永續性優先權的重新評估:冠狀病毒(COVID-19)的消費行為的影響

消費者對環境問題的配合措施改變。永續的包裝，動物福利，食品廢棄物等環境問題和倫理問題，在COVID-19狀況下重要性不同。譬如，由於更有效維持衛生狀態的包裝形式和喜好材料，對過度包裝的擔憂已經減少。對消費者而言，環境和道德考慮是次要的購買影響力，他們更有可能基於信任、價值、便利和健康來進行購買。但是，在健康危機期間，消費者並不一定會忽略更廣泛的永續性問題。實際上，這種大流行甚至可能著重強調必須緊急應對其他全球性問題，以減輕即將到來的危機和未來危機的危害。

本報告提供COVID-19大流行疫情對消費者的永續性的優先順序的影響再評估，對永續性的消費者方法的變化，促進革新的可能性最高的消費行為，創新的產品與特定的消費者趨勢、偏好的聯繫等考察。

目錄

第1章 消費行為的影響:永續性的優先順序的重新評估

• 簡介
• COVID-19大流行疫情中及其後的永續性的優先順序的重新評估
• 結論

第2章 附錄

Consumer approaches to environmental issues are shifting. Environmental and ethical issues such as sustainable packaging, animal welfare, and food waste are taking on varying levels of significance in the context of COVID-19. For example, concerns over excess packaging are being overshadowed by a preference for packaging formats and materials that more effectively preserve hygiene.

Environmental and ethical considerations are a secondary purchase influence for consumers, who are more likely to base purchases on trust, value, convenience, and health. However, consumers are not necessarily disregarding broader sustainability issues during the health crisis. In fact, the pandemic may even be highlighting the need to act with urgency on other global matters to mitigate the damage of imminent and future crises.

Scope

• Half of consumers prefer sealed or packaged drinks over those that are freshly prepared, while slightly fewer prefer packaged food over fresh. Concerns over hygiene have thus led to a consumer preference for additional packaging as a safety precaution.
• The merits of "buying local" are already acknowledged by consumers, and the current pandemic has only reinforced this. Indeed, the speculated origins of COVID-19 have led to some reservations over imported food.
• Demand for plant-based food and drinks has been gathering pace in recent years. The outbreak of COVID-19 has only reinforced such preferences, particularly as the suspected origins of the virus highlight the potential links between meat consumption and animal-borne illnesses.

Reasons to Buy

• Identify the reasons underpinning consumers' evolving approaches to sustainability.
• Gain insight into the key consumer trends that are most likely to drive innovation.
• Put innovative products into context by connecting them to specific consumer trends and preferences.

Table of Contents

Table of Contents

1.Consumer Behavior Impact: Re-evaluating Sustainability Priorities

• Introduction
• Re-evaluating sustainability priorities during and after the COVID-19 pandemic
• Key take-Outs

2.Appendix