WestRock Company - Enterprise Tech Ecosystem Series
Westrock近幾年，IT企業的Digimarc和EVRYTHNG共同導入 "Connected Packaging Solutions" ，利用IoT和巨量資料的力量，紙質的消費者包裝用品和店內顯示器裝備了資料連接功能。還有著重各種網路連接型零售解決方案的開發，透過貨架為基礎的數位電子看板，用於促銷的常設型展示，包裝和智能零售解決方案等，提供合作夥伴客戶全通路體驗。那樣的配合措施，有助於填補實體店舖型零售和數位貿易的間隙，吸引客戶，提高客戶參與。
本報告以Westrock Company的DX (數位轉型)的展開情形為焦點，提供數位化推動和技術創新的配合措施情形 - 主題、目的、優點等 -，主要關注領域，合作夥伴企業的關聯性，近幾年的資本交易、事業聯盟的動向，今後的業績、投資預測等資訊彙整，為您概述為以下內容。
WestRock Co. is a provider of paper and packaging solutions. It manufactures and distributes containerboard and paperboard products such as folding cartons, coated paperboard, bleached paperboard, coated recycled paperboard, retail displays, partitions and protective packaging, and pulp products. WestRock also provides kraft paper and pulp, recycled linerboard, coated white top linerboard and corrugated containers. The company's products find their applications in various industries such as retail, food, healthcare, beverage, commercial printing, tobacco, home, and garden. WestRock also undertakes the development and sale of land holdings in South Carolina. The company's operations are spread across North America, South America, Europe, Asia, and Australia.
WestRock manufactures and distribute point of sale display materials utilizing litho, screen, and digital printing technologies. The company is innovating to achieve a circular economy by creating cutting-edge solutions for its customers.
In 2020, WestRock was recognized for packaging design excellence at the 77th Annual North American Paperboard Packaging Competition sponsored by Paperboard Packaging Council.
The report provides information and insights into WestRock's tech activities, including -