Home as the New Hub - Coronavirus (COVID-19) Impact on Consumer Behavior
|住家成為新生活方式中心:冠狀病毒(COVID-19)對消費行為的影響 Home as the New Hub - Coronavirus (COVID-19) Impact on Consumer Behavior|
|出版日期: 2020年09月30日||內容資訊: 英文||
Consumers across the globe are being instructed to stay within the home as far as possible to avoid contracting or spreading COVID-19, and while lockdown measures are currently in flux, staying at home is in some cases being mandated by law. This is drastically altering consumer behavior, with many consumers even planning to continue to retreat within the home beyond the pandemic period. Brands must align products and services with this new lifestyle to win new audiences and understand how to cater to the new needs of their existing customers.
This report discusses the particular implications of consumers working at home, cooking at home, performing childcare duties at home, and taking care of their personal health and wellness at home.