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市場調查報告書

各旅遊和旅遊的優質化(2021年更新):各主題調查

Premiumization in Travel and Tourism, 2021 Update - Thematic Research

出版商 GlobalData 商品編碼 986109
出版日期 內容資訊 英文 34 Pages
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各旅遊和旅遊的優質化(2021年更新):各主題調查 Premiumization in Travel and Tourism, 2021 Update - Thematic Research
出版日期: 2021年02月01日內容資訊: 英文 34 Pages
簡介

到目前為止的豪華的旅遊,是以使用高級商品和物質上的所有物演出豪華的假日為中心。隨著千禧新生代豪華旅客佔的比例變高,比起物質上的商品更喜歡變革性的體驗,預計也改變優質化的產業。

本報告提供旅遊和旅遊的優質化的相關調查,優質化所扮演的角色概要及持續性收益成長的重要性,市場主要趨勢及影響,案例研究,COVID-19的影響等資訊。

目錄

目錄

  • 摘要整理
  • 市場企業
  • 題目簡報
  • 趨勢
  • 產業分析
  • 觀光及旅遊的影響
  • 價值鏈
  • 企業
  • 詞彙表
  • 參考文件
  • 各主題調查手法
  • 關於GlobalData
  • 諮詢方式

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目錄
Product Code: GDTT-TR-S050

Luxury travel has historically been centered around the use of premium products and material possessions to create a luxury holiday. As the millennial generation becomes a larger percentage of the luxury traveler population, their preference for transformational experiences over material goods will change the premiumization industry.

This thematic research report takes an in-depth look into the theme of premiumization and its role within the travel sector today. This report analyzes key leaders in this theme, the industry in the after-effects of COVID-19, alongside key macroeconomic and premiumization-specific trends in the theme. This thematic report dives deep into the industry, whilst giving case studies as real-time examples of how premiumization has impacted the travel industry, especially after COVID-19. Recommendations are then offered for the travel sector on how to adapt to and maximize return from this theme.

"The Oxford Dictionary definition of premiumization is 'The action or process of attempting to make a brand or product appeal to consumers by emphasizing its superior quality and exclusivity'. Premiumization can occur at many points of the travel process, however each different traveler's perception of premium and luxury will be different. This gives scope within the theme to attract a wide, and new range of travelers. The overall identity of luxury has changed massively over past decades, where premium travelers are now looking for new ways to premiumize their trip"

Key Highlights

  • Premiumization is linked with personalization, improving the service given in the travel and tourism space, something that is highly regarded by premium travelers.
  • COVID-19 is the biggest macroeconomic trend to impact the theme in 2021. The effect it can have on the premiumization theme has the possibility be two-fold.
  • Transformational travel is still at the forefront of the theme. With more millennial luxury travelers, the search for an experience and more meaningful travel is still present, and is even heightened amid COVID-19. This will allow for a future focus on health and wellness luxury tourism.
  • Worldwide travel restrictions and lockdowns have caused occupancy rates to drop across the board, however luxury hotels have not responded by reducing prices to maintain brand and premium image.
  • Examples of how some companies have 'overdone' the premium aspect and resulted in a loss, and the implications of this.

Scope

  • This thematic report provides an overview of the Premiumization role within the travel & tourism sector today and how it is important for continued revenue growth.
  • The key trends within this theme are split into macroeconomic trends and general premiumization trends that will impact how the theme impacts the industry.

Includes several case studies that analyze the ways that travel companies have adapted to the theme.

  • Our unique thematic analysis then dives deep into how other industry themes, such as personalization and 'Big Data' have aided the expansion of premiumization, and the impact of COVID-19 on this theme.

Reasons to Buy

  • Understand the current premiumization trends within the travel landscape today and how these will develop in the near future.
  • Assess how companies are implementing premiumization into operations, and if they are not, why.
  • Acknowledge both advantages and disadvantages of attracting a premium customer, and how it is important to remember the wider picture when doing so.
  • Discover recommendations that will help attract the premium traveler and help to develop strategies in doing so.
  • GlobalData's thematic research ecosystem is a single, integrated global research platform that provides an easy-to-use framework for tracking all themes across all companies in all sectors. It has a proven track record of identifying the important themes early, enabling companies to make the right investments ahead of the competition, and secure that all-important competitive advantage.
  • All across the travel and tourism supply chain now have an opportunity to capitalize in the premiumization market and there are notable examples of this. Therefore, all should buy this report to fully understand how this theme will continue to be a key theme in the future travel landscape.

Table of Contents

Table of Contents

  • Executive Summary
  • Players
  • Theme Briefing
  • Trends
  • Industry Analysis
  • Impact on Travel and Tourism
  • Value Chain
  • Companies
  • Glossary
  • Further reading
  • Our thematic research methodology
  • About GlobalData
  • Contact Us