節制和迴避(2020年的更新):選擇或必要性造成的消費者特定的成分或產品的限制、迴避

消費者通常會發現積極的表達方式更具吸引力，這也應該體現在全新產品的定位上。

消費者希望產品包含健康成分，並且最避免使用的三種成分是糖，脂肪和鹽。 世界上54％的人口對食品和飲料產品中所含的成分有很高或非常高的興趣，認識和獲取訊息是主要因素。

本報告提供消費者的節制迴避的相關調查，消費者趨勢，對產業的影響，洞察等資訊。

目錄

目錄

• 趨勢概述
• 趨勢分析
• 什麼？
• 為何？
• 誰？
• 怎麼？
• 未來的影響

附錄

"Moderation and Avoidance, 2020 Update", explores how FMCG brands can help consumers to limit or avoid specific products or ingredients.

The Moderation & Avoidance trends is centered on reducing or cutting certain ingredients or products. These moderated or avoided items can be categorized as villains, vices, or impurities. Consumers amend their diets or shopping habits for a number of reasons, such as health and wellness, ethics, stress, or social pressure.

Scope

• Consumers generally find positively worded claims more appealing and this should inform a brand's product positioning for new launches.
• Consumers want their products to have a health halo and the three most avoided ingredients by consumers are sugar, fat, and salt.
• Awareness and information access are major factors, as 54% of the global population pay high or very high attention to what ingredients are in food/drink products.
• Stressors, such as a global pandemic, are a key driver of this trend, as they can lead consumers either to restrict their diet more or indulge less.

Reasons to Buy

• Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
• Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
• Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Table of Contents

Table of Contents

• Trend Snapshot
• Trend Analysis
• What?
• Why?
• Who?
• How?
• Future Implications

Appendix