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市場調查報告書

通訊業者B2B及與消費者IoT策略案例研究(2020年)

Telco B2B and Consumer IoT Strategies and Case Studies - 2020

出版商 GlobalData 商品編碼 965841
出版日期 內容資訊 英文
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通訊業者B2B及與消費者IoT策略案例研究(2020年) Telco B2B and Consumer IoT Strategies and Case Studies - 2020
出版日期: 2020年09月30日內容資訊: 英文
簡介

通訊業者認識到,智慧家庭和廣域連接設備的價值鏈中沒有明確地位,以及任何地位皆有競爭空間。在利基和貨幣化目標之間找到適當的平衡已成為一項長期戰略目標。

對寬頻及電視服務供應商來說,確立在多合一服務家庭的堅定服務基礎成為為了保護長期性收益的關鍵。

本報告提供通訊業者B2B及與消費者IoT策略案例研究的相關調查,市場趨勢和策略,使用案例等資訊。

目錄

目錄

  • 圖表一覽
  • 商務IoT的摘要整理
  • 消費者IoT的摘要整理

第1章 分類法和市場的狀況

  • IoT和IIoT定義
  • 通訊業者IoT價值鏈
  • 各通訊業者IoT服務的發表

第2章 通訊業者B2B IoT策略和使用案例

  • B2B的IoT通訊:機會的譯解
  • 業者服務簡介:AT&T
  • 業者的使用案例:AT&T、Marshall ADG
  • 業者服務簡介:Verizon
  • 業者的使用案例:Verizon、 奧克拉荷馬市
  • 業者服務簡介:Vodafone
  • 業者的使用案例:Vodafone、Admiral Insurance

第3章 通訊業者消費者IoT策略和使用案例

  • 通訊業者消費者IoT收益化模式
  • 業者的使用案例:Comcast,Xfinity Home
  • 業者的使用案例:Vodafone,V-Home
  • 業者的使用案例:HKT,Smart Living

第4章 調查結果與建議

  • B2B IoT:調查結果與建議
  • 消費者IoT:調查結果與建議

附錄

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目錄
Product Code: GDTC0240IR

Telco B2B and Consumer IoT Strategies and Case Studies - 2020', a new Global Outlook Report by GlobalData, provides an executive-level overview of global telecom B2B and consumer IoT strategies, with case studies. It delivers deep qualitative insights into the IoT industry, telecom IoT value chain, select telecom service launches, telecom B2B and Consumer IoT strategies and use cases.

There are four key monetization opportunities for telcos in consumer IoT mentioned in this report. However, since none of these opportunities are mutually exclusive, most telcos today are attempting to ascertain the right focus and mix between the four approaches, and the state of today's market can be summed up as a go-to-market trial and error. Certainly, all telcos recognize that there is no clear or uncontested position for them in either the smart home or wide area connected device value chain, and finding the right niche and balance of monetization objectives is a longer-term strategic goal. For broadband and TV service providers, establishing a firm service foothold in the multiplay home for longer-term revenue protection is key.

The report provides an in-depth analysis of the following -

  • IoT taxonomy & market context: an overview of IoT, IIoT, the telecom value chain with analysis and select telecom IoT services launches at a global level.
  • Telecom B2B IoT strategies and use cases: an overview of the key global telecom IoT use cases, value propositions, strategies, monetization models, service models.
  • Telecom consumer IoT strategies and use cases: this section provides an overview of the key global telecom IoT use cases, business strategies, monetization models, partnerships, key verticals, connectivity and connectivity platforms utilised.
  • Key findings and recommendations: the Global Outlook Report concludes with a number of key findings and a set of recommendations for B2B and consumer IoT stakeholders, especially telecom operators.

Scope

  • B2B IoT - Foster Development Community: Leaving app development to IT providers and systems integrators like IBM and Accenture leaves money on the table and cedes account control. If they are serious about value-added services, operators need to figure out a way either to develop branded applications in-house or to convince developers to do so.
  • Consumer IoT: Long-term customer value creation and loyalty is a key driver for telco innovation in the smart home. Many telcos today are seeking to align smart home packages with their multiplay portfolios, and in some cases, there is evidence of carriers offering their highest-spend convergence customers preferable pricing - a marketing strategy which warrants some study.
  • Operators should be proactive in identifying use cases and providing evidence of their success, including details on how much deployments are generating in revenues and other quantifiable metrics such as cost savings.

Reasons to Buy

  • This Global Outlook Report provides a comprehensive examination of telecom B2B and consumer IoT strategies, value chain, business models and use cases. It helps executives fully understand the ecosystem, market dynamics, latest developments and value chain. It helps telecom decision-makers determine key telecom IoT positioning strategies, formulate effective product development plans and optimize returns on investments.
  • Three B2B IoT and three Consumer IoT case studies illustrate the findings of the report, providing insights around different value propositions across the world, including services, monetization approaches and partnerships. This will help telecom executives craft adapted B2B and consumer IoT strategies to unlock new revenue streams.
  • The report discusses concrete opportunities in the telecom B2B and consumer IoT market, providing a number of actionable recommendations for IoT participants, including telecom operators.

Table of Contents

Table of Contents

  • List of Exhibits
  • Executive Summary for Business IoT
  • Executive Summary for Consumer IoT

Section 1: Taxonomy and Market Context

  • Defining IoT and IIoT
  • Telecom IoT Value Chain
  • Select Telco IoT Service Launches

Section 2: Telecom B2B IoT Strategies and Use Cases

  • Deciphering the IoT Telecom Opportunity for B2B
  • Operator Service Profile: AT&T
  • Operator Use Case: AT&T and Marshall ADG
  • Operator Service Profile: Verizon
  • Operator Use Case: Verizon and Oklahoma City
  • Operator Service Profile: Vodafone
  • Operator Use Case: Vodafone and Admiral Insurance

Section 3: Telecom Consumer IoT Strategies and Use Cases

  • Telecom Consumer IoT Monetization Models
  • Operator Use Case: Comcast, Xfinity Home
  • Operator Use Case: Vodafone, V-Home
  • Operator Use Case: HKT, Smart Living

Section 4: Findings and Recommendations

  • B2B IoT: Findings and Recommendations
  • Consumer IoT: Findings and Recommendations

Appendix

  • Acronyms and Definitions
  • CompaniesMentioned
  • Related Research
  • Contact Information

List of Figures

List of Figures

  • Exhibit 1: IoT Stack Overview
  • Exhibit 2: Telco Portfolio And Expertise Against the IoT Value Chain
  • Exhibit 3: Recent Telco IoT Service Launches, Global
  • Exhibit 4: Select IoT Use Cases
  • Exhibit 5: AT&T, US, Snapshot
  • Exhibit 6: AT&T, US, Use Case Snapshot
  • Exhibit 7: Verizon, US, Snapshot
  • Exhibit 8: Verizon, US, Use Case Snapshot
  • Exhibit 9: Vodafone, UK/Europe, Snapshot
  • Exhibit 10: Vodafone, UK/Europe, Use Case Snapshot
  • Exhibit 11: Key Monetization Aims
  • Exhibit 12: Comcast, US, Xfinity Home Case Study Snapshot
  • Exhibit 13: Comcast Service Model, Value Proposition & Monetization Approaches
  • Exhibit 14: Vodafone, Spain, Smart Home Case Study Snapshot
  • Exhibit 15: Vodafone Service Model, Value Proposition & Monetization Approaches
  • Exhibit 16: HKT, Hong Kong, Smart Living Case Study Snapshot
  • Exhibit 17: HKT Smart Living Service Model, Value Proposition & Monetization Approaches