廉價銷售追求者: 新型冠狀病毒感染疾病(COVID-19)對消費行為的影響

由於COVID-19大流行的影響造成的全球性的失業率上升和招募減少，產生了廉價銷售追求者這個新的群組。

消費者品牌，零售業者，及食品服務供應商，為了以廉價銷售追求者為目標，在COVID-19危機間實施了價格與推銷策略。還有由於廉價銷售追求者的低價格產品的摸索，具有功能性的對自有品牌的舉措高漲成為品牌的中心性焦點。

本報告提供廉價銷售追求者的相關調查，識別冠狀病毒的大流行時迫使消費者預算緊縮的主要動機，對以廉價銷售追求者為目標的品牌的建議等資訊。

目錄

目錄

第1章 消費行為的影響:廉價銷售追求行動

• 什麼？
• 誰？
• 為何？
• 要點

第2章 附錄

Bargain Hunters - Coronavirus (COVID-19) Impact on Consumer Behavior

This report is part of the GlobalData COVID-19 Impact on Consumer Behavior series, which tracks how the pandemic and many factors have impacted consumer behavior and purchase decisions.

This report identifies key motivations that are driving consumers towards tighter budgets during the coronavirus pandemic, and is offering recommendations for brands to target Bargain Hunters.

Scope

• Rising cases of unemployment and decline in job vacancies globally have created this emerging group, who are forced to suddenly tighten their budgets.
• Consumer brands, retailers, and foodservice providers have put price and promotion strategies in place during the crisis to target Bargain Hunters.
• Rising commitments to private label with functionality has been a central focus for brands as Bargain Hunters search for lower priced products.

Reasons to Buy

• Understand the relevant consumer trends and attitudes that can drive and support innovation, brand activity, or emerging services throughout the COVID-19 outbreak.
• Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
• Access valuable strategic take-outs to help direct decision-making and inform new product development.

Table of Contents

Table of Contents

1.Consumer Behavior Impact: Bargain Hunting Behavior

• What?
• Who?
• Why?
• Key Take-Outs

2. Appendix