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旅遊觀光業的主要主題:各主題分析 (2021年)

Key Themes in Travel and Tourism for 2021 - Thematic Research

出版商 GlobalData 商品編碼 980214
出版日期 內容資訊 英文 92 Pages
旅遊觀光業的主要主題:各主題分析 (2021年) Key Themes in Travel and Tourism for 2021 - Thematic Research
出版日期: 2020年12月30日內容資訊: 英文 92 Pages

全球旅遊觀光業的未來已經發生了根本變化。新型冠狀病毒感染疾病 (COVID-19) 帶給產業很大的混亂,消費者的旅遊方法和企業的經營手段大幅改變成重視安全、衛生的形態。在技術方面,驅使人工智慧和IoT的 "觸控技術" 逐漸深入。在宏觀經濟方面,以Airbnb為代表的共享經濟正式普及,廉價閒散的住宿設施的利用增加。在產業趨勢方面,打算避開密集大道住宿、遊覽的機會逐漸高漲。




  • 摘要整理
  • 旅遊觀光業的主題地圖
  • 技術性主題
    • 人工智慧 (AI) 和機器學習 (ML)
    • 雲端運算
    • 網路安全
    • IoT (物聯網)
    • 手機付款
    • 機器人技術
    • VR/AR (虛擬實境/擴增實境)
  • 宏觀經濟主題
    • 新型冠狀病毒感染疾病 (COVID-19)
    • 世代主題標籤
    • 企業合併、收購 (M&A)
    • 共享經濟
    • 永續性
  • 產業趨勢
    • 體驗經濟
    • 低成本的演進
    • 線上旅遊
    • 個性化 (個體化支援)
  • 各領域的計分卡
    • 機場:各領域的計分卡
    • 航空:各領域的計分卡
    • 加演節目營運業者:各領域的計分卡
    • 鐵路、道路運輸:各領域的計分卡
    • 住宿業:各領域的計分卡
    • 旅遊仲介業:各領域的計分卡
  • 詞彙表
  • 參考文件


Product Code: GDTT-TR-S047

The future of tourism has fundamentally changed. As COVID-19 continues to wreak havoc in the tourism sector, the consequences will - and already have - fundamentally changed how consumers travel and companies operate. Long-standing changes to the sector will occur on technological, macroeconomic and industry levels. Some of these changes will impact more than one level. For example, hypervigilance around health and hygiene has caused a change in traveler demands that will create established changes at all three levels.

An increased need for health to be a priority in travel will surge -

  • The implementation of 'no-touch' technology through the means of AI and IoT (Technology)
  • The popularity of the sharing economy through the provision of cheap, secluded accommodation provided by the likes of Airbnb (Macroeconomic)
  • Online travel sales due to consumers looking to avoid high street locations (Industry)

The companies that recognize how these changes in traveler demands impact their operations on these different scales have the best chance of accelerating recovery during and post-pandemic.

Many of the key themes outlined in this report are naturally linked, irrespective of the pillar in which the theme sits, whether it be technology, macroeconomic or industry. This point can be illustrated when focusing on the technology themes of Artificial Intelligence and Machine Learning. As well as strongly linking to the majority of other technology themes, Artificial Intelligence is strongly linked to themes in the industry pillar, such as -

  • Personalization - Major and small scale travel companies are using AI to personalize the planning experience and showcase the best deals to the traveler's feed instantaneously. The more a customer uses the service, the more information the AI algorithm has available to further customize the search results.
  • Online Travel - OTAs are heavy adopters of AI to achieve objectives such as personalization. They often use AI to personalize travel recommendations and boost the user experience. Once a user searches for a specific location on an OTA website such as, the algorithm based on machine learning provides personalized results tailored to the specific interests of the user.

"The reason why tourism executives may not view AI as disruptive is because the technology is already heavily utilized in a range of operations and is enhancing capabilities from an internal and external standpoint."


  • This report provides an overview of the key themes in Travel and Tourism for 2021.
  • This report clearly defines and explains what the key technology, macroeconomic and industry themes are in Travel and Tourism and how they interlink.
  • This report outlines the importance of specific themes within tourism and why it is vital that companies invest in the ones which are relevant to them.
  • This report provides examples of what companies and organizations in the Travel and Tourism sector are doing in reaction to specific themes, along with the outcome of these reactions.

Reasons to Buy

  • To understand the key themes in Travel and Tourism and their current and future impact on the sector.
  • To recognize how key themes in Travel and Tourism are often interlinked.
  • To assess the general usage of themes in specific tourism industries.
  • To become aware of the strategies that tourism companies and organizations have adopted in order to tap into different themes, as well as the success of these strategies.
  • GlobalData's thematic research ecosystem is a single, integrated global research platform that provides an easy-to-use framework for tracking all themes across all companies in all sectors. It has a proven track record of identifying the important themes early, enabling companies to make the right investments ahead of the competition, and secure that all-important competitive advantage.

Table of Contents

Table of Contents

  • Executive Summary
  • T&T Theme Map
  • Technology Themes
  • Artificial Intelligence & Machine Learning
  • Cloud Computing
  • Cybersecurity
  • Internet of Things
  • Mobile Payments
  • Robotics
  • Virtual and Augmented Reality
  • Macroeconomic Themes
  • COVID-19
  • Generation Hashtag
  • Mergers and Acquisitions
  • Sharing Economy
  • Sustainability
  • Industry
  • Experience Economy
  • Low Cost Evolution
  • Online Travel
  • Personalization
  • Sector Scorecards
  • Airport Sector Scorecard
  • Airline Sector Scorecard
  • Attraction Operators Sector Scorecard
  • Rail and Road Transport Sector Scorecard
  • Lodging Sector Scorecard
  • Travel Intermediary Sector Scorecard
  • Glossary
  • Further reading