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市場調查報告書

民間醫療保險的購買手段:2020年

How Customers Purchased Private Medical Insurance in 2020

出版商 GlobalData 商品編碼 996723
出版日期 內容資訊 英文 31 Pages
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民間醫療保險的購買手段:2020年 How Customers Purchased Private Medical Insurance in 2020
出版日期: 2021年03月19日內容資訊: 英文 31 Pages
簡介

2020年購買了民間醫療保險的客戶,受到個人的經濟利益,促進保險購買的事件,尋求的各種產品功能等,各種要素的影響。供應商,為了有效定義共同的購買流通管道,模式化富有魅力的民間醫療保險商品,現有及這些商品潛在客戶的效率性銷售,需要理解消費者的需求和關心,及對消費者不可或缺的要素。

本報告提供過去12個月購買民間醫療保險的客戶態度,行動,愛好調查。經銷和關於購買的過程,政策購買的觸發器,客戶的經濟疑慮,及品牌的選擇說明。

目錄

目錄

  • 市場概要
  • 購買的旅行
  • 行動&態度
  • 品牌的選擇
  • 期貨市場

附錄

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目錄
Product Code: GDFS0310IA

Customers purchasing private medical insurance in 2020 were influenced by various factors, including their individual financial interests, the incidents prompting them to purchase cover, and the different product features they sought. Providers need to understand the needs and interests of consumers and the factors that are essential to them in order to effectively define common buying channels, model attractive private medical insurance products, and market these products efficiently to existing and potential customers.

This report explores the attitudes, behaviors, and preferences of customers who purchased a private medical insurance policy in the last 12 months. It explores distribution and the purchasing journey, policy purchase triggers, the financial concerns of customers, and brand selection. It also sizes the medical expenses market.

Scope

  • The majority of private medical insurance policies are bought directly from providers.
  • Concern about NHS waiting times was the top factor motivating individuals to purchase a private medical insurance policy.
  • Purchasing over the phone is the most popular method among private medical insurance customers.

Reasons to Buy

  • Understand consumer purchasing decisions and how these will influence the market over the next few years.
  • Improve customer engagement by recognizing what is most important to them and how to adapt your products and services to meet their needs.
  • Discover which providers lead the way in the private medical insurance space.
  • Adapt your distribution strategy to ensure it still meets customer purchasing behaviors.

Table of Contents

Table of Contents

  • Market Overview
  • The Purchasing Journey
  • Behaviors & Attitudes
  • Brand Selection
  • Future Market

Appendix