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市場調查報告書

品牌與消費者的互動機會:COVID-19消費者調查注意事項:第1-5週

Opportunities for Brand-Consumer Engagement - Coronavirus (COVID-19) Consumer Survey Insights - Weeks 1-5

出版商 GlobalData 商品編碼 952741
出版日期 內容資訊 英文 16 Pages
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品牌與消費者的互動機會:COVID-19消費者調查注意事項:第1-5週 Opportunities for Brand-Consumer Engagement - Coronavirus (COVID-19) Consumer Survey Insights - Weeks 1-5
出版日期: 2020年05月04日內容資訊: 英文 16 Pages
簡介

此報告分析了由新型冠狀病毒傳染病(COVID-19)大流行引起的消費者的感受,生活方式,態度和行為的具體示例,從2020年3月25日開始,11根據來自不同國家/地區的每週消費者調查得出的數據,我們將研究品牌可以有效緩解消費者關注並保持積極參與的方式。

調查範圍

  • 保持溝通和參與
  • 重新評估可持續發展戰略
  • 提供娛樂作為危機應對機制

購買建議

  • 瞭解推動COVID-19大流行中新服務傳播的創新運動,品牌活動以及消費者趨勢和態度。
  • 通過獲取行業內外的見解,您可以對快速變化的消費品行業有更廣泛的瞭解。
  • 您可以訪問將有助於您將來製定策略的調查結果,並將其直接用於決策以及有助於您開發新產品的信息。

目錄

第1章品牌和消費者機會:第1-5週

  • 簡介
  • 品牌和消費者參與度概述
  • 類別概述
  • 主要發現

第2章調查

目錄
Product Code: CSCV2008SR

This report is part of the GlobalData COVID-19 Case Study series, which analyzes specific examples of consumer sentiment, lifestyles, attitudes, and behaviors stemming from the global coronavirus outbreak. The consumer insight offered throughout the report is drawn from GlobalData's Coronavirus (COVID-19) Tracker Consumer Survey, a weekly survey that was carried out in 11 countries starting from March 25, 2020.

The COVID-19 pandemic has drastically altered consumer behavior. This report focuses on changing levels of concern in relation to the pandemic, and how brands can most effectively allay such concerns and remain positively engaged with consumers during this challenging time.

Scope

  • Maintain communication and engagement.
  • Re-evaluate sustainability strategies.
  • Offer entertainment as a coping mechanism.

Reasons to Buy

  • Understand the relevant consumer trends and attitudes that can drive and support innovation, brand activity, or emerging services throughout the COVID-19 outbreak.
  • Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
  • Access valuable strategic take-outs to help direct decision-making and inform new product development.

Table of Contents

1. Opportunities for Brand-Consumer Engagement - Weeks 1-5

  • Introduction
  • Brand-Consumer Engagement Overview
  • Category Overview
  • Take-Outs

2. About the Survey