How Customers Purchased Private Medical Insurance in 2020
|出版日期||內容資訊||英文 31 Pages
|民間醫療保險的購買手段:2020年 How Customers Purchased Private Medical Insurance in 2020|
|出版日期: 2021年03月19日||內容資訊: 英文 31 Pages||
Customers purchasing private medical insurance in 2020 were influenced by various factors, including their individual financial interests, the incidents prompting them to purchase cover, and the different product features they sought. Providers need to understand the needs and interests of consumers and the factors that are essential to them in order to effectively define common buying channels, model attractive private medical insurance products, and market these products efficiently to existing and potential customers.
This report explores the attitudes, behaviors, and preferences of customers who purchased a private medical insurance policy in the last 12 months. It explores distribution and the purchasing journey, policy purchase triggers, the financial concerns of customers, and brand selection. It also sizes the medical expenses market.