消費品的主要題目:各主題調查

本報告提供消費品部門的相關調查，識別2021年給予消費品部門影響的主要10個主題。各主題定義，趨勢與機會，品牌和廠商的重要考慮事項等資訊。

目錄

目錄

• 摘要整理

2020年:題目地圖

• 題目
• 永續性
• 物聯網
• 數位化
• 擴增實境和虛擬實境
• 電子商務
• 社群媒體
• D2C
• 健康與保健
• COVID-19
• 詞彙表
• 附錄:各主題調查手法
• 諮詢方式

In this report, we identify the top 10 themes that will impact the consumer goods sector in 2021. For each theme, we offer a definition of the theme, highlight trends and opportunities and then give key considerations for brands and manufacturers.

In this report, we identify the top 10 themes that will impact the consumer goods sector in 2021. For each theme, we offer a definition of the theme and highlight trends.

Scope

• In 2021, the major themes impacting the consumer goods sector will include Sustainability, Internet of Things, Digitalization, Augmented Reality and Virtual Reality, Ecommerce, and Social Media.
• Direct-to-Consumer, Autonomous Vehicles, Health and Wellness, and of course COVID-19 will also be important themes.

Reasons to Buy

• Understand multiple themes and company responses in order to tap into what is really impacting the industry.
• Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
• Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Table of Contents

Table of Contents

• Executive Summary

2020 Theme Map

• Themes
• Sustainability
• Internet of Things
• Digitalization
• Augmented Reality and Virtual Reality
• Ecommerce
• Social Media
• Direct-to-Consumer
• Health and Wellness
• COVID-19
• Glossary
• Appendix: Our thematic research methodology
• Contact Us