表紙
市場調查報告書

TrendSights分析:易用性和可承受性

Easy and Affordable - TrendSights Analysis 2020

出版商 GlobalData 商品編碼 953685
出版日期 內容資訊 英文 39 Pages
訂單完成後即時交付
價格
TrendSights分析:易用性和可承受性 Easy and Affordable - TrendSights Analysis 2020
出版日期: 2020年07月22日內容資訊: 英文 39 Pages
簡介

隨著世界從其影響中恢復過來,新的冠狀病毒傳染病(COVID-19)大流行繼續影響著消費者對價值和便利的看法。對於大多數消費者而言,經濟不確定性和個人財務問題是最重要的因素,會影響他們的購買商品,購物方式和地點以及他們在家裡的消費。

該報告重點關註消費者對物有所值,滿足時間限制和位置要求的產品的需求,以及當前趨勢如何影響消費者的購買決策。正在分析。

調查範圍

便捷的含義正在重新定義,因為直接向消費者銷售產品的創新方法正在加速傳播。

  • 消費者仍然希望為提供健康和衛生益處的產品付費。
  • 包裝必須提供安全性,足夠堅固的交付方式,並且價格要合理。
  • 在線銷售和訂購將繼續為消費者提供易於使用的解決方案。

目錄

  • 趨勢快照
  • 趨勢分析
  • 趨勢現實
  • 趨勢背景
  • 趨勢負責人
  • 促進趨勢擴展的機制
  • 未來影響
  • 附錄
目錄
Product Code: CS2006TS

The Easy & Affordable mega-trend captures consumers' desire for products that are good value for money and align with their time constraints and location requirements. This report focuses on how this trend is impacting and influencing consumer's purchasing decisions.

The effects of COVID-19 will continue to impact consumer perceptions of value and convenience as the world recovers from the pandemic. Economic uncertainty and personal financial concerns are at the forefront of most consumers' minds. As a result, what they purchase, how and where they go shopping, and what they prepare and consume at home are being impacted.

Scope

Convenience is being redefined with direct-to-consumer innovation being accelerated.

  • Consumers are still willing to pay the price for health and invest in products that offer health and hygiene benefits.
  • Packaging will need to offer safety, be robust enough for delivery, and remain affordable.
  • Online sales and ordering will continue to offer easy solutions for consumers going forward.

Reasons to Buy

  • Understand a specific consumer trend and company responses in order to tap into what is really impacting the industry.
  • Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
  • Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Table of Contents

  • Trend Snapshot
  • Trend Analysis
  • What?
  • Why?
  • Who?
  • How?
  • Future Implications
  • Appendix