對消費者心理的影響:冠狀病毒(COVID-19)對消費行為的影響

樂觀主義現在高漲著，全球購買者的3分之一覺得有希望。感到希望的消費者會去旅遊，購買非必須品的可能性變高。感到不安的消費者，擔心關於經濟，財政，以及維他命攝取量。

本報告提供COVID-19是怎麼影響消費者的心情和感情，怎麼影響消費行為和購買決策的相關分析。

目錄

• 消費行為的影響:消費者心理的影響
• 簡介
• 概要
• 希望
• 不安
• 疲勞
• 注意點

附錄

Influence of Consumer Sentiment - Coronavirus (COVID-19) Impact on Consumer Behavior

This report is part of the GlobalData COVID-19 Impact on Consumer Behavior series, which tracks how the pandemic and many factors have impacted consumer behavior and purchase decisions.

This report explores how COVID-19 has effected consumers' mood and emotions. Hopeful, anxious, and tired consumers are investigated more deeply to answer the following questions - Who is feeling this way? Why? And what can brands do to target these shoppers?

Scope

• Optimism is currently on the rise, with a third of global shoppers feeling hopeful.
• Being hopeful makes consumer more likely to consider going on trips and buying more non-essential items.
• Anxious consumers are worried about the economy, their finances, and their vitamin intake.

Reasons to Buy

• Understand the relevant consumer trends and attitudes that can drive and support innovation, brand activity, or emerging services throughout the COVID-19 outbreak.
• Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
• Access valuable strategic take-outs to help direct decision-making and inform new product development.

Table of Contents

Table of Contents

• Consumer Behavior Impact: Influence of Consumer Sentiment
• Introduction
• Overview
• Hopeful
• Anxious
• Tired
• Key Take Outs

Appendix