表紙
市場調查報告書

外食的機會 - 冠狀病毒(COVID-19)消費者調查的考察 - 復甦調查 第1週∼第3週

Meal Occasions Out of Home - Coronavirus (COVID-19) Consumer Survey Insights - Recovery Survey Weeks 1-3

出版商 GlobalData 商品編碼 955217
出版日期 內容資訊 英文
訂單完成後即時交付
價格
外食的機會 - 冠狀病毒(COVID-19)消費者調查的考察 - 復甦調查 第1週∼第3週 Meal Occasions Out of Home - Coronavirus (COVID-19) Consumer Survey Insights - Recovery Survey Weeks 1-3
出版日期: 2020年07月22日內容資訊: 英文
簡介

COVID-19大流行極大地改變了消費者的行為。本報告重點關注改變外出就餐問題的程度,以及品牌如何最有效地應對這些問題,並在重新開放其本地商店時保持與消費者的積極互動。

該報告是GlobalData COVID-19消費者洞察系列的一部分,追踪全球冠狀病毒爆發導致的消費者情緒,生活方式,態度和行為的變化。報告中提供的消費者見解基於GlobalData的冠狀病毒(COVID-19)恢復消費者調查,該調查自2020年6月10日起在11個國家進行了為期兩週的調查。

購買的理由

  • 了解由於COVID-19的爆發而推動創新,品牌或新服務的相關消費者趨勢和態度
  • 通過從行業內外獲得見識,從而對快速變化的消費品行業有更廣泛的了解
  • 獲取寶貴的戰略要點,以支持直接決策並交流新產品開發

目錄

  • 世界對出外用餐機會的影響
  • 屋外用餐概述
  • 類別概要
  • 類別的明細
  • 要點
  • 關於調查
目錄
Product Code: CSCV2026SR

The COVID-19 pandemic has drastically altered consumer behavior. This report focuses on changing levels of concern in relation to eating out of home and how brands can most effectively align with such concerns and remain positively engaged with consumers when re-opening on-premise stores.

This report is part of the GlobalData COVID-19 Consumer Insight series, which tracks changes in consumer sentiment, lifestyles, attitudes, and behaviors stemming from the global coronavirus outbreak. The consumer insight offered throughout the report is drawn from GlobalData's Coronavirus (COVID-19) Recovery Consumer Survey, a bi-weekly survey which was carried out in 11 countries starting from June 10 2020.

Scope

  • The pandemic has resulted in a higher level of economic uncertainty and an amplified concern for health and safety.
  • This has impacted consumers globally, who have concerns about returning to eating outside of the home. However, an opportunity still stands to target specific consumer groups who are interested in doing this as much as or more regularly than before.

Reasons to Buy

  • Understand the relevant consumer trends and attitudes that can drive and support innovation, brand activity, or emerging services throughout the COVID-19 outbreak.
  • Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
  • Access valuable strategic take-outs to help direct decision-making and inform new product development.

Table of Contents

  • Global Impact on meal occasions out of home
  • Meal occasions out of home overview
  • Category overview
  • Category breakdown
  • Take-Outs
  • About the Survey