表紙
市場調查報告書
商品編碼
971339

消費品的社群媒體:題目調查

Social Media in Consumer Goods - Thematic Research

出版日期: | 出版商: GlobalData | 英文 24 Pages | 訂單完成後即時交付

價格

本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

  • 全貌
  • 簡介
  • 目錄
簡介

一般認為直接在其社交媒體平台上採用電子商務功能的公司可能會超越同行。太遲而無法改善其數位時代方法的品牌將錯過客戶損失和更多獲利機會。

在本報告中,我們調查了社交媒體如何影響消費品品牌與消費者之間的關係,並分析了產品創新的變化,品牌對COVID-19周圍環境的適應性等。

目錄

消費品及服務的影響

價值鏈

  • 消費者成長要素
  • 產品·服務的屬性
  • 輔助題目

趨勢

  • 宏觀經濟趨勢
  • 法規趨勢

產業分析

  • 市場規模·成長預測
  • 競爭分析
  • 主要的使用案例
  • 合併和收購
  • 時間軸

企業

  • 公營企業
  • 民營企業

詞彙表

  • 附錄:關於各題目調查的調查手法

參考文獻

目錄
Product Code: GDCG-TR-S011

Companies that embrace e-commerce functionality directly into their social media platforms will outperform their peers. Brands that are too slow to improve their approach to the digital age will see a drop in customers and a missed opportunity for further profits.

This report looks at how social media is affecting how consumer goods brands engage with consumers. It identifies the changes being made in product innovation, as well as how brands have had to adapt to the challenging environment around COVID-19.

Scope

  • The role of influencers has allowed companies to reach out to their followers' favorite celebrities through product endorsements.
  • Due to their digital nativity, young adults are most likely to shop on these social channels than the average consumer. As a result, digital growth will largely depend on what brands do to satisfy the demands of Millennials and Gen Z.
  • S-commerce has a subconscious role in supporting impulse buying, particularly during the COVID-19 pandemic.

Reasons to Buy

  • Gain insight into generational attitudes that will better support your product strategy.
  • Identify new and emerging sub-trends within social media to help overcome challenges.
  • Discover the latest innovations and learn about what is trending in category and region-specific insights.

Table of Contents

Table of Contents

IMPACT ON CONSUMER GOODS AND SERVICES

VALUE CHAIN

  • Consumer drivers
  • Product and service attributes
  • Sub-themes

TRENDS

  • Macroeconomic trends
  • Regulatory trends

INDUSTRY ANALYSIS

  • Market size and growth forecasts
  • Competitive analysis
  • Key use cases
  • Mergers and acquisitions
  • Timeline

COMPANIES

  • Public companies
  • Private companies

GLOSSARY

  • APPENDIX: OUR THEMATIC RESEARCH METHODOLOGY

REFERENCES