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Westrock Company:企業技術生態系統系列

Westrock Company - Enterprise Tech Ecosystem Series

出版商 GlobalData 商品編碼 953691
出版日期 內容資訊 英文 15 Pages
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Westrock Company:企業技術生態系統系列 Westrock Company - Enterprise Tech Ecosystem Series
出版日期: 2020年07月31日內容資訊: 英文 15 Pages
簡介

Westrock近幾年,IT企業的Digimarc和EVRYTHNG共同導入 "Connected Packaging Solutions" ,利用IoT和巨量資料的力量,紙質的消費者包裝用品和店內顯示器裝備了資料連接功能。還有著重各種網路連接型零售解決方案的開發,透過貨架為基礎的數位電子看板,用於促銷的常設型展示,包裝和智能零售解決方案等,提供合作夥伴客戶全通路體驗。那樣的配合措施,有助於填補實體店舖型零售和數位貿易的間隙,吸引客戶,提高客戶參與。

本報告以Westrock Company的DX (數位轉型)的展開情形為焦點,提供數位化推動和技術創新的配合措施情形 - 主題、目的、優點等 -,主要關注領域,合作夥伴企業的關聯性,近幾年的資本交易、事業聯盟的動向,今後的業績、投資預測等資訊彙整,為您概述為以下內容。

目錄

  • 概要
  • DX (數位轉型) 策略
  • ICT預算和契約動向
  • 技術舉措
  • 企業收購
  • 事業聯盟/企業收購的網路、地圖
  • 顛覆性技術的主題地圖
  • 主要經營團隊
  • 聯絡處
目錄
Product Code: GDDT0355ES

Westrock, by harnessing the power of IoT and big data has introduced 'Connected Packaging Solutions' in collaboration with two technology companies, Digimarc and EVRYTHNG, to equip paper-based consumer packages and in-store displays with data connectivity capabilities.

Westrock is focused on developing multiple connected retail solutions to help its partners provide better omnichannel experience to their customers, including shelf-based digital signage, promotional, or permanent displays, or packaging and smart retail solutions, all of which is helping in bridging the gap between physical and digital commerce to attract customers and increase customer engagement.

The report provides information and insights into Westrock's tech activities, including -

  • Insights of its digital transformation strategies
  • Overview of technology initiatives covering partnerships and technology launches
  • Insights on each technology initiative including technology theme, objective, and benefits
  • Details of estimated ICT budgets and major ICT contracts.

Scope

  • Westrock has been strengthening technical expertise within the organization by hiring top technology talent in leadership roles and creating new technology and digital jobs to expand its digital capability.
  • WestRock Co. (WestRock) provides paper and packaging solutions, and containerboard and paperboard products such as folding cartons, coated paperboard, bleached paperboard, coated recycled paperboard, retail displays, partitions and protective packaging, and pulp products.
  • It also provides kraft paper and pulp, recycled linerboard, coated white top linerboard and corrugated containers.

Reasons to Buy

  • Gain insights into Westrock's tech operations.
  • Gain insights into its tech strategies and innovation initiatives.
  • Gain insights into its technology themes under focus.
  • Gain insights into various product launches and partnerships strategies of Westrock Company

Table of Contents

  • Overview
  • Digital Transformation Strategy
  • ICT Budget & Contracts
  • Technology Initiatives
  • Acquisitions
  • Partner and Acquisition Network Map
  • Disruptive Tech Theme Map
  • Key Executives
  • Contact Us