表紙
市場調查報告書

Chipotle Mexican Grill Inc.:企業技術生態系統系列

Chipotle Mexican Grill Inc. - Enterprise Tech Ecosystem Series

出版商 GlobalData 商品編碼 951643
出版日期 內容資訊 英文 25 Pages
訂單完成後即時交付
價格
Chipotle Mexican Grill Inc.:企業技術生態系統系列 Chipotle Mexican Grill Inc. - Enterprise Tech Ecosystem Series
出版日期: 2020年07月21日內容資訊: 英文 25 Pages
簡介

Chipotle Mexican Grill Inc(Chipotle),是美國的速食連鎖的經營公司,透過子公司,以Chipotle品牌經營餐廳。該公司,不使用色素、香料、其他添加物,直接烹調未加工的食材,在美國,加拿大,英國,法國,德國展開餐廳經營。Chipotle的數位轉型策略,是使用客製化數位平台提供客戶無縫服務,透過新興技術可處理數位和離線雙方的定購主要設計兩種方法。再加上著重數位定購和交付功能的強化,新的商店的開張,聯盟與投資促進數位革新。

本報告提供Chipotle Mexican Grill Inc(Chipotle)的相關調查,數位轉型策略和數位創新計劃的洞察,填補策略性聯盟的技術舉措概要,估計ICT預算和主要ICT契約詳細內容等資訊。

目錄

目錄

  • 概況
  • 數位轉型策略
  • 加速器計劃
  • 技術的焦點
  • 技術的配合措施
  • 聯盟與投資網路地圖
  • ICT預算與契約
  • 主要的ICT契約
  • 主要幹部

附錄

目錄
Product Code: GDDT0353ES

Chipotle Mexican Grill Inc (Chipotle) is an operator of the fast-food chain in the US. The company, through its subsidiaries, operates restaurants under the Chipotle brand. Its menu offering includes tacos, burritos, salads and burrito bowls (a burrito without the tortilla). The company also serves tortilla chips, sodas, fruit and tea drinks, and organic milk. Furthermore, it offers a range of beer and margaritas.

The company prepares its food using whole, unprocessed ingredients and without the use of added colors, flavours, or other additives. The company operates its restaurants across the US, Canada, the UK, France, and Germany.

Chipotle's digital transformation strategies are primarily designed on a two-pronged approach to use a customized digital platform to make the company capable of serving its customers seamlessly and to handle both digital and offline orders through emerging technologies. It further focuses on enhancing its digital ordering and delivering capabilities, opening new stores, and boost digital innovation through partnerships and investments.

Chipotle is keenly tapping the power of emerging technologies to improve its operations through digital food safety management tracking system that offers real-time end to end visibility across its supply chain and improve its stock recovery process along with its quality assurance metrics.

Chipotle has been strengthening its technical expertise by hiring digital talent in the leadership roles, in addition to building new technology and digital jobs to expand its in-house technology and digital capability.

The report provides information and insights into Chipotle Mexican Grill Inc's activities, including -

  • Insights of its digital transformation strategies and digital innovation programs
  • Overview of technology initiatives covering strategic partnerships
  • Insights on each technology initiative including technology theme, objective, and benefits
  • Details of estimated ICT budgets and major ICT contracts

Scope

  • Chipotle is tapping the power of e-commerce, cloud, social media, artificial intelligence, online gaming, digitalization, digital assistants, behavioral analytics, robotics, online and mobile payments and big data for achieving operational efficiency and enhancing customer experience.
  • Modernizing its outlets with digitized second make lines or Chipotle delivery kitchen (duplicate production line) to assemble and manage online orders with digital screens. Chipotle is using various digital tools to improve online and in-store customer experience such as digital/mobile ordering platforms that allows customers to place orders online or through the mobile app.
  • In 2019, Chipotle in partnership with Uncharted announced first edition of the "Chipotle Aluminaries project", a seven months strategic accelerator program to develop digital products, attracting digital talent, and to expand its reach in digital space. The program focuses on scaling and investing in growth-stage ventures and provides remote mentoring and coaching from industry leaders.

Reasons to Buy

  • Gain insights into Chipotle Mexican Grill Inc's operations.
  • Gain insights into its digital strategies and innovation initiatives.
  • Gain insights into its technology themes under focus.
  • Gain insights into various partnerships of Chipotle Mexican Grill Inc.

Table of Contents

Table of Contents

  • Overview
  • Digital Transformation Strategy
  • Accelerator Programs
  • Technology Focus
  • Technology Initiatives
  • Partnership and Investment Network Map
  • ICT Budgets & Contracts
  • Major ICT Contracts
  • Key Executives

Appendix