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對消費者心理的影響:冠狀病毒(COVID-19)對消費行為的影響

Influence of Consumer Sentiment - Coronavirus (COVID-19) Impact on Consumer Behavior

出版商 GlobalData 商品編碼 975084
出版日期 內容資訊 英文 15 Pages
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對消費者心理的影響:冠狀病毒(COVID-19)對消費行為的影響 Influence of Consumer Sentiment - Coronavirus (COVID-19) Impact on Consumer Behavior
出版日期: 2020年11月18日內容資訊: 英文 15 Pages
簡介

樂觀主義現在高漲著,全球購買者的3分之一覺得有希望。感到希望的消費者會去旅遊,購買非必須品的可能性變高。感到不安的消費者,擔心關於經濟,財政,以及維他命攝取量。

本報告提供COVID-19是怎麼影響消費者的心情和感情,怎麼影響消費行為和購買決策的相關分析。

目錄

  • 消費行為的影響:消費者心理的影響
  • 簡介
  • 概要
  • 希望
  • 不安
  • 疲勞
  • 注意點

附錄

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目錄
Product Code: CSCV2010BI

Influence of Consumer Sentiment - Coronavirus (COVID-19) Impact on Consumer Behavior

This report is part of the GlobalData COVID-19 Impact on Consumer Behavior series, which tracks how the pandemic and many factors have impacted consumer behavior and purchase decisions.

This report explores how COVID-19 has effected consumers' mood and emotions. Hopeful, anxious, and tired consumers are investigated more deeply to answer the following questions - Who is feeling this way? Why? And what can brands do to target these shoppers?

Scope

  • Optimism is currently on the rise, with a third of global shoppers feeling hopeful.
  • Being hopeful makes consumer more likely to consider going on trips and buying more non-essential items.
  • Anxious consumers are worried about the economy, their finances, and their vitamin intake.

Reasons to Buy

  • Understand the relevant consumer trends and attitudes that can drive and support innovation, brand activity, or emerging services throughout the COVID-19 outbreak.
  • Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
  • Access valuable strategic take-outs to help direct decision-making and inform new product development.

Table of Contents

Table of Contents

  • Consumer Behavior Impact: Influence of Consumer Sentiment
  • Introduction
  • Overview
  • Hopeful
  • Anxious
  • Tired
  • Key Take Outs

Appendix