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市場調查報告書

消費者生活方式趨勢:COVID-19消費者調查的考察 第1週-第2週

Trends in Consumer Lifestyles - COVID-19 Consumer Survey Insights - Weeks 1-2

出版商 GlobalData 商品編碼 953684
出版日期 內容資訊 英文 20 Pages
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消費者生活方式趨勢:COVID-19消費者調查的考察 第1週-第2週 Trends in Consumer Lifestyles - COVID-19 Consumer Survey Insights - Weeks 1-2
出版日期: 2020年04月13日內容資訊: 英文 20 Pages
簡介

由於大流行而實施社交距離對策,社群媒體,代替物理性交流,減弱孤立感,提供對策以免感到無聊。透過社群媒體瀏覽花費許多時間的消費者,增加32%。

本報告提供COVID-19對消費者的生活方式的影響的相關調查,生活方式的變化及支撐行動順應的理由考察。

目錄

第1章 消費者生活方式趨勢:第1週-第2週

  • 簡介
  • 消費者的生活方式&購買行動的影響
  • 外帶

第2章 關於調查

目錄
Product Code: CSCV2002SR

The COVID-19 pandemic swiftly upended the normal routines of most consumers. It required them to devise and adjust to new ways of socializing, maintaining their fitness, and shopping for groceries.

Lockdown measures to hinder the spread of the virus inhibited consumers from conducting even the most innocuous activities such as going to the supermarket or jogging in public parks. Their desire to retain a semblance of normalcy led many to shift such activities to their homes. This resulted in, among many things, greater time in front of digital devices.

Scope

  • In lieu of physical interactions, social media can offset feelings of isolation, or provide an antidote to boredom, since pandemic-driven social distancing measures took hold. Accordingly, there has been a 32% net increase in consumers spending more time browsing social media.
  • As more consumers stay home and more retailers are forced to close, there is less opportunity for consumers to engage with brands and products in person - for example through sampling, product trials, and in-person recommendations. Accordingly, many consumers are seeking information and guidance online, where brand ambassadors, influencers and fellow consumers share ideas and offer tips on a range of products.
  • The typical grocery basket of over one third (36%) of respondents is changing amid uncertainty, health concerns, budgetary constraints and the new needs associated with self-isolation. Almost half of consumers aged 18-24 (46%) agree that they have changed the type of basic groceries they buy.

Reasons to Buy

  • Identify the reasons underpinning consumers' lifestyle changes and behavioral adjustments.
  • Gain insight into the key consumer trends that are most likely to drive innovation.
  • Put innovative products into context by connecting them to specific consumer trends and preferences.

Table of Contents

1. Trends in Consumer Lifestyles- Weeks 1-2

  • Introduction
  • Impact on Consumer Lifestyles & Shopping Behavior
  • Take-Outs

2. About the Survey