Augmented Reality (AR) and Virtual Reality (VR) in Consumer Goods - Thematic Research
零售商在AR和VR上進行投資，在訪問商店或線上購物時提供虛擬試用產品的機會來改善顧客的體驗。 在食品服務行業中，AR和VR可以在安裝AR基礎的應用程式的手機上使用。 以3D形式全面顯示食品使消費者在選擇他們想要的食物時有更深入的了解。
Augmented reality (AR) and virtual reality (VR) are forms of alternative reality. AR refers to a technology that overlays digital data on to the real world, whereas VR means the user is completely immersed in an entirely artificial world. AR and VR technologies have the ability to transform numerous industries, including FMCG, retail, and foodservice, by creating new ways of marketing, offering entertainment, and staff training, and by enhancing product packaging to improve consumer experience.
This thematic research report takes an in-depth look at VR and AR technologies in the FMCG space and it also touches the retail, foodservice and packaging sectors, and it presents related technology, consumer, macroeconomic, and regulatory trends. An industry analysis is also present, highlighting the market size and growth forecasts for VR and AR technologies, key use cases, the impact of VR and AR on FMCG, retail, and foodservice, the Covid-19 impact on the theme, and the mergers and acquisitions for this theme. The report also includes the VR and AR value chains. Lastly, a company's section is then set, outlining the FMCG companies highly involved in the theme and the nature of their business.