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市場調查報告書
商品編碼
974406

汽車產業的超高級化:各主題調查

Hyper-premiumization in Automotive - Thematic Research

出版日期: | 出版商: GlobalData | 英文 32 Pages | 訂單完成後即時交付

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  • 簡介
  • 目錄
簡介

在超高級化的過程中,有意願的消費者積極尋求價格更高,通常比以前購買的更精緻的產品。在汽車工業中,超高級化是製造商之間相互競爭以吸引消費者進入其經銷商的戰鬥的必然結果。

本報告提供汽車產業的超高級化的相關調查,市場趨勢,市場參與企業分析等資訊。

目錄

目錄

摘要整理

  • 市場企業
  • 趨勢
  • 主題分析
  • 企業
  • 部門計分卡
  • 各主題調查手法
  • 關於GlobalData
  • 諮詢方式
目錄
Product Code: GDAU-TR-S026

This report looks at hyper-premiumization. Hyper-premiumization is the process in which aspirational consumers actively seek higher-priced, often more sophisticated products than they previously would purchase. It encompasses the individual's desire for 'better', underpinned by a set of perceived quality attributes and status undertones. In the automotive industry, hyper-premiumization is an inevitable outcome of the battle between manufacturers to outdo each other to tempt consumers to their dealerships. If one vehicle offers a certain piece of on-board technology or luxurious trimmings for a given price point, while its competitors do not, it can generally expect to draw in more customers and close more sales.

Scope

  • This report is part of our ecosystem of thematic investment research reports, supported by our "thematic engine".
  • About our Thematic Research Ecosystem
  • GlobalData has developed a unique thematic methodology for valuing technology, media and telecom companies based on their relative strength in the big investment themes that are impacting their industry.
  • Whilst most investment research is underpinned by backwards looking company valuation models, GlobalData's thematic methodology identifies which companies are best placed to succeed in a future filled with multiple disruptive threats. To do this, GlobalData tracks the performance of the top 600 technology, media and telecom stocks against the 50 most important themes driving their earnings, generating 30,000 thematic scores.
  • The algorithms in GlobalData's "thematic engine" help to clearly identify the winners and losers within the TMT sector. Our 600 TMT stocks are categorised into 18 sectors. Each sector scorecard has a thematic screen, a risk screen and a valuation screen. Our thematic research ecosystem has a three-tiered reporting structure: single theme, multi-theme and sector scorecard.
  • This report is a Multi-Theme report, covering all stocks, all sectors and all themes, giving readers a strong sense of how everything fits together and how conflicting themes might interact with one another.

Reasons to Buy

  • Our thematic investment research product, supported by our thematic engine, is aimed at senior (C-Suite) executives in the corporate world as well as institutional investors.
  • Corporations: Helps CEOs in all industries understand the disruptive threats to their competitive landscape
  • Investors: Helps fund managers focus their time on the most interesting investment opportunities in global TMT.
  • Our unique differentiator, compared to all our rival thematic research houses, is that our thematic engine has a proven track record of predicting winners and losers.

Table of Contents

Table of Contents

Executive summary

  • Players
  • Trends
  • Thematic analysis
  • Companies
  • Sector scorecards
  • Our thematic research methodology
  • About GlobalData
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