表紙
市場調查報告書

Yum! Brands, Inc.:企業技術生態系統系列

Yum! Brands, Inc. - Enterprise Tech Ecosystem Series

出版商 GlobalData 商品編碼 961714
出版日期 內容資訊 英文
訂單完成後即時交付
價格
Yum! Brands, Inc.:企業技術生態系統系列 Yum! Brands, Inc. - Enterprise Tech Ecosystem Series
出版日期: 2020年09月16日內容資訊: 英文
簡介

Yum! Brands, Inc.(YBI)是全球領先的快速餐廳(QSR)公司之一,經營,特許經營和許可傳統和新形式的QSR。該公司的DX(數字轉換)戰略旨在為客戶提供在線和離線無縫服務。具體來說,我們正在促進引入移動支付和各種數字工具(數字菜單,無人收銀員等),以改善客戶體驗,並且正在製定全渠道服務策略,以便您可以在任何時間,任何模式下購物。我們還在支持實時產品策略和推薦功能的電子商務服務分發平台上進行了大量投資。

本報告重點介紹百勝品牌中DX(數字轉型)的發展狀況,以及促進數字化和創新,改善客戶體驗,改善電子商務服務平台以及最新技術的努力狀況。 IT技術等的使用,主要重點領域,與合作夥伴公司的關係,資本交易和業務聯盟的最新動向,未來業務績效和投資前景(ICT預算的詳細信息等)。

目錄

目錄

  • 概述
  • DX(數字轉換)策略
  • 技術重點領域
  • 技術舉措
  • 收購
  • 商業聯盟/投資/收購網絡地圖
  • ICT預算和合同趨勢
  • 主要管理團隊
  • 關於全球數據

本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

目錄
Product Code: GDDT0366ES

Yum! Brands, Inc. (YBI) is a global quick service restaurant (QSR) company that operates, franchises, and licenses both traditional and non-traditional QSRs. It operates restaurants under the brands KFC, Pizza Hut, Taco Bell, and The Habit Burger Grill. KFC, a chicken restaurant chain, provides fried and non-fried chicken products such as chicken sandwiches, chicken strips, chicken-on-the-bone, and other related chicken products.

YBI's digital transformation strategies are primarily designed to make the company capable of serving its customers seamlessly through both online and offline channels and within a connected ecosystem. It also partnered with technology firms to boost digital innovation and improve business operations.

The report provides information and insights into YUM's activities, including -

  • Insights of its digital transformation strategies and digital innovation programs
  • Overview of technology initiatives covering strategic partnerships, Investments and acquisitions
  • Insights on each technology initiative including technology theme, objective, and benefits
  • Details of estimated ICT budgets and major ICT contracts

Scope

  • As a part of its digital strategy, Yum! Brands embraced mobile payments across all its stores to improve customer experience. For example, Pizza Hut introduced MasterCard's Qkr! with MasterPass, a digital payment service, across its UK restaurants, allowing customers to make payments for their orders through mobile phones.
  • Yum! Brands has been upgrading its Pizza Hut, KFC, and Taco Bell stores with new digital tools such as digital menu boards and self-ordering kiosks (SOKs) to provide easy, fast, and connected in-restaurant customer experience and provide greater control and convenience to customers.
  • Yum! Brands has embraced an omni-channel service strategy to ensure its customers shop from anywhere, anytime, and through any mode. Besides carrying out in-store digitalization, Yum! Brands has been investing heavily on e-commerce service delivery platforms to that can enable real-time merchandising and tailored recommendations to customers.
  • Yum! Brands taps key technology themes like 3D Printing, AI, Big Data, Blockchain, Cloud, Robotics among others to accelerate its digital transformation in the process of improving customer satisfaction and to gain foothold in new markets.

Reasons to Buy

  • Gain insights into YUM's business operations.
  • Gain insights into its digital strategies and innovation initiatives.
  • Gain insights into its technology themes under focus.
  • Gain insights into various partnerships of YUM.

Table of Contents

Table of Contents

  • Overview
  • Digital Transformation Strategy
  • Technology Focus
  • Technology Initiatives
  • Acquisitions
  • Partnership, Investment, & Acquisition Network Map
  • ICT Budgets & Contracts
  • Key Executives
  • About GlobalData