NEWS: 公告在東京證券交易所JASDAQ標準市場新上市

表紙
市場調查報告書

住家成為新生活方式中心:冠狀病毒(COVID-19)對消費行為的影響

Home as the New Hub - Coronavirus (COVID-19) Impact on Consumer Behavior

出版商 GlobalData 商品編碼 965775
出版日期 內容資訊 英文
訂單完成後即時交付
價格
住家成為新生活方式中心:冠狀病毒(COVID-19)對消費行為的影響 Home as the New Hub - Coronavirus (COVID-19) Impact on Consumer Behavior
出版日期: 2020年09月30日內容資訊: 英文
簡介

全球消費者,為了避開COVID-19感染、擴大,受到指示盡可能在家。不久的將來,全球消費者的幾乎3分之一,計劃著是否不出勤,持續在家工作,開始工作。

本報告提供住家成為新生活方式的中心的相關調查,在家工作,在家烹調,在家育兒業務的實行,及在家進行個人的健康與保健照護的消費者的影響。

目錄

目錄

第1章 消費行為的影響

  • 簡介
  • 住家成為新生活方式中心
  • 外帶

第2章 附錄

本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

目錄
Product Code: CSCV2009BI

Consumers across the globe are being instructed to stay within the home as far as possible to avoid contracting or spreading COVID-19, and while lockdown measures are currently in flux, staying at home is in some cases being mandated by law. This is drastically altering consumer behavior, with many consumers even planning to continue to retreat within the home beyond the pandemic period. Brands must align products and services with this new lifestyle to win new audiences and understand how to cater to the new needs of their existing customers.

This report discusses the particular implications of consumers working at home, cooking at home, performing childcare duties at home, and taking care of their personal health and wellness at home.

Scope

  • Almost a third of global consumers plan to continue or start working from home rather than go to an office in the near future.
  • Almost 60% of global consumers claim to be staying at home as much as possible in Week 7.
  • Consumers who claim to be staying at home as much as possible are also more concerned about the outbreak of COVID-19.

Reasons to Buy

  • Understand the relevant consumer trends and attitudes that can drive and support innovation, brand activity, or emerging services throughout the COVID-19 outbreak.
  • Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
  • Access valuable strategic take-outs to help direct decision-making and inform new product development.

Table of Contents

Table of Contents

1. Consumer Behavior Impact: Home as the New Hub

  • Introduction
  • Home as the new hub
  • Take-outs

2. Appendix