「新常態」的生活:新型冠狀病毒感染疾病(COVID-19)對消費行為帶來的影響

未來，繼續或開始在家工作的消費者，傾向於比全球消費者平均花費更多的時間在線上購買食品。全球消費者幾乎60％，打算在大流行後的 "新常態" 中在家煮食。

本報告提供COVID-19發生以後出現的消費行為，和為了在大流行後的成功，關於品牌調整產品和服務的方法說明。

目錄

第第1章 "新常態" 的生活:1∼8週

• 簡介
• 最低必需品
• 意識性購買 (Conscious shopping)
• 市場的新途徑
• 360 degree wellness
• Insperiences
• 外帶

第2章 關於調查

Global lockdown and social distancing measures, and fears of a looming global financial recession, have drastically altered how consumers shop, as well as the products and services they are engaging with. GlobalData's COVID-19 recovery survey reveals that value for money, conscious shopping, and unique ways to reach and engage with consumers will be key strategic considerations for brands throughout the remainder of the year.

This report explores the consumer behavior that has emerged since the start of COVID-19 that is here to stay and how brands can align products and services for success post-pandemic.

Scope

• Consumers who will continue or start working from home in future are more likely to spend more time grocery shopping online than the average global consumer.
• Almost 60% of global consumers claim they will cook more meals at home in the "new normal" after the pandemic.
• Almost a quarter of global consumers seek general entertainment from brands to distract them amid COVID-19.

Reasons to Buy

• Understand the relevant consumer trends and attitudes that can drive and support innovation, brand activity, or emerging services throughout the COVID-19 outbreak.
• Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
• Access valuable strategic take-outs to help direct decision-making and inform new product development.

Table of Contents

Table of Contents

1. Life in the "New Normal" - Weeks 1-8

• Introduction
• Bare necessities
• Conscious shopping
• New routes to market
• 360 degree wellness
• Insperiences
• Take-Outs

2. About the Survey