表紙
市場調查報告書
商品編碼
971342

Z世代:各主題調查

Generation Z - Thematic Research

出版日期: | 出版商: GlobalData | 英文 31 Pages | 訂單完成後即時交付

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  • 全貌
  • 簡介
  • 目錄
簡介

Z世代,是從2000年到2010年生的人口統計的世代。預計最老的一代已成人,進入勞動力,Z世代的消費者今後10年將增強經濟及文化性影響力。在Z世代誕生之後發生的全部主要事件中,COVID-19大流行,可能形成他們怎麼看世界,追求機會,面對障礙的決定經驗。

本報告提供Z世代的相關調查,人口統計,趨勢和分析,市場企業和競爭情形,COVID-19的影響等資訊。

目錄

目錄

摘要整理

  • 企業
  • 各題目簡報
  • 定義
  • 人口統計
  • 特徵
  • 瞬間定義:COVID-19
  • 趨勢
  • 消費者趨勢
  • 宏觀經濟趨勢
  • 科技趨勢
  • 產業分析
  • 部門的影響
  • 合併和收購
  • 時間軸
  • 企業
  • 公開企業
  • 民營企業
  • 詞彙表
  • 參考文件
目錄
Product Code: GDCG-TR-S015

Generation Z is a demographic cohort born from 2000 to 2010. As the oldest of the generation reaches adulthood and seeks to enter the workforce, Gen Z consumers will exercise growing economic and cultural clout over the next decade.

Generation Z is a fully connected, socially conscious generation that is coming of age. This report covers the key trends, industry players, and environmental factors that have shaped and will continue to shape the consumption behavior of this key demographic cohort.

Scope

  • Of all of the major events that have taken place since Gen Z was born, the COVID-19 pandemic is likely to be the defining experience that shapes how they view the world, pursue opportunities, and confront obstacles.
  • The trajectory of the pandemic and subsequent recovery will severely test the resilience of Gen Z and their mindset as they enter adulthood.

Reasons to Buy

  • Gain insight into generational attitudes that will better support your product strategy.
  • Identify new and emerging sub-trends affecting Generation Z to help overcome challenges.
  • Discover the latest innovations and learn about what is trending in category and region-specific insights.

Table of Contents

Table of Contents

Executive summary

  • Players
  • Thematic briefing
  • Definition
  • Demographics
  • Characteristics
  • Defining moment: COVID-19
  • Trends
  • Consumertrends
  • Macroeconomic trends
  • Technology trends
  • Industry analysis
  • Sector implications
  • Mergers and acquisitions
  • Timeline
  • Companies
  • Public companies
  • Private companies
  • Glossary
  • Further reading