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市場調查報告書
商品編碼
963047

消費品的擴增實境(AR)和虛擬實境(VR):各主題調查

Augmented Reality (AR) and Virtual Reality (VR) in Consumer Goods - Thematic Research

出版日期: | 出版商: GlobalData | 英文 | 訂單完成後即時交付

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  • 簡介
  • 目錄
簡介

日常消費品品牌間的競爭激烈,需要找到集聚關注的方法。其中之一,是解決方案的有效利用,根據提供身臨其境型的刺激性的體驗,FMCG部門,從AR和VR的整合有取得好處的大幅可能性。

零售商在AR和VR上進行投資,在訪問商店或線上購物時提供虛擬試用產品的機會來改善顧客的體驗。 在食品服務行業中,AR和VR可以在安裝AR基礎的應用程式的手機上使用。 以3D形式全面顯示食品使消費者在選擇他們想要的食物時有更深入的了解。

本報告提供消費品的擴增實境(AR)虛擬實境(VR)的相關調查,關聯的科技,消費者,宏觀經濟,法規趨勢,市場規模與成長預測,主要的使用案例,FMCG,零售,VR與AR對食品服務的影響,Covid-19的影響,競爭情形等資訊。

目錄

目錄

摘要整理

  • 市場參與企業
  • 趨勢
  • 產業分析
  • 價值鏈
  • 企業
  • 詞彙表
  • 進一步資訊
  • 參考文件
  • 各主題調查手法
  • 關於GlobalData
  • 諮詢方式
目錄
Product Code: GDCG-TR-S012

Augmented reality (AR) and virtual reality (VR) are forms of alternative reality. AR refers to a technology that overlays digital data on to the real world, whereas VR means the user is completely immersed in an entirely artificial world. AR and VR technologies have the ability to transform numerous industries, including FMCG, retail, and foodservice, by creating new ways of marketing, offering entertainment, and staff training, and by enhancing product packaging to improve consumer experience.

This thematic research report takes an in-depth look at VR and AR technologies in the FMCG space and it also touches the retail, foodservice and packaging sectors, and it presents related technology, consumer, macroeconomic, and regulatory trends. An industry analysis is also present, highlighting the market size and growth forecasts for VR and AR technologies, key use cases, the impact of VR and AR on FMCG, retail, and foodservice, the Covid-19 impact on the theme, and the mergers and acquisitions for this theme. The report also includes the VR and AR value chains. Lastly, a company's section is then set, outlining the FMCG companies highly involved in the theme and the nature of their business.

Scope

  • Competition is fierce among FMCG brands, and thus they need to find ways to stand out. One way would be to leverage solutions that can grab consumers' attention, and offer them immersive, stimulating experiences. Therefore, the FMCG sector has a huge potential to benefit from AR and VR integration.
  • AR and VR solutions can be incorporated at every step of the customer journey (during research process, in store, and during product usage).
  • AR and VR technology can also be used for brand engagement through contents. Gamification, contents for best selfie taken with the product or most innovative product design could help brands reach a wider audience and a different customer base.
  • Retailers are investing in AR and VR to provide their customers with an enhanced experience when visiting their stores, or when shopping online, by offering them the chance to try out products virtually.
  • The foodservice industry can leverage AR and VR by offering consumers a menu that comes to life when scanned by mobile phones with AR-based apps installed. A 3D, true-to-scale, visual representation of their food will give visitors the ability to be more discerning when it comes to choosing the desired food.

Reasons to Buy

  • Understand the impact of the AR and VR technologies on various FMCG industries, including food, drinks, and beauty and grooming, using key trends and examples to help companies understand how they can adapt and understand this theme.
  • Discover ways FMCG, foodservice, packaging companies, and retailers are tapping into the theme.
  • GlobalData's thematic research ecosystem is a single, integrated global research platform that provides an easy-to-use framework for tracking all themes across all companies in all sectors. It has a proven track record of identifying the important themes early, enabling companies to make the right investments ahead of the competition, and secure that all-important competitive advantage.

Table of Contents

Table of Contents

Executive summary

  • Players
  • Trends
  • Industry analysis
  • Value chain
  • Companies
  • Glossary
  • Further reading
  • References
  • Our thematic research methodology
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