表紙
市場調查報告書
商品編碼
971341

各消費品市場數位化:各主題分析

Digitalization in Consumer Goods - Thematic Research

出版日期: | 出版商: GlobalData | 英文 35 Pages | 訂單完成後即時交付

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  • 全貌
  • 簡介
  • 目錄
簡介

數位化使品牌能夠迅速適應需求和消費者行為的變化。快速消費品公司,零售商和食品服務網點已採用數位化技術,以響應智慧手機使用率的成長和消費者對按需服務的需求。

在需要更多個性化支持和便利的消費者聲音的推動下,數位化在消費品領域也逐漸進步。隨著新的冠狀病毒感染(COVID-19)的出現,品牌尋求透過傳統零售模式以外的其他方式吸引消費者,這對其直銷(D2C)策略產生了負面影響。同時,增強現實(AR)之類的新數位化形式應運而生,以增強電子商務體驗。

本報告提供全球日常消費品 (FMCG) 市場上數位化的趨勢相關分析,各種IT技術的引進、有效利用的動向,及消費者方面的評估和態度,各領域詳細趨勢,新型冠狀病毒感染疾病 (COVID-19)的感染擴大伴隨的影響等資訊彙整,為您概述為以下內容。

目錄

目錄

摘要整理

  • 消費者的想法
  • 趨勢
  • 技術趨勢
  • 宏觀經濟趨勢
  • 法規趨勢
  • 產業分析
  • 市場規模、成長率的預測
  • 消費品、服務對市場的影響
  • COVID-19的影響
  • 利用案例
  • 企業合併、收購 (M&A)
  • 年表
  • 價值鏈
  • 消費者的成長要素
  • 品牌、產品的屬性
  • 子主題
  • 企業
  • 上市公司
  • 非上市公司
  • 詞彙表
  • 相關調查
  • 參考文件
目錄
Product Code: GDCG-TR-S014

Digitalization enables brands to rapidly adjust to changes in demand and consumer behavior. FMCG companies, retailers, and foodservice outlets have adopted digitalization in response to increasing smartphone usage and consumer desires for on-demand service.

This report provides an overview of digitalization in FMCG. It looks at how particular digital technologies have been implemented, and how popular their uptake has been. Furthermore, it assesses the impact that COVID-19 has had on digitalization within consumer goods.

Scope

  • The rollout of digitalization has been pre-empted by the need to offer consumers greater personalization and convenience.
  • COVID-19 has exacerbated demand for direct-to-consumer (D2C) strategies as brands seek to access their consumer base beyond the traditional retail model.
  • New forms of digitalization will continue to enhance the e-commerce experience. AR, the overlay of digital content into a real-world environment, is increasingly making headway into online shopping.

Reasons to Buy

  • Gain insight into the latest sub-trends around digitalization.
  • Identify new and emerging technologies to help better position your product offering.
  • Discover the latest innovations and learn what is trending among particular digital technologies.

Table of Contents

Table of Contents

Executive summary

  • Consumer attitudes
  • Trends
  • Technology trends
  • Macroeconomic trends
  • Regulatory trends
  • Industry analysis
  • Market size and growth forecasts
  • Impact on consumer goods and services
  • The impact of COVID-19
  • Use cases
  • Mergers and acquisitions
  • Timeline
  • Value chain
  • Consumer drivers
  • Brand and product attributes
  • Sub-themes
  • Companies
  • Public companies
  • Private companies
  • Glossary
  • Further reading
  • References