Confectionery - Sector Landscapes
全體糖果零食部門預計在2019年∼2023年間金額和數量增加。但這個成長軌道與2019年的預測 (即COVID-19爆發之前的預測) 有差異。
Overall, the confectionery sector will see an increase in value and volume over 2019-23. However, this growth trajectory will differ from forecasts in 2019 (i.e. before the COVID-19 outbreak).
The volume growth for the sector is forecast to be slower than anticipated, which is mainly due to people who are concerned about the economy having tighter budgets. As a result, consumers are expected to purchase fewer indulgent goods such as confectionery long-term.
Despite consumer budgets being altered and the volume rate slowdown, COVID-19 shows a limited impact on the confectionery sector's value growth, as brands continue to launch premiumization strategies to differentiate their products from competitors' in the face of the pandemic.
This report outlines the market trends and consumer behavior impacting the confectionery market and what implications these may have on the industry's future. It further explores the evolution of the market amid COVID-19, company performance and news, as well as inspiring product innovation.