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市場調查報告書

品牌、消費者間的參與度的機會:COVID-19消費者調查的考察 - 第1∼10週

Opportunities for Brand-Consumer Engagement - COVID-19 Consumer Survey Insights - Weeks 1-10

出版商 GlobalData 商品編碼 950853
出版日期 內容資訊 英文 18 Pages
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品牌、消費者間的參與度的機會:COVID-19消費者調查的考察 - 第1∼10週 Opportunities for Brand-Consumer Engagement - COVID-19 Consumer Survey Insights - Weeks 1-10
出版日期: 2020年06月23日內容資訊: 英文 18 Pages
簡介

本報告提供新型冠狀病毒感染疾病 (COVID-19) 感染擴大伴隨的消費者的感情、生活習慣、意識、行動的變化的相關調查,消費者和品牌企業之間的參與度的建立方法相關分析,消費者方面的資訊的取捨選擇方法,及實際的消費結構的關聯性,各產品/服務及各媒體的趨勢,產業相關人員今後應致力處理的課題等資訊,為您概述為以下內容。

範圍

COVID-19爆炸性流行之間,消費者花費比以往更多的時間在社群媒體上。並且,活用線上評論獲得產品資訊,以及食品發送和免費的線上料理課程。

目錄

第1章 品牌、消費者間的參與度的機會 - 第1∼10週

  • 簡介
  • 品牌、參與度:概要
  • 各分類的詳細分析
  • 結論

第2章 本報告

目錄
Product Code: CSCV2014SR

This report is part of the GlobalData COVID-19 Consumer Insight series, which tracks changes in consumer sentiment, lifestyles, attitudes, and behaviors stemming from the global coronavirus outbreak. The consumer insight offered throughout the report is drawn from GlobalData's Coronavirus (COVID-19) Tracker Consumer Survey, a weekly survey that was carried out in 11 countries starting from March 25 2020.

This report focuses on consumers' attitudes towards screen time during the COVID-19 pandemic, and how this is reflecting in their lifestyle choices in the wake of lockdown measures being implemented by the governments.

Scope

  • Consumers are spending more time on social media during the pandemic.
  • Consumers turn to online reviews to receive product information.
  • Ordering food deliveries is popular during the pandemic.
  • People are taking advantage of free online cooking lessons during the outbreak.

Reasons to Buy

  • Understand the relevant consumer trends and attitudes that can drive and support innovation, brand activity, or emerging services throughout the COVID-19 outbreak.
  • Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
  • Access valuable strategic take-outs to help direct decision-making and inform new product development.

Table of Contents

Table of Contents

1. Opportunities for Brand-Consumer Engagement - Weeks 1-10

  • Introduction
  • Brand Engagement Overview
  • Category Breakdown
  • Take-Outs

2. About the Survey