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Credit Suisse Private Banking:競爭的簡介

Credit Suisse Private Banking - Competitor Profile

出版商 GlobalData 商品編碼 986084
出版日期 內容資訊 英文 34 Pages
Credit Suisse Private Banking:競爭的簡介 Credit Suisse Private Banking - Competitor Profile
出版日期: 2021年01月25日內容資訊: 英文 34 Pages

全球的大流行中,Credit Suisse的營業收益,尤其是以SUB,IBCM,IWM的收入淨額低為理由,2020年第一季與2019年第四季比較減少6.7%達59億6,800萬美元。可是,隨著感染率降低,2020年第2季的收益與2020年第一季比較增加7.2%達64億美元。但,2020年第2季增加的收入與2020年第3季相抵,2020年第3季的該群組的營業收益與2020年第2季比較減少16.1%。

本報告提供Credit Suisse Private Banking的相關調查,業務整體性分析,運用資產(AUM)相關主要資料,企業的策略與財務成果相關洞察,產品的創新與行銷活動,客戶的定位與服務的提案等資訊。



  • 摘要整理
  • 策略
  • 財務成果
  • 客戶與產品
  • 行銷與廣告



Product Code: GDFS0492CA

GlobalData's 'Credit Suisse Private Banking - Competitor Profile' provides a comprehensive analysis of Credit Suisse's private banking and wealth management operations. It offers insights into the company's strategy and financial performance, including key data on assets under management (AUM). Customer targeting and service propositions are covered, as are product innovation and marketing activities.

Credit Suisse is a global bank headquartered in Zurich, Switzerland. It provides private banking and wealth management, corporate banking, investment banking, and retail banking services to individuals, corporations, and institutions in approximately 50 countries. It offers private banking services through three regional divisions that collectively employed 3,540 relationship managers as of December 31, 2019.


  • Credit Suisse provides private banking services through three regionally focused divisions: Swiss Universal Bank (SUB), International Wealth Management (IWM), and Asia Pacific (APAC). These three regional divisions are supported by a fourth division called Global Investment Bank, which was formed in August 2020 upon the integration of the existing Global Markets and Investment Banking & Capital Markets (IBCM) divisions.
  • While Credit Suisse has a global presence, Switzerland remains its key market with 1.5 million private clients. The bank is also focusing on APAC growth by introducing new office locations, hiring additional relationship managers, and developing digital banking services.
  • Credit Suisse has been investing in digital platforms for financial advisors and clients. It is continuously upgrading its digital platforms to enhance the client experience. In 2020, it launched digital banking services CSX and CSX Young, enabling clients to access banking and personal advisory services through a single digital app.
  • Amid the global pandemic, Credit Suisse's operating revenues declined by 6.7% to $5,968m in Q1 2020 as compared to Q4 2019, particularly on account of low net revenues in SUB, IBCM, and IWM. However, with the slowing infection rate, the revenues increased by 7.2% to reach $6,400m in Q2 2020 as compared to Q1 2020. However, the increase in revenues in Q2 2020 was offset in Q3 2020, resulting in a 16.1% decline in the group's operating revenues in Q3 2020 as compared to Q2 2020.
  • Credit Suisse's marketing sponsorships are focused on cultural and sporting events, mainly under the wider Credit Suisse brand.

Reasons to Buy

  • Examine the financial performance, key ratios, and AUM growth of Credit Suisse and its private banking business and benchmark this competitor against other global wealth managers.
  • Understand Credit Suisse's current strategic objectives and their impact on financial performance.
  • Discover Credit Suisse's key products and its client targeting strategies and examine whether these have been successful.
  • Learn more about Credit Suisse's private banking marketing strategy, social media presence, and digital innovations.

Table of Contents

Table of Contents

  • Executive Summary
  • Strategy
  • Financial Performance
  • Customers & Products
  • Marketing & Advertising