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市場調查報告書

建立早期關係:考察兒童銀行帳戶

Forming an Early Connection - Insight into Children's Banking

出版商 GlobalData 商品編碼 954264
出版日期 內容資訊 英文
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建立早期關係:考察兒童銀行帳戶 Forming an Early Connection - Insight into Children's Banking
出版日期: 2020年08月14日內容資訊: 英文
簡介

金融教育是兒童銀行帳戶挑戰的核心。在不同國家,這在幾乎所有消費者中被認為是最重要的特徵。金融教育以多種形式提供,包括遊戲,故事,課程內容和真實體驗。銀行和金融服務提供商在全球範圍內提出了各種各樣的兒童銀行帳戶建議。 GlobalData選擇好事和壞事來突出滿足父母和孩子需求的創新方法,並解釋這些挑戰帶來的妥協。

本報告著眼於全球兒童銀行帳戶市場,包括父母對兒童銀行帳戶功能的優先考慮以及這些優先事項隨地區的變化。特別是,有關如何協調針對亞太地區的年輕人和老年人家庭以及零售商和富裕客戶的提案,吸引兒童的重要性以及面臨的挑戰的信息。它分為多個年齡段,並詳細分析了應劃分的內容。它還探討了全球當前面臨的各種挑戰,每個示例的優缺點,每個提供商如何區分其產品以及整個市場是否存在缺口。

範圍

  • 銀行越來越多地在其兒童和青年銀行帳戶提案中增加遊戲功能,以吸引用戶。
  • 銀行無法以一種規模容納所有選擇,因此需要根據年齡通過多種服務留住年輕客戶。
  • 所考慮的問題很少能成功解決10至15歲兒童的問題。

購買原因

  • 從微觀和宏觀兩個角度考慮兒童銀行市場。
  • 瞭解現有的和新手的兒童銀行帳戶提供商面臨的威脅,以及在COVID-19之後獲得和保留年輕客戶的潛在機會。
  • 將公司的業績和戰略方向與其競爭對手進行比較。

目錄

  • 執行摘要
  • 注意事項
  • 挑戰
  • 結論

附錄

目錄
Product Code: GDFS0273IA

Financial education is central to a kid's banking proposition. This is almost universally considered the most important feature among all consumers, albeit to different degrees in individual countries. Education can come in a variety of forms, including games, stories, lesson content, and real world experience. Banks and financial services providers have created a large range of children's banking propositions across the world. GlobalData has chosen both good and bad examples to highlight innovative ways of addressing the needs of both parents and children, while explaining the compromises that these propositions have made.

This report provides insight into the global children's banking market, including parents' priorities around children's banking features, and how these priorities vary in different regions; information on how propositions should be tailored towards younger and older families, as well as retail and more affluent customers, in Asia Pacific; and detailed analysis of the importance of engaging the child as well as how propositions are and should be split into multiple age categories. A variety of current propositions around the world are examined, exploring the pros and cons of each example, how each provider has differentiated its offering, and whether there appears to be a gap in the overall market.

Scope

  • Banks are increasingly adding gamification features to their children and youth banking propositions in a bid to engage users.
  • Banks should not offer a one size fits all option but instead retain young customers via multiple age-appropriate offerings.
  • Of the propositions examined, few have managed to successfully cater to the 10-15 age group.

Reasons to Buy

  • Gain insight at both the micro and macro level into the children's banking market.
  • Learn about threats to incumbents and newer kid's banking providers, as well as potential opportunities post-COVID-19 around attracting and retaining young customers.
  • Compare the performance and strategic direction of your firm against competitors.

Table of Contents

  • Executive Summary
  • Insights
  • Propositions
  • Conclusion

Appendix