表紙
市場調查報告書

可靠性和遺產:TrendSights Analysis系列

Authenticity and Heritage - TrendSights

出版商 GlobalData 商品編碼 955215
出版日期 內容資訊 英文
訂單完成後即時交付
價格
可靠性和遺產:TrendSights Analysis系列 Authenticity and Heritage - TrendSights
出版日期: 2020年08月17日內容資訊: 英文
簡介

消費者將高品質與老品牌聯想在一起,尤其是在不確定性高的時代尋求可靠的品牌。消費者將產品的生產、製造地與高品質和出色品質聯想在一起,原産地推動品質的概念。

本報告提供可靠性關於遺產記載著,COVID-19的影響,革新,品牌活動,新興服務,消費者趨勢與態度,洞察和策略等資訊。

目錄

  • 趨勢概述
  • 趨勢分析
  • "可靠性遺產" 是什麼
  • "可靠性和遺產" 的理由
  • "可靠性和遺產" 的對象
  • "可靠性和遺產" 的有效利用
  • 未來的影響
  • 附錄
目錄
Product Code: CS2009TS

Authenticity and Heritage is an important dimension of both quality and trustworthiness, offering opportunities for brands to scale up their products for a premium positioning. The report focusses on key drivers behind the trend and explores their impact on consumer behavior.

This report is part of the GlobalData TrendSights Analysis series, which shows the relevance of the trend in different sectors and gives insights on how brands can leverage them to position their products successfully.

Scope

  • Consumers associate well-established brands with high quality and they look for brands they trust, especially in times of uncertainty. Provenance is driving notions of quality as consumers associate high or superior quality with locally produced products.

Reasons to Buy

  • Understand the relevant consumer trends and attitudes that can drive and support innovation, brand activity, or emerging services throughout the COVID-19 outbreak.
  • Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
  • Access valuable strategic take-outs to help direct decision-making and inform new product development.

Table of Contents

  • Trend Snapshot
  • Trend Analysis
  • What?
  • Why?
  • Who?
  • How?
  • Future Implications
  • Appendix