Credit Suisse Private Banking:競爭的簡介

全球的大流行中，Credit Suisse的營業收益，尤其是以SUB，IBCM，IWM的收入淨額低為理由，2020年第一季與2019年第四季比較減少6.7％達59億6,800萬美元。可是，隨著感染率降低，2020年第2季的收益與2020年第一季比較增加7.2％達64億美元。但，2020年第2季增加的收入與2020年第3季相抵，2020年第3季的該群組的營業收益與2020年第2季比較減少16.1％。

本報告提供Credit Suisse Private Banking的相關調查，業務整體性分析，運用資產(AUM)相關主要資料，企業的策略與財務成果相關洞察，產品的創新與行銷活動，客戶的定位與服務的提案等資訊。

目錄

目錄

• 摘要整理
• 策略
• 財務成果
• 客戶與產品
• 行銷與廣告

附錄

Credit Suisse is a global bank headquartered in Zurich, Switzerland. It provides private banking and wealth management, corporate banking, investment banking, and retail banking services to individuals, corporations, and institutions in approximately 50 countries.

This report provides a comprehensive analysis of Credit Suisse's private banking and wealth management operations. It offers insights into the company's strategy and financial performance, including key data on assets under management (AUM). Customer targeting and service propositions are covered, as are product innovation and marketing activities.

Scope

• While Credit Suisse has a global presence, Switzerland remains its key market with 1.5 million private clients. The bank is also focusing on Asia-Pacific and Europe growth by introducing new office locations, hiring additional relationship managers, and developing digital banking services.
• Credit Suisse has been investing in digital platforms for financial advisors and clients. It is continuously upgrading its digital platforms to enhance the client experience. In 2020, it launched digital banking services CSX and CSX Young and is working on the continuous expansion of services provided by these apps, enabling clients to access banking and personal advisory services through a single digital interface.
• Although Credit Suisse was one of the few banks to have weathered the global financial crisis well, the bank has recently been embroiled in multiple international investigations involving tax evasion, money laundering, and fraud, which have led to layoffs, cost-cutting, and the downsizing of its investment business. As of February 2022, the company has paid more than $4.2 billion in fines and settlements.

Reasons to Buy

• Examine the financial performance, key ratios, and AUM growth of Credit Suisse and its Private Banking division and benchmark this competitor against other global wealth managers.
• Understand Credit Suisse Private Banking's current strategic objectives and their impact on its financial performance.
• Discover Credit Suisse Private Banking's key products and client-targeting strategies and examine whether these have been successful.
• Learn more about Credit Suisse Private Banking's marketing strategy, social media presence, and digital innovations.

Table of Contents

Table of Contents

• Executive Summary
• Strategy
• Financial Performance
• Customers and Products
• Brand-Building Activities

Appendix