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市場調查報告書
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971316

新型冠狀病毒感染疾病 (COVID-19)對資生堂的影響 (2020年下半年)

COVID-19 Impact on Shiseido, H2 2020 Update

出版日期: | 出版商: GlobalData | 英文 15 Pages | 訂單完成後即時交付

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簡介

由於資生堂的業務種類很少,因此人們擔心其對新的冠狀病毒感染(COVID-19)危機的防止能力很低。 但是,在大規模感染地區的銷售佔有率相對較低,這使其在地理上優於同行。 該公司採取防禦態度,為感染擴散的影響做準備,並努力擴大在受影響較小的亞洲市場的管理基礎,以減輕感染擴散所造成的損失。

目錄

目錄

  • COVID-19對資生堂的影響:最新調查的主要結果 (2020年10月1日現在)
  • 國際企業發展分析:COVID-19和資生堂品牌銷售量的關係
  • 資生堂的各地區的事業、業績結構:COVID-19的影響
  • 資生堂的資訊公開 (2020年):風險下品牌銷售量,各地區、各領域
  • 化妝品、保養品領域的影響 (2020年):16億美元的風險
  • 護膚領域的影響 (2020年):風險下的6億3750萬美元
  • 資生堂在經營方面的對應:來自採用趨勢的徵兆
  • 聯絡處
目錄
Product Code: CSCV2081CI

COVID-19 Impact on Shiseido, H2 2020 Update reports key findings as of 1st October, 2020 based on market analysis and brand diversification by industry and geography.

Shiseido's low business diversification implies the company has limited resilience to the COVID-19 outbreak; however, its relatively low share of sales from highly affected regions gives it a slight geographic advantage over its peers. The company is expected to adopt a defensive stance to brace for the impact of the pandemic, and to take steps to expand its base in less affected markets in order to mitigate losses incurred during the pandemic.

Scope

  • High dependency on the Asian market, particularly Japan, will affect overall sales of Shiseido.
  • A high concentration of sales in Asia will impact the overall performance of the company.
  • The skincare, make-up, and fragrances sectors are set to be most affected by the pandemic as consumers continue to stay indoors
  • Facial care will be the worst-affected category in the skincare sector for Shiseido.

Reasons to Buy

  • Understand the challenges and opportunities faced by a specific company in order to tap into what is really impacting the industry.
  • Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
  • Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Table of Contents

Table of Contents

  • COVID-19 impact analysis on Shiseido - key findings as of October 1, 2020
  • Geographic spread analysis - COVID-19 vs Shiseido's brand sales
  • The impact of COVID-19 on Shiseido's regional sectors
  • Shiseido's 2020 exposure: brand sales at risk by region and sector
  • Cosmetics and toiletries 2020 impact - $1.6bn at risk
  • Skincare 2020 impact - $637.5 at risk
  • Operational reactions from Shiseido? Indications from recruitment trends
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