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市場調查報告書

COVID-19消費者調查的考察:消費群組間主要的差異 - 恢復期的追蹤調查 第1∼第10週

COVID-19 Consumer Survey Insights - Key Differences across Consumer Groups - Recovery Tracker Weeks 1-10

出版商 GlobalData 商品編碼 986088
出版日期 內容資訊 英文 22 Pages
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COVID-19消費者調查的考察:消費群組間主要的差異 - 恢復期的追蹤調查 第1∼第10週 COVID-19 Consumer Survey Insights - Key Differences across Consumer Groups - Recovery Tracker Weeks 1-10
出版日期: 2020年12月18日內容資訊: 英文 22 Pages
簡介

COVID-19大流行極大地改變了消費者的意識和行為,消費者的意識和行為因年齡,性別和可支配收入水平而異,並且在不同國家之間也有所不同。品牌必須在這種大流行中探索消費者群體之間的主要差異,以贏得新的受眾,並了解如何以各種行為和喜好迎合當前的受眾。

本報告提供COVID-19大流行的消費者的意識和行動的變化的相關調查,年齡,性別,可支配所得,及各國消費群組間的差異分析。

目錄

目錄

第1章 消費群組間主要的差異 第1週∼第10週

  • 簡介
  • 技術
  • 產品的購買
  • 健康
  • 彙整

第2章 關於調查

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目錄
Product Code: CSCV2030SR

The COVID-19 pandemic has drastically altered consumers' attitudes and behaviors, which differ by age, gender, and disposable income level, and vary between countries.

It is essential that brands explore the key differences across consumer groups amid this pandemic to win new audiences, as well as understand how to cater to current audiences with various behaviors and preferences.

Scope

  • Concern levels are decreasing in most countries, especially Brazil and the UAE, whereas consumer concern in Italy and Germany has risen again rapidly.
  • Extreme concern levels decreasing in females and younger generations and increasing in some older generations.
  • Online grocery shopping has become even more popular in young adults during the recovery period.
  • Both the youngest and the oldest age groups claim they will be browsing social media more.

Consumers in APAC are ordering more food deliveries amid the outbreak.

Reasons to Buy

  • Understand consumer behavior and company responses in order to tap into what is really impacting the industry.
  • Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
  • Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Table of Contents

Table of Contents

1. Key Differences Across Consumer Groups Weeks 1 10

  • Introduction
  • Technology
  • Products purchasing
  • Health
  • Take Outs

2. About the Survey