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e遊戲:Telco (通訊業者)的價值命題及配套策略

eGaming - Telco Value Propositions and Bundling Strategies

出版商 GlobalData 商品編碼 985098
出版日期 內容資訊 英文 28 Pages
e遊戲:Telco (通訊業者)的價值命題及配套策略 eGaming - Telco Value Propositions and Bundling Strategies
出版日期: 2020年12月29日內容資訊: 英文 28 Pages





  • 摘要整理

第1章 分類法和市場的狀況

  • e遊戲及e運動定義
  • e遊戲及e運動的技術及消費行為趨勢

第2章 e遊戲的生態系統

  • e遊戲的價值鏈
  • e遊戲的生態系統播放器
  • 雲端遊戲:最新的開發
  • e遊戲領域的Telcos的目前活動

第3章 案例研究

  • TIM Italy:雲端遊戲訂閱及5G配套
  • Proximus Belgiume:遊戲玩家的FMC包裝
  • MEO Portugal :遊戲玩家的FMC包裝
  • KT South Korea:GameBox雲端遊戲平台

第4章 主要調查結果與推薦事項

  • 追加資源
  • 縮寫和定義
  • 被言及企業
  • 相關調查
  • 關於GlobalData
  • 聯絡處


Product Code: GDTC0262IR

eGaming - Telco Value Propositions and Bundling Strategies a new Global Outlook Report by GlobalData, provides an executive-level overview of the global eGaming market. It delivers deep qualitative insights into the eGaming industry, eGaming value chain and ecosystem dynamics. It also analyzes key trends in the eGaming industry and provides insights into telco eGaming monetization strategies, with a focus on cloud gaming.

The gaming industry has existed for decades, but it is still growing and evolving on the back of strong consumer demand and technological advancements. The gaming industry is transforming from a product-oriented model to a gaming-as-a-service model. Cloud gaming, AR/VR, fiber, and 5G are leading the new innovation cycles.

The report provides an in-depth analysis of the following -

  • eGaming taxonomy & market context: an overview of eGaming at a global level and analysis of the eGaming value chain and role of telcos.
  • The eGaming ecosystem: an overview of the eGaming ecosystem players and of telcos' role within the eGaming market. This section also analyzes the latest developments in the cloud gaming market.
  • Case studies: this section analyzes the gaming value proposition, business models, and strategies of four telecom operators. It also details telcos' involvement in the cloud gaming realm.
  • Key findings and recommendations: the Global Outlook Report concludes with a number of key findings and a set of recommendations for eGaming stakeholders, including telecom service providers.


  • Telcom operators are strongly positioned in cloud gaming through their connectivity services.
  • Gaming add-ons can be used to help accelerate 5G and fiber adoption. Telcos can take a light approach to monetizing the gaming opportunity by dedicating specific fiber bundles with high speeds and 5G plans to the gamers segment.
  • Selected telcos are even targeting gamer segments with specific bundles offering access to cloud gaming services.
  • Several tech industry players - e.g., Google - have entered the cloud gaming market with subscription-based monetization models.

Reasons to Buy

  • This Global Outlook Report provides a comprehensive examination of the eGaming value chain and business models. It helps executives fully understand the ecosystem, market dynamics, latest developments and value chain. It helps telecom decision-makers determine key eGaming (including cloud gaming) positioning strategies, formulate effective product development plans, and optimize return on investments.
  • Four case studies illustrate the findings of the report, providing insights around different telco eGaming value propositions across the world, including services, monetization approaches and partnerships. This will help telecom executives craft adapted eGaming (including cloud gaming) strategies to unlock new revenue streams.
  • The report discusses concrete opportunities in the eGaming market, providing a number of actionable recommendations for eGaming ecosystem participants, including telecom service providers.

Table of Contents

Table of Contents

  • Executive Summary

Section 1: Taxonomy & Market Context

  • Defining eGaming and eSports
  • eGaming & eSports Technology & Consumer Behavior Trends

Section 2: The eGaming Ecosystem

  • eGaming Value Chain
  • eGaming Ecosystem Players
  • Cloud gaming - Latest Developments
  • Telcos' Current Activity in the eGaming Space

Section 3: Case Studies

  • TIM Italy - Cloud Gaming Subscription and 5G Bundles
  • TELECOM EGYPT & ITC KSA - Gaming Add ons & Vouchers for FTTH Customers
  • Proximus Belgiume - FMC Packages for Gamers
  • MEO Portugal - FMC Packages for Gamers
  • KT South Korea's GameBox Cloud Gaming Platform

Section 4: Key Findings & Recommendations

  • Additional Resources
  • Acronyms and Definitions
  • Companies Mentioned
  • Related Research
  • About GlobalData
  • Contact Information