix
• FIG. 15 Strategic outlook matrix