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市場調查報告書

城市化的逆轉:冠狀病毒(COVID-19)對消費者行為的影響

Reverse Urbanization - Coronavirus (COVID-19) Consumer Behavior Impact

出版商 GlobalData 商品編碼 950852
出版日期 內容資訊 英文 16 Pages
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城市化的逆轉:冠狀病毒(COVID-19)對消費者行為的影響 Reverse Urbanization - Coronavirus (COVID-19) Consumer Behavior Impact
出版日期: 2020年07月03日內容資訊: 英文 16 Pages
簡介

城市化的逆轉是一個概念,表明人們正在重新考慮農村地區的生活。新的冠狀病毒傳染病(COVID-19)大流行引發的公共衛生緊急狀況,已經重新考慮了對辦公室和工作空間的需求,從而加速了人們尋找替代密集城市生活的選擇,審查郊區和農村地區生活的運動越來越多。隨之而來的是,工作與生活之間的平衡正在發生變化,在未來幾年內,消費行為可能會受到影響。

本報告研究了COVID-19大流行帶來的城市化逆轉,並提供了消費者行為變化的詳細分析。

調查範圍

  • 大量消費者購買某些產品的數量要比大流行前多。
  • 超過四分之三的消費者更喜歡本地產品,而不是從國外進口的產品。
  • 從短期到中期,消費者將把重點轉移到家庭用餐上,從而降低了食品服務的重要性。食品服務行業能夠專注於旅途中的餐食和外賣等服務,但也存在許多挑戰。

為什麼要購買

  • 瞭解伴隨COVID-19大流行的結構變化。
  • 從廣義上講,我們可以瞭解這些需求變化對日常商品市場的影響。
  • 要響應COVID-19之後世界的 "新常識" ,您可以獲取有用的信息,以進行將來的決策。

內容

目錄

第1章對消費者行為的影響:城市化的逆轉

  • 簡介
  • COVID-19大流行後城市化的逆轉
  • 主要發現

第2章附錄

目錄
Product Code: CSCV2006BI

"Reverse Urbanization - Coronavirus (COVID-19) Consumer Behavior Impact" identifies the structural changes taking place as a result of the COVID-19 pandemic. The public health emergency has challenged the need for offices and workspaces, leading to demand for a "rural renaissance" as people consider alternatives to dense urban living. Attitudes are changing as consumers place a greater emphasis on self-sufficiency, independence, and the local community.

Reverse urbanization is a concept of urban decline in favor of rural living. In light of the COVID-19 pandemic, surges in demand for suburban and rural living have spiked as remote working negates the need for physical office space. As the work-life balance changes, consumption behavior and occasions will also be impacted over the coming years.

Scope

  • A significant number of consumers are buying more of certain products than they used to before the pandemic.
  • Over three quarters of consumers prefer local products over those imported from overseas.
  • In the short to medium term, foodservice will decrease in importance as consumers eat at home. The industry faces many challenges in adapting operations in favor of on-the-go and delivery options.

Reasons to Buy

  • Understand the structural changes that are taking place in response to the coronavirus pandemic.
  • Gain a broader understanding of how these changes in demand are impacting on FMCG both within and outside your sector.
  • Access take-outs to help direct future decision-making towards a "new normal" in the post-COVID-19 world.

Table of Contents

Table of Contents

1.Consumer Behavior Impact: Reverse Urbanization

  • Introduction
  • Reverse Urbanization During and After the COVID-19 Pandemic
  • Key Take-Outs

2.Appendix