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市場調查報告書

Bundesliga的贊助商、播放權趨勢 (2020/21季節)

Bundesliga 2020-21 Season - Sponsorship and Media Landscape

出版商 GlobalData 商品編碼 977283
出版日期 內容資訊 英文 62 Pages
訂單完成後即時交付
價格
Bundesliga的贊助商、播放權趨勢 (2020/21季節) Bundesliga 2020-21 Season - Sponsorship and Media Landscape
出版日期: 2020年11月30日內容資訊: 英文 62 Pages
簡介

本報告提供德國的專業足球同盟,Bundesliga的贊助商、播放權收益的趨勢相關分析,目前的趨勢 (尤其是COVID-19的影響) ,及各種收益來源 - 制服贊助商,設備供應商,播放權等 - 結構與趨勢,同盟整體及加盟隊 (共18個隊伍)的詳細趨勢,獲得贊助商的談判動向,今後趨勢預測等調查。

目錄

目錄

第1章 摘要整理

第2章 Bundesliga概要 (2020/21年)

第3章 新型冠狀病毒感染疾病 (COVID-19)的影響

第4章 官方供應商的交易趨勢

第5章 制服、贊助商

第6章 媒體 (播放權) 形勢

第7章 贊助商分析

第8章 隊伍

第9章 附錄

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目錄
Product Code: GDUKSPC39903

Detailed report looking over the German Bundesliga for the 2020-21 season, taking a closer look at the league's sponsorship and media landscape.

Sponsorship revenue being geenrated by each club, top active deals, partnership deal lengths and history.

Scope

  • Detailed examination of Bundesliga's sponsorship portfolio, and commercial position.
  • The report further analyses and breaks down the commercial landscape of the 18 teams which will compete in the domestic league competition this season, covering all major commercial revenue sources - front-of-shirt, kit supplier, sleeve and overall sponsorship revenue.
  • Offers an understanding to the current climate of one of the biggest soccer leagues in Europe, helping understand its current position and the effects COVID-19 has had on the league since March.

Reasons to Buy

  • Detailed breakdown and analysis of the Bundesliga, one of the largest sporting leageus globally.

Table of Contents

Table of Contents

1. Executive Summary

2. 2020/21 Bundesliga Overview

3. Impact of COVID-19

4. Kit Supplier Deals

5. Shirt Sponsorship

6. Media Landscape

7. Sponsorship Analysis

8. Teams

9. Appendix

List of Tables

List of Tables

  • League Partnership Values Chart
  • Average Attendance Charts
  • Ticket Revenue Losses Charts
  • Social Media Charts
  • COVID-19 in Germany Chart
  • Summer Transfer Spend Chart
  • Overall Club Sponsorship Value Chart
  • Kit Supplier Charts
  • FOS Sponsorship Charts
  • Sleeve Sponsorship ChartS
  • Average Audience Chart
  • Club Social Media Charts